What Senninger Irrigation does

Senninger Irrigation is a US-based designer and manufacturer of agricultural, horticultural, and industrial irrigation equipment, founded in 1963 and headquartered in Clermont, Florida. Operating as a subsidiary of Hunter Industries since 2016 under the doing-business-as name Hunter Agricultural Irrigation, the company sells sprinklers (including the proprietary Wobbler® line such as i-Wob®2, Xcel-Wobblers, and Mini-Wobbler), LDN® low-drop nozzle sprinklers, impact sprinklers (Windfighter™, Insect-Proof™), pressure regulators (a category Senninger pioneered with the first high-quality in-line regulator in 1966), spray nozzles, micro irrigation products, misters and foggers, and supporting components. Underlying technology centers on low-pressure, uniform water application with wind-drift mitigation, supplemented by the WinSIPP sprinkler package design program co-developed with the University of Nebraska, and the LEPA (Low Energy Precision Application) applicator developed with Texas A&M. Differentiated IP includes patented Wobbler technology introduced in 1978 and a succession of industry-first product introductions across more than 60 years.

The company monetizes through hardware sales of irrigation equipment to agricultural growers (center pivot and solid set irrigation for crops such as corn, sugarcane, cotton, alfalfa, peanuts, bananas, coffee, and fruit/nut trees), nursery and greenhouse operators, mining and heap leaching operators, livestock operations, and industrial wastewater sites. Revenue mechanics are quote-based via a global authorized dealer network supplemented by regional field experts and direct enterprise contact, with no publicly disclosed price list. Go-to-market is sales-led and channel-partner driven: the company invests heavily in dealer training, technical assistance, content marketing (product guides, site studies, video library, crop-solution pages), and irrigation design software to support specification and pull-through.

Products are distributed across more than 90 countries, and Senninger continues to launch new variants (most recently the i-Wob®2 Part-Circle Sprinkler in January 2026) and to expand international business development capacity, including a new Pacific Rim leadership appointment. The company operates as part of a diversified Hunter Industries portfolio that spans landscape, golf, agricultural, and architectural lighting irrigation, leveraging shared distribution and manufacturing infrastructure.

Name

Senninger Irrigation

Legal name

Senninger®

Website

https://senninger.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Senninger Irrigation is a US-based designer and manufacturer of low-pressure agricultural, horticultural, and industrial irrigation equipment — including patented Wobbler sprinklers, pressure regulators, and design software — sold globally through authorized dealers to growers, nurseries, and mining operators across more than 90 countries as a subsidiary of Hunter Industries.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB)

akta.pro secondary industries

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)

Keywords

• Agricultural irrigation equipment
• Center pivot sprinklers
• Pressure regulators
• Micro irrigation systems
• Irrigation design software

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Irrigation Equipment Sales: Senninger generates revenue through the sale of irrigation equipment including sprinklers, pressure regulators, spray nozzles, impact sprinklers, components, and software for agricultural, horticultural, and industrial applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senninger Irrigation designs and manufactures agricultural irrigation equipment including Wobbler sprinklers, pressure regulators, impact sprinklers, spray nozzles, micro irrigation systems, misters, foggers, and associated components for agricultural, horticultural, and industrial applications. The company also offers WinSIPP irrigation design software for pivot irrigation system planning, along with crop-specific and livestock cooling solutions.

Product overview

Senninger Irrigation is a manufacturer of agricultural, horticultural, and industrial irrigation equipment. The product portfolio includes Wobbler® Sprinklers (including i-Wob®2, Xcel-Wobblers, Mini-Wobbler), LDN® Pivot Sprinklers, Spray Nozzles, Impact Sprinklers (including Windfighter™), Pressure Regulators, Micro Irrigation products, Sprays, Misters & Foggers, Non-Impact sprinklers, and Components. The company also offers WinSIPP irrigation design software. Products are organized into four main categories: Agriculture (Mechanized/Pivot Irrigation, Solid Set/Open Field Irrigation, Livestock Cooling), Horticulture (Nursery and Greenhouse), and Industry (Mining & Heap Leaching, Wastewater Effluent). Products are designed for low-pressure, water-efficient irrigation across various crop types.

Differentiator

Problem solved

Functional benefit

Products and services

• Wobbler® Sprinklers Patented sprinkler technology providing 360-degree uniform water coverage at low pressures. Available in multiple variants including i-Wob®2, Xcel-Wobblers, and Mini-Wobbler for various irrigation applications in agriculture, horticulture, and mining.
• LDN® Pivot Sprinklers Low-drop nozzle sprinklers designed specifically for pivot irrigation systems, providing efficient water application with minimal wind drift for agricultural growers.
• Impact Sprinklers Mechanical sprinklers including the Windfighter™ impact sprinkler designed to combat wind drift and the Insect-Proof™ impact sprinkler model, used in pivot and solid set irrigation systems.
• Pressure Regulators In-line pressure regulators that maintain correct system pressure to conserve water and energy in agricultural, horticultural, and industrial irrigation systems.
• i-Wob®2 Part-Circle Sprinkler Part-circle sprinkler designed for end guns and corners of center pivot irrigation systems. Completes the i-Wob®2 family of sprinklers.
• Micro Irrigation Products Micro sprinklers and drip irrigation components for precise water delivery in agricultural, horticultural, and nursery applications.
• Spray Nozzles Color-coded spray nozzles for easy identification and optimal irrigation performance across various crop requirements in pivot irrigation systems.
• Sprays (Solid Set) Spray irrigation products for solid set and nursery applications, providing consistent water distribution across various field conditions.
• Misters & Foggers Misting and fogging systems for greenhouse and nursery irrigation, providing precise humidity control for plant propagation and growth.
• Non-Impact Sprinklers Smooth-drive and other non-impact sprinkler designs for specialized irrigation applications in nursery, greenhouse, and solid set environments.
• Irrigation Components Riser adapters, fittings, and other irrigation system components for installation and maintenance of Senninger irrigation products.
• WinSIPP Irrigation Design Software Premier sprinkler package design program for pivot irrigation systems, developed in collaboration with the University of Nebraska. Available for agricultural, mining, and nursery applications to plan and optimize irrigation system design.
• LEPA (Low Energy Precision Application) Applicator First LEPA applicator introduced in 1986, developed in partnership with Texas A&M University for precise water application in agricultural irrigation.
• Livestock Cooling Systems Evaporative cooling and misting solutions for livestock management, providing climate control for animal comfort and productivity in agricultural operations.
• Nursery & Greenhouse Irrigation Products Complete irrigation product line for nursery, greenhouse, and container irrigation including foggers, misters, micro-sprinklers, Wobblers, sprays, pressure regulators, and controllers.
• Mining & Heap Leaching Products Products for heap leaching solution application, dust control, and evaporation in mining operations, including wobblers, sprinklers, sprays, pressure regulators, and design software.

Quantifiable outcome

• 36% increase in sugarcane production when converting to Xcel-Wobblers

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Valley Irrigation (Valmont Industries): Valmont/Valley is the leading manufacturer of center-pivot irrigation systems and a direct competitor to Senninger in mechanized/pivot sprinklers, nozzles, and pressure regulators used on the same pivot platforms.
• Lindsay Corporation (Zimmatic): Lindsay manufactures Zimmatic center-pivot and lateral-move irrigation systems with comparable sprinkler packages, regulators, and controls, competing for the same grower and dealer relationships globally.
• Reinke Irrigation: Reinke is a direct competitor in mechanized center-pivot irrigation equipment and components, overlapping with Senninger on sprinklers, nozzles, and pressure regulators for similar agricultural end users.
• T-L Irrigation: T-L Irrigation manufactures hydrostatic-drive center-pivot systems and sprinkler packages, serving the same agricultural growers with overlapping product categories including impact sprinklers and spray nozzles.

Broad incumbents

• Netafim: Netafim is the global leader in drip and micro-irrigation, the principal substitute technology to Senninger's sprinkler-centric offerings, competing for the same agricultural water-efficiency budgets across a broader portfolio.
• Jain Irrigation Systems: Jain Irrigation is a large diversified irrigation manufacturer offering drip, sprinkler, and pivot products globally, competing with Senninger on mechanized and micro-irrigation components across multiple geographies.
• Rivulis Irrigation: Rivulis (formed from the merger of Eurodrip and Plastro) is a global micro and drip irrigation provider that overlaps with Senninger's micro-irrigation and solid-set offerings for ag and horticultural customers.
• Rain Bird Corporation: Rain Bird is a major irrigation equipment manufacturer with overlap in agricultural and nursery/greenhouse sprinklers, sprays, and controls, though it is more landscape-weighted than Senninger.
• The Toro Company: Toro manufactures agricultural and micro-irrigation products alongside its broader outdoor equipment portfolio, overlapping with Senninger in drip, sprinklers, and pressure regulators for ag and nursery segments.

Others

• Hunter Industries: Hunter Industries is Senninger's parent company; landscape, golf, and custom manufacturing arms share R&D, distribution, and corporate infrastructure that strategically enable Senninger's ag irrigation business and explain shared platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senninger Irrigation