Nur.KZ
NUR.KZ is a Kazakh ad-supported online news portal founded in 2009 in Almaty, delivering free politics, sports, finance, and lifestyle content via website and mobile apps to mass general audiences in Kazakhstan.
- Company typePrivate
- Founded2009
- HeadquartersAlmaty, Kazakhstan
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nur.KZ does
NUR.KZ is a privately held Kazakh online news portal founded in 2009 and headquartered in Almaty, Kazakhstan. The platform delivers free, ad-supported news and lifestyle content across multiple verticals — politics, finance, world events, showbiz, society, sports, technology, health, household, leisure, food, and esoterics — to a mass general-audience consumer base in Kazakhstan. Distribution is multi-platform: a main website at nur.kz, native mobile applications on Apple's App Store (ID 830230766), Google Play, and Huawei App Gallery, plus owned social channels on Telegram (@newsnurkz), Instagram (@kaznews), Facebook, and a Google News publication listing.
The product is a web-based CMS-driven news platform with mobile clients, photo and video verticals, a special-projects sub-brand (special.nur.kz) for branded and commerce-adjacent content, and a logged-in user engagement system that tracks consecutive-day activity streaks and prize-draw eligibility. The company holds an official Kazakh media outlet registration certificate (No. KZ43VPY00098001, issued 01.08.2024), giving it formal legal standing as a recognized media entity in the country.
The business model is consumer-facing and advertising-funded. Content is free to readers; revenue is generated through display and direct ad sales, with a dedicated corporate sales surface at corp.nur.kz, an editorial contact address, and a separate advertising sales phone line. NUR.KZ has no disclosed parent company, no venture capital backing, and no disclosed investor information, operating as an independent Kazakh-owned digital media property. The company employs 101–250 people and serves the domestic Kazakhstani market only, with no global footprint claim.
Nur.KZ firmographics
Firmographics- Name
- Nur.KZ
- Legal name
- NUR.KZ
- Website
- https://nur.kz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NUR.KZ is a Kazakh ad-supported online news portal founded in 2009 in Almaty, delivering free politics, sports, finance, and lifestyle content via website and mobile apps to mass general audiences in Kazakhstan.
- Ownership category
- akta.pro rank
Where Nur.KZ is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Markets served
Nur.KZ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels4 records
Nur.KZ product offering
Product offeringCore offering
NUR.KZ is a Kazakh-language online news portal that publishes breaking news, in-depth articles, photo, and video content across categories including Finance, Politics, World, Showbiz, Society, Sports, Technologies, Health, Family, and Lifestyle. The portal is accessible via its website (nur.kz) and native mobile applications on iOS, Android, and Huawei App Gallery, with real-time distribution through a Telegram channel. Content is free to consumers and monetized through advertising served on the platform and via a dedicated corporate advertising portal (corp.nur.kz).
Product overview
Nur.KZ is a leading Kazakh news and media platform offering a comprehensive digital news experience. The platform operates as a unified news portal with multiple content categories (Finance, Family, Politics, World, Showbiz, Society, Sports, Technologies, Health, and more), supported by a mobile application available on iOS, Android, and Huawei platforms, as well as a Telegram channel for real-time news distribution. The platform also features special curated projects and trend collections.
Differentiator
Problem solved
Functional benefit
Products and services
- NUR.KZ News Portal Web-based Kazakh-language news portal providing free breaking news, in-depth articles, photo, and video content across Finance, Politics, World, Showbiz, Society, Sports, Technologies, Health, Family, and Lifestyle categories for general consumers in Kazakhstan.
- NUR.KZ Mobile Application Native mobile application delivering NUR.KZ news content on iOS (Apple App Store), Android (Google Play), and Huawei App Gallery platforms for Kazakhstani consumers seeking mobile access to news and lifestyle articles.
- NUR.KZ Special Projects Curated special content projects hosted at special.nur.kz, including Wildberries articles, Expert articles, and promotional campaigns such as the Otbasy (Family) project and reader prize draws.
- NUR.KZ Telegram Channel Official Telegram channel (@newsnurkz) providing real-time breaking news updates and notifications to subscribers of the NUR.KZ audience.
Companies that use Nur.KZ
Customer profileSegments1 record
Ideal customer profiles1 record
Nur.KZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nur.KZ partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Nur.KZ competitors and assessment
Company assessmentBroad incumbents
- Sputnik Kazakhstan: Kazakh edition of Russian state-affiliated international news agency. Competes with NUR.KZ in Russian-language general news and politics across the same Kazakh audience.
- Yandex.News: Russia-headquartered search and content giant operating news aggregation services across CIS including Kazakhstan. Aggregates Kazakh publishers including NUR.KZ competitors and competes for ad budgets at the platform layer.
- Rambler.ru: Major Russian-language news and content portal serving CIS audiences. Reaches overlapping Russian-speaking Kazakh readers and competes for regional digital advertising budgets.
- Mail.ru News (VK News): Russia/CIS-wide news aggregation and portal reaching Kazakh audiences through VK ecosystem. Competes for the same advertising pools and audience attention in Kazakhstan's digital news market.
Direct peers
- Kp.kz (Komsomolskaya Pravda Kazakhstan): Kazakhstan edition of the Russian Komsomolskaya Pravda newspaper, operating digital news covering politics, society, and lifestyle. Competes with NUR.KZ in the Russian-language Kazakh news segment.
- Forbes Kazakhstan: Kazakh edition of Forbes covering business, finance, and lifestyle. Competes with NUR.KZ's NURFIN and lifestyle verticals for premium advertisers and business-audience attention.
- Zakon.kz: Established Kazakh news and legal-information portal with broad news coverage including politics, finance, and society. Directly competes with NUR.KZ for Kazakh advertisers and audience in the same horizontal news category.
- Kursiv.kz: Kazakh business and finance news portal. Direct overlap with NUR.KZ's financial content (banks, stock market, taxes, pensions) for both audience and banking/fintech advertisers.
- Informburo.kz: Independent Kazakh news outlet focused on politics, society, and investigations. Competes directly with NUR.KZ for Kazakh general-news readership and digital ad budgets.
- Tengrinews.kz: Kazakhstan's largest general-interest digital news portal, operating since 2008 and covering politics, society, sports, and showbiz. Direct competitor to NUR.KZ with similar ad-supported model and overlapping Kazakh audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nur.KZ social profiles
Digital presenceNur.KZ compliance and trust
Trust signalCompliance1 record
Nur.KZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nur.KZ leadership team
Management profileNumber of profiles
Nur.KZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nur.KZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nur.KZ
What does Nur.KZ do?
NUR.KZ is a Kazakh-language online news portal that publishes breaking news, in-depth articles, photo, and video content across categories including Finance, Politics, World, Showbiz, Society, Sports, Technologies, Health, Family, and Lifestyle. The portal is accessible via its website (nur.kz) and native mobile applications on iOS, Android, and Huawei App Gallery, with real-time distribution through a Telegram channel. Content is free to consumers and monetized through advertising served on the platform and via a dedicated corporate advertising portal (corp.nur.kz).
Is Nur.KZ a public or private company?
Nur.KZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nur.KZ founded?
Nur.KZ was founded in 2009. It employs 101 to 250 people.
Where is Nur.KZ based?
Nur.KZ is headquartered in Almaty, Kazakhstan, in the Asia region.
Who are Nur.KZ's main competitors?
Broad incumbents on record are Sputnik Kazakhstan, Yandex.News, Rambler.ru and Mail.ru News (VK News). Direct peers are Kp.kz (Komsomolskaya Pravda Kazakhstan), Forbes Kazakhstan, Zakon.kz, Kursiv.kz, Informburo.kz and Tengrinews.kz.
Does Nur.KZ have an API?
No public API is recorded for Nur.KZ.