Hornsby Law Group - Personal Injury & Wrongful Death Attorneys

What Hornsby Law Group - Personal Injury & Wrongful Death Attorneys does

Hornsby Law Group, PC is a privately-held, founder-led plaintiff law firm established in 2002 by attorney Brandon Hornsby and headquartered at 1180 W Peachtree St NW in midtown Atlanta, Georgia. The firm operates exclusively on the plaintiff side across three practice pillars: personal injury (auto, truck, and motorcycle accidents, medical malpractice, product liability, wrongful death, birth/brain/spinal injuries, nursing home negligence, slip and fall), civil rights (employment discrimination, police brutality, Section 1983, sexual harassment, constitutional matters), and whistleblower/qui tam litigation (False Claims Act, healthcare/Medicaid/Medicare fraud, SEC, IRS, Sarbanes-Oxley, defense contractor fraud, retaliation). It serves individual plaintiffs nationwide on whistleblower matters and primarily Georgia-based plaintiffs on injury and civil rights matters.

The business model is contingency-fee-driven for personal injury and qui tam work, with civil rights matters handled on contingency or hourly/retainer arrangements and free initial case consultations used as the primary acquisition funnel. GTM is direct-to-consumer and sales-led: prospective clients reach the firm by phone, website contact form, or in-person visit, supported by an extensive SEO-oriented content library spanning roughly 40+ practice-area subpages, FAQs, checklists, and earned media coverage of notable verdicts. The firm has no proprietary technology platform, app, or disclosed API/SDK; operations run on standard legal practice management tooling. Reported case results include a $2.75M product liability settlement, a $1M+ medical malpractice verdict (largest in Fayette County history), a $1,052,800 medical malpractice verdict, and a $525,000 police brutality wrongful death settlement, plus a nationally noted federal civil rights ruling requiring a university to clear a client's name.

The firm is a small boutique with 1–10 employees, no disclosed parent company, no external funding, and no subsidiaries. Brand identity is concentrated in the named founder and protected via multiple registered service marks ('Hornsby Advantage™', 'Power of Justice®', 'Protecting the People, Not the Powerful®'). Geographic reach is single-country/domestic, with explicit national positioning only for the whistleblower practice line.

Name

Hornsby Law Group - Personal Injury & Wrongful Death Attorneys

Legal name

Hornsby Law Group, PC

Website

https://hornsbylaw.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Hornsby Law Group is a privately-held Atlanta plaintiff-side law firm founded in 2002 by Brandon Hornsby, representing individual clients in personal injury, civil rights, and whistleblower/qui tam cases on a contingency-fee basis, with whistleblower matters accepted nationwide and injury/civil rights work concentrated in Georgia.

Ownership category

akta.pro rank

Product category

Personal Injury and Civil Rights Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Personal injury law
• Civil rights litigation
• Whistleblower representation
• Wrongful death claims
• Medical malpractice

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Personal Injury Legal Services: Contingency fee-based legal representation for personal injury cases. Clients pay no upfront fees; the firm receives a percentage of settlements or verdicts won on behalf of clients. Case results include $525,000 police brutality settlement, $2.75 million product liability settlement, and $1 million+ medical malpractice verdict.
2. Civil Rights Legal Services: Legal representation for civil rights violations including employment discrimination, police brutality, and constitutional law matters. Revenue generated through contingency fees or hourly/retainer arrangements depending on case type.
3. Whistleblower Litigation Services: Qui tam and whistleblower retaliation cases. Under False Claims Act, successful whistleblowers receive 15-30% of government recovery, which may generate legal fees for the firm through representation arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Hornsby Law Group is a plaintiff-side litigation firm that represents individuals in three practice areas: personal injury (auto accidents, medical malpractice, truck accidents, wrongful death, defective products, and other negligence claims), civil rights violations (employment discrimination, police brutality, racial discrimination, sexual harassment, and constitutional/§1983 matters), and whistleblower litigation (False Claims Act qui tam, healthcare/Medicaid/Medicare fraud, SEC and IRS whistleblower, and retaliation claims). The firm is primarily a Georgia-based personal injury practice, with whistleblower representation offered nationally.

Product overview

Hornsby Law Group is a law firm offering legal services in three core practice areas: Personal Injury (handling auto accidents, medical malpractice, wrongful death, and related cases), Civil Rights Violations (employment discrimination, police brutality, racial discrimination), and Whistleblower Litigation (False Claims Act qui tam cases, SEC whistleblowing, government fraud). The firm is organized as a single legal practice rather than a platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Plaintiff-side legal representation for individuals in Georgia who have suffered serious injury or wrongful death due to negligence, including auto, truck, motorcycle, medical malpractice, product liability, premises liability, and similar personal injury matters.
• Civil Rights Legal Services Legal representation for individuals whose constitutional or civil rights have been violated by government entities or employers, including employment discrimination, police brutality, racial and gender discrimination, sexual harassment, sexual abuse, hostile work environment, and §1983 / constitutional claims.
• Whistleblower Litigation Services Legal representation for whistleblowers nationwide, including False Claims Act / qui tam lawsuits, healthcare and government fraud, SEC and IRS whistleblower claims, Sarbanes-Oxley claims, anti-kickback cases, and whistleblower retaliation protection.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the United States, operating a national plaintiff-side practice that overlaps directly with Hornsby's personal injury, civil rights, and whistleblower work. It is the dominant marketing competitor for PI intent in Atlanta and a benchmark for contingency-fee scale.

Direct peers

• John Foy & Associates: Atlanta-based personal injury firm with a similar contingency-fee model, focus on serious injury and wrongful death, and heavy investment in mass-market advertising. Closest like-for-like regional peer in terms of service mix and target clients.
• The Law Offices of Jeffrey S. Glassman: Boston-based but operates as a similar-sized contingency-fee personal injury practice handling auto, medical malpractice, and wrongful death matters. Comparable in scale and in the use of content marketing and SEO to acquire PI clients.
• Block O'Toole & Murphy: Mid-sized New York plaintiffs' firm concentrating on catastrophic personal injury, medical malpractice, and civil rights matters, with a track record of high-value verdicts. Comparable in practice-area mix and emphasis on trial results as a marketing asset.
• Cellino Law: Northeast-based personal injury firm with a similar contingency-fee model, branded marketing approach, and concentration on serious injury and wrongful death matters. Comparable in service mix and reliance on case-result publicity for client acquisition.
• Rheingold Giuffra Ruffo & Plotkin LLP: New York plaintiffs' firm specializing in personal injury, medical malpractice, and mass tort litigation. Comparable as a mid-sized contingency practice that leverages medical/legal expertise and trial verdicts to attract cases.
• Lieff Cabraser Heimann & Bernstein: National plaintiffs' firm with active personal injury, civil rights (including police misconduct and employment discrimination), and whistleblower practices. Comparable in the breadth of plaintiff-side practice areas and contingency/fees-shifted model.
• Phillips & Cohen LLP: The premier U.S. qui tam/False Claims Act whistleblower firm. Closest direct peer for Hornsby's whistleblower practice, operating on contingency tied to government recoveries under the same statutes Hornsby's firm litigates.
• Kohn Kohn & Silverman LLP: Specialist whistleblower and qui tam firm representing SEC, IRS, and False Claims Act relators. Comparable to the whistleblower arm of Hornsby's practice in scope, contingency economics, and national case intake.

Emerging players

• ACLU of Georgia: Regional civil rights organization that litigates many of the same police misconduct, discrimination, and constitutional issues Hornsby handles in his civil rights practice. Not a direct competitor for paying clients, but the leading alternative channel for civil rights claimants in Georgia and a partial substitute for case acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hornsbylaw
• Facebookfacebook.com/pages/Atlanta-GA/Hornsby-Law-Group/118765859445

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hornsby Law Group - Personal Injury & Wrongful Death Attorneys