Brands Fashion GmbH

What Brands Fashion GmbH does

Brands Fashion GmbH is a German B2B enterprise apparel manufacturer founded in 2002 and headquartered in Buchholz, Germany, that develops and produces customized corporate fashion, workwear, uniforms, and merchandise for businesses across Europe and North America. The company operates a "One Stop Solution" model covering creative design, product development, procurement, production, quality management, webshop solutions, and logistics, with a minimum order quantity of 500 pieces per style and a focus on sustainability certified under the Fairtrade Textile Standard. Its technology stack centers on Microsoft Navision ERP, 3D design software for product development (including the GreenSouls 3D Collection), and TRACYCLE, a proprietary supply chain transparency tool that traces products from raw materials to finished goods.

The company is majority-owned by Jebsen & Jessen GmbH & Co. KG, a Hamburg-based diversified trading conglomerate with operations in more than 80 countries, which became strategic partner and majority shareholder in 2017. Brands Fashion operates a group-level ecosystem that includes wholly-owned US subsidiary BRANDS Fashion US Inc. (Charlotte, North Carolina), logistics subsidiary BRANDS Logistics (processing up to 7,500 packages per day from German and US warehouses), Far East quality assurance sister company Triton Textile, employee/outdoor clothing provider Clothing Network, and e-commerce service provider GoJungo. The company maintains long-term supplier relationships in Bangladesh, India, Pakistan, China, and Turkey.

Brands Fashion sells primarily through direct enterprise sales with dedicated Key Account Management, serving named clients such as AC Milan, Hamburger Sport-Verein (HSV), Red Bull, Gold's Gym, AIDA Cruises, Köetter, LIDL, and Sea Shepherd. The company employs approximately 250 people across the BRANDS Group including trainees and students. Revenue is not publicly disclosed, and the company is privately held with no public ticker.

Name

Brands Fashion GmbH

Legal name

Brands Fashion GmbH

Website

https://brands-fashion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Brands Fashion GmbH is a German B2B enterprise apparel manufacturer founded in 2002 that designs, produces, and distributes customized corporate fashion, workwear, uniforms, and merchandise for businesses across Europe and North America under a One Stop Solution model, serving enterprise clients from its Buchholz headquarters and a Charlotte, North Carolina US subsidiary.

Ownership category

akta.pro rank

Product category

Corporate Workwear and Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Fast Fashion Manufacturing & Private Label (Cut-Make-Trim) (CRAAAGAD), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Corporate workwear
• Custom corporate fashion
• Private label apparel
• Sustainable workwear
• Corporate merchandise

Headquarters

HQ city

Buchholz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Corporate Fashion / Workwear: Development and production of customized corporate fashion, workwear and uniforms for companies, starting from 500 pieces per style, with focus on quality, functionality and comfort.
2. Merchandise and Private Label Collections: Design and production of merchandise and private label textile collections for quantities of 500 or more per style, produced sustainably and certified according to Fairtrade textile standard.
3. Logistics Services: Through subsidiary BRANDS Logistics, the company processes up to 7,500 packages per day from warehouse locations in Germany and the USA.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brands Fashion GmbH develops and produces customized corporate fashion, workwear, uniforms, and merchandise/private label textile collections for business clients starting from minimum order quantities of 500 pieces per style. Operating as a "One Stop Solution" provider, the company covers creative design and 3D-based product development, sustainable procurement, production, quality management, custom webshop solutions, and logistics via its subsidiary BRANDS Logistics.

Product overview

Brands Fashion GmbH operates as a holistic solution provider for Corporate Fashion and Merchandise, offering a One Stop Solution from design through production to logistics. The core products include Corporate Fashion/Workwear (customized uniforms and workwear from 500 pieces) and Merchandise/Private Label collections (custom textile products from 500 pieces per style). The company is supported by its subsidiary BRANDS Logistics, which handles fulfillment of up to 7,500 packages daily. The portfolio also includes the GreenSouls 3D Collection for sustainable fashion design and TRACYCLE, a transparency tool for supply chain visibility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Processes up to 7,500 packages per day through BRANDS Logistics subsidiary

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Triton TextilecoreStrategic or Co-development PartnerSister company of BRANDS Fashion responsible for quality assurance in the Far East, supporting responsible sourcing and procurement.
• BRANDS Fashion US Inc.coreOthersWholly-owned US subsidiary located in Charlotte, North Carolina, serving the North American market for corporate fashion and merchandise.
• BRANDS LogisticscoreOthersSubsidiary for logistics solutions handling up to 7,500 packages per day from warehouse locations in Germany and the USA.
• Clothing NetworkminorOthersFull-service provider of employee and outdoor clothing on Lake Chiemsee, part of the BRANDS Group.
• Suppliers in Bangladesh, India, Pakistan, China, and TurkeycoreStrategic or Co-development PartnerLong-term supplier relationships in key textile manufacturing countries. Basis of every collaboration is compliance with social and environmental standards, regularly reviewed. BRANDS accompanies corrective measures and supports partners in implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engelbert Strauss: Germany-based family-owned workwear and corporate apparel giant with comparable B2B direct distribution model, broad workwear catalog, and integrated logistics. Closest large-scale European peer to BRANDS Fashion.
• Fristads Kansas Group: Swedish-owned European workwear manufacturer covering corporate, industrial and promotional apparel across multiple brands. Comparable in serving enterprise accounts with sustainable workwear positioning.
• Würth Modyf: German corporate workwear specialist tied to the Würth Group, offering customized workwear, embroidery, and webshop solutions to enterprise customers — directly mirroring BRANDS Fashion's One Stop Solution.
• Tricorp Workwear: Dutch corporate workwear brand with strong B2B distribution across the Netherlands and Benelux, comparable in customization and corporate identity workwear focus.
• Mascot International: Danish workwear manufacturer with European distribution supplying B2B workwear with sustainability certifications, comparable in MOQ-driven enterprise go-to-market.
• Van Puijenbroek Textiel: Dutch textile wholesaler specializing in corporate clothing, workwear and promotional textiles for the Benelux market with comparable B2B custom workwear offerings.
• Brook Taverner: UK corporate clothing manufacturer specializing in tailored corporate fashion, uniforms and workwear for enterprise clients — comparable customer base and made-to-order model.

Broad incumbents

• Cutter & Buck: US-based premium corporate and golf apparel brand with broad specialty and corporate channels. Comparable on the custom/private label merchandise side BRANDS Fashion services for North American accounts.
• Regatta Professional: UK-based workwear and corporate outerwear division of Regatta Ltd., competing in the European enterprise custom apparel segment with broader outerwear and lifestyle offerings.

Emerging players

• HPX (Hammerbach & Palsgaard): Danish workwear manufacturer focused on sustainable, certified corporate and promotional apparel — partial overlap with BRANDS Fashion's sustainability-led workwear proposition in Northern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BRANDS_GmbH
• Facebookfacebook.com/brandsfashiongmbh
• LinkedInlinkedin.com/company/brands-fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands Fashion GmbH