What Pisos.com does

Pisos.com is a Spanish real estate marketplace operated by HabitatSoft, S.L., a privately held company registered in Spain. Founded in 1998 and headquartered in Barcelona, the platform allows individuals and real estate professionals to publish and search property listings spanning apartments, houses, chalets, commercial spaces, land, and garages across Spain, Andorra, the Balearic and Canary Islands, and the French Cerdanya and Basque Country regions. The platform maintains a database of over 1 million listings, attracts approximately 2.6 million average monthly users, and is available in five languages. Core product capabilities include an AI-powered natural language property search, map-based proximity and isochrone search, a sunlight simulator, and a mortgage calculator, with dedicated native applications on iOS and Android. Sub-brands include pisocompartido for shared housing and the pisosblog editorial platform.

The business operates on a freemium model. Individual users (particulares) can publish up to two listing advertisements free of charge for six months with no transaction commission, while both individuals and professionals can purchase visibility upgrades: a Premium tier at €19.95–€29.95 for 3–6 months offering up to 20x more views, and a Destacado tier at €79.95–€119.95 for 3–6 months offering up to 60x more views. Real estate professionals and agencies subscribe separately for access to professional listing tools and higher-volume management. Distribution is concentrated on the web platform and mobile apps, with SEO-driven organic traffic as the primary acquisition channel, supplemented by content marketing, social media, and an editorial blog.

The company employs 51–100 people, has not disclosed revenue or external funding beyond a single 2015 Keiretsu Forum investment, and shows no recent acquisition or M&A activity. Its primary differentiation versus larger Spanish portals (notably Idealista and Fotocasa) rests on long-standing brand recognition since 1998, the breadth of its listing database, and incremental AI features layered onto the core marketplace experience.

Name

Pisos.com

Legal name

HabitatSoft, S.L.

Website

https://pisos.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Pisos.com is a privately held Spanish real estate marketplace founded in 1998, operated by HabitatSoft, S.L., serving individual property sellers, buyers, renters, and real estate professionals with over 1 million listings and 2.6 million monthly users across Spain and adjacent regions.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Real estate marketplace
• Property listings
• Online classifieds
• Rental listings
• Property search platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Freemium Listing Services for Individuals: Individual users (particulares) can publish up to 2 property listing ads completely free for 6 months. No commission is charged if the property is sold or rented through the platform.
2. Premium Listing Upgrades (Destacado and Premium): Optional paid visibility products for both individuals and professionals. Destacado offers up to 60x more views and 15x more contacts. Premium offers up to 20x more views and 5x more contacts. Both allow hiding price and exact address.
3. Professional Real Estate Subscriptions: Professional real estate agents and agencies pay for platform access and listing services. Professionals must use specific accounts separate from individual users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pisos.com operates a Spanish real estate marketplace where individuals and professionals publish property listings for sale or rent, and buyers/renters search and contact listers. Individual users can publish up to two ads free for six months with no transaction commission, while real estate professionals subscribe to paid accounts and can purchase premium visibility upgrades. The offering is delivered via web and native mobile apps and includes AI-powered search, an AI listing assistant, a sunlight simulator, isochrone proximity search, and a mortgage calculator.

Product overview

Pisos.com is a comprehensive Spanish real estate marketplace operated by HabitatSoft S.L., offering a multi-category platform for property sales, rentals, new construction, and commercial real estate across Spain. The core product is the pisos.com portal, which features an AI-powered natural language search, map-based proximity search, and a sunlight simulator. The platform is supplemented by the AI Ad Publishing Assistant that helps users create and optimize listings. Premium monetization comes through paid promotional products (Destacado and Premium) that increase listing visibility. Additional offerings include a mortgage calculator, editorial blog (pisosblog), mobile apps for iOS and Android, and the specialized shared-rental sub-brand pisocompartido.

Differentiator

Problem solved

Functional benefit

Brands

• pisocompartido: A sub-platform for shared housing/co-living listings operated alongside the main portal.

Products and services

• Pisos.com Real Estate Marketplace Web-based Spanish real estate marketplace where individual owners and real estate professionals publish listings for flats, houses, chalets, duplexes, studios, rustic properties, land, garages, and commercial spaces, and buyers/renters search the inventory for properties to buy or rent.
• Pisos.com Mobile App Native iOS and Android applications enabling property search, listing management, and real-time alerts for the Pisos.com marketplace.
• pisocompartido Shared Housing Platform Specialized online platform for shared room rentals and co-living arrangements in Spain, operating as a sister domain to the main Pisos.com marketplace.

Quantifiable outcome

• Up to 60x more views with Destacado listings
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Direct peers

• Fotocasa: Major Spanish real estate portal owned by Adevinta offering property search, valuation tools, and home content; competes head-on with Pisos.com for Spanish home seekers and real estate professionals.
• Habitaclia: Spanish real estate portal with strong presence in Catalonia and Mediterranean Spain, offering consumer listings and professional subscriptions; overlaps Pisos.com's core market and freemium/paid model.
• Idealista: The dominant Spanish real estate marketplace covering sales, rentals, and new construction with the largest agent and inventory base in Spain; directly comparable to Pisos.com on category, geography, and target customer.

Broad incumbents

• Rightmove: UK-listed operator of the largest UK property portal; comparable real estate marketplace business model (consumer traffic + agent subscriptions), serving as an international benchmark for category economics.
• LeBonCoin: France's leading general classifieds platform with a significant real estate vertical including rentals and sales; overlaps Pisos.com's real estate search use case while operating on a broader marketplace model.
• Realtor.com: US residential property portal operated by Move/CoStar with MLS-fed listings, agent lead generation, and home content; comparable marketplace-plus-services model to Pisos.com at a larger scale.
• Zillow: Large US-based residential property marketplace with listings, agent tools, and home finance features; a comparable marketplace plus monetized adjacent services play to Pisos.com.

Emerging players

• Kyero: Spanish property portal oriented to international buyers of Spanish real estate; overlapping inventory with Pisos.com but with a narrower, cross-border buyer focus that intersects with pisos.com's multi-language offering.
• Trovimap: Spanish map-based property search platform focused on new build and resale listings across Spain; overlaps Pisos.com's geographic coverage and map-based isochrone/sunlight product positioning.

Regional players

• Immobiliare.it: Italy's leading real estate portal combining consumer listings, professional subscriptions, and mortgage/content tools; a comparable vertical marketplace serving a different country but with the same listing-plus-subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pisoscom
• Facebookfacebook.com/pisoscom
• Instagraminstagram.com/pisoscom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pisos.com