GetThere
GetThere is a cloud-based corporate travel management platform serving 150+ global enterprises and travel management companies across 70+ countries, offering NDC content aggregation, policy compliance, white-label deployment, and 16-language localization under Serko Limited (NZX: SKO).
- Company typePublic
- Founded1995
- HeadquartersSouthlake, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What GetThere does
GetThere is a cloud-based corporate travel management platform that enables large multinational enterprises and travel management companies (TMCs) to operate complex, multi-country business travel programs. The platform aggregates content from more than 1 million lodging properties, 450+ airline partners (including NDC-sourced inventory), and 35+ rental car and rail providers, returning 99% of shopping queries in under one second with a 99% uptime SLA. It supports 16 languages across 70+ countries, and embeds policy compliance engines that evaluate fare and rate combinations against configured travel program preferences. A full white-label capability allows TMCs and enterprises to customize branding, supplier preferences, and travel policies at individual, team, or organizational levels, and integrations with Google Travel Impact Model (CO2 emissions), Cvent (event/venue), Conferma (payment/virtual card), and leading expense/ERP systems extend functionality into adjacent workflows.
GetThere operates as a product platform of Serko Limited, a publicly listed New Zealand company on the NZX (ticker SKO), headquartered in Southlake, United States. Revenue is generated through enterprise SaaS licensing and subscription agreements, sold via direct enterprise field sales (with a 'Book a demo' conversion motion) and indirect OEM/embedded distribution through TMC channel partners who white-label the platform. The stated customer base of 150+ enterprises — described as 'the world's biggest global programs' — anchors the GTM in large, high-ACV deals with deep configuration and integration requirements.
The platform's differentiators are sub-second shopping performance, white-label configurability, NDC content aggregation, and sustainability tracking via Google's Travel Impact Model. Strategic integrations (Cvent, Conferma) and multi-language localization position the product for global enterprises seeking a unified booking and expense workflow, though no proprietary AI/ML capabilities are disclosed and pricing remains opaque (quote-based enterprise contracts).
GetThere firmographics
Firmographics- Name
- GetThere
- Legal name
- Serko Limited
- Website
- https://getthere.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GetThere is a cloud-based corporate travel management platform serving 150+ global enterprises and travel management companies across 70+ countries, offering NDC content aggregation, policy compliance, white-label deployment, and 16-language localization under Serko Limited (NZX: SKO).
- Ownership category
- akta.pro rank
GetThere industry classification
Industry- Product category
- Corporate Travel Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA)
- akta.pro secondary industries
- OBT Content & Inventory Connectivity (GDS/NDC/API Integrations) (THACABAE), NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where GetThere is headquartered
LocationHeadquarters
- HQ city
- Southlake
- HQ country
- United States
- HQ region
- North America
Markets served
GetThere business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing/Subscription: GetThere operates as a B2B SaaS platform providing corporate travel management capabilities to enterprises and travel management companies. Revenue is generated through platform licensing, likely subscription-based with enterprise agreements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GetThere product offering
Product offeringCore offering
GetThere is a B2B corporate travel management platform that enables large global enterprises and travel management companies to book, manage, and optimize complex business travel programs. It offers multi-source content aggregation including NDC connectivity, policy compliance enforcement, white-label customization, and integrations with expense management and ERP systems, supporting mobile and desktop access across 70+ countries in 16 languages.
Product overview
GetThere is a single, unified corporate travel management platform. It serves as the core product for business travel booking and management, integrating content aggregation from multiple sources (including NDC), personalized booking experiences, sustainability features (CO2 emissions via Google's Travel Impact Model), and white-label capability for customization. The platform connects with expense management and ERP systems for data integration, and partners with Cvent and Conferma for enhanced travel services.
Differentiator
Problem solved
Functional benefit
Products and services
- GetThere Unified B2B corporate travel management platform that handles complex global travel programs while remaining intuitive for travelers and travel managers. Provides booking, real-time multi-source content aggregation including NDC, policy-compliant fare and rate optimization, white-label customization, CO2 emissions display via Google's Travel Impact Model, and integrations with leading expense management, ERP, Cvent, and Conferma systems. Designed for large multinational enterprises and travel management companies.
Quantifiable outcome
- 99% uptime SLA ensures uninterrupted travel planning and booking
- +2 more outcomes
Companies that use GetThere
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GetThere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
GetThere partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Google (Travel Impact Model)coreGetThere integrates Google's Travel Impact Model to calculate and display CO2 emissions for flight options, helping users identify lower environmental impact travel choices. This integration enhances the sustainability positioning of the platform.
- SAP ConcurcoreSAP Concur is mentioned as a key player in the Business Travel Platform Market alongside GetThere. Both serve the corporate travel management space with integrated expense and travel solutions.
- Travel Leaders GroupminorTravel Leaders Group is identified as a key player in the business travel market alongside GetThere, representing a major travel management network in the corporate travel ecosystem.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
GetThere competitors and assessment
Company assessmentDirect peers
- Egencia (Expedia Group): Egencia is the corporate travel division of Expedia Group, providing an online booking tool for mid-to-large enterprises with content from Expedia's lodging and air inventory. It is a direct OBT peer to GetThere in the same enterprise customer segment, though its distribution leans on the parent Expedia supply chain rather than NDC-direct sourcing.
- Navan (formerly TripActions): Navan is a modern corporate travel and expense platform with strong content aggregation, consumer-grade UX, and NDC connectivity serving mid-to-large enterprises. It competes with GetThere for the same enterprise OBT wallet and is a direct peer on technology stack (cloud, NDC, mobile-first) and target customer (global corporate travel programs).
- TravelPerk: TravelPerk offers a corporate travel booking platform with broad inventory (flights, hotels, rail, car), NDC integration, and policy controls aimed at SMB through mid-market and increasingly enterprise. It is a direct competitor to GetThere in the corporate OBT category, differentiated by more consumer-oriented UX and a strong sustainability angle.
- SAP Concur: SAP Concur is the dominant corporate travel and expense platform serving large enterprise travel programs with cloud-based booking, policy controls, and ERP integration. It is the most direct head-to-head competitor to GetThere in the full-service OBT category, and is named in the source data as both a market counterpart and a partner in the corporate travel space.
Emerging players
- Spotnana: Spotnana is a cloud-native corporate travel platform offering an agentic, open-content booking infrastructure for TMCs and enterprises, frequently cited as a disruptive challenger to legacy OBTs. It is comparable to GetThere on enterprise-grade NDC content aggregation, but is earlier-stage with narrower customer footprint, making it an emerging rather than direct peer.
- Booking.com for Business: Booking.com for Business extends the consumer Booking.com platform into corporate travel bookings with policy controls and reporting for small and mid-sized businesses. It is a partial peer to GetThere in the corporate booking tool category but with weaker enterprise-grade policy/expense integration, positioning it as an emerging player in the broader space.
- Hotel Engine: Hotel Engine is a corporate lodging platform offering negotiated rates and booking tools primarily for SMB and mid-market business travel programs. It overlaps with GetThere on the corporate hotel booking portion of the OBT offering but does not match its full-service air/rail/car coverage, making it a partial peer in the enterprise booking ecosystem.
Broad incumbents
- CWT (now CWT-Hoist): CWT is a long-established global corporate travel management company that has invested in its own digital booking capabilities and AI-driven servicing for enterprise clients. It operates in the same enterprise travel ecosystem as GetThere, often as either a customer of OBT technology or a competing platform within the broader managed travel services category.
- BCD Travel: BCD Travel is a major global corporate travel management company serving large enterprises, with proprietary digital tools alongside its TMC services. It is comparable to GetThere as a likely customer, channel partner (via white-label), or competitor in the enterprise travel space, and a broad incumbent in the B2B travel services market.
- American Express Global Business Travel: Amex GBT is one of the world's largest corporate travel management companies offering managed travel services often powered by or alongside OBT technology, serving large multinational clients. It overlaps with GetThere as a buyer of OBT capabilities (and in some cases as a customer or competitor via in-house tooling), making it a broad incumbent in the same enterprise travel space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GetThere social profiles
Digital presenceGetThere financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetThere leadership team
Management profileNumber of profiles
GetThere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetThere M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetThere
What does GetThere do?
GetThere is a B2B corporate travel management platform that enables large global enterprises and travel management companies to book, manage, and optimize complex business travel programs. It offers multi-source content aggregation including NDC connectivity, policy compliance enforcement, white-label customization, and integrations with expense management and ERP systems, supporting mobile and desktop access across 70+ countries in 16 languages.
Is GetThere a public or private company?
GetThere is a public company. It is classified as corporate owned and is currently operating.
When was GetThere founded?
GetThere was founded in 1995. It employs 5,001 to 10,000 people.
Where is GetThere based?
GetThere is headquartered in Southlake, United States, in the North America region.
How does GetThere make money?
One revenue line is on record: platform Licensing/Subscription.
Who are GetThere's main competitors?
Direct peers on record are Egencia (Expedia Group), Navan (formerly TripActions), TravelPerk and SAP Concur. Emerging players are Spotnana, Booking.com for Business and Hotel Engine. Broad incumbents are CWT (now CWT-Hoist), BCD Travel and American Express Global Business Travel.
Does GetThere have an API?
No public API is recorded for GetThere.
What industry is GetThere in?
GetThere's product category is Corporate Travel Management Software. Its primary akta.pro industry code is THACABAA, Full-Service Corporate OBTs (Air/Hotel/Rail/Car), with a secondary code of THACABAE, OBT Content & Inventory Connectivity (GDS/NDC/API Integrations). Its NAICS code is 561599 and its SIC code is 4700.