Girls in Marketing

What Girls in Marketing does

Girls in Marketing (legal entity: Girls in Marketing Limited) is a UK-based learning platform and community operating from Liverpool that targets women in marketing across early-career, mid-level, and freelance stages. Founded in 2019 by Olivia Mae Hanlon, the company aggregates a digital curriculum, community experiences, and brand-partnership revenue under a community-led go-to-market motion. The technical surface is a web-based learning platform delivered through girlsinmarketing.com, with course delivery, membership login, and event registration integrated into the site; a separate app login subdomain (app.girlsinmarketing.com) suggests WordPress-based delivery for some member-facing features.

Revenue is generated through four primary streams: (1) a recurring subscription membership providing access to hundreds of courses, webinars, templates, and the AI Accelerator for Marketers; (2) standalone course sales covering marketing foundations, career advancement, and freelancing; (3) brand partnership and sponsorship collaborations (40+ documented) that monetize the 600,000+ social audience via newsletter sponsorships and co-marketing campaigns; and (4) custom corporate workshops and talks delivered virtually or in-person to marketing teams. Pricing is not publicly disclosed; engagement is reported at 3,000+ paid learners and 6,000+ newsletter subscribers.

The company runs a layered content funnel through The Girls in Marketing Podcast (6 seasons), the Socialtainment newsletter, a blog covering marketing strategy and career content, free programmes including the Digital Marketing Internship and Growth Programmes, and virtual events (Campfire sessions, Ask the Marketer Q&As). Strategic content partnerships with SEMRUSH, Google Digital Garage, HubSpot Academy, and Meta Blueprint extend the curriculum at low content production cost. Scale commentary indicates 600,000+ social followers across Instagram, TikTok, LinkedIn, and YouTube, anchoring a distribution footprint that disproportionately exceeds a 1-10 headcount base. A single disclosed capital event is an April 2022 Calm Company Fund investment of undisclosed size; no subsequent institutional rounds are evidenced.

Name

Girls in Marketing

Legal name

Girls in Marketing Limited

Website

https://girlsinmarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls in Marketing is a Liverpool-based e-learning platform and community that provides subscription membership courses, standalone digital marketing courses, and corporate workshops targeting women in marketing at early-career, mid-level, and freelance stages.

Ownership category

akta.pro rank

Product category

Marketing Professional Education

NAICS

Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Marketing education platform
• Digital marketing courses
• Professional development training
• Women in marketing
• Career advancement resources

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Recurring membership providing access to hundreds of courses, exclusive resources, webinars, templates, and the AI Accelerator programme. Membership includes community access and mentorship opportunities.
2. Standalone Course Sales: Individual courses available for purchase without membership subscription, covering topics including foundations of marketing, career advancement, and freelancing for marketers.
3. Brand Partnerships & Collaborations: Collaboration with brands on campaigns, events, and educational content reaching engaged audience of 600k+ marketers. Includes newsletter sponsorship opportunities through Socialtainment.
4. Workshops & Talks: Virtual or in-person workshop and talk services delivered to marketing teams for skill building and professional development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Girls in Marketing sells a subscription membership that gives members access to hundreds of expert-led digital marketing courses, templates, webinars, and a community of marketers and mentors. It also sells standalone digital marketing courses covering foundations, career advancement, and freelancing, and offers brand partnership collaborations and corporate workshops/talks as services for businesses.

Product overview

Girls in Marketing is a learning platform and community focused on upskilling women in marketing. The core offering consists of a subscription Membership providing access to hundreds of expert-led courses, resources, webinars, and mentorship, alongside standalone courses for purchase. The company also offers brand partnership services and corporate workshops/talks. Supporting content products include The Girls in Marketing Podcast (6 seasons), the Socialtainment Newsletter (6,000+ subscribers), a Blog with marketing insights, and curated Free Marketing Courses. Additional programmes include the AI Accelerator for Marketers, Digital Marketing Growth Programme, and Digital Marketing Internship Programme, all designed to upskill marketers at various career stages.

Differentiator

Problem solved

Functional benefit

Brands

• Socialtainment Newsletter: A bi-weekly newsletter providing the latest marketing news, trends, and updates straight to subscribers' inboxes.

Products and services

• Girls in Marketing Membership

Quantifiable outcome

• 600,000+ social media followers across platforms
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SEMRUSHcoreStrategic or Co-development PartnerCo-created 'Get a Job in Digital Marketing' course with Girls in Marketing Founder Olivia Hanlon. The course is designed to help people secure their first digital marketing job with no prior experience.
• GooglecoreStrategic or Co-development PartnerFeatured partner for Google Digital Garage fundamentals course and Google Analytics courses, promoting free digital skills training through the Girls in Marketing platform.
• HubSpot AcademycoreStrategic or Co-development PartnerFeatured partner offering ecommerce marketing course and email marketing certification through the free courses section.
• Meta BlueprintcoreStrategic or Co-development PartnerFeatured partner for Meta advertising courses and certification programmes on Facebook and Instagram.
• Brand Partners (40+)coreGTM or Marketing PartnerOver 40 brand partnerships and collaborations for campaigns, events, and educational content. Includes brand feature opportunities in Socialtainment newsletter reaching 6,000+ subscribers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MarketingProfs: MarketingProfs is a long-standing marketing education and training platform offering courses, certifications, and events for marketing professionals. Directly comparable in mission (marketing skills development) and business model (membership + courses), though not gender-focused.
• HubSpot Academy: HubSpot Academy provides free and paid digital marketing courses and certifications through a self-serve online platform. Girls in Marketing actually surfaces HubSpot courses as part of its free catalogue, highlighting direct overlap in audience and curriculum.
• Hootsuite Academy: Hootsuite Academy delivers social media marketing courses and certifications to marketing professionals globally via an online learning platform. Comparable on subscription/individual course model and on focus within digital marketing disciplines.
• SEMrush Academy: SEMrush Academy offers free digital marketing and SEO training and certifications. Girls in Marketing co-created a course with SEMrush and surfaces SEMrush content, making it a tightly comparable direct peer in course-content and SEO/marketing focus.
• Meta Blueprint: Meta Blueprint is Meta's official training and certification programme for Facebook/Instagram marketing. Girls in Marketing features Meta Blueprint courses in its free catalogue, making Meta Blueprint a structurally similar digital marketing course platform.

Broad incumbents

• Skillshare: Skillshare is a large subscription-based learning platform covering creative and business categories including marketing. It is comparable on subscription course model and prosumer audience, though it spans all topics rather than specializing in marketing.
• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) offers subscription courses across business, technology, and creative categories, with a substantial marketing catalogue and deep B2B distribution. Comparable as a broad incumbent in marketing professional education.
• Coursera: Coursera partners with universities and companies to deliver online courses and certifications, including dedicated marketing specializations. Comparable on subscription/paid course model, though operates at vastly larger scale and broader scope.

Emerging players

• General Assembly: General Assembly runs short-form, cohort-based digital marketing and tech bootcamps for career-changers and upskillers. Comparable on career-stage learning and digital marketing curriculum, though more intensive and instructor-led.
• Brit + Co: Brit + Co operates a content-and-commerce platform focused on women, including classes and original editorial. Comparable on female-audience community-and-learning positioning, though broader than marketing-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/girlsinmarketing
• LinkedInlinkedin.com/company/girls-in-marketing
• Instagraminstagram.com/girlsinmarketingg
• TikToktiktok.com/@girlsinmarketingg
• Xx.com/girls_marketing
• Facebookfacebook.com/girlsinmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls in Marketing