Arrows
Arrows builds AI-powered digital sales rooms and onboarding plans for sales and customer success teams using HubSpot or Salesforce, with 1,500+ HubSpot marketplace installs and tiered subscription pricing from $500 to $1,250 per month.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Arrows does
Arrows is a SaaS company that builds AI-powered digital sales rooms and customer onboarding plans, primarily for sales and customer success teams that run on HubSpot or Salesforce. The platform centers on three core products: Sales Rooms (personalized, dynamic pages that consolidate deal resources and track buyer engagement in real time), Arrows Intelligence (a 2025 generative-AI layer that auto-builds rooms from CRM and call-note data and writes follow-up emails), and Onboarding Plans (task-based post-sale workflows with milestone tracking). Underlying technology includes bi-directional CRM sync of 60+ data points, workflow triggers, real-time engagement tracking, and integrations across Gong, Slack, Loom, Zoom, Greenhouse, Fireflies.ai, and others. Arrows was founded in 2020 by Daniel Zarick and Benedict Fritz and is headquartered in the Los Angeles area (West Hollywood mailing address) with a remote-first operating model and a team of approximately 10–15.
The business is a subscription SaaS sold in three tiers — Growth at $500/month, Business at $1,250/month, and custom Enterprise pricing including SSO and audit logs — with pricing structured around accounts rather than seats. Distribution is anchored in the HubSpot App Marketplace (1,500+ installs, Service Hub Essential App in 2024 and 2025, 4.9 marketplace stars, 4.8 on G2), supplemented by the Salesforce AppExchange, a certified partner program of HubSpot agencies, direct self-serve signup, and enterprise sales. Arrows is venture-backed with approximately $5.3M in total funding: a $2.75M seed in June 2021 led by Gradient Ventures and a March 2023 round led by Gradient Ventures with participation from HubSpot Ventures, Alumni Ventures, GTMfund, and Ride Home Fund. The company maintains SOC 2 Type 2, GDPR, and CCPA compliance postures and is legally organized as Arrows Software Inc. in Delaware.
Arrows firmographics
Firmographics- Name
- Arrows
- Legal name
- Arrows Software Inc.
- Website
- https://arrows.to
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arrows builds AI-powered digital sales rooms and onboarding plans for sales and customer success teams using HubSpot or Salesforce, with 1,500+ HubSpot marketplace installs and tiered subscription pricing from $500 to $1,250 per month.
- Ownership category
- akta.pro rank
Arrows industry classification
Industry- Product category
- Customer Onboarding & Sales Enablement Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Arrows is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arrows business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (Growth Plan): Growth plan at $500/month providing unlimited plan participants, bi-directional data sync to HubSpot deals or tickets, and HubSpot timeline events. Not based on user seats.
- Subscription SaaS (Business Plan): Business plan at $1,250/month adding access to advanced Arrows data points (50+), dynamic branching on tasks, and ability to sync Arrows plans to custom objects in HubSpot.
- Enterprise Custom Pricing: Enterprise plan with custom pricing including SSO, audit logs, and automated user lifecycle management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Plan - $500/month for core sales room and onboarding features |
| Subscription | Monthly | Business Plan - $1,250/month for advanced features and customization |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Arrows product offering
Product offeringCore offering
Arrows provides an AI-powered SaaS platform that creates digital sales rooms and guided onboarding plans for sales and customer success teams using HubSpot or Salesforce CRM. The platform combines personalized deal collaboration pages, real-time buyer engagement tracking, AI-generated follow-up content, and CRM-synced onboarding checklists into a single workspace. It is sold via tiered monthly subscriptions with a non-seat-based pricing model and distributed primarily through the HubSpot App Marketplace and Salesforce AppExchange.
Product overview
Arrows is a customer success platform offering AI-powered digital sales rooms and onboarding management tools. The product portfolio consists of three core offerings: Sales Rooms (AI-powered digital spaces for deal collaboration with real-time buyer engagement tracking), Arrows Intelligence (AI layer that automatically creates and updates sales rooms and generates follow-ups), and Onboarding Plans (guided customer onboarding checklists that sync with CRM systems). The platform is built primarily for HubSpot and Salesforce teams, with deep native integrations enabling bi-directional data sync and workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Rooms AI-powered digital sales rooms that let sales teams create personalized deal collaboration pages combining all resources, track real-time buyer engagement (who viewed, what they viewed, who they invited), and sync activity bi-directionally with HubSpot and Salesforce to drive higher win rates and faster sales cycles.
- Arrows Intelligence AI-powered layer within Arrows that automatically builds personalized sales rooms for every buyer using call notes and CRM data, proactively suggests content updates as deal activity occurs, and writes one-click follow-up emails linking directly to relevant room sections.
- Onboarding Plans Customer onboarding management tool that guides new customers through tasks grouped into phases with clear next steps, syncing 50+ data points to HubSpot for real-time progress tracking, milestone management, and workflow automation to reduce implementation time and increase CS team capacity.
Quantifiable outcome
- 44% higher win rate for users of digital sales rooms
- +7 more outcomes
Companies that use Arrows
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Arrows technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature5 records
Arrows partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Mind & MetricsminorRevenue Ops & Growth Strategist firm that implements Arrows for HubSpot clients. Founder Lica Wouters: 'Arrows allows me to scale. Having an automated onboarding program that triggers as soon as deals are closed and provides that immediate first touch is huge.'
- Cogent ConnectiveminorDigital agency that implements Arrows for clients. Director Daryl Michel: 'I demoed Arrows to a potential client today and they were like "Wow! That solves so many problems"'
- Bryant WorksminorAgency partner in the Arrows Partner Directory implementing solutions for HubSpot clients.
- Measured Results MarketingminorMarketing agency partner implementing Arrows for HubSpot clients.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Arrows competitors and assessment
Company assessmentDirect peers
- Dock: Dock is a direct competitor in digital sales rooms, offering mutual action plans, deal rooms, and buyer engagement tracking for B2B sales teams on HubSpot and Salesforce. Like Arrows, it targets revenue teams looking to centralize buyer communications and shorten sales cycles.
- GetAccept: GetAccept is a direct competitor providing digital sales rooms combined with document tracking, e-signatures, and engagement analytics. It competes with Arrows on the same HubSpot/Salesforce customer base for sales collaboration and buyer visibility use cases.
- Showpad: Showpad is a sales enablement platform offering sales rooms, content management, and training/coaching capabilities. It overlaps with Arrows on the sales room functionality while also serving a broader enablement use case.
- PandaDoc: PandaDoc provides document automation, e-signature, and sales room functionality integrated with HubSpot and Salesforce. It is a direct competitor for Arrows on sales room and post-sale deal collaboration use cases.
- ChurnZero: ChurnZero is a customer success platform focused on reducing churn and increasing product adoption through customer health scoring and automated workflows. It directly competes with Arrows' Onboarding Plans product for post-sale customer journey use cases.
- Catalyst (by Productive): Catalyst is a customer success platform that helps SaaS companies onboard, retain, and expand customers. It overlaps with Arrows' Onboarding Plans offering for task-based, milestone-driven onboarding.
Broad incumbents
- Salesloft: Salesloft is a leading sales engagement platform with workflow automation, email/call cadences, and conversation intelligence. As a broad incumbent, it serves the same sales leaders Arrows targets, though its core focus is cadence execution rather than buyer-facing sales rooms.
- Outreach: Outreach is a sales execution platform offering sequencing, pipeline management, and AI-driven deal insights. It serves the same HubSpot/Salesforce-centric revenue teams as Arrows but is a broad incumbent focused on sales workflow rather than post-sale onboarding.
- Gainsight: Gainsight is a leading enterprise customer success platform with deep onboarding, retention, and renewal capabilities. As a broad incumbent, it overlaps with Arrows' onboarding and post-sale use case at a larger enterprise scale.
Emerging players
- Vitally: Vitally is a modern customer success platform for B2B SaaS companies offering health scoring, journey orchestration, and onboarding workflows. It is an emerging player that competes with Arrows' Onboarding Plans for the digital-first CS team segment.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Arrows social profiles
Digital presenceArrows compliance and trust
Trust signalCompliance3 records
Arrows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arrows leadership team
Management profileNumber of profiles
Profiles5 records
Arrows funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arrows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arrows
What does Arrows do?
Arrows provides an AI-powered SaaS platform that creates digital sales rooms and guided onboarding plans for sales and customer success teams using HubSpot or Salesforce CRM. The platform combines personalized deal collaboration pages, real-time buyer engagement tracking, AI-generated follow-up content, and CRM-synced onboarding checklists into a single workspace. It is sold via tiered monthly subscriptions with a non-seat-based pricing model and distributed primarily through the HubSpot App Marketplace and Salesforce AppExchange.
Is Arrows a public or private company?
Arrows is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arrows founded?
Arrows was founded in 2020. It employs 1 to 10 people.
Where is Arrows based?
Arrows is headquartered in Los Angeles, United States, in the North America region.
How does Arrows make money?
Three revenue lines are on record. Subscription SaaS (Growth Plan) is the primary driver. The others are subscription SaaS (Business Plan) and enterprise Custom Pricing.
Who are Arrows's main competitors?
Direct peers on record are Dock, GetAccept, Showpad, PandaDoc, ChurnZero and Catalyst (by Productive). Broad incumbents are Salesloft, Outreach and Gainsight. Vitally is listed as an emerging player.
Does Arrows have an API?
Yes. Arrows provides downloadable software including agents, SDKs, APIs, and other code in connection with the Service. The terms reference SDKs and APIs as part of the Arrows Software, granted on a non-exclusive, non-transferable, non-sublicensable, limited right and license for use during the Subscription Term.
What industry is Arrows in?
Arrows's product category is Customer Onboarding & Sales Enablement Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its SIC code is 7373.