informburo.kz
informburo.kz is a privately held Kazakhstani multimedia news portal that publishes 24/7 bilingual Russian- and Kazakh-language coverage of Kazakhstan and international news, analytical articles, interviews, and opinions to general Kazakhstani readers, monetized primarily through digital advertising, sponsored content, and media licensing.
- Company typePrivate
- Founded2015
- HeadquartersAlmaty, Kazakhstan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What informburo.kz does
informburo.kz is a privately held Kazakhstani multimedia news portal operated by ТОО «Инфополис» (BIN 141140005768), headquartered at ul. Tazhibayevoy 155, Almaty. Founded in 2015 and registered as a licensed network publication with the Kazakhstan Ministry of Information on June 26, 2017 (registration number 16589-СИ), the company delivers 24/7 coverage of Kazakhstan and international news, analytical long-form ('Истории'), explainer cards ('Давайте разберёмся'), interviews, and opinion columns in both Russian and Kazakh languages. Its core product surface spans the informburo.kz website, a YouTube channel (UCQI3qvA84CyU9y9qfLxWkBw), a Telegram bot (t.me/informburo_kz_bot) for editorial tips, and a broadcast television partnership with 31 Channel (31.kz) on which the 'Информбюро' TV program airs.
The underlying technology is a standard web-based multimedia news platform with a content management system, video hosting integration, cookie-based user authentication, and a bilingual Russian/Kazhak publishing layer. There is no native mobile app, no public API, and no disclosed AI/ML capability. Distribution is direct-to-consumer across owned properties and one broadcast partner; GTM motion is consumer-facing with a secondary B2B motion through advertisers and sponsors.
The business model is advertising-led. Revenue streams include digital advertising (display and promotional placements on the portal), PR and sponsored content published as special editions under the 'Партнёрские' section, and media licensing of original content to third parties (with documented reproduction and redistribution restrictions). The site is free to consumers; pricing is not publicly disclosed. Customer segments are horizontal: a primary base of general public readers in Kazakhstan seeking Russian- and Kazakh-language news and analysis, and a secondary base of advertisers and content partners. The company is privately held with no institutional investors, subsidiaries, M&A activity, or public funding rounds identified, and is led by chief editor Gulzhan Mukusheva (Главный редактор).
informburo.kz firmographics
Firmographics- Name
- informburo.kz
- Legal name
- ТОО «Инфополис»
- Website
- https://informburo.kz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- informburo.kz is a privately held Kazakhstani multimedia news portal that publishes 24/7 bilingual Russian- and Kazakh-language coverage of Kazakhstan and international news, analytical articles, interviews, and opinions to general Kazakhstani readers, monetized primarily through digital advertising, sponsored content, and media licensing.
- Ownership category
- akta.pro rank
informburo.kz industry classification
Industry- Product category
- Digital News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
- akta.pro secondary industries
- News & Content Aggregation Portals (BPAMAAAI), News & Politics Live Streaming Platforms (MPACACAG)
Keywords
Where informburo.kz is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices2 records
Markets served
informburo.kz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Advertising: Advertising space sold on the news portal, including display ads and promotional content placements
- PR and Sponsored Content: Partner and sponsored materials published as special editions and partnerships section
- Media Licensing: Licensing of original content to other media outlets with restrictions on reproduction and redistribution
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
informburo.kz product offering
Product offeringCore offering
informburo.kz is a multimedia information-analytical news portal that publishes news, analytical articles, interviews, and opinion content about Kazakhstan and international events in Russian and Kazakh languages. The portal operates 24/7 and is complemented by a YouTube video channel, a Telegram bot for news tips, and a television broadcast partnership with 31 Channel. Content categories include breaking news, in-depth stories (Истории), explanatory explainers (Давайте разберёмся), interviews (Интервью), photo reports (Спецвыпуски), and partner/sponsored materials (Партнёрские).
Product overview
informburo.kz is a unified multimedia news portal operated by ТОО Инфополис, providing 24/7 Russian and Kazakh-language coverage of Kazakhstan and international news. The portfolio consists of the core informburo.kz news website featuring news articles, analytical stories (Истории), explanatory content (Давайте разберёмся), interviews (Интервью), and opinion columns (Мнения), supported by a YouTube video channel, a Telegram bot for news tips, and a broadcast television partnership with 31 Channel's Информбюро program.
Differentiator
Problem solved
Functional benefit
Products and services
- informburo.kz News Portal Multimedia information-analytical news portal providing 24/7 coverage of Kazakhstan and world events, featuring news feeds, analytical articles, interviews, and opinion columns in both Russian and Kazakh languages. Includes utility widgets for live weather and currency exchange rates.
- Informburo YouTube Channel Official YouTube channel featuring video content, interviews, and explanatory visual coverage from the Informburo news program.
- Informburo Telegram Bot Chatbot for readers and sources to submit news tips directly to the Informburo editorial team.
Companies that use informburo.kz
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
informburo.kz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
informburo.kz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 31 Channel (Телерадиокомпания 31 канал)coreStrategic partnership with 31 Channel for broadcasting the 'Информбюро' TV program. The television program airs on Channel 31, extending the digital portal's reach to broadcast television audiences and creating a multimedia news platform combining online and television content.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
informburo.kz competitors and assessment
Company assessmentDirect peers
- Azattyq.org (Radio Free Europe/Radio Liberty Kazakh service): Kazak-language news outlet serving the same Kazakhstan-based audience with politically oriented reporting; competes for informed news readers in Kazakhstan.
- Liter.kz: Kazakh news and analytical portal offering bilingual coverage with a stronger opinion column focus; directly comparable in audience and topic mix.
- Nur.kz: Major Kazakh news and lifestyle portal serving the same Russian-language general audience with similar breaking news, analytics and weather coverage.
- Forbes Kazakhstan: Kazakh edition of Forbes covering business, politics and analytics in Kazakh and Russian; overlaps informburo.kz on economic and business news segments.
- Zakon.kz: Leading Kazakh news portal focused on legal, political and economic coverage; competes for the same Kazakh advertisers and reader attention as informburo.kz.
- Tengrinews.kz: Largest Kazakh multimedia news portal covering politics, economics, sports and weather in Russian; the closest direct competitor to informburo.kz by audience, format and ad-supported model.
Broad incumbents
- Sputnik Kazakhstan: Russian state-backed international news outlet's Kazakh service; competes in the same Russian-language news and analysis category in Kazakhstan.
- Khabar Agency: Large Kazakh state media holding running TV, news portal and agency services; a significant incumbent with overlapping editorial and broadcast capabilities.
- Kazinform: State-run national news agency of Kazakhstan (КАЗИНФОРМ) with nationwide wire-style coverage; a broader incumbent in Kazakh news production that informburo.kz draws on but also competes against.
Others
- Channel 31 (31.kz): Kazakh TV channel that is both a broadcast partner (carrying the 'Информбюро' program) and a peer in the broader Kazakh information ecosystem; partner rather than pure competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
informburo.kz social profiles
Digital presenceinformburo.kz financial estimates
Financial estimateRevenue estimate
Valuation estimate
informburo.kz leadership team
Management profileNumber of profiles
Profiles1 record
informburo.kz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
informburo.kz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about informburo.kz
What does informburo.kz do?
informburo.kz is a multimedia information-analytical news portal that publishes news, analytical articles, interviews, and opinion content about Kazakhstan and international events in Russian and Kazakh languages. The portal operates 24/7 and is complemented by a YouTube video channel, a Telegram bot for news tips, and a television broadcast partnership with 31 Channel. Content categories include breaking news, in-depth stories (Истории), explanatory explainers (Давайте разберёмся), interviews (Интервью), photo reports (Спецвыпуски), and partner/sponsored materials (Партнёрские).
Is informburo.kz a public or private company?
informburo.kz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was informburo.kz founded?
informburo.kz was founded in 2015. It employs 51 to 100 people.
Where is informburo.kz based?
informburo.kz is headquartered in Almaty, Kazakhstan, in the Asia region.
How does informburo.kz make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are PR and Sponsored Content and media Licensing.
Who are informburo.kz's main competitors?
Direct peers on record are Azattyq.org (Radio Free Europe/Radio Liberty Kazakh service), Liter.kz, Nur.kz, Forbes Kazakhstan, Zakon.kz and Tengrinews.kz. Broad incumbents are Sputnik Kazakhstan, Khabar Agency and Kazinform. Channel 31 (31.kz) is listed as an others.
Does informburo.kz have an API?
No public API is recorded for informburo.kz.
What industry is informburo.kz in?
informburo.kz's product category is Digital News Media. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators, with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 516210.