Mixlr
Mixlr is a London-based live audio streaming platform founded in 2010 that enables creators and organizations across sports, music, faith, education, and media to broadcast professional-quality audio to global audiences via desktop, mobile, and web, monetized through tiered creator subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mixlr does
Mixlr (legal entity Mixlr Ltd, registered in England & Wales under registration number 07384299) is a live audio streaming platform founded in 2010 and headquartered in London. The company provides creator-side broadcast applications for desktop and mobile, native listener apps for iOS and Android, and a web platform that together enable users to broadcast and consume professional-quality live audio without dedicated engineering resources. The product stack includes a core broadcast platform, custom-branded channels with personalized URLs, automated recordings, an embeddable HTML player, a listener analytics dashboard (with geographic and engagement metrics plus CSV export), private channel access controls, scheduled events, and an MP3 128kbps white-label stream URL for third-party integrations. Distribution is amplified through integrations with streaming aggregators (TuneIn, myTuner Radio) and broadcasting tools (OBS, YoloBox, Restream), plus dedicated support for Native Instruments Traktor DJ hardware.
The company's go-to-market is product-led growth on a freemium base: anyone can sign up for a free Beginner plan with no credit card, then upgrade to paid tiers (including Pro and Advanced) for features such as third-party stream keys, private access settings, custom branding, and advanced analytics. Revenue is generated entirely from creator subscriptions rather than advertising, giving creators control of the listener experience. Customer segments span sports teams and leagues, music and live-event organizers, faith and worship organizations, podcasters, educational institutions including university radio stations, traditional radio and independent media, and conferences/corporate users. Named customers include INDYCAR Radio Network (over a decade of use), The Infamous Stringdusters, FC Red Bull Salzburg, New York Red Bulls, New York City FC, Cincinnati Cyclones, South Carolina Stingrays, Tahoe Knight Monsters, DEFQON.1 Music Festival, University of Nebraska–Lincoln, Lipscomb University, Virgin Atlantic, and the Obama Foundation.
Mixlr is privately held with no disclosed parent company or institutional investor base beyond an early 2011 round from Passion Capital and Playfair Capital. The team is described as small (1–10 employees) and remote-first, led by CEO and co-founder Greg Lloyd alongside co-founder Rob Watson. Stated cumulative platform metrics are 1.7 billion+ listener engagements, 22 million+ live events broadcast, and presence in 190 countries, supported by an active iOS/Android app presence and regularly updated web properties.
Mixlr firmographics
Firmographics- Name
- Mixlr
- Legal name
- Mixlr Ltd
- Website
- https://mixlr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mixlr is a London-based live audio streaming platform founded in 2010 that enables creators and organizations across sports, music, faith, education, and media to broadcast professional-quality audio to global audiences via desktop, mobile, and web, monetized through tiered creator subscriptions.
- Ownership category
- akta.pro rank
Mixlr industry classification
Industry- Product category
- Live Audio Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where Mixlr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mixlr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription plans: Mixlr generates revenue through paid subscription plans with tiered pricing. The company offers a free beginner plan and paid plans with additional features. Revenue comes from creator subscriptions, not advertising, allowing users to maintain control of the listener experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Beginner plan - Free entry tier |
| Subscription | Monthly | Paid subscription tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Mixlr product offering
Product offeringCore offering
Mixlr is a live audio streaming platform that enables creators to broadcast professional-quality audio to global audiences. The platform provides dedicated streaming servers, custom-branded channels, embeddable players, listener analytics, and native desktop and mobile broadcast applications. Revenue is generated through tiered subscription plans (Beginner, Pro, Advanced) rather than advertising.
Product overview
Mixlr is a live audio streaming platform, marketed as 'audio made simple,' offering a unified platform with distinct product components. The core Mixlr Broadcast Platform enables creators to capture and share live sounds with professional quality. Creator-side access is provided via the Mixlr Desktop App and mobile broadcast apps (Mixlr Creators apps), while listeners access content through dedicated Mixlr for Listeners apps for iOS and Android. Key platform features include Custom Branded Channels with personalized URLs and branding, a Recordings Collection for automatic archiving, an Embeddable Player for HTML widget integration on external sites, White Label Live Streaming via MP3 stream URLs, Listener Analytics Dashboard for detailed audience insights, and Private Channel Access controls. The platform is available as both free and paid subscription tiers (Beginner, Pro, Advanced plans).
Differentiator
Problem solved
Functional benefit
Products and services
- Mixlr Broadcast Platform The primary live audio streaming platform enabling creators and organizations to broadcast professional-quality audio to global audiences. Features include no-limit audience scaling, custom branded channels, recordings hosting, embeddable players, real-time chat engagement, and analytics. Targeted at sports teams, music festivals, educational institutions, faith organizations, radio stations, and independent creators.
- Mixlr Desktop App
Quantifiable outcome
- Live streams typically add 20% uplift to in-person attendance for musicians
- +2 more outcomes
Companies that use Mixlr
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
Mixlr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
Mixlr partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mixlr competitors and assessment
Company assessmentDirect peers
- SoundCloud: SoundCloud is a creator-focused audio streaming platform with social and community features for musicians and broadcasters. Like Mixlr, it serves creators seeking to publish and monetize audio, though SoundCloud focuses on on-demand uploads rather than live broadcasting.
- Clubhouse: Clubhouse pioneered social live audio rooms for real-time conversation. It directly competes with Mixlr's live audio social use case, though Mixlr differentiates through creator-controlled broadcasting versus Clubhouse's drop-in room model.
- LiveOne: LiveOne is a live music and entertainment streaming platform delivering concerts and festivals to global audiences. It directly overlaps with Mixlr's music festival use cases (e.g., DEFQON.1) and competes for the same event organizer customers.
- Radio.co: Radio.co is an internet radio platform that lets creators launch and manage online radio stations with broadcasting tools and analytics. It overlaps with Mixlr's radio and live broadcasting segments, targeting similar SMB and community use cases.
- Spreaker: Spreaker is a podcast hosting and live audio platform offering creation, distribution, and monetization tools. It overlaps with Mixlr's podcasting and live audio segments, particularly for individual creators and SMB broadcasters.
- Streema: Streema is a directory and streaming platform for online radio stations worldwide. It serves a similar role to Mixlr in connecting listeners with live audio broadcasters, though with less creator tooling depth.
Broad incumbents
- TuneIn: TuneIn is a leading internet radio aggregator with 100,000+ stations and millions of podcasts. TuneIn is also a Mixlr distribution partner, making it both an integration partner and a broader incumbent in live audio distribution.
- iHeartRadio: iHeartRadio operates one of the largest digital radio and podcast platforms in the US, offering live streaming radio stations and on-demand audio. It competes with Mixlr in live radio distribution but at vastly greater scale and with owned broadcast assets.
- Spotify (Live): Spotify has invested in live audio features (Spotify Live) on top of its dominant on-demand music platform. As a broad incumbent, Spotify dwarfs Mixlr in scale but overlaps on live artist and creator audio use cases.
Emerging players
- Ausha: Ausha is a podcast hosting and marketing platform with growing live and on-demand audio capabilities. As an emerging player in podcast and live audio tooling, it competes for the same independent creator and SMB audience that Mixlr targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mixlr social profiles
Digital presenceMixlr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixlr leadership team
Management profileNumber of profiles
Profiles2 records
Mixlr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixlr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixlr
What does Mixlr do?
Mixlr is a live audio streaming platform that enables creators to broadcast professional-quality audio to global audiences. The platform provides dedicated streaming servers, custom-branded channels, embeddable players, listener analytics, and native desktop and mobile broadcast applications. Revenue is generated through tiered subscription plans (Beginner, Pro, Advanced) rather than advertising.
Is Mixlr a public or private company?
Mixlr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mixlr founded?
Mixlr was founded in 2010. It employs 1 to 10 people.
Where is Mixlr based?
Mixlr is headquartered in London, United Kingdom, in the Europe region.
How does Mixlr make money?
One revenue line is on record: subscription plans.
Who are Mixlr's main competitors?
Direct peers on record are SoundCloud, Clubhouse, LiveOne, Radio.co, Spreaker and Streema. Broad incumbents are TuneIn, iHeartRadio and Spotify (Live). Ausha is listed as an emerging player.
Does Mixlr have an API?
Yes. Mixlr provides RTMP-based stream keys for third-party streaming integration. Channel stream keys are designed for 24/7 broadcasting and enable creators to send live audio content from external services to their Mixlr channel. Event-specific stream keys allow custom event settings for one-time broadcasts. The stream is encoded in MP3 format at 128kbps quality. This is available on the Advanced paid plan. Developer documentation is at creators.mixlr.com/settings/channel-stream-keys/edit.
What industry is Mixlr in?
Mixlr's product category is Live Audio Streaming Platform. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAKAOAG, Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts). Its NAICS code is 5162.