AppyWay
AppyWay is a UK-based software company that provides intelligent kerbside and traffic regulation management solutions (its Traffic Suite platform) primarily to UK local and highway authorities, digitizing traffic regulation orders, parking infrastructure, and highway asset oversight ahead of 2026 regulatory requirements.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AppyWay does
AppyWay is a UK-based, privately held technology company founded in 2013 and headquartered in London, that provides intelligent kerbside and traffic regulation management software to public-sector customers in the United Kingdom. The company employs 51–100 people and is led by founder and CEO Dan Hubert. Its documented go-to-market is concentrated entirely on UK local authorities and highway authorities — councils and government bodies responsible for traffic management, parking infrastructure, and highway asset oversight — although its public positioning also references serving businesses and fleets.
Its core product, Traffic Suite, is a kerbside and traffic regulation management platform that enables authorities to digitize the issuance and management of traffic regulation orders, oversee parking infrastructure, and maintain highway assets through a connected digital system. The platform is integrated with Brightly Software's Confirm asset management system (Brightly being a Siemens-owned company), giving AppyWay's customers a combined traffic-regulation-and-asset-management workflow and giving AppyWay access to Brightly/Siemens' installed base across UK local government. The platform's underlying differentiator, as described in available sources, is integration and interoperability with established authority-side systems rather than proprietary AI or analytics.
AppyWay's revenue model is not publicly disclosed and no pricing model, contract structure, or revenue figures are available in the input data. The company sells into a single vertical (UK local/highway authorities) via a B2G motion, distributed largely through its co-sell relationship with Brightly Software and supplemented by direct B2G engagement. The company's commercial trajectory is materially tied to UK traffic regulation requirements taking effect by 2026, which create a deadline-driven compliance demand for the digitization capabilities AppyWay provides.
AppyWay firmographics
Firmographics- Name
- AppyWay
- Website
- https://appyway.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AppyWay is a UK-based software company that provides intelligent kerbside and traffic regulation management solutions (its Traffic Suite platform) primarily to UK local and highway authorities, digitizing traffic regulation orders, parking infrastructure, and highway asset oversight ahead of 2026 regulatory requirements.
- Ownership category
- akta.pro rank
AppyWay industry classification
Industry- Product category
- Kerbside and Traffic Regulation Management Software
- NAICS
- Regulation and Administration of Transportation Programs (92612), Regulation and Administration of Transportation Programs (926120)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Municipal Parking Policy, Permitting & Compliance Administration (Residential/Commercial Permits) (TLAJAIAI), Corporate Parking & Curb Management (Permits, Allocation, Validation) (TLABALAJ)
Keywords
Where AppyWay is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AppyWay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
AppyWay product offering
Product offeringCore offering
AppyWay provides intelligent kerbside solutions through its Traffic Suite platform, a kerbside and traffic regulation management tool that enables UK local authorities and highway authorities to digitize traffic management operations, manage digital traffic regulation orders, and oversee parking infrastructure and highway assets via a connected digital system.
Product overview
AppyWay offers a unified product portfolio centered on its Traffic Suite platform, which includes a kerbside and traffic regulation tool. The Traffic Suite enables UK local authorities and highway authorities to digitize traffic management operations, manage traffic regulation orders, and oversee parking infrastructure and highway assets. The platform integrates with third-party asset management systems to provide connected solutions for modernizing how councils handle traffic management and asset oversight.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Suite
Companies that use AppyWay
Customer profileSegments2 records
Ideal customer profiles1 record
AppyWay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
AppyWay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Brightly SoftwarecoreAppyWay has partnered with Brightly Software to help UK local authorities better manage traffic regulations, parking infrastructure, and highway assets through a connected system. The partnership integrates AppyWay's kerbside and traffic regulation tool with Brightly Software's Confirm system to support digitization of UK highway authorities' operations. This collaboration aims to modernize how local councils handle traffic management and asset oversight.
- Brightly Software (Siemens company)coreStrategic partnership with Brightly Software, a Siemens company, to support UK highway authorities in managing digital traffic regulation orders and kerbside infrastructure. The partnership integrates AppyWay's Traffic Suite with Brightly's Confirm asset management system to improve operational efficiency and help authorities comply with upcoming regulations by 2026.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
AppyWay competitors and assessment
Company assessmentDirect peers
- Parkopedia: Parkopedia provides parking data and intelligence to drivers, fleets, OEMs, and cities globally, overlapping directly with AppyWay's kerbside and parking infrastructure intelligence offerings for public-sector clients.
- Populus: Populus offers a mobility data platform that helps cities manage curbside, parking, and shared mobility; directly comparable to AppyWay's kerbside management focus on local authorities.
- INRIX: INRIX provides transportation intelligence including parking and kerbside analytics for cities and fleets; serves the same UK and European public-sector buyer as AppyWay with overlapping use cases.
- StreetLight Data: StreetLight Data delivers transportation analytics for cities and agencies to plan parking, curbside, and mobility investments; competes for the same local-authority analytics and kerbside insight budget.
Emerging players
- Vianova: Vianova provides a mobility data platform for cities managing curbside, shared mobility, and parking; an emerging player with meaningful but narrower overlap with AppyWay's kerbside regulation scope.
Broad incumbents
- SWARCO: SWARCO is a global traffic and parking technology incumbent offering signage, sensors, and integrated ITS solutions; competes with AppyWay in the same UK authority RFPs but from a much broader portfolio.
- Q-Free ASA: Q-Free provides tolling, traffic, and parking management solutions to transportation authorities worldwide; offers overlapping capabilities to AppyWay but as part of a wider ITS portfolio.
- Conduent: Conduent provides government mobility and parking solutions including citation management and curbside enforcement; a large incumbent competing for the same UK and European public-sector contracts.
- Iteris: Iteris offers intelligent transportation systems including traffic management and smart parking analytics; a broad incumbent whose solutions intersect AppyWay's kerbside and traffic regulation use cases.
- Cubic Transportation Systems: Cubic provides large-scale transportation and traffic management platforms to public agencies; competes with AppyWay in the UK market via bundled intelligent transport offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
AppyWay social profiles
Digital presenceAppyWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppyWay leadership team
Management profileNumber of profiles
Profiles1 record
AppyWay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppyWay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppyWay
What does AppyWay do?
AppyWay provides intelligent kerbside solutions through its Traffic Suite platform, a kerbside and traffic regulation management tool that enables UK local authorities and highway authorities to digitize traffic management operations, manage digital traffic regulation orders, and oversee parking infrastructure and highway assets via a connected digital system.
Is AppyWay a public or private company?
AppyWay is a private company. It is classified as unknown and is currently operating.
When was AppyWay founded?
AppyWay was founded in 2013. It employs 51 to 100 people.
Where is AppyWay based?
AppyWay is headquartered in London, United Kingdom, in the Europe region.
Who are AppyWay's main competitors?
Direct peers on record are Parkopedia, Populus, INRIX and StreetLight Data. Vianova is listed as an emerging player. Broad incumbents are SWARCO, Q-Free ASA, Conduent, Iteris and Cubic Transportation Systems.
Does AppyWay have an API?
No public API is recorded for AppyWay.
What industry is AppyWay in?
AppyWay's product category is Kerbside and Traffic Regulation Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 92612 and its SIC code is 7500.