Mixlr

What Mixlr does

Mixlr (legal entity Mixlr Ltd, registered in England & Wales under registration number 07384299) is a live audio streaming platform founded in 2010 and headquartered in London. The company provides creator-side broadcast applications for desktop and mobile, native listener apps for iOS and Android, and a web platform that together enable users to broadcast and consume professional-quality live audio without dedicated engineering resources. The product stack includes a core broadcast platform, custom-branded channels with personalized URLs, automated recordings, an embeddable HTML player, a listener analytics dashboard (with geographic and engagement metrics plus CSV export), private channel access controls, scheduled events, and an MP3 128kbps white-label stream URL for third-party integrations. Distribution is amplified through integrations with streaming aggregators (TuneIn, myTuner Radio) and broadcasting tools (OBS, YoloBox, Restream), plus dedicated support for Native Instruments Traktor DJ hardware.

The company's go-to-market is product-led growth on a freemium base: anyone can sign up for a free Beginner plan with no credit card, then upgrade to paid tiers (including Pro and Advanced) for features such as third-party stream keys, private access settings, custom branding, and advanced analytics. Revenue is generated entirely from creator subscriptions rather than advertising, giving creators control of the listener experience. Customer segments span sports teams and leagues, music and live-event organizers, faith and worship organizations, podcasters, educational institutions including university radio stations, traditional radio and independent media, and conferences/corporate users. Named customers include INDYCAR Radio Network (over a decade of use), The Infamous Stringdusters, FC Red Bull Salzburg, New York Red Bulls, New York City FC, Cincinnati Cyclones, South Carolina Stingrays, Tahoe Knight Monsters, DEFQON.1 Music Festival, University of Nebraska–Lincoln, Lipscomb University, Virgin Atlantic, and the Obama Foundation.

Mixlr is privately held with no disclosed parent company or institutional investor base beyond an early 2011 round from Passion Capital and Playfair Capital. The team is described as small (1–10 employees) and remote-first, led by CEO and co-founder Greg Lloyd alongside co-founder Rob Watson. Stated cumulative platform metrics are 1.7 billion+ listener engagements, 22 million+ live events broadcast, and presence in 190 countries, supported by an active iOS/Android app presence and regularly updated web properties.

Name

Mixlr

Legal name

Mixlr Ltd

Website

https://mixlr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mixlr is a London-based live audio streaming platform founded in 2010 that enables creators and organizations across sports, music, faith, education, and media to broadcast professional-quality audio to global audiences via desktop, mobile, and web, monetized through tiered creator subscriptions.

Ownership category

akta.pro rank

Product category

Live Audio Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industries

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)

Keywords

• Live audio streaming
• Audio broadcasting platform
• Internet radio streaming
• Live event audio
• Podcast live broadcasting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription plans: Mixlr generates revenue through paid subscription plans with tiered pricing. The company offers a free beginner plan and paid plans with additional features. Revenue comes from creator subscriptions, not advertising, allowing users to maintain control of the listener experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mixlr is a live audio streaming platform that enables creators to broadcast professional-quality audio to global audiences. The platform provides dedicated streaming servers, custom-branded channels, embeddable players, listener analytics, and native desktop and mobile broadcast applications. Revenue is generated through tiered subscription plans (Beginner, Pro, Advanced) rather than advertising.

Product overview

Mixlr is a live audio streaming platform, marketed as 'audio made simple,' offering a unified platform with distinct product components. The core Mixlr Broadcast Platform enables creators to capture and share live sounds with professional quality. Creator-side access is provided via the Mixlr Desktop App and mobile broadcast apps (Mixlr Creators apps), while listeners access content through dedicated Mixlr for Listeners apps for iOS and Android. Key platform features include Custom Branded Channels with personalized URLs and branding, a Recordings Collection for automatic archiving, an Embeddable Player for HTML widget integration on external sites, White Label Live Streaming via MP3 stream URLs, Listener Analytics Dashboard for detailed audience insights, and Private Channel Access controls. The platform is available as both free and paid subscription tiers (Beginner, Pro, Advanced plans).

Differentiator

Problem solved

Functional benefit

Products and services

• Mixlr Broadcast Platform The primary live audio streaming platform enabling creators and organizations to broadcast professional-quality audio to global audiences. Features include no-limit audience scaling, custom branded channels, recordings hosting, embeddable players, real-time chat engagement, and analytics. Targeted at sports teams, music festivals, educational institutions, faith organizations, radio stations, and independent creators.
• Mixlr Desktop App

Quantifiable outcome

• Live streams typically add 20% uplift to in-person attendance for musicians
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoundCloud: SoundCloud is a creator-focused audio streaming platform with social and community features for musicians and broadcasters. Like Mixlr, it serves creators seeking to publish and monetize audio, though SoundCloud focuses on on-demand uploads rather than live broadcasting.
• Clubhouse: Clubhouse pioneered social live audio rooms for real-time conversation. It directly competes with Mixlr's live audio social use case, though Mixlr differentiates through creator-controlled broadcasting versus Clubhouse's drop-in room model.
• LiveOne: LiveOne is a live music and entertainment streaming platform delivering concerts and festivals to global audiences. It directly overlaps with Mixlr's music festival use cases (e.g., DEFQON.1) and competes for the same event organizer customers.
• Radio.co: Radio.co is an internet radio platform that lets creators launch and manage online radio stations with broadcasting tools and analytics. It overlaps with Mixlr's radio and live broadcasting segments, targeting similar SMB and community use cases.
• Spreaker: Spreaker is a podcast hosting and live audio platform offering creation, distribution, and monetization tools. It overlaps with Mixlr's podcasting and live audio segments, particularly for individual creators and SMB broadcasters.
• Streema: Streema is a directory and streaming platform for online radio stations worldwide. It serves a similar role to Mixlr in connecting listeners with live audio broadcasters, though with less creator tooling depth.

Broad incumbents

• TuneIn: TuneIn is a leading internet radio aggregator with 100,000+ stations and millions of podcasts. TuneIn is also a Mixlr distribution partner, making it both an integration partner and a broader incumbent in live audio distribution.
• iHeartRadio: iHeartRadio operates one of the largest digital radio and podcast platforms in the US, offering live streaming radio stations and on-demand audio. It competes with Mixlr in live radio distribution but at vastly greater scale and with owned broadcast assets.
• Spotify (Live): Spotify has invested in live audio features (Spotify Live) on top of its dominant on-demand music platform. As a broad incumbent, Spotify dwarfs Mixlr in scale but overlaps on live artist and creator audio use cases.

Emerging players

• Ausha: Ausha is a podcast hosting and marketing platform with growing live and on-demand audio capabilities. As an emerging player in podcast and live audio tooling, it competes for the same independent creator and SMB audience that Mixlr targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mixlr
• Facebookfacebook.com/mixlr
• Instagraminstagram.com/mixlr
• LinkedInlinkedin.com/company/mixlr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixlr