What trainingconnection does

Training Connection is a privately held, founder-led provider of instructor-led professional training courses, founded in 2006 by Billy Gee and headquartered in a single training facility at 915 Wilshire Blvd, Suite 1800, Los Angeles. The company delivers live, hands-on courses across three catalog tracks — Adobe Creative Cloud software (Acrobat, After Effects, Illustrator, InDesign, Photoshop, Premiere Pro), Microsoft Office (Excel, Outlook, PowerPoint, Project, Teams, Word), and business/soft skills (communication, etiquette, leadership, writing, customer service, project management, time management) — with each subject offered at multiple levels ranging from one-day introductory sessions to five-day bootcamps.

The service is delivered through three channels: public online classes via Zoom webinar for individual enrollees, in-person classes at the Downtown LA center, and customized onsite group training delivered at client locations nationwide. Underlying technology is non-proprietary: the company develops its own in-house courseware, uses Zoom for remote delivery, and teaches on industry-standard Adobe and Microsoft software. Course content is updated within one to two weeks of major vendor releases, including newly added modules on AI features embedded in Adobe and Microsoft products. The company does not disclose a proprietary platform, app, API, or integrations.

Training Connection monetizes through one-time course fees (typically $300-$1,750 per person depending on duration and level), with certificate-of-completion and a free six-month repeat included in the course price, and a money-back guarantee. Group/onsite corporate training is quote-based and tailored to client needs. Customers are a mix of individual professionals purchasing through the website shopping cart, and organizations across government (e.g., LA County Department of Public Health, Hawaii State Senate, County of San Bernardino), enterprise (DIRECTV, Sega, Cintas, Raymond Handling Solutions, American Academy of Orthopaedic Surgeons), nonprofit (Heritage YMCA, Wilshire Boulevard Temple, Veterans of Foreign Wars), and SMB segments. The business is founder-owned with no disclosed venture capital, parent company, or institutional backing beyond a 2017 ASU Venture Devils program engagement recorded at $0.

Name

trainingconnection

Legal name

Training Connection

Website

https://trainingconnection.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Training Connection is a privately held, founder-led provider of instructor-led training courses in Adobe Creative Cloud, Microsoft Office, and business skills, delivering live classes online via Zoom, in-person at its Downtown Los Angeles center, and onsite at client locations nationwide.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Productivity & Office Software Skills (EDAAAIAC), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Instructor-led training
• Adobe software training
• Microsoft Office training
• Business skills training
• Corporate training services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Enrollment: Individual professionals enroll in public online classes or attend in-person sessions at the Los Angeles training center. Students book and pay for individual courses (e.g., $700 for 2-day Acrobat Fundamentals, $1,050 for 3-day After Effects Fundamentals). Revenue is one-time per course with no subscription component.
2. Group/Onsite Corporate Training: The company provides customized group training delivered onsite at client premises or via webinar. Organizations request pricing via quotation forms and receive tailored proposals. This B2B stream targets corporate teams needing skill development across Adobe, Microsoft Office, and business skills.
3. Certificate and Training Materials: All courses include a certificate of course completion. Training manuals and materials are provided as part of the course fee. Some courses include color training manuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Training Connection delivers live, instructor-led training courses in Adobe Creative Cloud applications (Acrobat, After Effects, Illustrator, InDesign, Photoshop, Premiere Pro), Microsoft Office (Excel, Outlook, PowerPoint, Word, Teams, Project), and business/soft skills (Communication, Etiquette, Leadership, Writing, Customer Service, Project Management, Time Management). Courses are offered publicly online via Zoom and in-person at their Downtown Los Angeles facility, as well as onsite at client locations nationwide, with each course available at multiple skill levels from introductory quickstart sessions to multi-day bootcamps.

Product overview

Training Connection is a provider of instructor-led training courses, not a unified software platform. Their offering consists of multiple individual courses across three main categories: Adobe Creative Suite software training (Acrobat, After Effects, Illustrator, InDesign, Photoshop, Premiere Pro), Microsoft Office training (Excel, Outlook, PowerPoint, Teams, Project, Word), and Business Skills training (Communication, Etiquette, Leadership, Writing, Customer Service, Project Management, Time Management). Each course is offered at multiple levels (Introduction through Advanced/Bootcamp) with durations ranging from 1 to 5 days. Training is delivered in-person in Los Angeles or online via Zoom webinar. The courses are standalone offerings rather than an integrated platform—they do not interconnect technically but share a common delivery methodology and quality guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrobat DC Fundamentals Two-day instructor-led course teaching PDF creation, editing, combining, securing, sharing, and interactive form creation using Adobe Acrobat DC.
• After Effects Training Motion graphics and visual effects training covering After Effects Fundamentals (3 days), Advanced (2 days), and Bootcamp (5 days) for video compositing and animation.
• Illustrator Training Vector graphics and illustration training with courses including Quickstart (1 day), Fundamentals (3 days), Advanced (2 days), and Bootcamp (5 days).
• InDesign Training Desktop publishing and layout design training with Quick Start (1 day), Fundamentals (3 days), Advanced (2 days), and Bootcamp (5 days) courses.
• Photoshop Training Photo editing and graphic design training covering Quick Start (1 day), Fundamentals (3 days), Advanced (2 days), and Bootcamp (5 days) levels.
• Premiere Pro Training Video editing training with Fundamentals (3 days), Advanced (2 days), and Bootcamp (5 days) courses using Adobe Premiere Pro.
• Excel Training Spreadsheet training with four levels: Level 1 Introduction, Level 2 Intermediate (including Copilot AI), Level 3 Advanced, and Level 4 Macros & VBA.
• Outlook Training Email and productivity training with Level 1 Introduction (email, calendar, tasks, contacts) and Level 2 Advanced (customization, archiving, distribution lists, templates, forms).
• PowerPoint Training Presentation design training covering slide creation, formatting, themes, charts, tables, images, transitions, and presentation delivery.
• Business Communication Training One-day instructor-led course covering communication styles, rapport building, body language, listening skills, and workplace communication techniques.
• Business Etiquette Training Professional conduct course covering first impressions, dining etiquette, email/phone etiquette, dressing for success, and international business etiquette.
• Business Leadership Training One-day leadership development course covering feedback delivery, team management, change management, conflict resolution, and performance appraisals.
• Business Writing Training One-day course on professional writing skills including emails, reports, proposals, grammar, punctuation, and writing for different audiences.
• Customer Service Training One-day course covering customer service skills, generational differences, communication, rapport building, complaint handling, and service recovery techniques.
• Project Management Training Two-day course covering project initiation, planning with Gantt charts and Network diagrams, execution, monitoring, risk management, and project closure.
• Time Management Training One-day productivity course covering goal setting, prioritization, procrastination overcoming, delegation, email management, and work-life balance.
• Onsite Group Training Customized group training delivered at client premises anywhere in the United States, with instructors traveling to client locations. Pricing is quote-based and fully tailored to the organization's specific needs and content requirements.

Quantifiable outcome

• 4.8-4.9 star average rating across courses with thousands of verified reviews
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ONLC Training Centers: ONLC is a long-standing IT and software training provider offering instructor-led classes across the US for Adobe, Microsoft Office, and business skills. It directly competes with Training Connection's public, onsite, and online instructor-led model.
• New Horizons Computer Learning Centers: New Horizons is one of the largest independent IT training companies globally, offering instructor-led courses in Microsoft, Adobe, and business skills with both public class schedules and corporate onsite delivery—closely mirroring Training Connection's three-channel model.
• Certstaffix Training: Certstaffix provides computer and business skills training through public classes at partner locations, live online, and onsite corporate delivery. Its curriculum focus on Adobe, Microsoft Office, and professional development overlaps directly with Training Connection's catalog.
• KnowledgeWave: KnowledgeWave delivers instructor-led Microsoft Office, Adobe, and business skills training through public classes, live online, and onsite corporate engagements—a near-identical service mix and delivery structure to Training Connection.
• Lumen Learning (formerly Lumenbrite): Lumenbrite specializes in Adobe Creative Cloud instructor-led training with public classes, online delivery, and corporate onsite options. It directly competes with Training Connection in the Adobe-specific portion of the catalog.
• Microtek Learning: Microtek Learning provides vendor-authorized and custom IT and business skills training with both individual and corporate onsite delivery. Its course breadth and instructor-led focus parallel Training Connection's offering.

Broad incumbents

• General Assembly: General Assembly is a much larger, well-funded digital skills training company offering instructor-led bootcamps and short courses across design, technology, and business. It competes with Training Connection in the Adobe/creative segment but at significantly broader scale and with different unit economics.
• Skillsoft: Skillsoft is a global enterprise learning platform offering on-demand video courses and instructor-led training in technology, business, and compliance. It serves the same corporate upskilling buyer but primarily through digital content subscriptions rather than live classroom delivery.
• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is a large subscription-based video learning platform covering Adobe, Microsoft Office, and business skills. It serves individual professionals—the same buyer Training Connection targets through its public online Zoom channel.
• Udemy Business: Udemy Business offers a subscription-based catalog of Adobe, Microsoft Office, and business skills courses consumed by enterprises and individuals. It competes with Training Connection on price-sensitive individual learners and increasingly on corporate L&D budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trainingconnect
• Facebookfacebook.com/99892927250
• LinkedInlinkedin.com/company/training-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trainingconnection