Midwest Living
- Company typePrivate
- Founded1985
- HeadquartersDes Moines, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Midwest Living firmographics
Firmographics- Name
- Midwest Living
- Legal name
- Midwest Living
- Website
- https://midwestliving.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Midwest Living industry classification
Industry- Product category
- Regional Lifestyle Media
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Midwest Living is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Living business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold directly to consumers through the midwestliving.com website and through third-party subscription services. Subscription options include print-only, digital-only, and bundle packages.
- Advertising and Sponsorship: The magazine generates revenue through display advertising, sponsored content, and brand partnerships within its print and digital publications.
- Custom Content Studio (People Inc. Travel Content): People Inc. Travel Content is a custom content studio that produces branded travel content for partners, leveraging the editorial expertise and regional knowledge of Midwest Living.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Midwest Living product offering
Product offeringCore offering
Midwest Living is a regional lifestyle media brand publishing a print and digital magazine plus the MidwestLiving.com website, delivering curated content on travel destinations, recipes, home and garden ideas, and lifestyle coverage specific to the 12-state American Midwest. The brand also operates People Inc. Travel Content, a custom branded content studio that produces travel content for partner brands using Midwest Living's editorial expertise. Distribution reaches 4.1 million readers through subscriptions, newsstand sales, the website, and social platforms.
Product overview
Midwest Living is a lifestyle media brand offering a print and digital magazine along with a comprehensive website. The core products include the Midwest Living Magazine (print and digital editions) and the MidwestLiving.com website platform. The portfolio also includes People Inc. Travel Content (a custom content studio for branded partnerships), email newsletters, and sweepstakes promotions. The brand curates travel, food, home, garden, and lifestyle content specifically for the American Midwest region, reaching approximately 4.1 million readers across print and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Midwest Living Magazine Print and digital lifestyle magazine covering travel, food, home, garden, and lifestyle content for the American Midwest region, reaching 4.1 million readers across 12 Midwest states.
- MidwestLiving.com Website Digital website platform publishing travel guides, recipes, home and garden tips, and lifestyle content for the Midwest region.
- People Inc. Travel Content Custom content studio under the Midwest Living editorial leadership that creates branded travel content and travel guides for partner brands and tourism boards, leveraging regional editorial expertise and audience reach.
- Midwest Living Newsletter Email newsletter delivering curated Midwest travel, food, and lifestyle content to subscribers.
- Midwest Living Sweepstakes Contest and prize promotional programming available to readers and website visitors to drive engagement.
Quantifiable outcome
- 4.1 million readers
- +1 more outcomes
Companies that use Midwest Living
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Midwest Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midwest Living partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- People Inc. Travel ContentcorePeople Inc. Travel Content is a custom content studio operating under Midwest Living's editorial leadership. It produces branded travel content for partner brands, leveraging Midwest Living's regional expertise and editorial capabilities to serve premium brand partners seeking travel content creation.
- Better Homes & Gardens Test GardencoreThe Better Homes and Gardens Test Garden in Des Moines, Iowa serves gardeners nationwide by offering garden-tested information. This facility with 22 distinct areas and more than 2,500 plants, trees and shrubs is a shared resource across Dotdash Meredith brands including Midwest Living.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Midwest Living competitors and assessment
Company assessmentBroad incumbents
- Travel + Leisure: Travel + Leisure is a national travel and lifestyle magazine with overlapping travel content, broader geographic scope, and a larger advertising base, competing for travel-category advertisers that Midwest Living also pursues.
- Real Simple: Real Simple is a national lifestyle magazine covering home, food, and organization, competing for similar home and lifestyle category advertising budgets with Midwest Living.
- Better Homes & Gardens: Better Homes & Gardens is a flagship lifestyle and home/garden brand within the same Dotdash Meredith portfolio, sharing editorial resources, the Test Kitchen, and the Des Moines operations with Midwest Living.
- Food & Wine: Food & Wine is a national culinary and travel publication, with overlapping food and travel editorial coverage and competing for the same premium food brand advertisers that appear in Midwest Living.
- Martha Stewart Living: Martha Stewart Living is a national lifestyle brand covering home, food, garden, and entertaining, with a stronger home/garden tilt and broader geographic scope, competing for the same premium advertising dollars as Midwest Living.
Direct peers
- Southern Living: Southern Living is a regional lifestyle magazine covering the American South with travel, food, home, and garden content, making it the closest direct peer in both format and editorial positioning to Midwest Living.
- Country Living: Country Living is a lifestyle magazine focused on rural homes, travel, and food, with overlapping editorial categories (home, garden, travel, food) and a similar target audience of regional lifestyle enthusiasts.
- Sunset Magazine: Sunset is a Western U.S. regional lifestyle magazine focused on travel, food, home, and garden content, directly comparable in scope, audience, and editorial focus to Midwest Living's regional model.
- Coastal Living: Coastal Living is a regional lifestyle magazine from the same Dotdash Meredith family, covering coastal U.S. travel, homes, and food, sharing the same operating parent, business model, and editorial structure as Midwest Living.
Regional players
- Yankee Magazine: Yankee Magazine is a New England regional lifestyle publication covering travel, food, and home, providing a comparable regional lifestyle magazine model to Midwest Living in a different U.S. region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Midwest Living social profiles
Digital presenceMidwest Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Living leadership team
Management profileNumber of profiles
Profiles12 records
Midwest Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Living
What does Midwest Living do?
Midwest Living is a regional lifestyle media brand publishing a print and digital magazine plus the MidwestLiving.com website, delivering curated content on travel destinations, recipes, home and garden ideas, and lifestyle coverage specific to the 12-state American Midwest. The brand also operates People Inc. Travel Content, a custom branded content studio that produces travel content for partner brands using Midwest Living's editorial expertise. Distribution reaches 4.1 million readers through subscriptions, newsstand sales, the website, and social platforms.
Is Midwest Living a public or private company?
Midwest Living is a private company. It is classified as corporate owned and is currently operating.
When was Midwest Living founded?
Midwest Living was founded in 1985. It employs 101 to 250 people.
Where is Midwest Living based?
Midwest Living is headquartered in Des Moines, United States, in the North America region.
How does Midwest Living make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and Sponsorship and custom Content Studio (People Inc. Travel Content).
Who are Midwest Living's main competitors?
Broad incumbents on record are Travel + Leisure, Real Simple, Better Homes & Gardens, Food & Wine and Martha Stewart Living. Direct peers are Southern Living, Country Living, Sunset Magazine and Coastal Living. Yankee Magazine is listed as a regional player.
Does Midwest Living have an API?
No public API is recorded for Midwest Living.
What industry is Midwest Living in?
Midwest Living's product category is Regional Lifestyle Media. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.