Raglan Food Co.

What Raglan Food Co. does

Raglan Food Co. is a New Zealand-based plant-based food manufacturer founded in 2014 by co-founders Tesh Randall (Latesha Randall) and Sebastian Walter, producing coconut yoghurt and dairy-free kefir from a single headquarters and production facility at 30 Nau Mai Road, Whāingaroa Raglan. The company's products are built on coconut-based fermentation with probiotic cultures and clean-label formulations — dairy-free, gluten-free, no refined sugar, no palm oil, GMO-free — across eight product lines: Classic, Protein (launched 2026), Tribiotic, Limited Edition, Snackable, Kids, Gourmet, and Kefir Pourable Yoghurt. The company employs 30 people across production, food technology, supply chain, marketing, export, finance, and maintenance functions.

The company generates revenue through multi-channel distribution: major New Zealand supermarket chains (Woolworths, Pak n Save, New World, independents), five food service distributors (Bidfood, Service Food, Gilmours, Upstock, Trents Wholesale), direct-to-consumer e-commerce, and exports to eight Asia-Pacific markets (Singapore, Hong Kong, American Samoa, Tahiti, New Caledonia, Cook Islands, Samoa, Fiji). A US market entry was initiated in 2025 via us.raglanfoodco.com, funded in part by a 2022 private equity investment from Pioneer Capital. The company's brand is anchored in sustainability credentials — Toitū Climate Positive (ISO 14064-1), B Corporation, Fair Wage employer — and community programs including The Vibe Lifter Podcast, RFC Community Fund, and 1 Million Pieces Project. Pricing is at standard grocery price points and revenue is not publicly disclosed.

Name

Raglan Food Co.

Legal name

Raglan Food Co

Website

https://raglanfoodco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Raglan Food Co., founded in 2014 in Raglan, New Zealand, manufactures plant-based coconut yoghurt and dairy-free kefir across eight product lines, distributed through major NZ supermarkets, food service wholesalers, DTC e-commerce, and Asia-Pacific exports, with US expansion launched in 2025.

Ownership category

akta.pro rank

Product category

Plant-based dairy alternatives

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Coconut yoghurt
• Plant-based dairy
• Dairy-free kefir
• Vegan yoghurt alternatives
• Probiotic coconut yogurt

Headquarters

HQ city

Raglan

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of coconut yoghurt and dairy-free kefir products through retail grocery stores, food service providers, and direct-to-consumer online channels in New Zealand and export markets.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Raglan Food Co. manufactures and sells plant-based coconut yoghurt and dairy-free kefir smoothie products from its factory in Raglan, New Zealand. The portfolio spans multiple ranges (Classic, Protein, Tribiotic, Limited Edition, Snackable, Kids, Gourmet, Kefir Pourable) sold through grocery retail, food service wholesale, e-commerce, and export channels, plus an ancillary children's book titled "The To-Be List."

Product overview

Raglan Food Co is a New Zealand-based plant-based food company producing coconut yoghurt and dairy-free kefir smoothies. The product portfolio centres on coconut-based yoghurts across seven distinct sub-ranges — Classic, Protein, Tribiotic, Limited Edition, Snackable, Kids, and Gourmet — plus a Kefir Pourable Yoghurt drink range. The Classic Range serves as the core foundational line, while the Protein Range (launched 2026) and Tribiotic Range address health-and-wellness segments. Limited Edition and Seasonal flavours drive excitement and leverage local ingredients. The Kefir range extends the brand into pourable probiotic beverages. A children's book titled 'The To-Be List' represents a non-food ancillary product. All products are plant-based, dairy-free, gluten-free, probiotic, and free from refined sugar, palm oil, and GMOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Coconut Yoghurt Range Foundational coconut yoghurt product line sold in jars across multiple flavours, made with coconut base, probiotic cultures, and no refined sugar; targeted at health-conscious consumers seeking dairy-free alternatives.
• Protein Yoghurt Range Greek-style coconut yoghurt line delivering 10–11g of plant-based protein per serve across three flavours, marketed as a protein boost for fitness-oriented consumers usable in cooking, baking, or standalone.
• Tribiotic Range

Quantifiable outcome

• Second time Outstanding Sustainability Award winner at Outstanding New Zealand Food Producer Awards
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Tompkins WakeminorImplementation/ SI/ Consulting Partner · 6 April 2022Legal advisory firm that advised Raglan Food Co on the private equity investment transaction with Pioneer Capital.
• BidfoodcoreChannel Partner/ Reseller/ DistributorFood service distributor supplying Raglan Food Co products to cafes, restaurants, and catering businesses throughout New Zealand.
• Service FoodcoreChannel Partner/ Reseller/ DistributorFood service distributor supplying Raglan Food Co products to foodservice operators.
• GilmourscoreChannel Partner/ Reseller/ DistributorWholesale food service supplier distributing Raglan Food Co products to commercial kitchens and hospitality businesses.
• UpstockminorChannel Partner/ Reseller/ DistributorWholesale platform connecting Raglan Food Co with foodservice operators.
• Trents WholesalecoreChannel Partner/ Reseller/ DistributorWholesale distributor supplying Raglan Food Co products to retailers and foodservice businesses.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kite Hill: Kite Hill is a US plant-based brand producing almond-milk yogurts and cheeses targeted at premium natural food channels. Comparable to Raglan Food Co in positioning as a premium, clean-label dairy alternative.
• COYO: COYO is a pioneer in coconut-based dairy-free yogurts, founded in Australia and selling globally. It is the closest direct peer to Raglan Food Co in product format (coconut yogurt) and category positioning (premium plant-based).
• Harmless Harvest: Harmless Harvest is a US plant-based brand known for coconut-based yogurt and beverages. It is a directly comparable peer given its coconut base and premium, sustainability-credentialed positioning.
• Forager Project: Forager Project is a US-based plant-based yogurt and beverage brand focused on cashew and dairy-free alternatives. It is a direct competitor in the premium plant-based yogurt category that Raglan Food Co will face in US retail.
• Coconut Collaborative (The Collective): Coconut Collaborative produces coconut-based yogurts and desserts sold primarily in the UK and Europe. It is comparable to Raglan Food Co in coconut yogurt product format and premium plant-based positioning.

Broad incumbents

• Chobani: Chobani is the leading US yogurt brand and has expanded into plant-based and oat-based dairy alternatives. As a mass-market incumbent with strong retail leverage, it represents a scaled competitor in the broader yogurt category.
• Silk (Danone): Silk is the largest US plant-based dairy brand owned by Danone, spanning yogurt, milk, and creamer. As a broad incumbent, it competes with Raglan Food Co for shelf space and consumer plant-based dollars across multiple categories.
• So Delicious Dairy Free (Danone): So Delicious is a long-established plant-based dairy brand owned by Danone, offering yogurt alternatives among other categories. It is the dominant incumbent in the US plant-based yogurt shelf that Raglan Food Co will encounter in US expansion.
• Yoplait (General Mills): Yoplait is a major global yogurt brand with growing plant-based offerings. As a broad incumbent, it competes for the same consumer grocery occasions that Raglan Food Co targets, particularly in NZ supermarkets.

Regional players

• Nudie Snacks ( nudie / Oatley ): Nudie is an Australian plant-based beverage brand (oat, almond milks) and while not a direct yogurt competitor, it is a comparable Australian-region plant-based CPG with similar retail channel strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/6Ctub4XyefBmJ9NklyKtfX
• Facebookfacebook.com/RaglanFoodCo
• Instagraminstagram.com/raglanfoodco
• LinkedInlinkedin.com/company/raglan-food-co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raglan Food Co.