Forbes Kazakhstan
Forbes Kazakhstan is a licensed business media brand serving Kazakhstan's executives, entrepreneurs, and investors with multi-language journalism, monthly magazine, ranking franchises, and events across digital and print channels.
- Company typePrivate
- Founded-
- HeadquartersAlmaty, Kazakhstan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Forbes Kazakhstan does
Forbes Kazakhstan is the licensed Kazakh edition of the global Forbes business media brand, operated locally by United Media Group under a franchise from Forbes.com LLC. Founded in 2011 and headquartered in Almaty, the publication produces business journalism, rankings, and analysis focused on Kazakhstan's economy, corporate sector, and business elite, and serves C-suite executives, entrepreneurs, investors, and career-focused professionals across Kazakhstan and Central Asia.
The core product is the forbes.kz digital news portal, supplemented by a monthly print/digital magazine, a YouTube channel, and live events including the Forbes Woman Club. Content is delivered in three languages — Kazakh, Russian, and English — and is organized around proprietary ranking franchises such as the 75 Richest Businessmen, 50 Most Influential Businessmen, 30 Under 30, and Kazakhstan Bank Ratings, which function as recurring anchor properties for both editorial brand and advertiser demand. Additional verticals include Forbes Woman (women's leadership), Wall Street Today (global financial news), and a network of sector-specific rubrics spanning energy, finance, real estate, startups, and more.
The business operates as a digital-first subscription-and-advertising media platform. Revenue is generated through magazine subscriptions purchased via the forbes.kz storefront, alongside digital advertising sold across the website, magazine, and branded content integrations. Forbes Kazakhstan sits within the broader United Media Group and Tan Media Group portfolio, which includes Forbes Georgia, Business FM radio, and the Businessfm.kz website, providing ecosystem cross-promotion. The company runs with a lean team of approximately 27 employees, reflecting a content-led rather than capital-intensive operating model.
Forbes Kazakhstan firmographics
Firmographics- Name
- Forbes Kazakhstan
- Legal name
- Forbes Kazakhstan (operated by United Media Group under Forbes.com LLC license)
- Website
- https://forbes.kz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forbes Kazakhstan is a licensed business media brand serving Kazakhstan's executives, entrepreneurs, and investors with multi-language journalism, monthly magazine, ranking franchises, and events across digital and print channels.
- Ownership category
- akta.pro rank
Forbes Kazakhstan industry classification
Industry- Product category
- Business Media & Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Other Publishers (51319), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Forbes Kazakhstan is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices1 record
Markets served
Forbes Kazakhstan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Forbes Kazakhstan publishes a monthly magazine (Forbes Kazakhstan №179 July'26) available by subscription through forbes.kz/magazine-purchase. The publication also produces specialized editions including Forbes Woman.
- Digital Advertising: The website and magazine offer advertising opportunities including site advertising (Реклама на сайте), magazine advertising (Реклама в журнале), and branded content integrations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Forbes Kazakhstan product offering
Product offeringCore offering
Forbes Kazakhstan is a licensed Kazakh-language edition of Forbes, operating a multi-platform business media brand that publishes daily business news, rankings, and analysis about Kazakhstan and Central Asia. Its core offering is editorial content covering economy, business, finance, investments, startups, and entrepreneurship, distributed through a digital website (forbes.kz), a monthly print magazine, and a YouTube channel, with content available in Kazakh, Russian, and English.
Product overview
Forbes Kazakhstan operates as a multi-platform business media brand comprising a digital news portal (forbes.kz), monthly print magazine, multiple ranking franchises, and video content. The core offerings include the main news website with rubrics covering economy, business, finance, investment, and technology; the Forbes Woman vertical focusing on women's leadership; ranking products such as the 75 richest businessmen, 50 most influential businessmen, 30 under 30, and various sector-specific rankings; the Wall Street Today financial news section; authored blogs by industry experts; and a YouTube channel for video content. The publication serves as a business intelligence and journalism platform for Kazakhstan's economic elite and entrepreneurial community.
Differentiator
Problem solved
Functional benefit
Brands
- Forbes Woman: A section of Forbes Kazakhstan focused on women in business and leadership
- Forbes Kazakhstan 30 Under 30
- Forbes Kazakhstan Рейтинг
Products and services
- Forbes Kazakhstan Website Primary digital news portal publishing daily business journalism, rankings, and analysis on Kazakhstan's economy, business leaders, finance, investments, and startups in Kazakh, Russian, and English.
- Forbes Kazakhstan Magazine Monthly business magazine featuring rankings, investigative journalism, and profiles of influential business figures and entrepreneurs in Kazakhstan, available by subscription.
- Forbes Kazakhstan Rankings Annual and periodic rankings of Kazakhstan's business elite, including 75 richest businessmen, 50 most influential businessmen, bank ratings, commercial real estate owners, and sector-specific lists.
- 30 under 30 Annual ranking of influential young entrepreneurs and professionals under 30 years old in Kazakhstan, part of the global Forbes 30 Under 30 franchise.
- Forbes Woman Dedicated editorial vertical and sub-brand focusing on women's leadership, achievements, entrepreneurship, and gender parity topics in Kazakhstan's business landscape, including the Forbes Woman Club networking community.
- Wall Street Today Financial news section providing daily coverage of global markets, equities, commodities, and financial developments relevant to Kazakhstan and Central Asian investors.
- Forbes Kazakhstan YouTube Channel Video content platform featuring interviews with business leaders, event coverage, and multimedia storytelling from Forbes Kazakhstan editorial team.
Companies that use Forbes Kazakhstan
Customer profileSegments3 records
Ideal customer profiles3 records
Forbes Kazakhstan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forbes Kazakhstan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- United Media GroupcoreUnited Media Group operates the Kazakhstan edition of Forbes under license from Forbes.com LLC. The company holds copyright for Forbes Kazakhstan content (© 2025 United Media Group).
- Forbes.com LLCcoreForbes.com LLC is the global brand owner licensing the Forbes name and editorial standards to regional publishers. All rights reserved to Forbes.com LLC™ (© 2025 Forbes.com LLC™ All Rights Reserved).
- Forbes GeorgiaminorForbes Georgia is a sister publication under the same media group, extending coverage to the Georgian market. Cross-promotional content appears between the two regional Forbes editions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Forbes Kazakhstan competitors and assessment
Company assessmentDirect peers
- Forbes Russia: Another regional licensed edition of Forbes covering a CIS market. Operates the same business model (digital + magazine + rankings) targeting the Russian business elite, and competes for the same Forbes.com LLC licensing ecosystem.
- Forbes Georgia: Sister publication under the same United Media Group operator covering the Georgian market. Operates the same licensed Forbes model with digital content, rankings, and magazine, making it the closest operational peer.
- Forbes Ukraine: Licensed Forbes edition in another post-Soviet market with a digital-first business media model, rankings, and magazine. Closely comparable in product mix and target audience (business professionals and entrepreneurs) to Forbes Kazakhstan.
Regional players
- Kursiv Media: Leading Kazakh business newspaper operating both in print and online, covering economics, finance, and business in Kazakhstan. Competes directly with Forbes Kazakhstan for the same business readership and advertising budgets in the domestic market.
- Kapital.kz: Established Kazakh business information portal with news, analytics, and market data. Serves the same business professional and executive audience as Forbes Kazakhstan within Kazakhstan.
- Vlast.kz: Independent Kazakh analytical online publication covering politics, business, and economics. Targets a similar professional/elite audience in Kazakhstan and competes for advertising and reader attention.
Broad incumbents
- The Economist: Global weekly newspaper covering economics, business, and finance with a senior-executive readership profile that overlaps with Forbes Kazakhstan's primary audience of business professionals and decision-makers.
- Bloomberg: Global business and financial news brand with broad coverage that overlaps with Forbes Kazakhstan's international financial reporting and competes for the attention of the same senior executives and investors in Kazakhstan.
- Business FM Kazakhstan: Kazakh business radio station operated by the same media holding (United Media Group) as Forbes Kazakhstan. Reaches a similar executive/entrepreneur audience through a different medium and competes for the same advertiser wallet.
- The Financial Times: Global business newspaper with extensive Central Asia and emerging markets coverage. Targets the same international investor and executive audience that reads Forbes Kazakhstan for global business intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Forbes Kazakhstan social profiles
Digital presenceForbes Kazakhstan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbes Kazakhstan leadership team
Management profileNumber of profiles
Profiles1 record
Forbes Kazakhstan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbes Kazakhstan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbes Kazakhstan
What does Forbes Kazakhstan do?
Forbes Kazakhstan is a licensed Kazakh-language edition of Forbes, operating a multi-platform business media brand that publishes daily business news, rankings, and analysis about Kazakhstan and Central Asia. Its core offering is editorial content covering economy, business, finance, investments, startups, and entrepreneurship, distributed through a digital website (forbes.kz), a monthly print magazine, and a YouTube channel, with content available in Kazakh, Russian, and English.
Is Forbes Kazakhstan a public or private company?
Forbes Kazakhstan is a private company. It is classified as corporate owned and is currently operating.
When was Forbes Kazakhstan founded?
Forbes Kazakhstan was founded in -1. It employs 11 to 50 people.
Where is Forbes Kazakhstan based?
Forbes Kazakhstan is headquartered in Almaty, Kazakhstan, in the Asia region.
How does Forbes Kazakhstan make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising.
Who are Forbes Kazakhstan's main competitors?
Direct peers on record are Forbes Russia, Forbes Georgia and Forbes Ukraine. Regional players are Kursiv Media, Kapital.kz and Vlast.kz. Broad incumbents are The Economist, Bloomberg, Business FM Kazakhstan and The Financial Times.
Does Forbes Kazakhstan have an API?
No public API is recorded for Forbes Kazakhstan.
What industry is Forbes Kazakhstan in?
Forbes Kazakhstan's product category is Business Media & Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 5131.