Yankee Magazine
- Company typePrivate
- Founded1935
- HeadquartersDublin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yankee Magazine does
Yankee Magazine is the flagship publication of Yankee Publishing Inc., a 100% employee-owned, private regional media company headquartered in Dublin, New Hampshire and founded in 1935. The company produces a bimonthly print and digital magazine covering New England travel, food, home and garden, and culture across all six New England states (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont), alongside the NewEngland.com digital platform, the Weekends with Yankee regional television program, seasonal foliage tools including the Peak Fall Foliage Map, and an e-commerce storefront at store.newengland.com.
The core product surface is editorial content delivered across print, web, email newsletter, video/TV, and social channels. The company is supported by a small editorial staff of approximately 14 employees, including senior editors with multi-decade tenure, and operates within a corporate portfolio that includes The Old Farmer's Almanac, Family Tree Magazine, and New Hampshire Magazine as sister brands.
Yankee generates revenue through four primary streams: print and digital magazine subscriptions (recurring, billed annually with multi-year options), digital advertising and sponsored content on NewEngland.com, e-commerce merchandise sales, and event sponsorships and partnerships (such as the Grassy Strip Music Series at Madison Beach Hotel and "A Taste of New England" at Spruce Peak). Go-to-market combines content marketing across owned channels with event-driven activations and B2B partnerships targeting New England businesses, tourism destinations, and advertisers seeking access to the magazine's engaged regional audience.
Yankee Magazine firmographics
Firmographics- Name
- Yankee Magazine
- Legal name
- Yankee Publishing Inc.
- Website
- https://yankeemagazine.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yankee Magazine industry classification
Industry- Product category
- Regional Lifestyle Magazine & Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Yankee Magazine is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yankee Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions generating recurring revenue from subscribers
- Digital Advertising: Website advertising and sponsored content on NewEngland.com
- E-commerce: Online store selling New England-themed merchandise and products
- Events and Sponsorships: Sponsored events and partnership activations including the Grassy Strip Music Series and A Taste of New England food festival
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and Digital Magazine Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Yankee Magazine product offering
Product offeringCore offering
Yankee Magazine is a regional lifestyle publication covering New England travel, food, culture, and home, delivered through a print magazine, a digital edition, the NewEngland.com website, the "Weekends with Yankee" television program, and an e-commerce store selling branded merchandise and curated products. The company monetizes primarily through consumer subscriptions, advertising, and product sales.
Product overview
Yankee Magazine operates as a unified media brand offering a print and digital magazine alongside the NewEngland.com digital platform. The core products include Yankee Magazine (the bimonthly publication), NewEngland.com (the website with travel guides and content), and Weekends with Yankee (a television series). Additional offerings include subscription services for magazine access, the Peak Fall Foliage Map tool, and state-specific foliage guides. The brand covers New England travel, food, home, garden, and cultural content across all six New England states.
Differentiator
Problem solved
Functional benefit
Products and services
- Yankee Magazine (Print) Subscription-based print magazine covering New England travel, food, culture, home, and foliage for engaged regional readers and New England enthusiasts.
- Yankee Magazine (Digital) Digital edition of Yankee Magazine available to subscribers, providing the same regional lifestyle content as the print edition through an online reading experience.
- NewEngland.com Yankee Magazine's companion website offering New England travel guides, recipes, foliage reports, and lifestyle content, supported by digital advertising for regional businesses.
- Weekends with Yankee (TV Show) Television program that brings Yankee Magazine's New England travel and lifestyle storytelling to broadcast audiences, extending the brand across screen formats.
- Peak Fall Foliage Map Seasonal interactive map tracking fall foliage progression across New England states, supporting travelers planning leaf-peeping trips.
- State Foliage Guides Seasonal digital guides covering foliage timing and destinations for each New England state, distributed through NewEngland.com.
- Yankee Magazine E-commerce Store Direct-to-consumer online store selling branded merchandise and curated New England-themed products to subscribers and regional enthusiasts.
Companies that use Yankee Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Yankee Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yankee Magazine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- The Old Farmer's AlmanacminorThe Old Farmer's Almanac is listed as one of Yankee Publishing Inc.'s sister brands under the corporate umbrella, sharing audience and content synergies.
- Family Tree MagazineminorFamily Tree Magazine is listed as one of Yankee Publishing Inc.'s sister brands, part of the company's portfolio of publications.
- New Hampshire MagazineminorNew Hampshire Magazine is listed as one of Yankee Publishing Inc.'s sister brands, sharing New England regional focus.
- Madison Beach HotelminorYankee is a 2026 sponsor of the Grassy Strip Music Series at Madison Beach Hotel in Madison, Connecticut. This represents a marketing partnership for audience engagement and brand visibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Yankee Magazine competitors and assessment
Company assessmentDirect peers
- Down East Magazine: Long-running Maine-focused lifestyle and culture magazine covering travel, food, home, and the Maine coast. Most direct functional peer to Yankee: same editorial cadence, same New England regional lifestyle positioning, same subscription/advertising revenue mix.
- Rhode Island Monthly: Regional city lifestyle magazine covering Rhode Island food, travel, and home. Comparable in scale and editorial focus to Yankee's home and travel verticals; competes for the same New England enthusiast reader and regional tourism ad budget.
- Boston Magazine: City-regional lifestyle magazine covering Boston's dining, travel, culture, and home design. Direct peer in print frequency, regional focus, advertising sales model, and editorial mix — same subscriber persona as Yankee's New England enthusiasts.
- Cape Cod Life: Bimonthly regional lifestyle magazine covering Cape Cod and the Islands. Closely comparable to Yankee in geography (within Yankee's six-state footprint), print-plus-digital model, and travel/destination content orientation.
- Vermont Magazine: Vermont-focused lifestyle magazine covering travel, food, and rural New England culture. Overlaps Yankee on coverage of one of the six New England states; similar subscription and advertising revenue model.
Broad incumbents
- Coastal Living: National magazine focused on coastal lifestyle, travel, and home. Comparable to Yankee for coastal New England readers (Cape Cod, Maine coast, Rhode Island, Connecticut shoreline) and competes for travel and home advertiser spend.
- Sunset Magazine: Iconic regional lifestyle magazine covering the American West with travel, food, and home content. Closest large-scale analog to Yankee's regional-authority model — same recipe (region-specific authority + subscription + advertising) executed at a much larger footprint.
- Southern Living: The largest U.S. regional lifestyle magazine (Time Inc./Dotdash Meredith). Same model as Yankee — region-specific travel, food, and home content — at substantially greater scale and with national advertising reach.
- Travel + Leisure: Major national travel magazine and media brand. Direct competitor for New England travel advertiser dollars and reader attention; much broader scope but with overlapping audience for Yankee's destination content.
- Garden & Gun: Sophisticated regional lifestyle brand covering the American South — food, travel, culture, sporting. Closest direct model comparator to Yankee's premium New England positioning; operates at materially larger scale but with analogous editorial quality and authority pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Yankee Magazine social profiles
Digital presenceYankee Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yankee Magazine leadership team
Management profileNumber of profiles
Profiles4 records
Yankee Magazine subsidiaries and ownership
Company hierarchySubsidiaries3 records
Yankee Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yankee Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yankee Magazine
What does Yankee Magazine do?
Yankee Magazine is a regional lifestyle publication covering New England travel, food, culture, and home, delivered through a print magazine, a digital edition, the NewEngland.com website, the "Weekends with Yankee" television program, and an e-commerce store selling branded merchandise and curated products. The company monetizes primarily through consumer subscriptions, advertising, and product sales.
Is Yankee Magazine a public or private company?
Yankee Magazine is a private company. It is classified as management employee owned and is currently operating.
When was Yankee Magazine founded?
Yankee Magazine was founded in 1935. It employs 11 to 50 people.
Where is Yankee Magazine based?
Yankee Magazine is headquartered in Dublin, United States, in the North America region.
How does Yankee Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising, E-commerce and events and Sponsorships.
Who are Yankee Magazine's main competitors?
Direct peers on record are Down East Magazine, Rhode Island Monthly, Boston Magazine, Cape Cod Life and Vermont Magazine. Broad incumbents are Coastal Living, Sunset Magazine, Southern Living, Travel + Leisure and Garden & Gun.
Does Yankee Magazine have an API?
No public API is recorded for Yankee Magazine.
What industry is Yankee Magazine in?
Yankee Magazine's product category is Regional Lifestyle Magazine & Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 51312 and its SIC code is 2721.