Oui the People

What Oui the People does

Oui the People is a Brooklyn-based, Caribbean-inspired fine fragrance and body care brand founded in 2014 by Karen Young, operating exclusively as a direct-to-consumer e-commerce business via Shopify. Its product platform centers on five signature 50ml Eau de Parfums priced at $130 each (Souk Honey, Island Milk, Caribbean Skin, Window Fruit, Sunday Lime), organized around a proprietary Fragrance Wardrobe layering architecture that classifies each scent as an Anchor, Main Character, or Halo profile to enable personalized combinations. Supporting the core fragrance line are a Clean Slate Lactic Acid Body Wash ($30), the Allure Best of Beauty Award-winning FEATHERWEIGHT Hydrating Body Gloss ($65), and a 2025-launched BODY WATER hydrating body mist that fuses fragrance with functional skincare.

The company's revenue mechanics rely on direct e-commerce transactions through ouithepeople.com — one-time fragrance and bundle purchases (duos priced $247-$260) paired with a recurring subscription option for body care SKUs (10% discount, 30/45/60/90-day cadences). A $38 Fragrance World Discovery Set serves as the top-of-funnel sampling mechanism, while $185-$195 gift and ritual sets capture gifting demand. Customer acquisition is driven by founder-led storytelling across Instagram, TikTok, Facebook, and the Fragrance School educational blog, with no disclosed retail, wholesale, or marketplace distribution. Total disclosed venture funding is $3 million, including a February 2022 round led by New Age Capital with participation from Asia VC, Debut Capital, Fearless Fund, and Sixty8 Capital, plus a separately reported 2025 close. Headcount is reported at 1-10 employees.

Name

Oui the People

Legal name

Oui the People

Website

https://ouithepeople.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Oui the People is a Brooklyn-based, Caribbean-inspired DTC fine fragrance and body care brand offering five signature eau de parfums with a proprietary layering architecture, plus award-winning body care, selling exclusively through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Premium Fine Fragrance & Body Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Body Sprays & Mists (CRABADAC)

Keywords

• Fine fragrance products
• Body care products
• Eau de parfum
• Luxury beauty brand
• Skin care line

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Eau de Parfum Sales: The primary revenue stream from selling 50ml Eau de Parfum bottles at $130 each across five signature scents (Souk Honey, Island Milk, Caribbean Skin, Window Fruit, Sunday Lime) plus limited edition and seasonal releases.
2. Body Care Products: Sales of body care items including the Clean Slate Lactic Acid Body Wash ($30), FEATHERWEIGHT Hydrating Body Gloss ($65), and the Bodycare Ritual bundled set ($88-$95).
3. Subscription Body Care: Recurring subscription model for body care products offering 10% discount with flexible delivery cadences of 30, 45, 60, or 90 days. Subscription available for body wash and body gloss products.
4. Gift Sets and Bundles: Pre-configured fragrance duo and trio sets (Milk & Honey, Honey & Salt, Salt & Skin, etc.) priced at $185-$260, offering savings versus individual bottle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oui the People designs and sells Caribbean-inspired fine fragrances and complementary body care products direct-to-consumer through its own e-commerce site. Its core offering is a portfolio of five layerable 50ml Eau de Parfums ($130 each) organized via a proprietary Fragrance Wardrobe System (Anchor / Main Character / Halo), supported by a Body & Scent Layering ecosystem that includes the FEATHERWEIGHT Hydrating Body Gloss, Clean Slate Lactic Acid Body Wash, discovery samplers, curated duo sets, and gift bundles.

Product overview

Oui the People is a Brooklyn-born, Caribbean-inspired fine fragrance and body care brand offering a unified product portfolio centered around their 'Fragrance World' collection of layerable eau de parfums. The core offering consists of five signature EDPs (Souk Honey, Island Milk, Caribbean Skin, Window Fruit, Sunday Lime) priced at $130 each, designed to be worn alone or layered together to create unique personal scents. The portfolio includes curated duo sets ($247-$260) for popular layer combinations, a discovery sampler set ($38) for try-before-you-buy, and complementary body care products featuring the award-winning FEATHERWEIGHT Hydrating Body Gloss ($65) and Clean Slate Lactic Acid Body Wash ($30), which are designed to enhance fragrance wear. The body care ritual bundle ($88-$95) combines these key body care products for a complete skincare routine. The brand also offers select accessories including razor blades, massage tools, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• SOUK HONEY Eau de Parfum 50ml layerable Eau de Parfum with orange blossom, neroli, cardamom, and manuka honey notes; positioned as a warm, golden Anchor/Main Character fragrance designed to be worn alone or layered with other Oui the People scents.
• ISLAND MILK Eau de Parfum 50ml layerable Eau de Parfum with cashew milk, cinnamon, cardamom, and tonka bean notes; positioned as a cozy, creamy Main Character fragrance for solo wear or layering.
• CARIBBEAN SKIN Eau de Parfum 50ml layerable Eau de Parfum with calamansi, tamarind, ginger flower, and ambroxan notes; positioned as an intimate, electric Main Character skin musk fragrance for solo or layered wear.
• WINDOW FRUIT Eau de Parfum 50ml layerable Eau de Parfum with pear water, guava, coconut milk, and frangipani notes; positioned as a luminous, tender Main Character fruit-floral fragrance for solo or layered wear.
• SUNDAY LIME Eau de Parfum 50ml layerable Eau de Parfum with salty air, jasmine, Tahitian vanilla, and driftwood notes; positioned as a softly salted, wearable Halo fragrance for solo or layered wear.
• Fragrance World Discovery Set Five-piece sampler set priced at $38 containing samples of all five core EDPs, designed to let customers explore the full Fragrance Wardrobe before purchasing full-size bottles.
• Fragrance Duo Sets (Milk & Honey, Honey & Salt, Salt & Skin, Fruit & Salt, Skin & Fruit, Milk & Fruit) Pre-paired 50ml Eau de Parfum duo bundles (including Milk & Honey, Honey & Salt, Salt & Skin, Fruit & Salt, Skin & Fruit, Milk & Fruit) priced $247-$260 each, offering curated layering combinations with savings versus purchasing bottles individually; designed for gifting and guided layering exploration.
• Golden Hour Set Souk Honey EDP paired with FEATHERWEIGHT Hydrating Body Gloss in Orange Blossom as a fragrance-and-body-glow duo priced $185 (sale) from original $195, designed as a gifting and self-purchase cross-sell.
• FEATHERWEIGHT Hydrating Body Gloss (Orange Blossom and Cedarwood variants) Allure Best of Beauty Award-winning oil-serum hybrid body moisturizer (100ml, $65) that absorbs quickly without greasiness; designed to hydrate skin and bind fragrance molecules to extend scent wear, available in Orange Blossom and Cedarwood variants and offered one-time or on subscription.
• Clean Slate Lactic Acid Body Wash AHA-based gentle exfoliating body cleanser (250ml, $30) that smooths texture and fades dark spots without stripping moisture, infused with Orange Blossom scent to complement the Body & Scent Layering system; available as one-time purchase or subscription.
• BODY WATER Hydrating Body Mist 2025 launch of a hydrating body mist that combines functional skincare (hydration) with fine fragrance application, extending the Body & Scent Layering concept into a fragrance misting format.
• Bodycare Ritual Bundle Two-step body care bundle ($88 sale from original $95) pairing the Clean Slate Lactic Acid Body Wash (250ml) with the FEATHERWEIGHT Hydrating Body Gloss (100ml) in Orange Blossom to deliver a complete shower-to-glow body care routine.
• THE SINGLE Blade Safety Razor Refills 10-pack of 100% stainless steel single razor blades ($15) designed for the closest, ingrown-free shave; a legacy/accessory SKU from the brand's original shaving-focused positioning.
• SHAPE SHIFTER Beechwood Body Massage Tool Beechwood body sculpting tool ($20-$25) featuring Ayurvedic massage technique for gua sha-style body contouring; supports the brand's body care ritual ecosystem.
• Oui the People Branded Merchandise (Water Bottle, Duffel, Unisex Crewneck Sweatshirt) Branded merchandise assortment including the Compliments water bottle ($7.50-$15), the OUI the People Duffel bag ($22.50-$45), and the OUI the People Unisex Crewneck Sweatshirt ($25-$50); supports brand visibility and community expression.

Quantifiable outcome

• Allure Best of Beauty Award winner
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

One partnership is on record.

• UrbanGeekzminorGTM or Marketing Partner · 17 December 2025Karen Young of Oui the People was featured in the UrbanGeekz 50 2025: Business-to-Consumer list recognizing entrepreneurs making significant impact in B2C sectors. The feature highlights her recent $3 million funding close and business mission focused on cultural impact and diversity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phlur: DTC-first indie fragrance brand built around storytelling and discovery sets, directly competing for the same millennial/Gen-Z premium fragrance buyer via owned e-commerce.
• D.S. & Durga: Brooklyn-based indie perfumery with a narrative-driven, art-forward brand identity — a close cultural and operational analogue to Oui the People's Brooklyn-Caribbean positioning.
• Ellis Brooklyn: Brooklyn-born, clean, DTC fragrance and body care brand with a similar Brooklyn-heritage narrative, premium pricing, and direct-to-consumer go-to-market.
• Liis: Clean, ingredient-focused DTC fragrance brand offering a small signature collection with strong editorial positioning — comparable SKU strategy and price architecture.
• Henry Rose: Transparent-ingredient, DTC-first fragrance brand targeting premium health-conscious consumers — overlaps on the 'clean beauty' and DTC fragrance axis.
• Snif: DTC fragrance brand built around low-cost discovery sets and playful positioning — the closest analogue on the try-before-you-buy sampling funnel.
• Skylar: Clean, hypoallergenic DTC fragrance brand with a small signature lineup of eau de parfums — comparable curation discipline and premium DTC positioning.

Broad incumbents

• Boy Smells: Indie fragrance and body/candle brand with a broader multi-category portfolio (fragrance, candles, body care) — overlapping on cultural positioning and body-scent ecosystem strategy.
• Glossier: Broader multi-category beauty brand with DTC-first DNA and cult body/skincare products — provides a directional view on scaling DTC beauty beyond fragrance-only assortment.

Emerging players

• Orebella: Emerging celebrity-backed fragrance brand launching into body mist and skin-scent territory — represents a new wave of well-funded entrants that could crowd Oui the People's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ouishave
• Instagraminstagram.com/ouithepeople
• TikToktiktok.com/@ouithepeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oui the People