Shell Brazil
Shell Brasil is a wholly-owned subsidiary of Shell plc and the second largest oil and gas producer in Brazil, operating integrated upstream, downstream, and energy businesses serving consumers (via Raízen fuel stations and Shell Box app), industries, aviation, marine, and commercial energy customers across the country since 1913.
- Company typePrivate
- Founded1913
- HeadquartersRio De Janeiro, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Shell Brazil does
Shell Brasil Petróleo Ltda. is the Brazilian operating subsidiary of Shell plc (NYSE: SHEL), present in the country since 1913 and headquartered in Rio de Janeiro. It is an integrated energy company with activities spanning upstream oil and gas exploration and production (E&P) across the Santos and Campos basins — including pre-salt deep-water projects such as Mero, Gato do Mato, and Orca — alongside downstream fuel and lubricant marketing, natural gas and electricity supply via Shell Energy Brasil, solar generation, and emerging LNG and nature-based solutions. The company is the second largest oil and gas producer in Brazil (behind Petrobras), operating 70+ E&P contracts and achieving record production of 496,000 barrels of oil equivalent per day in February 2026.
Shell Brasil's consumer-facing products include the Shell V-Power fuel family (standard, Racing with FMT technology co-developed with Scuderia Ferrari, Diesel, and Etanol), lubricants (Shell Helix, Rimula, Advance, Marine), the Shell Box mobile payment and loyalty application (integrated with PicPay, Itaú, Stix, Shopee, and ConectCar), Shell Select convenience stores, and Shell Recharge EV charging. B2B customers are served through Shell eServe, Shell Aviation (800 airports globally), and Shell Marine. Fuel distribution is executed through the Raízen joint venture with Cosan.
The business model combines transaction-fee revenue from fuel and lubricant sales with subscription/recurring revenue from Shell Energy's natural gas and electricity supply to commercial and industrial customers in Brazil's free energy market. Shell Brasil also invests approximately USD 120 million per year in R&D through the ANP regulatory research clause and funds the Recod.ai AI Laboratory at Unicamp's CEPETRO center, which operates the Abaporu HPC cluster for petroleum engineering optimization. Annual investment in Brazil reached a record R$12.5 billion in the prior year, reflecting the company's long-cycle capital intensity and strategic importance within Shell plc's global portfolio.
Shell Brazil firmographics
Firmographics- Name
- Shell Brazil
- Legal name
- Shell Brasil Petróleo Ltda.
- Website
- https://shell.com.br
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shell Brasil is a wholly-owned subsidiary of Shell plc and the second largest oil and gas producer in Brazil, operating integrated upstream, downstream, and energy businesses serving consumers (via Raízen fuel stations and Shell Box app), industries, aviation, marine, and commercial energy customers across the country since 1913.
- Ownership category
- akta.pro rank
Shell Brazil industry classification
Industry- Product category
- Integrated Oil, Gas and Energy
- NAICS
- Gasoline Stations (4571), Fuel Dealers (45721), Natural Gas Extraction (21113)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Crude Petroleum & Natural Gas (1311)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
Keywords
Where Shell Brazil is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Shell Brazil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Oil & Gas Production: Shell Brasil generates revenue through exploration and production of oil and gas in Brazilian basins (Santos Basin, Campos Basin). The company has over 70 exploration and production contracts and operates the Gato do Mato and Orca projects.
- Fuel Distribution: Revenue from selling Shell-branded fuels through gas stations managed by joint venture Raízen. Includes Shell V-Power, Shell V-Power Racing, Shell V-Power Diesel, and Shell V-Power Etanol.
- Natural Gas and LNG: Shell Energy Brasil is the second largest natural gas supplier in Brazil, providing electricity via pre-salt gas with 565 MW installed capacity, and expanding into LNG.
- Renewable Energy (Solar): Shell Energy Brasil develops solar projects with installed capacity exceeding 2GWdc, selling electricity to commercial and industrial customers in the free energy market.
- Lubricants: Sale of Shell lubricants including Shell Helix (passenger vehicles), Shell Rimula (trucks/heavy vehicles), and Shell Advance (motorcycles). Shell Helix is the world's leading lubricant brand for 11 consecutive years.
- Aviation Fuels: Shell provides aviation fuels and lubricants to airports, with presence in 800 airports across 40 countries globally.
- Marine Lubricants: Shell Marine supplies lubricants for all maritime business segments from Merchant Navy to marinas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shell V-Power - Premium gasoline for national/Flex engines |
| Unit Pricing | Pay-as-you-go | Shell V-Power Racing - High octane for performance vehicles |
| Unit Pricing | Pay-as-you-go | Shell V-Power Diesel - Premium diesel |
| Freemium | Monthly | Shell Box Loyalty Program |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Shell Brazil product offering
Product offeringCore offering
Shell Brasil is an integrated energy company operating upstream oil and gas exploration and production in Brazilian basins (Santos and Campos pre-salt), and downstream activities including premium and regular fuel distribution (Shell V-Power family) through Shell-branded retail stations, a full portfolio of lubricants for automotive, heavy-duty, motorcycle, aviation and marine applications, electricity and natural gas supply to commercial and industrial customers via Shell Energy Brasil, and the Shell Box digital payment and loyalty platform for consumers.
Product overview
Shell Brasil operates as an integrated energy company offering a comprehensive portfolio of products and services spanning fuel products (Shell V-Power family including Racing, regular, Etanol, and Diesel variants), lubricant products (Shell Helix for cars, Shell Rimula for trucks, Shell Advance for motorcycles, Shell Marine for maritime), and energy services (Shell Energy for electricity and natural gas). The consumer-facing offerings are supported by digital platforms including Shell Box payment app with Shell Box Clube loyalty program, Shell Select convenience stores, and Shell Recharge for electric mobility. The company also operates B2B services for industries, fleets, aviation, and marine sectors. Cultural and educational initiatives include Shell Eco-marathon Brasil competition and Prêmio Shell de Teatro award program.
Differentiator
Problem solved
Functional benefit
Brands
- Shell V-Power: Premium gasoline fuel brand with octane rating above 94 RON, developed with advanced technology for vehicle performance and engine protection.
- Shell V-Power Racing
- Shell V-Power Diesel
- Shell V-Power Etanol
- Shell Box
- Shell Select
- Shell Recharge
- Shell Eco-marathon
- Prêmio Shell de Teatro
- Shell Iniciativa Jovem
- Shell Energy Brasil
- Shell Rimula
- Shell Helix
- Shell Advance
- Shell Marine
Products and services
- Shell V-Power Racing High-octane premium gasoline (above 100 RON) with Shell's Friction Modifier Technology co-developed with Scuderia Ferrari, for high-performance vehicles. Recommended exclusively by Ducati and BMW for performance applications.
- Shell V-Power Aditivada premium gasoline (above 94 RON, ANP Premium category) for national and flex-fuel engines that cleans up to 100% of accumulated residue in the engine, intended for individual drivers at Shell-branded retail stations.
- Shell V-Power Etanol Aditivated premium ethanol fuel recommended by the Senna brand, designed for flex-fuel vehicles in Brazil.
- Shell V-Power Diesel Premium diesel fuel positioned as the best diesel from Shell ever, with advanced technology for engine performance and protection; launched in February 2026.
- Shell Box App Shell's mobile payment application for Shell-branded fuel stations enabling fuel purchases, cashback, loyalty points, and partner integrations including PicPay payments, Itaú points exchange, Stix points, Shopee discounts, and ConectCar toll collection.
- Shell Box Clube Subscription-based loyalty program integrated with the Shell Box app where members earn points and access exclusive benefits and partner discounts (including Stix points redeemable on Shopee).
- Shell Select Convenience Stores Convenience store chain co-located at Shell-branded fuel stations offering breakfast, snacks, beverages and quick-serve items for motorists.
- Shell Recharge Electric mobility service providing EV charging solutions as part of Shell's renewable energy portfolio for motorists in Brazil.
- Shell Rimula Diesel engine oils for heavy-duty trucks and commercial vehicles, developed for reliability and efficiency in fleet and long-haul applications.
- Shell Helix Passenger-vehicle engine lubricants; Shell Helix has been the world's leading-selling lubricant brand for 11 consecutive years, providing engine protection and cleaning for cars.
- Shell Advance Complete line of motorcycle lubricants for different bike types and riding styles, sold through Shell-branded retail and commercial channels.
- Shell Marine Lubricants Marine lubricants for all maritime business segments from Merchant Navy to marinas, supplied to commercial shipping, fishing fleets and recreational marinas in Brazil and globally.
- Shell Aviation Fuels and Lubricants Aviation fuels and lubricants backed by over 100 years of R&D, supplied at airports in Brazil and globally (Shell Aviation has presence in 800 airports across 40 countries), serving commercial airlines, charter operators and private aviation.
- Shell Energy Brasil Energy solutions provider supplying electricity and natural gas to commercial and industrial customers in Brazil's free energy market; operates 565 MW of pre-salt gas-fired electricity capacity and over 2 GWdc of solar projects, and offers renewable energy certificates (RECs, I-RECs) and carbon offset products. Shell Energy Brasil is the second-largest natural gas supplier in Brazil.
Quantifiable outcome
- Shell Brasil increased production by approximately 25%, surpassing 500,000 barrels per day milestone in March 2026.
- +4 more outcomes
Companies that use Shell Brazil
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Shell Brazil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Shell Brazil partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Unicamp (CEPETRO)coreShell Brasil funds the Recod.ai AI Laboratory at Unicamp's Center for Energy and Petroleum Studies (CEPETRO). Investment of ~$1M (5.3M reais) for HPC cluster Abaporu with 28 Nvidia H200/L40 GPUs for AI projects in petroleum engineering.
- EcopetrolcoreEcopetrol holds 30% stake in the Gato do Mato deep-water project consortium in Brazil's pre-salt Santos Basin. Shell operates with 50% stake. First oil expected in 2029.
- TotalEnergiescoreTotalEnergies holds 20% in Gato do Mato (Shell 50% operator) and 19.3% in the Mero field consortium. Partner in multiple deepwater projects including Mero-4 FPSO that achieved first oil in 2025.
- RaízencoreRaízen is a joint venture between Shell and Cosan that manages Shell-branded fuel distribution in Brazil. Shell licenses its brand to Raízen for fuel distribution. Raízen also manages the Shell Select convenience store chain. Raízen has been undergoing financial restructuring as of 2026, with main shareholders Cosan and Shell evaluating a split into separate sugar/ethanol and distribution businesses.
- PetrobrascorePetrojas operates the Mero field (38.6%) in partnership with Shell (19.3%), TotalEnergies (19.3%), CNPC (9.65%), CNOOC (9.65%), and PPSA (3.5%). Also acquiring Shell's stake in Argonauta Field (BC-10) for R$700M + $150M.
- EquinorcoreEquinor partners with Shell Brasil on the Mar Atento project, which trains fishing communities in Macaé for environmental emergency response. Also partners on various offshore projects in Campos Basin.
- Instituto PRIOminorInstituto PRIO partners with Shell Brasil, Equinor, BW Energy, and TotalEnergies on the Mar Atento project to train fishing communities for oil spill emergency response.
- BW EnergyminorBW Energy partners with Shell Brasil, Equinor, Instituto PRIO, and TotalEnergies on the Mar Atento environmental emergency training project for fishing communities.
- CIEDScoreCIEDS is the implementing partner for Shell Iniciativa Jovem, a 25+ year entrepreneurship acceleration program. CIEDS was ranked 1st social organization in Brazil/Latin America and 40th globally by thedotgood ranking in 2025.
- PicPaycoreShell Box and PicPay partnership allows users to pay for fuel directly through the PicPay app with automatic cashback. Partnership resumed in August 2025.
- ItaúcoreItaú points can be exchanged for discounts on Shell fuel purchases through the Shell Box app. Partnership provides additional value for Shell Box users.
- ShopeeminorShell Box Club members can exchange Stix points for exclusive Shopee discounts, enhancing the Shell Box loyalty ecosystem.
- StixminorStix points can be exchanged for exclusive discounts at Shell stations through Shell Box app.
- ConectCarminorShell Box Tag partnership with ConectCar enables automatic toll collection, facilitating travel for Shell Box users.
- Scuderia FerraricoreShell developed FMT (Friction Modifier Technology) with Scuderia Ferrari Formula 1 team. Shell V-Power Racing is the only fuel used and recommended by Ferrari. This technology is incorporated into Shell's consumer fuel products.
- BMWcoreBMW recommends Shell V-Power Racing for BMW-M high-performance vehicles. Endorsement provides credibility for Shell's premium fuel products.
- DucaticoreShell V-Power Racing is the only premium gasoline recommended by Ducati for their motorcycles. Exclusive endorsement for Shell's highest octane fuel.
- CNPCcoreCNPC holds 9.65% stake in the Mero field consortium, operated by Petrobras (38.6%) with Shell and TotalEnergies each holding 19.3%.
- CNOOCcoreCNOOC holds 9.65% stake in the Mero field consortium. Partner in Brazil's pre-salt development.
- PPSAcorePPSA (Pré-Sal Petróleo S.A.) represents the Brazilian government's 3.5% interest in the Mero field non-contracted area.
- EnvironPactminorEnvironPact executes the Mar Atento project, which trains fishing communities for oil spill emergency response.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Shell Brazil competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Shell Brazil social profiles
Digital presenceShell Brazil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shell Brazil leadership team
Management profileNumber of profiles
Profiles4 records
Shell Brazil subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shell Brazil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shell Brazil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shell Brazil
What does Shell Brazil do?
Shell Brasil is an integrated energy company operating upstream oil and gas exploration and production in Brazilian basins (Santos and Campos pre-salt), and downstream activities including premium and regular fuel distribution (Shell V-Power family) through Shell-branded retail stations, a full portfolio of lubricants for automotive, heavy-duty, motorcycle, aviation and marine applications, electricity and natural gas supply to commercial and industrial customers via Shell Energy Brasil, and the Shell Box digital payment and loyalty platform for consumers.
Is Shell Brazil a public or private company?
Shell Brazil is a private company. It is classified as corporate owned and is currently operating.
When was Shell Brazil founded?
Shell Brazil was founded in 1913. It employs 1,001 to 5,000 people.
Where is Shell Brazil based?
Shell Brazil is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Shell Brazil make money?
Seven revenue lines are on record. Oil & Gas Production is the primary driver. The others are fuel Distribution, natural Gas and LNG, renewable Energy (Solar), lubricants, aviation Fuels and marine Lubricants.
Does Shell Brazil have an API?
No public API is recorded for Shell Brazil.
What industry is Shell Brazil in?
Shell Brazil's product category is Integrated Oil, Gas and Energy. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 4571 and its SIC code is 5171.