Epicentr K

What Epicentr K does

Epicentr K (Епіцентр К) is Ukraine's largest omnichannel home improvement and general merchandise retailer, operating a national network of more than 230 physical trade centers and pickup points across roughly 200 cities alongside the epicentrk.ua online marketplace, which lists over 6 million products spanning construction materials, furniture, electronics, household appliances, sporting goods, clothing, automotive supplies, and groceries. The platform is built around an integrated omnichannel stack combining in-store assortment, an e-commerce catalog, an owned network of more than 2,400 parcel lockers for contactless delivery, a mobile application with product scanning and cashback, and AI-powered customer support via Viber and Telegram bots.

The business monetizes through multiple complementary streams: direct retail sales of merchandise, marketplace commissions from third-party sellers, fees from value-added in-store services (metal and wood cutting, paint mixing, overlock sewing, custom curtain manufacturing), installment payment fees, and a large private label portfolio spanning construction tools (BAUGUT, Rhein, EXPERT tools), electronics and climate (HAUSMARK, EVO, Wild Wind), home and design (FLAMBERG, SONGER und SOHNE, La Nuit, Bella Vita, Accento), children and sports (Bambinelli, LunaKids, MaxxPro), and automotive/leisure (AUTO ASSISTANCE, GRILLAND). The ВИГОДА loyalty program adds retention and cashback mechanics, and the company participates in government programs including єВідновлення and Національний Кешбек.

Epicentr K serves three primary customer segments: individual consumers (B2C) seeking one-stop shopping for home construction, renovation, and household needs; business clients (B2B) including construction firms and corporate buyers purchasing through a dedicated portal; and the HoReCa segment (hotels, restaurants, cafes) procuring professional kitchen equipment and hospitality textiles. Distribution is single-country/domestic (Ukraine only), with no disclosed international footprint. The company is privately held as a Ukrainian LLC (ТОВ «Епіцентр К»), founded in 2016, with no disclosed external investors or parent company, and operates sustainability infrastructure including 10,000 rooftop solar panels covering approximately 30% of trade center energy needs.

Name

Epicentr K

Legal name

ТОВ «Епіцентр К»

Website

https://epicentrk.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Epicentr K is Ukraine's largest omnichannel retail chain, operating 230+ physical trade centers and an online marketplace with 6+ million products across 200 cities. It serves individual consumers, B2B clients, and HoReCa businesses with construction, home improvement, furniture, electronics, and household goods.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

NAICS

Warehouse Clubs and Supercenters (455211), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), All Other General Merchandise Retailers (455219), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Food Stores (5400), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

akta.pro secondary industries

National Big-Box Mass Merchandisers (CRAGABAA), Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)

Keywords

• Home improvement retail
• Omnichannel marketplace
• Construction materials
• Household goods
• Hypermarket retail

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Physical retail sales of goods across multiple categories through owned trade centers. Revenue from sale of merchandise including construction materials, furniture, electronics, household goods, clothing, sporting goods, and more.
2. E-commerce/Marketplace Sales: Online sales via epicentrk.ua marketplace with delivery through own pickup centers and parcel lockers
3. Seller Marketplace Commissions: Commission-based revenue from third-party sellers on the marketplace platform
4. In-Store Services: Revenue from value-added services including metal and wood cutting, paint tinting, overlock, curtain sewing
5. Loyalty Program Monetization: Cashback accumulation and redemption system, installment payment fees
6. Private Label Products: Own brands including BAUGUT, Rhein, EXPERT tools, HAUSMARK, EVO, FLAMBERG, SONGER und SOHNE, and others across construction, electronics, home goods, automotive

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Epicentr K operates a national omnichannel retail and marketplace platform combining 230+ physical trade centers with the epicentrk.ua e-commerce site carrying 6+ million products. Offerings span construction materials, furniture, electronics, appliances, automotive goods, sporting equipment, clothing, groceries, and household items, with fulfillment via 230+ pickup centers and 2,400+ parcel lockers. Value-added services include metal and wood cutting, paint tinting, overlock sewing, and custom curtain manufacturing, alongside a ВИГОДА loyalty program with up to 20% savings and 1% cashback.

Product overview

Epicentr K is a large-scale Ukrainian omnichannel retail marketplace and service ecosystem that combines an extensive online catalog with a national network of physical retail centers. The platform offers over 6 million products across more than 20 major categories including building materials, home improvement, furniture, electronics, automotive goods, sporting equipment, clothing, groceries, and specialty departments such as ЦЕ ТЕ (electronics and appliances), ЕПІК (children's products and LEGO), ДЕКО (home decor), Центр меблів (furniture with custom kitchen design), Автомол (auto goods), INTERSPORT (sports), Кераміка Центр (tiles and plumbing), Садовий Центр (garden center), Студія світла (lighting), Mon Chéri (cosmetics), and HoReCa solutions. The company operates fulfillment through 230+ pickup centers in 200 cities and 2,400+ parcel lockers. Value-added services include metal/wood cutting, paint mixing, overlock sewing, and custom curtain making. Epicentr K also develops exclusive private label brands across construction tools (BAUGUT, Rhein, EXPERT tools), electronics (HAUSMARK, EVO, Wild Wind), home design (FLAMBERG, SONGER und SOHNE, La Nuit, Bella Vita, Accento lighting), children's/sports (Bambinelli, LunaKids, MaxxPro bicycles), and automotive/leisure (AUTO ASSISTANCE, GRILLAND). The ecosystem includes loyalty programs (ВИГОДА with Super Cashback), a mobile app with product scanning, and participation in government programs like єВідновлення and Національний Кешбек.

Differentiator

Problem solved

Functional benefit

Brands

• BAUGUT: Construction tools and building materials brand
• Rhein
• EXPERT tools
• HAUSMARK
• EVO
• Wild Wind
• FLAMBERG
• SONGER und SOHNE
• La Nuit
• Bella Vita
• Accento lighting
• Bambinelli
• LunaKids
• MaxxPro™
• AUTO ASSISTANCE
• GRILLAND
• E.PIC
• ЕПІК
• ДЕКО
• Центр меблів
• Автомол
• INTERSPORT
• Мілітарі
• Кераміка Центр
• Садовий Центр
• Студія світла
• Mon Chéri
• Букет
• ЦЕ ТЕ
• Центр техніки (ЦЕТЕ)
• Флора-центр Букет
• E1
• ВИГОДА!

Products and services

• Epicentr K Omnichannel Marketplace Platform Omnichannel marketplace combining 230+ physical trade centers with the epicentrk.ua online catalog of 6+ million products, offering fulfillment via 230+ pickup centers, 2,400+ parcel lockers, and delivery across 200 Ukrainian cities.
• ВИГОДА Loyalty Program

Quantifiable outcome

• 200 cities coverage across Ukraine with 230+ pickup centers
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UNITED24coreStrategic or Co-development PartnerEpicentr K donated 76 ambulances (reanimobiles) to the Armed Forces of Ukraine through the UNITED24 platform, supporting military medical capabilities.
• Real Madrid FoundationcoreStrategic or Co-development PartnerPartnership with Real Madrid Foundation supporting 15 social schools benefiting 1000 children in Ukraine through sports and educational programs.
• GO TO-UminorStrategic or Co-development PartnerPartnership for development of E1 electric vehicle charging station network, supporting electric mobility infrastructure in Ukraine.
• State Programs (єВідновлення, Національний Кешбек)coreStrategic or Co-development PartnerParticipates in government programs including 'єВідновлення' (home reconstruction) and 'Національний Кешбек' (national cashback) enabling state support distribution through retail network.
• Sports Federations (Weightlifting, Volleyball, Football)minorStrategic or Co-development PartnerFinancial support for Ukrainian sports federations in weightlifting, volleyball, and football, contributing to sports development programs.
• Stritezhko Institute of CardiologyminorStrategic or Co-development PartnerMedical infrastructure support through renovation and upgrade of the Stritezhko Institute of Cardiology in Ukraine.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auchan Ukraine: Operates hypermarkets across Ukraine carrying construction, home improvement, food, and general merchandise — direct competitor to Epicentr K's trade-center model in the same geography.
• METRO Cash & Carry Ukraine: Wholesale/hypermarket operator serving Ukrainian HoReCa and B2B customers with food and non-food assortment; directly comparable customer overlap and trade-center-style footprint.
• Fozzy Group (Silpo / Fora): Major Ukrainian retail group operating Silpo supermarkets and Fora convenience stores; competes with Epicentr K in food-adjacent and household assortment across Ukrainian cities.
• ATB-Market: Largest Ukrainian grocery chain with 1,300+ discount stores; overlaps with Epicentr K's expanding food category and broad-assortment positioning for value-driven consumers.
• Rozetka: Ukraine's leading e-commerce marketplace for electronics, appliances, and general merchandise; competes most directly with Epicentr K's online marketplace and electronics verticals.
• Allo: National Ukrainian omnichannel retailer specializing in consumer electronics and appliances with a dense pickup network; directly comparable to Epicentr K's electronics, appliances, and pickup-center strategy.
• Leroy Merlin Ukraine: International DIY/home-improvement hypermarket chain with Ukrainian stores; competes head-on with Epicentr K's construction, renovation, and garden assortment.

Regional players

• Novus: Multi-format Ukrainian supermarket chain combining groceries and non-food assortment; regional competitor in cities where Epicentr K also operates trade centers.
• Varus: Ukrainian supermarket chain expanding into broader non-food and home categories; competes with Epicentr K in mid-tier Ukrainian cities on price-sensitive assortment.

Broad incumbents

• IKEA (international reference): Global furniture and home furnishings incumbent; serves as a strategic benchmark for Epicentr K's furniture-center (Центр меблів) assortment and private-label home brands.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EpicentrK_Twi
• Facebookfacebook.com/epicentrkua
• LinkedInlinkedin.com/company/epicentr-m

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epicentr K