Sprig
Sprig is an enterprise research platform that uses three coordinated AI agents (Design, Field, Synthesize) to automate survey design, omnichannel fielding, and synthesis for enterprise UX research, market insights, and product teams.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sprig does
Sprig (legally Sprig Technologies, Inc.) is an enterprise research platform that uses a coordinated system of three AI agents — Design Agent, Field Agent, and Synthesize Agent — to execute the full survey and user-research lifecycle, from study design through omnichannel fielding to evidence-backed synthesis. The platform is built around native SDKs for JavaScript, iOS, Android, React Native, and Flutter that embed surveys directly into customer products, with session replay capturing up to five minutes of user behavior before and after each response. In 2026 Sprig extended the platform with a Model Context Protocol (MCP) server that exposes study datasets to external AI assistants including Claude, ChatGPT, Cursor, Gemini, and Codex, positioning Sprig as a 'system of context' for AI-mediated research workflows. The company processes 1.3 trillion+ events, stores 72 billion+ visitor attributes, and tracks more than 1 billion visitors per month across its customer base, with access to a 6 million+ verified participant pool via User Interviews integration.
Sprig serves enterprise UX and user research teams, market and consumer insights functions, and product/growth teams at mid-market and enterprise companies including Microsoft, Figma, Notion, Coinbase, PayPal, Robinhood, Dropbox, Ramp, DoorDash, Square, and HelloFresh. The platform is sold through a hybrid go-to-market model: a self-serve product-led growth motion via Free and Starter tiers at app.sprig.com for individuals and small teams, and an enterprise field-sales motion via 'Book a demo' for organizations running multi-team, multi-product research programs. Enterprise pricing scales with total response volume, activated capabilities, and deployment environments (link, email, web, mobile), with 12-month initial terms and 12-month auto-renewal, plus usage-based overage fees. Enterprise onboarding and support are included, and the platform carries SOC 2 Type II, HIPAA, GDPR, CCPA, and EU-U.S. Data Privacy Framework compliance certifications.
The company was founded by Ryan Glasgow (Founder & CEO), with Kevin Mandich as Co-Founder and Head of AI/ML, and has raised approximately $85 million in total cumulative funding across rounds in 2019 ($4M, First Round), 2020 ($16M, Accel lead), 2021 ($38M, Andreessen Horowitz lead), and 2022 ($30M with Figma Ventures and Andreessen Horowitz). Sprig operates primary offices in San Francisco, California and New York, New York, with a stated in-person culture and explicit cadence of team offsites. Backed by Andreessen Horowitz, Accel, First Round, and Figma Ventures, the company is positioned as an AI-native challenger to legacy survey and research platforms.
Sprig firmographics
Firmographics- Name
- Sprig
- Legal name
- Sprig Technologies, Inc.
- Website
- https://sprig.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sprig is an enterprise research platform that uses three coordinated AI agents (Design, Field, Synthesize) to automate survey design, omnichannel fielding, and synthesis for enterprise UX research, market insights, and product teams.
- Ownership category
- akta.pro rank
Sprig industry classification
Industry- Product category
- User Research Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Sprig is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sprig business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (Free, Starter, Enterprise): Tiered subscription SaaS with a Free tier and a Starter tier for individuals/small teams (self-serve signup), and an Enterprise tier priced based on total response volume across studies, activated research capabilities, and deployment environments (link, email, web, mobile). Enterprise onboarding and support are included. Subscription Terms are 12-month initial with 12-month auto-renewal per the Service Agreement.
- Usage-based Overage Fees: Beyond subscription allotments, customers may incur Overage Fees (billed monthly) when exceeding agreed-upon monthly usage allowances, including throughput per Monthly Unique User and caps on Survey Responses, Feedback Responses, Heatmap Captures, and Replay Clips.
- Freemium / Land-and-Expand: Free and Starter tiers serve as a low-friction entry point for individuals and small teams, with expansion into Enterprise as research programs scale; this is a classic land-and-expand motion built on the same agent-powered platform used by enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals exploring Sprig |
| Subscription | Monthly | Starter tier for individuals or small teams running ongoing research |
| Other | Annual | Enterprise platform for multi-team, multi-product research organizations |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Sprig product offering
Product offeringCore offering
Sprig sells an enterprise research platform powered by three specialized AI agents (Design, Field, and Synthesize) that automate the survey lifecycle from study design through omnichannel fielding to AI-driven synthesis. The platform is deployed in-product via native SDKs (JavaScript, iOS, Android, React Native, Flutter) with embedded session replay, and the Sprig MCP server exposes study data to external AI assistants such as Claude, ChatGPT, Cursor, Gemini, and Codex. It is offered as a tiered subscription (Free, Starter, Enterprise) with usage-based overage fees, targeting UX, user research, product, and market insights teams at mid-market and enterprise companies.
Product overview
Sprig is a single unified experience-measurement platform augmented by a portfolio of specialized AI research agents and integration products. At its core, the Sprig Experience Measurement Platform enables in-product survey design, deployment, and analysis. The three Research Agents (Design Agent, Field Agent, and Synthesize Agent) operate as the engine of the platform, handling study design, participant fielding, and response synthesis, while the Sprig MCP (Model Context Protocol) server extends Sprig data into external AI tools such as Claude, ChatGPT, Cursor, Gemini, and Codex. Layered on top of the platform are four named solution/use-case modules — Strategic & Foundational Discovery, Journey & Behavioral Research, Market & Consumer Insights, and Concept & Prototype Testing — that package Sprig's capabilities for specific research scenarios.
Differentiator
Problem solved
Functional benefit
Products and services
- Sprig Experience Measurement Platform Unified in-product research platform that combines AI-powered survey design, omnichannel deployment (email, link, panels, web, mobile), and AI-driven synthesis to capture continuous user insights for enterprise UX, user research, product, and consumer insights teams.
- Concept & Prototype Testing Platform Unified testing solution for product concepts and prototypes that lets teams test concepts and prototypes (including Figma, Sketch, Adobe XD, Miro, Framer, Marvel, ProtoPie, Justinmind, and Axure) and run usability studies within the Sprig platform.
- Sprig MCP (Model Context Protocol) Model Context Protocol server that exposes Sprig study data, analysis, and insights to external AI assistants such as Claude, ChatGPT, Cursor, Gemini, and Codex, enabling advanced quantitative analysis, cross-study analysis, automated reporting, and custom research agents without exporting CSVs.
Quantifiable outcome
- Up to 2x improvement in completion rates by moving from static forms to conversational delivery via the Field Agent.
- +5 more outcomes
Companies that use Sprig
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Sprig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability13 records
Feature7 records
Sprig partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Sprig competitors and assessment
Company assessmentDirect peers
- Qualtrics: Qualtrics is the leading enterprise experience management and survey platform, offering advanced survey design, distribution, and analytics across customer, employee, product, and brand research. It directly competes with Sprig's enterprise research platform and serves the same mid-market and enterprise research teams.
- SurveyMonkey: SurveyMonkey is a long-established online survey platform serving enterprises, SMBs, and individuals with survey design, distribution, and analysis capabilities. It competes directly with Sprig across the survey design-to-analysis workflow and has launched AI-assisted survey creation features.
- Typeform: Typeform offers conversational, one-question-at-a-time surveys and form experiences, with strong adoption among product, marketing, and research teams. It competes directly with Sprig's chat-based Field Agent delivery model and serves overlapping SMB and mid-market customer segments.
- UserTesting: UserTesting is a leading human insight platform for usability testing, concept testing, and live user research with a participant panel. It directly competes with Sprig's concept, prototype, and journey research capabilities, particularly for enterprise UX research teams.
- Dovetail: Dovetail is a customer research repository and analysis platform that turns qualitative research data into shareable insights, with growing AI synthesis features. It is a direct peer in the research repository and synthesis layer, and Dovetail is an explicit Sprig integration partner.
- Maze: Maze is a continuous research platform for concept testing, prototype testing, and usability studies, popular with product teams. It competes directly with Sprig's Concept & Prototype Testing and in-product research offerings for product and UX research teams.
- Hotjar: Hotjar provides in-product feedback, heatmaps, session recordings, and surveys for product and UX teams. It overlaps with Sprig's in-product surveys, heatmap captures, and replay clips, and serves a similar SMB-to-mid-market product team segment.
- Alchemer (formerly SurveyGizmo): Alchemer is an enterprise survey and customer feedback platform serving mid-market and enterprise customers with advanced survey logic, distribution, and analytics. It competes directly with Sprig's Enterprise tier for the same customer research and VoC programs.
Broad incumbents
- Medallia: Medallia is a large enterprise customer and employee experience management platform with broad survey, text analytics, and journey analytics capabilities. It is a broader incumbent that overlaps with Sprig's enterprise experience measurement use case but as part of a much wider CEM portfolio.
- FullStory: FullStory is a digital experience analytics platform offering session replay, heatmaps, and funnel analysis alongside product analytics. It is a broad incumbent that overlaps with Sprig's session replay and in-product SDK capabilities, and competes for the same product and growth team budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sprig social profiles
Digital presenceSprig compliance and trust
Trust signalCompliance5 records
Sprig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprig leadership team
Management profileNumber of profiles
Profiles8 records
Sprig funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprig
What does Sprig do?
Sprig sells an enterprise research platform powered by three specialized AI agents (Design, Field, and Synthesize) that automate the survey lifecycle from study design through omnichannel fielding to AI-driven synthesis. The platform is deployed in-product via native SDKs (JavaScript, iOS, Android, React Native, Flutter) with embedded session replay, and the Sprig MCP server exposes study data to external AI assistants such as Claude, ChatGPT, Cursor, Gemini, and Codex. It is offered as a tiered subscription (Free, Starter, Enterprise) with usage-based overage fees, targeting UX, user research, product, and market insights teams at mid-market and enterprise companies.
Is Sprig a public or private company?
Sprig is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sprig founded?
Sprig was founded in 2018. It employs 101 to 250 people.
Where is Sprig based?
Sprig is headquartered in San Francisco, United States, in the North America region.
How does Sprig make money?
Three revenue lines are on record. Subscription (Free, Starter, Enterprise) is the primary driver. The others are usage-based Overage Fees and freemium / Land-and-Expand.
Who are Sprig's main competitors?
Direct peers on record are Qualtrics, SurveyMonkey, Typeform, UserTesting, Dovetail, Maze, Hotjar and Alchemer (formerly SurveyGizmo). Broad incumbents are Medallia and FullStory.
Does Sprig have an API?
Yes. Sprig offers a Public API, a Data Export API, and Webhooks. The platform also provides native SDKs for JavaScript, iOS, Android, and React Native, with low-code and enrichment integrations. The Sprig MCP (Model Context Protocol) server enables AI tools such as Claude, ChatGPT, Cursor, and Gemini to access Sprig study data programmatically.
What industry is Sprig in?
Sprig's product category is User Research Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.