Optix Software

What Optix Software does

Optix Software Limited is a UK-based, private practice management software company founded in 2001 by Trevor Rowley, operating from York and serving optical and audiology practices. Its core product, Optix, is a managed private cloud platform delivered via web browser that consolidates diary administration, patient records, clinical modules, eGOS (electronic General Ophthalmic Services) submission, stock management, direct debit payments, recall and marketing campaigns, online booking (MySight), and business intelligence. The company is the only UK Practice Management Software (PMS) provider accredited to ISO 27001, with data stored in a UK data centre and a managed Checkpoint 1590 security appliance required per site.

The product portfolio includes Optix (core platform), Audix (audiology module with native Noah integration launched in 2023), MySight (online booking), Hub (product catalogue), eGOS, and a Stocktake App, with Optix 2 announced as the next-generation pan-European platform. The business operates on a tiered monthly subscription model: £417/month for the first two sites and £356/month per additional site, with further reductions for groups of 10+ sites, supplemented by the £39.95/site/month Checkpoint appliance fee and optional add-on IT services (Platinum VoIP reseller, Gold Premier Dell reseller).

The company employs no sales staff, relying instead on a product-led and community-led go-to-market, anchored by its annual Optix Conference (400+ users), community forums (OCT Forum co-sponsored by Topcon, Optomap Forum co-sponsored by Optos), and word-of-mouth from its customer base. A support team of 20+ in Yorkshire reports a 97% first-call resolution rate and 14-second average wait time. Optix joined the Evex Group in 2024, under which Optix 2 is planned for rollout across more than 8,000 sites across Europe.

Name

Optix Software

Legal name

Optix Software Limited

Website

https://optix.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Optix Software is a UK-based provider of cloud practice management software for opticians and audiology practices, offering subscription-based tools for diary, clinical records, eGOS, stock, and business intelligence, with ISO 27001 certification and a product-led, community-driven go-to-market.

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription Rental: Optix charges a simple monthly rental fee for its practice management software. Pricing is tiered by number of sites: £417 per month for the first 2 sites, with additional sites at £356 each. Further reductions are available for groups of 10+ sites. All rentals include software updates, enhancements and full access to the UK-based support team.
2. Hardware Rental (Checkpoint Security Appliance): Optix bundles the sale/rental of a fully managed Checkpoint 1590 security appliance as a required component for all users. The monthly rental for the appliance is £39.95 per site. This provides firewall security and VPN connectivity.
3. IT Services (VoIP, Hardware, Broadband): Optix acts as a Platinum VoIP reseller and Gold Premier Dell reseller, offering additional IT services including VoIP, hardware and broadband as optional add-on services to its software customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Optix Software provides cloud-based practice management software for opticians and audiology practices, covering patient records, clinical modules, eGOS (NHS voucher) processing, diary management, stock control, recalls, marketing, business intelligence, and direct debits. The platform is sold on a monthly subscription with bundled managed security appliances and optional add-on modules such as Audix (audiology), MySight (online booking), Hub (product catalogue), and a Stocktake mobile app.

Product overview

Optix Software offers Optix, a unified practice management software platform for opticians and audiology practices, with integrated modules for patient management, clinical records, eGOS, stock management, and business intelligence. The product portfolio includes core platform Optix and upcoming Optix 2, Audix (audiology module), MySight (online booking), Hub (product catalogue), eGOS (electronic NHS submissions), and Stocktake App. The platform is complemented by community forums including OCT Forum and Optomap Forum.

Differentiator

Problem solved

Functional benefit

Brands

• Audix: Audiology practice management software with the same great features as Optix, seamlessly integrated for managing Optical and Audiology patients within one interface.
• Optix 2
• MySight
• Hub

Products and services

• Optix Optician and audiology practice management software providing tools to manage patients, staff, suppliers, operations, and finances. Includes diary, direct debits, recall, business intelligence, stock, clinical, eGOS, admin, product catalogue, and marketing features.
• Audix Audiology practice management module integrated within Optix, enabling seamless management of Optical and Audiology patients within one interface. Includes clinical procedures for hearing assessments, hearing instrument fittings, and wax removals, with Noah integration for audiograms.
• MySight Online Booking Platform Real-time online booking platform allowing new and existing patients to browse locations, appointment types and available slots to make bookings. Patients create online accounts to manage appointments and update their details.
• Hub Product Catalogue

Quantifiable outcome

• 97% of support calls resolved on first attempt
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature14 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CheckpointcoreTechnology or IntegrationOptix resells and manages Checkpoint 1590 security appliances as a required component for all customers. The appliance provides firewall security, VPN connectivity and encrypts data passing across the internet. It is a managed service included in the monthly rental at £39.95 per site.
• Dell (Gold Premier Partner)minorChannel Partner/ Reseller/ DistributorOptix is a Gold Premier Dell reseller, offering Dell equipment to its customers as part of its IT partner services. Dell equipment is bundled alongside the Optix software offering.
• VoIP ProviderminorChannel Partner/ Reseller/ DistributorOptix holds Platinum VOIP reseller status, reselling VoIP services to its customer base as part of its IT partner proposition. VoIP is one of the additional services offered alongside the core software.
• TopconminorGTM or Marketing PartnerTopcon co-sponsors the Optix-hosted OCT Forum, a free service for Optometrists to exchange ideas and advice relating to OCT (Optical Coherence Tomography) devices of any brand. The forum is open to all Optometrists.
• OptosminorGTM or Marketing PartnerOptos co-sponsors the Optix-hosted Optomap Forum, a free service for Optometrists to exchange ideas and advice relating to ultra-widefield retinal imaging systems. The forum is open to all Optometrists.
• Noah (HIMS)coreTechnology or IntegrationOptix has integrated with Noah (Hearing Industry Music System) to collect audiogram, speech test and loudness scaling data during audiology clinical procedures. The integration means all previous hearing assessments are available in the Audiology module, giving Audiologists access to historical data to track changes in patient hearing over time. Noah is compatible with a range of testing equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RevolutionEHR (Revolution Software): Optical EHR and practice management software primarily serving US optometrists and ophthalmology practices. Directly comparable vertical SaaS with similar clinical, billing, recall and dispensing workflows, though hosted predominantly in the US.
• Auditdata: Denmark-based audiology practice management software (and broader hearing-care workflow platform). Comparable vertical SaaS in hearing care — the same audiology niche that Optix addresses via its Audix/Noah-integrated module.
• i-Clarity (i-Clarity Software Ltd): UK-hosted optometry practice management software used by independent and small-chain opticians. Directly comparable on customer profile (UK SMB opticians), feature set (diary, clinical, GOS, recalls) and cloud delivery model.
• Ocuco: Ireland/UK-based optical retail and practice management software vendor serving independent and chain opticians with comparable diary, clinical, dispensing and multi-site features. The most direct competitor to Optix in the UK/Ireland optical vertical.
• First Insight (MaximEyes / Practice Director): US-based vendor of MaximEyes and Practice Director optical/ophthalmic practice management and EHR software. Comparable on vertical specialisation (optical/ophthalmology), clinical + retail workflows and multi-site chain features, though US-focused.
• CompuLink Advantage: Optical and other specialty EHR/practice management platform with comparable features to Optix (clinical, billing, recall, optical dispensary workflows, multi-site). A direct vertical peer, mainly serving US-based eye-care practices.

Emerging players

• Blueprint Solutions (Audmetric / Blueprint OMS): Specialist audiology/ENT and ophthalmic clinic management software vendor. Comparable vertical niche adjacent to Optix (audiology) and complementary to its broader optical PMS footprint, though smaller in scale.

Broad incumbents

• IMS MAXIMS: UK NHS-wide electronic patient record vendor whose EPR suites include template packages for community and acute specialties. A broader incumbent whose ophthalmology/optometry templates represent a strategic threat if NHS mandates deepen into optical.
• TPP (SystmOne): UK-wide NHS primary and community care EHR vendor (SystmOne) with deep penetration across English GP and community providers. A broad incumbent in UK health IT with roadmap capability to extend into optometry/optical community workflows.
• OfficeMate (Eyefinity / VSP Vision): Established US optical practice management system owned by VSP Vision/Eyefinity, widely used by independent opticians and small chains. Overlaps with Optix's feature set as part of a broader US optical-software portfolio, but is not UK-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/optixsoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optix Software