SimpliSafe
SimpliSafe, Ltd. is the UK subsidiary of US-based SimpliSafe, Inc., selling direct-to-consumer wireless home security systems, HD cameras, and 24/7 professional monitoring subscriptions to UK residential customers through its e-commerce website, phone sales line, and partner channels.
- Company typePrivate
- Founded-
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SimpliSafe does
SimpliSafe, Ltd. is a UK private limited company (registered in England and Wales, company number 10795126) and the British operating subsidiary of US-based SimpliSafe, Inc., headquartered in Boston, Massachusetts. The UK entity operates from a registered office at 196 Deansgate, Manchester, and serves UK residential customers exclusively. The company sells modular wireless home security systems built around a central base station with cellular and Wi-Fi connectivity and up to 24-hour battery backup, complemented by a range of entry, glassbreak, motion, smoke, CO, water, and freeze sensors, plus HD indoor/outdoor cameras and a video doorbell, all managed via the SimpliSafe mobile and web app.
The business runs a direct-to-consumer model primarily through its e-commerce website (simplisafe.co.uk) and a UK phone sales line (0800-456-1789), with no identified third-party retail or reseller presence. Distribution is augmented by a B2B partner programme covering insurance, telecommunications, homebuilders, property managers, and financial services, and by a Neighbourhood Watch Network charity partnership announced in October 2023. Revenue is generated through two streams: one-time hardware sales (systems from under £200) and recurring professional monitoring subscriptions, including a standard plan from 66p/day and a Pro Premium plan at £27.99/month that bundles Securitas Guard response, video verification, and an indefinite lifetime warranty on branded hardware. The company claims over 6 million customers trust SimpliSafe globally, holds a Which? Best Buy (January 2024) and a T3 Platinum Award (March 2022), and operates with no long-term contracts and a 60-day money-back guarantee. No revenue, headcount, or funding figures are disclosed in the available data.
SimpliSafe firmographics
Firmographics- Name
- SimpliSafe
- Legal name
- SimpliSafe, Ltd.
- Website
- https://simplisafe.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpliSafe, Ltd. is the UK subsidiary of US-based SimpliSafe, Inc., selling direct-to-consumer wireless home security systems, HD cameras, and 24/7 professional monitoring subscriptions to UK residential customers through its e-commerce website, phone sales line, and partner channels.
- Ownership category
- akta.pro rank
SimpliSafe industry classification
Industry- Product category
- Home Security Systems
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)
- akta.pro secondary industries
- Residential Security System Installation (Wired/Wireless) (HSAHABAA), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)
Keywords
Where SimpliSafe is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SimpliSafe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware (Security Systems and Components): One-time sale of security system packages and individual components (cameras, sensors, keypads, sirens, doorbell). Systems start from under £200. Revenue is recognised at point of sale; customers own the hardware.
- Professional Monitoring Subscriptions: Monthly auto-renewing subscription providing 24/7 alarm monitoring, emergency dispatch coordination, video verification, and cloud storage. Plans start at 66p/day. No long-term contracts; cancel anytime. Generates predictable recurring MRR.
- Promotional Gift Cards and Vouchers: SimpliSafe offers Amazon gift cards as promotional incentives tied to specific purchases (e.g., £50 Amazon voucher with Base Station and Keypad purchases during promotional periods). These are cost-of-acquisition expenses rather than a revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monitoring Plan |
| Subscription | Monthly | Pro Premium Monitoring Plan |
| Subscription | Monthly | Pro Premium with Guard Dispatch |
| Unit Pricing | Pay-as-you-go | Hardware Packages |
| Other | One time/ perpetual license | Referral Incentive |
| Other | One time/ perpetual license | Neighbourhood Watch Partnership Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
SimpliSafe product offering
Product offeringCore offering
SimpliSafe designs, sells and supports wireless DIY-installed home security systems comprising a base station, keypad, and modular sensors (entry, glassbreak, motion, smoke, carbon monoxide, water, freeze), along with HD indoor and outdoor cameras and a Video Doorbell Pro. Hardware is sold directly to consumers through its e-commerce website and phone sales, with optional 24/7 professional monitoring subscriptions starting at 66p/day that include alarm verification, emergency dispatch and, on the Pro Premium plan, Securitas Guard response and a lifetime warranty on SimpliSafe-branded components.
Product overview
SimpliSafe is a modular home and business security system with a platform-plus-modules architecture. The core offering consists of the Base Station (central hub with cellular and Wi-Fi connectivity and 24-hour battery backup), Keypad control interface, and various sensor modules including Entry Sensors, Glassbreak Sensors, Motion Sensors, and life safety devices (Smoke Detectors, Carbon Monoxide Detectors, Water Sensors, Freeze Sensors). The product lineup includes pre-configured packages (The Starter for indoor basics, The Tower for outdoor basic protection, The Edinburgh for outdoor elite protection) alongside individual add-on cameras (Outdoor Security Camera Series 2, Smart Alarm Wireless Indoor Camera, Video Doorbell Pro) and accessories (Panic Button, Extra Siren, Bell Box, Key Fob). All hardware is managed through the SimpliSafe App (mobile and web), with optional professional monitoring via Pro Monitoring Plan or Pro Premium Monitoring Plan (which includes Securitas Guard response with video-verified alarm dispatch). The system offers DIY installation with optional professional installation, no long-term contracts, and integrations with Amazon Alexa and August Smart Lock for smart home connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- The Starter (Indoor Basic Package)
Quantifiable outcome
- Over 6 million customers globally trust SimpliSafe with their home security
- +4 more outcomes
Companies that use SimpliSafe
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SimpliSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
SimpliSafe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Neighbourhood Watch NetworkcoreSimpliSafe and Neighbourhood Watch Network (CIO no. 1173349) announced a charity partnership in October 2023. The partnership includes exclusive member discounts on SimpliSafe security systems, expert burglary prevention advice, annual hardware donations to disadvantaged households, sponsorship of Neighbourhood Watch's National Crime and Community Survey 2023, and regular staff fundraising events. This is SimpliSafe UKs first charity partner.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SimpliSafe competitors and assessment
Company assessmentBroad incumbents
- Google Nest: Google's smart home security and camera portfolio competing with SimpliSafe on residential video monitoring and DIY install. Broader smart-home ecosystem and search-driven acquisition funnel.
- ADT: Long-established UK home security incumbent offering professionally installed monitored systems. Overlaps with SimpliSafe on residential monitored security but specialises in traditional installation rather than DIY.
- Honeywell Home: Honeywell's residential security and home automation portfolio including wireless alarm panels, sensors, and cameras. Comparable on product category but distributes through professional installer channels.
- Vivint: US-headquartered smart home security provider offering professionally installed and monitored systems. Comparable on integrated security + smart-home bundle but skews to higher-end, professionally installed customers.
Direct peers
- Ring (Amazon): Amazon-owned DIY smart home security brand offering video doorbells, indoor/outdoor cameras, and alarm systems. Directly competes with SimpliSafe in UK residential security, with deeper marketing budgets and ecosystem bundling.
- Verisure: Europe's largest professionally monitored home security provider with a substantial UK installed base. Closely comparable to SimpliSafe's Pro Premium model with monitored alarm, video verification, and guard response.
- Eufy (Anker): Anker-owned wireless DIY home security brand with cameras, doorbells, and alarm systems. Closely comparable product set to SimpliSafe, targeting the same no-contract, self-install residential segment.
- Yale Home (Assa Abloy): UK smart lock and home security brand under Assa Abloy offering wireless alarms, cameras, and smart locks. Comparable to SimpliSafe on DIY-installable residential security with strong UK retail distribution.
- Abode: DIY-installable wireless home security system with optional professional monitoring and smart-home integrations. Closely comparable feature set, customer profile, and no-contract subscription model to SimpliSafe.
- Brinks Home: US DIY and professionally monitored home security provider with similar alarm, camera, and smart-home offerings. Closely comparable business model to SimpliSafe on hardware-plus-monitoring subscription economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpliSafe social profiles
Digital presenceSimpliSafe compliance and trust
Trust signalCompliance1 record
SimpliSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliSafe leadership team
Management profileNumber of profiles
Profiles1 record
SimpliSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliSafe
What does SimpliSafe do?
SimpliSafe designs, sells and supports wireless DIY-installed home security systems comprising a base station, keypad, and modular sensors (entry, glassbreak, motion, smoke, carbon monoxide, water, freeze), along with HD indoor and outdoor cameras and a Video Doorbell Pro. Hardware is sold directly to consumers through its e-commerce website and phone sales, with optional 24/7 professional monitoring subscriptions starting at 66p/day that include alarm verification, emergency dispatch and, on the Pro Premium plan, Securitas Guard response and a lifetime warranty on SimpliSafe-branded components.
Is SimpliSafe a public or private company?
SimpliSafe is a private company. It is classified as corporate owned and is currently operating.
When was SimpliSafe founded?
SimpliSafe was founded in -1. It employs 11 to 50 people.
Where is SimpliSafe based?
SimpliSafe is headquartered in Manchester, United Kingdom, in the Europe region.
How does SimpliSafe make money?
Three revenue lines are on record. Hardware (Security Systems and Components) is the primary driver. The others are professional Monitoring Subscriptions and promotional Gift Cards and Vouchers.
Who are SimpliSafe's main competitors?
Broad incumbents on record are Google Nest, ADT, Honeywell Home and Vivint. Direct peers are Ring (Amazon), Verisure, Eufy (Anker), Yale Home (Assa Abloy), Abode and Brinks Home.
Does SimpliSafe have an API?
No public API is recorded for SimpliSafe.
What industry is SimpliSafe in?
SimpliSafe's product category is Home Security Systems. Its primary akta.pro industry code is HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages, with a secondary code of HSAHABAA, Residential Security System Installation (Wired/Wireless). Its NAICS code is 561621 and its SIC code is 3822.