MFA Oil Company

What MFA Oil Company does

MFA Oil Company is a farmer-owned energy cooperative founded in 1929 and headquartered in Columbia, Missouri, serving 40,000+ farmer-members and a broader base of residential, commercial, and fleet customers across the Midwest. The company operates three core product divisions: fuels (REVital detergent gasoline, BOSS performance diesel, and renewable fuels including E85 ethanol and B20 biodiesel), propane (residential heating, agricultural applications, and commercial uses with Auto-Fill tank monitoring and multiple billing programs), and oils and lubricants (Work Horse and Excede branded motor oils, transmission fluids, greases, and industrial lubricants). Supporting these divisions is an in-house fuel and oil analysis laboratory and an extensive distribution network including 180+ Petro-Card 24 unattended 24/7 fueling stations across Missouri, Arkansas, Iowa, and Kansas, 70+ Break Time convenience stores in Missouri, Big O Tires franchise locations, bulk fuel offices, a propane delivery fleet, and the APM wholesale fuels division serving independent convenience stores across eight states.

Revenue is generated through transaction-based sales across all product lines, supplemented by patronage dividend distributions to cooperative members based on qualifying purchase volumes. Pricing varies by product and customer segment, with credit-based individual, joint, and business accounts, fixed-price and maximum-price fuel contracting up to 12 months, and subscription-style propane programs including Pre-Buy, Even Pay, and Auto-Fill. The company has pursued growth through a sustained pattern of acquisitions (Mid-State Oil 1985, APM 2013, Big O Tires 2015), product line extensions (BlueSphere Energy solar and Generac generators in 2019), and joint ventures (Mid-America Biofuels for biodiesel production). MFA Oil is privately held and operates as a cooperative, with no public revenue disclosures available.

Name

MFA Oil Company

Legal name

MFA Oil Company

Website

https://mfaoil.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MFA Oil Company is a farmer-owned energy cooperative founded in 1929, serving 40,000+ farmer-members and residential, commercial, and fleet customers across the Midwest with fuels, propane, and lubricants through 180+ fueling stations, 70+ convenience stores, and a wholesale fuels division.

Ownership category

akta.pro rank

Product category

Petroleum and Propane Distribution

NAICS

Fuel Dealers (457210), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Petroleum distribution
• Propane delivery
• Fuel retail
• Lubricant manufacturing
• Cooperative energy

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of gasoline (REVital Detergent Gasoline), diesel fuel (BOSS Performance Diesel), and renewable fuels (ethanol blends E10-E85, biodiesel B20) through bulk delivery, Petro-Card 24 stations, and Break Time convenience stores.
2. Propane Sales: Propane sales for residential, agricultural, and commercial use with various delivery options including bulk delivery, cylinder exchange, and automatic fill programs. Revenue generated through per-gallon pricing with contracting options for price hedging.
3. Oils & Lubricants: Sale of Work Horse and Excede branded lubricants including motor oils, transmission fluids, greases, industrial oils, and antifreeze/coolants. Products sold in various container sizes from quarts to bulk delivery.
4. Convenience Retail: Revenue from Break Time convenience stores selling fuel, beverages, snacks, and convenience items. Includes MyTime Rewards loyalty program driving customer retention.
5. Tire & Automotive Service: Big O Tires franchises providing tire sales, automotive repair, and maintenance services with warranties.
6. Wholesale Fuels: APM division supplies fuel to independent convenience stores across 8 states, offering branded support from Phillips 66, Conoco, Cenex, Sinclair and Clark, or unbranded options.
7. Cooperative Patronage Dividends: As a farmer-owned cooperative with 40,000 members, earnings from qualified purchases are distributed back to members as patronage dividends based on purchase volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

MFA Oil Company is a farmer-owned energy cooperative that distributes and sells gasoline (REVital), diesel (BOSS Performance Diesel), renewable fuels, propane, and branded lubricants (Work Horse, Excede) to farmers, residential homeowners, commercial/industrial customers, and independent convenience stores. It operates 180+ Petro-Card 24 unattended fueling stations, 70+ Break Time convenience stores, and a wholesale fuels division (APM) supplying independent c-stores across the Midwest.

Product overview

MFA Oil Company is a farmer-owned energy cooperative established in 1929 that operates as a diversified energy products and services company. The portfolio consists of three core divisions: (1) Fuels division offering REVital Detergent Gasoline, BOSS Performance Diesel, Renewable Fuels (ethanol/biodiesel), Petro-Card 24 network of 180+ unattended fueling stations, and fuel contracting programs; (2) Propane division serving residential, agricultural, and commercial customers with multiple delivery/billing programs (Pre-Buy, Even Pay, Auto-Fill) and tank leasing; (3) Oils & Lubricants division featuring Work Horse and Excede branded products including engine oils, transmission fluids, greases, and antifreeze. The company also operates retail subsidiaries Big O Tires (automotive service) and Break Time (70+ convenience stores), plus wholesale division APM Fuels serving independent c-stores. All offerings support cooperative membership with patronage dividend potential on qualifying purchases.

Differentiator

Problem solved

Functional benefit

Brands

• REVital Detergent Gasoline: Premium detergent gasoline product designed for peak engine performance and fuel efficiency.
• BOSS Performance Diesel
• Work Horse Lubricants
• Excede Motor Oils
• Longlife Antifreeze & Coolant
• Bucky's Best Bar & Chain Oil
• Sho-Me Lubricants
• Ice Eater
• 50/50 Referral Program

Products and services

• REVital Detergent Gasoline Premium gasoline with certified detergent additives that maximizes fuel efficiency, reduces engine deposits, and exceeds EPA requirements. Available in all grades at Petro-Card 24 stations and Break Time convenience stores.
• BOSS Performance Diesel Advanced diesel fuel with detergents that increase horsepower and fuel economy, extend engine life through 15% better lubricity, and provide 20°F better low-temperature operability compared to untreated diesel. For on-road and off-road vehicles.
• Renewable Fuels (Ethanol and Biodiesel) Alternative fuels including E85 gas, B20 biodiesel, and ethanol blends (E10-E85) produced from corn and soybeans. Supports rural America and burns cleaner than conventional fuels.
• Petro-Card 24 Network of over 180 unattended fueling stations across Missouri, Arkansas, Iowa, and Kansas, operating 24/7 with credit card, fleet card, and co-op member patronage dividend options.
• Fuel Contracting Program Program allowing farms and businesses to lock in diesel or gasoline prices for up to 12 months through fixed price or maximum price contracts, providing budget predictability and protection from market volatility.
• Fuel & Oil Analysis Services Laboratory services testing fuel and oil samples with 24-hour turnaround to help minimize downtime, extend oil drain intervals, and prevent catastrophic equipment damage from contaminants.
• Propane (Home, Farm, Business) Propane energy services for residential heating, agricultural operations, and commercial applications with multiple delivery and billing programs including Pre-Buy, Even Pay, and Auto-Fill.
• Work Horse Lubricants Full line of lubricants including heavy-duty engine oils, transmission fluids, gear oils, and greases formulated with advanced additives for demanding agricultural and commercial equipment conditions.
• Excede Motor Oils Advanced full synthetic and synthetic blend motor oils providing high engine protection, resistance to high-temperature oxidation, and reduced Low-Speed Pre-Ignition for modern engines.
• Break Time Convenience Stores Over 70 convenience store locations across Missouri offering REVital Detergent Gasoline, Roasters Café coffee, AnyTime Eats sandwiches, and convenience items with MyTime Rewards loyalty program.
• Big O Tires Franchise tire and automotive service locations in Missouri, Arkansas, and Kansas offering tire repair, engine service, and routine maintenance backed by comprehensive warranties.
• APM Fuels (Wholesale) Wholesale fuel division serving independent convenience stores across the Midwest (8 states) with Phillips 66, Conoco, Cenex, Sinclair, and Clark branded or unbranded fuel supply.
• MFA Oil Gift Cards Prepaid gift cards usable at MFA Oil bulk fuel and propane locations, Petro-Card 24 sites, and Break Time convenience stores.
• Petro-Card 24 and Preferred Customer Credit Cards Credit card programs allowing co-op members to earn patronage dividends on purchases at Petro-Card 24 sites and all MFA Oil locations.

Quantifiable outcome

• 15% increase in lubricity over untreated diesel fuel
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• APM (Advanced Petroleum Marketing)coreStrategic or Co-development Partner · 1 January 2013APM was acquired by MFA Oil in 2013 and merged with the company's existing wholesale and jobber operations. APM has grown to become a leading regional fuel supplier partnering with independent convenience stores across the Midwest with operations in 8 states. The division offers branded support from Phillips 66, Conoco, Cenex, Sinclair, and Clark, as well as unbranded options.
• Phillips 66minorChannel Partner/ Reseller/ DistributorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores. Stores can operate under the Phillips 66 brand with marketing support.
• ConocominorChannel Partner/ Reseller/ DistributorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
• CenexminorChannel Partner/ Reseller/ DistributorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
• SinclairminorChannel Partner/ Reseller/ DistributorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
• ClarkminorChannel Partner/ Reseller/ DistributorOne of the branded fuel options available through APM's wholesale fuels division for independent convenience stores.
• Mid-America BiofuelscoreStrategic or Co-development PartnerMFA Oil is a part-owner in Mid-America Biofuels. The cooperative has supported biodiesel since 1993 and produces B20 biodiesel as part of its renewable fuels product line.
• BluSphere EnergyminorStrategic or Co-development PartnerMFA Oil's solar division that sells and services Generac propane-powered generators, providing backup power solutions for residential and agricultural customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kwik Trip: Privately held Midwest convenience and fuel retailer with 800+ stores across Wisconsin, Minnesota, Iowa, Illinois, and Michigan. Competes head-to-head with Break Time and Petro-Card 24 in adjacent Midwestern geographies for fuel and convenience customers.
• Casey's General Stores: Major Midwest convenience store and fuel retailer with 2,500+ locations across 17 states, including overlapping Iowa, Missouri, Kansas, and Arkansas markets with MFA Oil's Break Time and Petro-Card 24 footprint. Directly competes for retail fuel and convenience dollars.
• Love's Travel Stops & Country Stores: National travel-stop chain with strong Midwest presence, competing for fleet and retail fuel customers that MFA Oil serves through Petro-Card 24 and bulk delivery. Overlapping product mix (diesel, gasoline, lubricants) and fleet-card business.
• CHS Inc. Largest U.S. farmer-owned cooperative with a substantial energy division selling propane, refined fuels, and lubricants to agricultural members across the Midwest. Highly comparable cooperative structure, member patronage model, and energy product portfolio to MFA Oil.
• Growmark / FS: Regional farmer-owned cooperative system supplying energy, agronomy, and grain services across the Midwest. Highly comparable cooperative ownership model and agricultural energy distribution footprint to MFA Oil.
• Ferrellgas: National propane retailer serving residential, agricultural, and commercial customers. Directly comparable to MFA Oil's propane division in terms of end markets, delivery model, and tank-leasing offerings.
• Pilot Flying J: One of the largest U.S. travel center chains, now owned by Berkshire Hathaway. Competes directly with MFA Oil's Petro-Card 24 fleet fueling and bulk fuel delivery business for long-haul and agricultural fleet customers in the Midwest.

Broad incumbents

• Phillips 66: Major integrated energy company whose branded fuels are distributed through MFA Oil's APM wholesale division. Overlapping downstream fuels marketing business with vastly greater scale and refining integration.
• U.S. Oil Co. Regional petroleum marketer and convenience store supplier in the upper Midwest. Comparable wholesale fuels distribution model to MFA Oil's APM division, supplying branded and unbranded fuel to independent retailers.
• Sinclair Oil: Integrated downstream oil company supplying branded gasoline and diesel through wholesale and retail channels in the western and Midwestern U.S. Comparable branded-fuel wholesale model used by MFA Oil's APM division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mfaoil
• LinkedInlinkedin.com/company/mfa-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFA Oil Company