MyNorth.com
- Company typePrivate
- Founded2008
- HeadquartersTraverse City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MyNorth.com firmographics
Firmographics- Name
- MyNorth.com
- Legal name
- MyNorth Media
- Website
- https://mynorth.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyNorth.com industry classification
Industry- Product category
- Regional Media & Travel Content
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where MyNorth.com is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyNorth.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Traverse Northern Michigan magazine subscription model offering 12 issues per year covering travel inspiration, local flavors, hidden gems, and regional stories. Subscriptions managed through SimpleCirc platform.
- Digital Advertising: The platform features an Advertise section indicating digital advertising as a revenue stream, allowing businesses to reach Northern Michigan audiences interested in local food, drink, travel, real estate, and lifestyle content.
- Event Ticketing: MyNorth Tickets platform (mynorthtickets.com) enables ticket sales for regional events and festivals, generating transaction-based revenue from event organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium article access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MyNorth.com product offering
Product offeringCore offering
MyNorth.com is the digital home of Traverse Northern Michigan's Magazine, providing editorial content about Northern Michigan restaurants, wineries, breweries, outdoor activities, beaches, real estate, hotels, events, and travel destinations from Traverse City to Mackinac Island. The company operates a companion print magazine subscription, a dedicated event ticketing platform (MyNorth Tickets), and a daily email newsletter (Daily Splash) delivering curated regional recommendations.
Product overview
MyNorth Media operates a multi-platform content business focused on Northern Michigan lifestyle and travel content. The core offering consists of MyNorth.com, the digital website and online home of Traverse Northern Michigan Magazine, complemented by the print magazine itself. Related products include MyNorth Tickets (a ticketing platform for local events) and the Daily Splash daily email newsletter. The platform organizes content across categories including Food & Drink, Home & Design, Things to Do, Outdoors, Travel, and Real Estate.
Differentiator
Problem solved
Functional benefit
Brands
- MyNorth Tickets: Event ticketing platform for Northern Michigan events
- Daily Splash
Products and services
- MyNorth.com The main digital platform and online home of Traverse Northern Michigan Magazine, providing editorial coverage of restaurants, wineries, outdoors, events, real estate, hotels, and travel destinations across Northern Michigan from Traverse City to Mackinac Island. Premium articles available for $2.99 each.
- Traverse Northern Michigan Magazine The flagship print publication covering travel inspiration, local flavors, hidden gems, and stories about Northern Michigan life, delivered as 12 issues per year to subscribers through the SimpleCirc subscription platform.
- MyNorth Tickets
Companies that use MyNorth.com
Customer profileSegments3 records
Ideal customer profiles3 records
MyNorth.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyNorth.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SimpleCirccoreMagazine subscription management and distribution handled through SimpleCirc platform (simplecirc.com), enabling digital subscription services for Traverse Northern Michigan magazine including subscriber homepage access.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MyNorth.com competitors and assessment
Company assessmentDirect peers
- Minnesota Monthly: Regional magazine and website covering food, travel, events, and lifestyle in Minnesota. Closely comparable to MyNorth.com's mix of print magazine, regional editorial, event coverage, and digital content monetized via ads and subscriptions.
- Cape Cod Travel Magazine (Cape Cod LIFE): Regional lifestyle and travel publication covering Cape Cod with both print and digital channels. Comparable to MyNorth.com as a regional travel/lifestyle magazine with adjacent listings content and local event coverage.
- Wisconsin Trails: Wisconsin-focused travel and outdoors print and digital title. Closely comparable model of regional travel editorial, outdoor content, and small-market subscription/advertising revenue, applied to the upper Midwest like MyNorth.com.
- Midwest Living: Time Inc./Dotdash Meredith-published regional travel and lifestyle magazine covering the U.S. Midwest, with a digital companion site. It is a direct peer given its identical model of regional travel/lifestyle editorial paired with subscription, advertising, and a website.
- Yankee Magazine: Subscription-based New England regional travel and lifestyle magazine with an associated digital site covering food, lodging, events, and outdoors. It mirrors MyNorth.com's subscription-and-advertising-supported regional media model, even though it covers a different geography.
- AAA Living Magazine: Regional AAA club lifestyle/travel magazine distributed to members with companion digital properties covering local attractions, dining, road trips, and events — a comparable regional travel-lifestyle media business model to MyNorth.com.
- Indiana Monthly / Indiana Destination: Regional magazine and website covering Indiana food, travel, events, and lifestyle. Analogous in scope, audience (regional enthusiasts and visitors), and monetization mix to MyNorth.com.
Broad incumbents
- Pure Michigan (Travel Michigan / Michigan Economic Development Corporation): Statewide tourism marketing brand that broadly covers Michigan destinations, including Northern Michigan. It competes for traveler attention and destination-promotion dollars in the same content categories MyNorth.com monetizes (travel, lodging, events, outdoors).
- Travel + Leisure (Dotdash Meredith): National travel magazine and website covering destinations across the U.S. and globally. While much larger in scale, it publishes regional travel content and competes for the same tourism-intent audience and travel advertisers as MyNorth.com.
Regional players
- Traverse City Convention & Visitors Bureau (Traverse City Tourism): The official destination marketing organization for Traverse City, the same market MyNorth.com anchors. Comparable because both curate and promote the same Northern Michigan attractions, events, restaurants, and lodging experiences covered by MyNorth's editorial.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MyNorth.com social profiles
Digital presenceMyNorth.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyNorth.com leadership team
Management profileNumber of profiles
Profiles1 record
MyNorth.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyNorth.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyNorth.com
What does MyNorth.com do?
MyNorth.com is the digital home of Traverse Northern Michigan's Magazine, providing editorial content about Northern Michigan restaurants, wineries, breweries, outdoor activities, beaches, real estate, hotels, events, and travel destinations from Traverse City to Mackinac Island. The company operates a companion print magazine subscription, a dedicated event ticketing platform (MyNorth Tickets), and a daily email newsletter (Daily Splash) delivering curated regional recommendations.
Is MyNorth.com a public or private company?
MyNorth.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyNorth.com founded?
MyNorth.com was founded in 2008. It employs 11 to 50 people.
Where is MyNorth.com based?
MyNorth.com is headquartered in Traverse City, United States, in the North America region.
How does MyNorth.com make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising and event Ticketing.
Who are MyNorth.com's main competitors?
Direct peers on record are Minnesota Monthly, Cape Cod Travel Magazine (Cape Cod LIFE), Wisconsin Trails, Midwest Living, Yankee Magazine, AAA Living Magazine and Indiana Monthly / Indiana Destination. Broad incumbents are Pure Michigan (Travel Michigan / Michigan Economic Development Corporation) and Travel + Leisure (Dotdash Meredith). Traverse City Convention & Visitors Bureau (Traverse City Tourism) is listed as a regional player.
Does MyNorth.com have an API?
No public API is recorded for MyNorth.com.
What industry is MyNorth.com in?
MyNorth.com's product category is Regional Media & Travel Content. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its SIC code is 2721.