MFA Oil Company
MFA Oil Company is a farmer-owned energy cooperative founded in 1929, serving 40,000+ farmer-members and residential, commercial, and fleet customers across the Midwest with fuels, propane, and lubricants through 180+ fueling stations, 70+ convenience stores, and a wholesale fuels division.
- Company typePrivate
- Founded1929
- HeadquartersColumbia, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MFA Oil Company does
MFA Oil Company is a farmer-owned energy cooperative founded in 1929 and headquartered in Columbia, Missouri, serving 40,000+ farmer-members and a broader base of residential, commercial, and fleet customers across the Midwest. The company operates three core product divisions: fuels (REVital detergent gasoline, BOSS performance diesel, and renewable fuels including E85 ethanol and B20 biodiesel), propane (residential heating, agricultural applications, and commercial uses with Auto-Fill tank monitoring and multiple billing programs), and oils and lubricants (Work Horse and Excede branded motor oils, transmission fluids, greases, and industrial lubricants). Supporting these divisions is an in-house fuel and oil analysis laboratory and an extensive distribution network including 180+ Petro-Card 24 unattended 24/7 fueling stations across Missouri, Arkansas, Iowa, and Kansas, 70+ Break Time convenience stores in Missouri, Big O Tires franchise locations, bulk fuel offices, a propane delivery fleet, and the APM wholesale fuels division serving independent convenience stores across eight states.
Revenue is generated through transaction-based sales across all product lines, supplemented by patronage dividend distributions to cooperative members based on qualifying purchase volumes. Pricing varies by product and customer segment, with credit-based individual, joint, and business accounts, fixed-price and maximum-price fuel contracting up to 12 months, and subscription-style propane programs including Pre-Buy, Even Pay, and Auto-Fill. The company has pursued growth through a sustained pattern of acquisitions (Mid-State Oil 1985, APM 2013, Big O Tires 2015), product line extensions (BlueSphere Energy solar and Generac generators in 2019), and joint ventures (Mid-America Biofuels for biodiesel production). MFA Oil is privately held and operates as a cooperative, with no public revenue disclosures available.
MFA Oil Company firmographics
Firmographics- Name
- MFA Oil Company
- Legal name
- MFA Oil Company
- Website
- https://mfaoil.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MFA Oil Company is a farmer-owned energy cooperative founded in 1929, serving 40,000+ farmer-members and residential, commercial, and fleet customers across the Midwest with fuels, propane, and lubricants through 180+ fueling stations, 70+ convenience stores, and a wholesale fuels division.
- Ownership category
- akta.pro rank
MFA Oil Company industry classification
Industry- Product category
- Petroleum and Propane Distribution
- NAICS
- Fuel Dealers (457210), Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)
Keywords
Where MFA Oil Company is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MFA Oil Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Sale of gasoline (REVital Detergent Gasoline), diesel fuel (BOSS Performance Diesel), and renewable fuels (ethanol blends E10-E85, biodiesel B20) through bulk delivery, Petro-Card 24 stations, and Break Time convenience stores.
- Propane Sales: Propane sales for residential, agricultural, and commercial use with various delivery options including bulk delivery, cylinder exchange, and automatic fill programs. Revenue generated through per-gallon pricing with contracting options for price hedging.
- Oils & Lubricants: Sale of Work Horse and Excede branded lubricants including motor oils, transmission fluids, greases, industrial oils, and antifreeze/coolants. Products sold in various container sizes from quarts to bulk delivery.
- Convenience Retail: Revenue from Break Time convenience stores selling fuel, beverages, snacks, and convenience items. Includes MyTime Rewards loyalty program driving customer retention.
- Tire & Automotive Service: Big O Tires franchises providing tire sales, automotive repair, and maintenance services with warranties.
- Wholesale Fuels: APM division supplies fuel to independent convenience stores across 8 states, offering branded support from Phillips 66, Conoco, Cenex, Sinclair and Clark, or unbranded options.
- Cooperative Patronage Dividends: As a farmer-owned cooperative with 40,000 members, earnings from qualified purchases are distributed back to members as patronage dividends based on purchase volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Individual Account - Credit for personal propane, fuel, or lubricants purchases |
| Other | Monthly | Joint Account - Credit for couples/spouses sharing propane, fuel, or lubricants purchases |
| Other | Monthly | Business Account - Credit for business propane, fuel, or lubricants purchases |
| Transaction based/ take rate | Multi-year contract | Fixed Price Contracts - Lock in price per gallon for contract duration |
| Transaction based/ take rate | Multi-year contract | Maximum Price Contracts - Ceiling price with potential for price declines |
| Subscription | Annual | Propane Pre-Buy - Lock in propane pricing for winter months |
| Subscription | Monthly | Even Pay Program - Fixed monthly payment spread over specified period |
| Subscription | Monthly | Auto-Fill Program - Automatic propane delivery based on tank monitoring |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
MFA Oil Company product offering
Product offeringCore offering
MFA Oil Company is a farmer-owned energy cooperative that distributes and sells gasoline (REVital), diesel (BOSS Performance Diesel), renewable fuels, propane, and branded lubricants (Work Horse, Excede) to farmers, residential homeowners, commercial/industrial customers, and independent convenience stores. It operates 180+ Petro-Card 24 unattended fueling stations, 70+ Break Time convenience stores, and a wholesale fuels division (APM) supplying independent c-stores across the Midwest.
Product overview
MFA Oil Company is a farmer-owned energy cooperative established in 1929 that operates as a diversified energy products and services company. The portfolio consists of three core divisions: (1) Fuels division offering REVital Detergent Gasoline, BOSS Performance Diesel, Renewable Fuels (ethanol/biodiesel), Petro-Card 24 network of 180+ unattended fueling stations, and fuel contracting programs; (2) Propane division serving residential, agricultural, and commercial customers with multiple delivery/billing programs (Pre-Buy, Even Pay, Auto-Fill) and tank leasing; (3) Oils & Lubricants division featuring Work Horse and Excede branded products including engine oils, transmission fluids, greases, and antifreeze. The company also operates retail subsidiaries Big O Tires (automotive service) and Break Time (70+ convenience stores), plus wholesale division APM Fuels serving independent c-stores. All offerings support cooperative membership with patronage dividend potential on qualifying purchases.
Differentiator
Problem solved
Functional benefit
Brands
- REVital Detergent Gasoline: Premium detergent gasoline product designed for peak engine performance and fuel efficiency.
- BOSS Performance Diesel
- Work Horse Lubricants
- Excede Motor Oils
- Longlife Antifreeze & Coolant
- Bucky's Best Bar & Chain Oil
- Sho-Me Lubricants
- Ice Eater
- 50/50 Referral Program
Products and services
- REVital Detergent Gasoline Premium gasoline with certified detergent additives that maximizes fuel efficiency, reduces engine deposits, and exceeds EPA requirements. Available in all grades at Petro-Card 24 stations and Break Time convenience stores.
- BOSS Performance Diesel Advanced diesel fuel with detergents that increase horsepower and fuel economy, extend engine life through 15% better lubricity, and provide 20°F better low-temperature operability compared to untreated diesel. For on-road and off-road vehicles.
- Renewable Fuels (Ethanol and Biodiesel) Alternative fuels including E85 gas, B20 biodiesel, and ethanol blends (E10-E85) produced from corn and soybeans. Supports rural America and burns cleaner than conventional fuels.
- Petro-Card 24 Network of over 180 unattended fueling stations across Missouri, Arkansas, Iowa, and Kansas, operating 24/7 with credit card, fleet card, and co-op member patronage dividend options.
- Fuel Contracting Program Program allowing farms and businesses to lock in diesel or gasoline prices for up to 12 months through fixed price or maximum price contracts, providing budget predictability and protection from market volatility.
- Fuel & Oil Analysis Services Laboratory services testing fuel and oil samples with 24-hour turnaround to help minimize downtime, extend oil drain intervals, and prevent catastrophic equipment damage from contaminants.
- Propane (Home, Farm, Business) Propane energy services for residential heating, agricultural operations, and commercial applications with multiple delivery and billing programs including Pre-Buy, Even Pay, and Auto-Fill.
- Work Horse Lubricants Full line of lubricants including heavy-duty engine oils, transmission fluids, gear oils, and greases formulated with advanced additives for demanding agricultural and commercial equipment conditions.
- Excede Motor Oils Advanced full synthetic and synthetic blend motor oils providing high engine protection, resistance to high-temperature oxidation, and reduced Low-Speed Pre-Ignition for modern engines.
- Break Time Convenience Stores Over 70 convenience store locations across Missouri offering REVital Detergent Gasoline, Roasters Café coffee, AnyTime Eats sandwiches, and convenience items with MyTime Rewards loyalty program.
- Big O Tires Franchise tire and automotive service locations in Missouri, Arkansas, and Kansas offering tire repair, engine service, and routine maintenance backed by comprehensive warranties.
- APM Fuels (Wholesale) Wholesale fuel division serving independent convenience stores across the Midwest (8 states) with Phillips 66, Conoco, Cenex, Sinclair, and Clark branded or unbranded fuel supply.
- MFA Oil Gift Cards Prepaid gift cards usable at MFA Oil bulk fuel and propane locations, Petro-Card 24 sites, and Break Time convenience stores.
- Petro-Card 24 and Preferred Customer Credit Cards Credit card programs allowing co-op members to earn patronage dividends on purchases at Petro-Card 24 sites and all MFA Oil locations.
Quantifiable outcome
- 15% increase in lubricity over untreated diesel fuel
- +7 more outcomes
Companies that use MFA Oil Company
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
MFA Oil Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MFA Oil Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- APM (Advanced Petroleum Marketing)coreAPM was acquired by MFA Oil in 2013 and merged with the company's existing wholesale and jobber operations. APM has grown to become a leading regional fuel supplier partnering with independent convenience stores across the Midwest with operations in 8 states. The division offers branded support from Phillips 66, Conoco, Cenex, Sinclair, and Clark, as well as unbranded options.
- Phillips 66minorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores. Stores can operate under the Phillips 66 brand with marketing support.
- ConocominorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
- CenexminorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
- SinclairminorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
- ClarkminorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
- Mid-America BiofuelscoreMFA Oil is a part-owner in Mid-America Biofuels. The cooperative has supported biodiesel since 1993 and produces B20 biodiesel as part of its renewable fuels product line.
- BluSphere EnergyminorMFA Oil's solar division that sells and services Generac propane-powered generators, providing backup power solutions for residential and agricultural customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MFA Oil Company competitors and assessment
Company assessmentDirect peers
- Kwik Trip: Privately held Midwest convenience and fuel retailer with 800+ stores across Wisconsin, Minnesota, Iowa, Illinois, and Michigan. Competes head-to-head with Break Time and Petro-Card 24 in adjacent Midwestern geographies for fuel and convenience customers.
- Casey's General Stores: Major Midwest convenience store and fuel retailer with 2,500+ locations across 17 states, including overlapping Iowa, Missouri, Kansas, and Arkansas markets with MFA Oil's Break Time and Petro-Card 24 footprint. Directly competes for retail fuel and convenience dollars.
- Love's Travel Stops & Country Stores: National travel-stop chain with strong Midwest presence, competing for fleet and retail fuel customers that MFA Oil serves through Petro-Card 24 and bulk delivery. Overlapping product mix (diesel, gasoline, lubricants) and fleet-card business.
- CHS Inc. Largest U.S. farmer-owned cooperative with a substantial energy division selling propane, refined fuels, and lubricants to agricultural members across the Midwest. Highly comparable cooperative structure, member patronage model, and energy product portfolio to MFA Oil.
- Growmark / FS: Regional farmer-owned cooperative system supplying energy, agronomy, and grain services across the Midwest. Highly comparable cooperative ownership model and agricultural energy distribution footprint to MFA Oil.
- Ferrellgas: National propane retailer serving residential, agricultural, and commercial customers. Directly comparable to MFA Oil's propane division in terms of end markets, delivery model, and tank-leasing offerings.
- Pilot Flying J: One of the largest U.S. travel center chains, now owned by Berkshire Hathaway. Competes directly with MFA Oil's Petro-Card 24 fleet fueling and bulk fuel delivery business for long-haul and agricultural fleet customers in the Midwest.
Broad incumbents
- Phillips 66: Major integrated energy company whose branded fuels are distributed through MFA Oil's APM wholesale division. Overlapping downstream fuels marketing business with vastly greater scale and refining integration.
- U.S. Oil Co. Regional petroleum marketer and convenience store supplier in the upper Midwest. Comparable wholesale fuels distribution model to MFA Oil's APM division, supplying branded and unbranded fuel to independent retailers.
- Sinclair Oil: Integrated downstream oil company supplying branded gasoline and diesel through wholesale and retail channels in the western and Midwestern U.S. Comparable branded-fuel wholesale model used by MFA Oil's APM division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MFA Oil Company social profiles
Digital presenceMFA Oil Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
MFA Oil Company leadership team
Management profileNumber of profiles
MFA Oil Company subsidiaries and ownership
Company hierarchySubsidiaries4 records
MFA Oil Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MFA Oil Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MFA Oil Company
What does MFA Oil Company do?
MFA Oil Company is a farmer-owned energy cooperative that distributes and sells gasoline (REVital), diesel (BOSS Performance Diesel), renewable fuels, propane, and branded lubricants (Work Horse, Excede) to farmers, residential homeowners, commercial/industrial customers, and independent convenience stores. It operates 180+ Petro-Card 24 unattended fueling stations, 70+ Break Time convenience stores, and a wholesale fuels division (APM) supplying independent c-stores across the Midwest.
Is MFA Oil Company a public or private company?
MFA Oil Company is a private company. It is classified as management employee owned and is currently operating.
When was MFA Oil Company founded?
MFA Oil Company was founded in 1929. It employs 1,001 to 5,000 people.
Where is MFA Oil Company based?
MFA Oil Company is headquartered in Columbia, United States, in the North America region.
How does MFA Oil Company make money?
Seven revenue lines are on record. Fuel Sales are the primary driver. The others are propane Sales, oils & Lubricants, convenience Retail, tire & Automotive Service, wholesale Fuels and cooperative Patronage Dividends.
Who are MFA Oil Company's main competitors?
Direct peers on record are Kwik Trip, Casey's General Stores, Love's Travel Stops & Country Stores, CHS Inc., Growmark / FS, Ferrellgas and Pilot Flying J. Broad incumbents are Phillips 66, U.S. Oil Co. and Sinclair Oil.
Does MFA Oil Company have an API?
No public API is recorded for MFA Oil Company.
What industry is MFA Oil Company in?
MFA Oil Company's product category is Petroleum and Propane Distribution. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 457210 and its SIC code is 5172.