EdAider
EdAider is a Stockholm-based EdTech company offering a Socratic AI tutoring platform (Edda) and AI-literacy training programs for Swedish schools, municipalities, government agencies, and sports federations, anchored by curriculum-aligned content and research-validated outcomes.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EdAider does
EdAider (legal entity EdAI Technologies AB, Org. nr: 559209-0871) is a Stockholm-based EdTech company founded in 2019 by Professor Jalal Nouri that delivers AI tools and AI-literacy training to the Swedish public sector. The company operates two product pillars: (1) Edda, an AI tutoring assistant that applies the Socratic method to provide personalized, adaptive instruction in mathematics, science, and Swedish, aligned to the Swedish national curriculum (Lgr22/Gy25), with 793 diagnostic questions, gamified progression, national exam preparation, and a teacher dashboard including an early-warning system for at-risk students; and (2) a portfolio of AI training programs (AI-utbildning) for teachers, school leaders, preschool staff, municipalities, central government agencies, and sports federations, structured around UNESCO's global AI competence framework.
Underlying technology combines source-grounded AI (responses generated only from subject-specific curriculum content to eliminate hallucination risk on top of OpenAI models), an adaptive diagnostic engine, spaced-repetition scheduling, and integrations with Skolon and Google SSO. The platform is GDPR- and Schrems II-compliant with all data hosted in Sweden at GleSYS, a meaningful compliance feature for Swedish municipal buyers handling student data.
EdAider monetizes via per-seat annual subscriptions: individual teachers pay 990–1,490 SEK/year; schools and municipalities receive volume-based pricing for licenses covering teachers, students, and parents, with a free pilot prior to commitment. The go-to-market is primarily direct enterprise sales to Swedish municipalities and government agencies, supplemented by self-serve online purchase for individual teachers. The company claims 30,000+ users, 90+ municipal customers, 20,000+ teachers enrolled, and presence across 250+ Swedish localities, with named anchor customers including AcadeMedia, Helsingborg stad, Stockholms stad, Enköpings kommun, Knivsta kommun, Specialpedagogiska skolmyndigheten (SPSM), and Svenska Golfförbundet.
EdAider firmographics
Firmographics- Name
- EdAider
- Legal name
- EdAI Technologies AB
- Website
- https://edaider.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EdAider is a Stockholm-based EdTech company offering a Socratic AI tutoring platform (Edda) and AI-literacy training programs for Swedish schools, municipalities, government agencies, and sports federations, anchored by curriculum-aligned content and research-validated outcomes.
- Ownership category
- akta.pro rank
EdAider industry classification
Industry- Product category
- AI-powered adaptive learning and AI literacy training for education
- NAICS
- Educational Services (611), Exam Preparation and Tutoring (611691)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
- akta.pro secondary industries
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)
Keywords
Where EdAider is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
EdAider business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Education Subscriptions (Per-Seat): Subscription-based licensing for AI training courses for schools, municipalities, and government agencies. Pricing tiers for individual teachers (Basic: 990 SEK/year, Premium: 1,490 SEK/year), school-level, and municipality-level licenses with volume-based pricing. Pilot period is free with no commitment.
- AI Tutoring Platform Licenses (Edda): Edda AI tutoring platform sold as per-pupil licenses to schools and municipalities. Pricing is adapted based on the number of students and levels. Pilot period is free and without commitment. Contact sales for custom quotes.
- Sports Organizations Training: AI training for sports federations and clubs — offered as association or federation licenses. Pricing based on number of participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual teacher license - Basic |
| Subscription | Annual | Individual teacher license - Premium |
| Subscription | Annual | School / Main Trustee License |
| Subscription | Annual | AI Tutor Edda Platform License |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
EdAider product offering
Product offeringCore offering
EdAider builds Edda, an AI tutoring assistant that delivers personalized, Socratic-method instruction in mathematics, science, and Swedish for students from year 6 to adult education, with adaptive difficulty and curriculum-aligned content per Swedish national standards (Lgr22/Gy25). It also sells a portfolio of AI literacy and professional training programs ("AI-utbildning") for schools, preschools, school leaders, municipalities, government agencies, public sector leaders, and sports federations. Both product lines are delivered as cloud-based SaaS with tiered per-seat subscriptions and volume-based enterprise licensing.
Product overview
EdAider is a Swedish research-based EdTech company offering two core products: (1) Edda - an AI tutoring assistant providing personalized Socratic tutoring in mathematics, science, and Swedish with adaptive learning and gamification features; (2) AI-utbildning - a comprehensive portfolio of AI training programs for schools, municipalities, government agencies, and sports organizations. The offering spans from basic AI literacy courses to advanced professional development, all built on UNESCO's AI competency framework. The company serves 20,000+ teachers, 100,000+ students, and operates in 250+ Swedish locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Edda (AI-handledaren / AI Tutor) Research-based AI tutor that delivers personalized Socratic tutoring in mathematics, science, and Swedish for students from year 6 to adult education. Adapts in real-time to student ability across E, C, and A levels with curriculum-aligned content per Swedish national standards (Lgr22/Gy25). Includes 793 diagnostic questions, gamification (XP system, adventure maps), spaced repetition, and a teacher dashboard with early-warning risk alerts. Sold per-pupil to schools and municipalities with free pilot.
- AI-utbildning för skolor (AI Training for Schools) Comprehensive AI training program for Swedish schools covering basic and advanced courses, video guides, micro-lessons, integrated AI tools, prompt libraries, and chatbot resources. Used by 20,000+ teachers with published positive effects on teacher AI knowledge. Sold as school/main trustee licenses with volume-based pricing.
- AI-utbildning för förskolor (AI Training for Preschools) Online AI training for preschool staff (förskollärare, barnskötare) covering what AI is, how it works, chatbots, practical preschool use cases, ethics, bias, source criticism, and AI literacy. Developed together with researchers and preschool teachers as flexible, time-efficient training.
- AI-utbildning för skolledare (AI Training for School Leaders) Online training developed with Malin Frykman for school principals and leadership teams. Three modules covering AI and school's mission, AI in pedagogical leadership, and leading school's AI work. Graduates become 'Diplomerad AI-ledare i offentlig sektor'.
- AI-utbildning för kommuner (AI Training for Municipalities) Practical online AI training adapted for Swedish municipalities, covering all staff regardless of role. Includes basic courses, advanced courses, and instructor-led courses for leadership groups. Flexible and scalable with progression tracking across municipal departments.
- AI-utbildning för myndigheter (AI Training for Government Agencies) Practical and secure AI training for Swedish government agencies creating common AI competency across departments. Covers practical AI skills, ethics, information security, OSL, GDPR in AI context, and AI Act compliance. Includes physical courses and workshops option.
- AI-utbildning för ledare i offentlig sektor (AI Training for Leaders in Public Sector) Strategic online training for leaders and managers in Swedish public sector covering AI transformation across municipal, regional, and government agency contexts. Four modules: World & Context, Applications & Risks, Strategy & Leadership, The Path Forward. Graduates receive 'Diplomerad AI-ledare i offentlig sektor' designation. Developed with Tony McCarrick and UNESCO framework.
- AI för idrottsföreningar och förbund (AI for Sports Federations) AI training for Swedish sports federations, associations, clubs, coaches, active members, boards, and administrative staff. Includes practical applications for training planning, player development, sponsorship materials, meeting management, and ethics. Federation-wide licensing priced by participant count.
- AI-kurs för lärare (AI Course for Teachers) Online AI course for individual teachers, approximately 4 study hours, covering AI basics, ethical perspectives, opportunities, and practical exercises. Includes built-in chatbot and AI assistants, progression tracking, and diploma upon completion. Sold at 990 SEK/year (Basic) or 1,490 SEK/year (Premium) via self-serve online purchase.
Quantifiable outcome
- Large effect on self-efficacy: Cohen's d = 0.85 for struggling students (n=25, p=0.0003) after 8 weeks of Edda use
- +9 more outcomes
Companies that use EdAider
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
EdAider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
EdAider partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- UNESCOcoreEdAider participates in UNESCO's Future Proof research project as one of six Nordic countries. The project's aim is to develop strategies, practical tools for competence development, and frameworks for validating AI tools in learning platforms. EdAider presented at UNESCO in Paris to Dr Sobhi Tawil and Dr Shafika Isaacs. EdAider's training content is built on UNESCO's global AI competence framework.
- Svenska Golfförbundet (Swedish Golf Federation)coreThe Swedish Golf Federation selected EdAider as its AI competence partner, providing AI training for the entire federation — leaders, coaches, active members, board, and office staff. Training covers coaching, season planning, player development, administration, and ethics.
- Stockholms universitetcoreCollaboration with Stockholms universitet on research. Professor Jalal Nouri (founder) is a Professor in technology-enhanced learning at the university. Joint research published in AIED and FIE conferences with researchers including Yuki Nagae and Liliana Farias.
- Linköpings universitetcoreResearch collaboration with Linköpings universitet. Professor Linda Mannila, researcher in AI and digital competence, co-created EdAider's training content and co-authored research publications.
- Göteborgs universitetcoreResearch collaboration with Göteborgs universitet as part of EdAider's network of academic partners.
- VinnovacoreVinnova, Sweden's innovation agency, is listed as a collaborator. Vinnova supports innovation and research in Sweden.
- Swedish EdTechminorSwedish EdTech industry association collaboration as part of the Swedish EdTech ecosystem.
- Malin FrykmancoreEdAider collaborated with Malin Frykman (experienced school leader, innovation leader, and author) to develop the AI training for school leaders. Malin is author of 'Skolledare i en digitaliserad värld' and 'AI och pedagogiskt ledarskap — en handbok för skolledare'.
- Joel RangsjöcoreExpert on AI tools and pedagogical development who co-created content for EdAider's AI courses for teachers.
- Anders EnströmcoreAnders Enström, winner of Guldäpplet 2022 (Swedish teaching award), is a member of EdAider's Pedagogical Council and hosts the Elevperspektivet podcast. He is a leading voice on AI in Swedish schools.
- Tony McCarrickcoreTony McCarrick, one of Sweden's leading voices on AI transformation in public sector, is the main responsible person for the AI training for leaders in public sector. He combines technical understanding with deep insight into municipal and public sector challenges.
- GleSYScoreData hosting provider for EdAider's platform. All data is stored in Sweden at GleSYS. GleSYS provides cloud infrastructure ensuring data residency within the EU.
- SkoloncoreSkolon is a Swedish EdTech platform integrated with EdAider's AI tutor Edda, enabling single sign-on (SSO) for students and teachers in Swedish schools.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
EdAider competitors and assessment
Company assessmentEmerging players
- MagicSchool AI: US-based AI tool suite for teachers (lesson planning, differentiation, IEPs) with strong educator adoption. Comparable to EdAider's AI-utbildning teacher training in targeting teacher productivity, but with consumer/teacher-led growth rather than municipal sales.
Broad incumbents
- Microsoft Education (Copilot for Education): Microsoft's education offerings include Teams for Education, Copilot, and ReadSpeaker. A broad incumbent embedding AI tutoring and teacher productivity tools within existing enterprise agreements with schools.
- Google for Education (Gemini for Education): Google's broader K-12 and higher-ed portfolio including Google Classroom, Gemini, and Google Workspace for Education. Significant incumbent threat to both Edda's tutoring and EdAider's training services as free AI tools become embedded in school IT.
Direct peers
- Sana Labs: AI-powered learning and knowledge platform for enterprises and education, combining personalized content delivery with organizational training. Similar dual focus on AI tutoring + enterprise training that EdAider has built.
- CENTURY Tech: UK AI-powered adaptive learning platform combining diagnostic assessment, personalized content, and teacher dashboards with early-warning analytics. Closely mirrors Edda's combination of adaptive tutoring + teacher early-warning system + school-wide analytics.
- Eedi: UK-based AI-powered math tutoring and diagnostics platform serving schools and students, with strong focus on diagnostic questioning and adaptive practice. Direct competitor in the math AI tutoring niche with similar school-pilot validation strategy.
- Khanmigo (Khan Academy): Khan Academy's AI tutor offering personalized, Socratic-method learning assistance across K-12 subjects. Most directly comparable to Edda in approach (AI tutor, curriculum-aligned, research-backed), though much larger global scale.
- Squirrel AI: China-founded AI-driven adaptive learning platform using diagnostic testing and Bayesian knowledge tracing to personalize K-12 tutoring. Pioneered the AI-tutor-at-scale approach EdAider targets with Edda, with proven large-scale pilot outcomes.
- Photomath: AI-powered math tutoring app using computer vision and step-by-step problem solving, acquired by Google. Direct overlap with Edda's math tutoring capabilities; competitive threat from a well-funded consumer app.
Others
- Skolon: Swedish EdTech aggregation/distribution platform that integrates EdAider's Edda for SSO and distribution. Functions as an ecosystem enabler rather than competitor; relevant as a benchmark for Swedish EdTech distribution models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
EdAider social profiles
Digital presenceEdAider compliance and trust
Trust signalCompliance4 records
EdAider financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdAider leadership team
Management profileNumber of profiles
Profiles12 records
EdAider funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdAider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdAider
What does EdAider do?
EdAider builds Edda, an AI tutoring assistant that delivers personalized, Socratic-method instruction in mathematics, science, and Swedish for students from year 6 to adult education, with adaptive difficulty and curriculum-aligned content per Swedish national standards (Lgr22/Gy25). It also sells a portfolio of AI literacy and professional training programs ("AI-utbildning") for schools, preschools, school leaders, municipalities, government agencies, public sector leaders, and sports federations. Both product lines are delivered as cloud-based SaaS with tiered per-seat subscriptions and volume-based enterprise licensing.
Is EdAider a public or private company?
EdAider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EdAider founded?
EdAider was founded in 2019. It employs 11 to 50 people.
Where is EdAider based?
EdAider is headquartered in Stockholm, Sweden, in the Europe region.
How does EdAider make money?
Three revenue lines are on record. AI Education Subscriptions (Per-Seat) is the primary driver. The others are AI Tutoring Platform Licenses (Edda) and sports Organizations Training.
Who are EdAider's main competitors?
MagicSchool AI is listed as an emerging player. Broad incumbents are Microsoft Education (Copilot for Education) and Google for Education (Gemini for Education). Direct peers are Sana Labs, CENTURY Tech, Eedi, Khanmigo (Khan Academy), Squirrel AI and Photomath. Skolon is listed as an others.
Does EdAider have an API?
No public API is recorded for EdAider.
What industry is EdAider in?
EdAider's product category is AI-powered adaptive learning and AI literacy training for education. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms, with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 611 and its SIC code is 7372.