Perrill
Perrill is a Minnetonka, Minnesota-based full-service digital agency providing web design, development, SEO, PPC, email, content, and HubSpot services to B2B, B2C, and eCommerce clients, including a proprietary AI search visibility offering called PAVE.
- Company typePrivate
- Founded1998
- HeadquartersMinnetonka, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perrill does
Perrill, operating legally as 1st Scribe, Inc. and headquartered at 110 Cheshire Lane in Minnetonka, Minnesota, is a privately held full-service digital agency founded circa 1998 by Jay Perrill and continued under family and internal leadership following his death in May 2020. The firm employs approximately 40 in-house marketing, design, development, and business professionals and serves B2B, B2C, and eCommerce clients across manufacturing, healthcare and dental, food and CPG, education, retail, and technology verticals. Service delivery is direct, consultative, and regionally anchored in Minneapolis while engaging national enterprise accounts including Puma, Hormel, Jack Link's, 3M, Honeywell, Culligan, and Park Dental.
Core offerings span three integrated practices: digital marketing (SEO, PPC/paid media, email, content, social, GEO), web design and development (custom code plus Magento, Shopify, WordPress, and WooCommerce), and HubSpot and CRM implementation. Underlying technology relies on certified third-party platforms rather than a proprietary stack, with the notable exception of PAVE, a custom-built AI Search Intelligence Engine that powers the firm's Generative Engine Optimization line by aggregating brand performance data across large language models and tying AI visibility to revenue. Platform credentials include Google Premier Partner, HubSpot Agency Partner, Magento Certified Developer and Developer Plus, Microsoft Advertising Partner, Amazon Ads Certified, and Facebook Blueprint.
The business model combines project-based website builds (typically $25,000–$100,000) with monthly recurring retainers averaging $2,000–$6,000 for SEO and starting at $6,000 for GEO, supplemented by HubSpot implementation, agency audits, and specialized offerings such as Reddit marketing and AI visibility leaderboards. The firm reports an average 11:1 return on ad spend across accounts and claims 67% organic traffic and 85% organic lead lifts in the first year for SEO clients. There is no disclosed venture or private-equity funding, and revenue is not publicly reported; ownership remains private.
Perrill firmographics
Firmographics- Name
- Perrill
- Legal name
- 1st Scribe, Inc.
- Website
- https://perrill.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perrill is a Minnetonka, Minnesota-based full-service digital agency providing web design, development, SEO, PPC, email, content, and HubSpot services to B2B, B2C, and eCommerce clients, including a proprietary AI search visibility offering called PAVE.
- Ownership category
- akta.pro rank
Where Perrill is headquartered
LocationHeadquarters
- HQ city
- Minnetonka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perrill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services Retainer: Monthly retainer-based digital marketing services including SEO, PPC, email marketing, social media management, content marketing, and generative engine optimization.
- Website Design & Development: Custom website builds ranging from $25,000 to $100,000 depending on scope, features, and platform requirements. Includes UX design, responsive design, eCommerce development, and third-party integrations.
- Generative Engine Optimization (GEO) Services: Monthly GEO services starting at $6,000 per month, focusing on AI-driven search optimization for LLMs like ChatGPT, Perplexity, and Gemini.
- SEO Services: Monthly SEO programs with average client spending between $2,000 and $6,000 per month, including audits, keyword research, local SEO, and ongoing optimization.
- HubSpot Implementation & Management: CRM setup, marketing automation, sales enablement, and ongoing HubSpot platform management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Website Design & Development - $25,000 to $100,000 |
| Subscription | Monthly | GEO Services - Starting at $6,000/month |
| Subscription | Monthly | SEO Services - $2,000 to $6,000/month average |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Perrill product offering
Product offeringCore offering
Perrill is a full-service digital agency that sells end-to-end digital marketing, web design, and web development services to growth-minded B2B, B2C, and ecommerce businesses. Core deliverables include monthly retainer-based digital marketing (SEO, PPC, email, social media, content, generative engine optimization), custom website design and development projects, and HubSpot CRM implementation and management. Services are delivered in-house by approximately 40 certified experts across major platforms including Google, HubSpot, Magento, Shopify, Salesforce, and the agency's proprietary PAVE AI Search Intelligence Engine.
Product overview
Perrill is a full-service digital agency offering a comprehensive portfolio of marketing, design, and development services. The core offering consists of digital marketing services (SEO, PPC, email, content marketing, social media, GEO), web design and development (custom websites, Magento, Shopify, WordPress, app development), and HubSpot services (CRM, marketing automation, sales enablement). Supporting tools include PAVE (AI Search Intelligence Engine for GEO), Marketing Plan Generator, and AI Visibility Leaderboards. Services integrate with platforms including Salesforce, HubSpot, Klaviyo, MailChimp, and Magento for ecommerce implementations. The agency serves B2B, B2C, and ecommerce clients across industries including healthcare, dental, manufacturing, retail, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Generative Engine Optimization (GEO)
Quantifiable outcome
- 67% increase in organic traffic and 85% lift in organic leads within first year for SEO clients
- +9 more outcomes
Companies that use Perrill
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Perrill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature1 record
Perrill partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GooglecoreGoogle Premier Partner with certified expertise in Google Ads, Analytics, and advertising platforms. Status demonstrates proven campaign management capabilities.
- HubSpotcoreHubSpot Agency Partner with certified implementation and management capabilities for CRM, marketing automation, and sales enablement.
- Magento (Adobe)coreMagento Certified Developer and Developer Plus agency with extensive Magento development experience since 2010. One of few agencies with both certification levels.
- SalesforcecoreSalesforce certified for CRM integrations and sales enablement implementations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Perrill competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and ecommerce development for B2B and B2C clients with an in-house team model similar in structure and service breadth to Perrill.
- Straight North: Mid-market digital agency focused on SEO, PPC, and web development with comparable retainer-based offerings and similar mid-market enterprise client profiles.
- Coalition Technologies: Full-service SEO and web design agency with strong ecommerce (Magento/Shopify) development capability, comparable to Perrill's Magento Certified Developer positioning.
- Be Found Online (BFO): Midwest-based digital marketing agency offering search, paid media, and web development with similar regional mid-market clientele and service mix.
- Ignite Visibility: Performance-focused digital marketing agency specializing in SEO, paid media, and social with retainer pricing and enterprise clients closely aligned to Perrill's model.
- Thrive Agency: Full-service digital marketing agency offering SEO, PPC, web design, and social media marketing with a similar retainer-based model targeting B2B and ecommerce clients.
Emerging players
- LYFE Marketing: Digital marketing agency offering social media, SEO, and PPC services targeting small and mid-sized businesses with comparable retainer structures but smaller average client size.
- Siege Media: Content-led SEO and digital agency with overlapping SEO services and a similar mid-market to enterprise client base, though narrower than Perrill's full-service scope.
Broad incumbents
- iProspect (Dentsu): Global digital performance agency within Dentsu offering SEO, paid search, and content at enterprise scale; competes for the same enterprise marketing budgets as Perrill but with materially larger resources.
- Tinuiti: Large independent performance marketing agency with broader paid-media, retail, and commerce capabilities; overlaps with Perrill on paid search and SEO but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perrill social profiles
Digital presencePerrill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perrill leadership team
Management profileNumber of profiles
Profiles1 record
Perrill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perrill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perrill
What does Perrill do?
Perrill is a full-service digital agency that sells end-to-end digital marketing, web design, and web development services to growth-minded B2B, B2C, and ecommerce businesses. Core deliverables include monthly retainer-based digital marketing (SEO, PPC, email, social media, content, generative engine optimization), custom website design and development projects, and HubSpot CRM implementation and management. Services are delivered in-house by approximately 40 certified experts across major platforms including Google, HubSpot, Magento, Shopify, Salesforce, and the agency's proprietary PAVE AI Search Intelligence Engine.
Is Perrill a public or private company?
Perrill is a private company. It is classified as family owned and is currently operating.
When was Perrill founded?
Perrill was founded in 1998. It employs 11 to 50 people.
Where is Perrill based?
Perrill is headquartered in Minnetonka, United States, in the North America region.
How does Perrill make money?
Five revenue lines are on record. Digital Marketing Services Retainer is the primary driver. The others are website Design & Development, generative Engine Optimization (GEO) Services, SEO Services and hubSpot Implementation & Management.
Who are Perrill's main competitors?
Direct peers on record are WebFX, Straight North, Coalition Technologies, Be Found Online (BFO), Ignite Visibility and Thrive Agency. Emerging players are LYFE Marketing and Siege Media. Broad incumbents are iProspect (Dentsu) and Tinuiti.
Does Perrill have an API?
No public API is recorded for Perrill.