Storyboard That

What Storyboard That does

Storyboard That (legally Clever Prototypes, LLC) is a privately-held, bootstrapped web-based digital storytelling platform founded in 2012 by Aaron Sherman and headquartered in Cambridge, Massachusetts. The company operates a drag-and-drop storyboard creation tool featuring an extensive library of pre-made scenes, characters, items, and customizable "Smart Scenes," supporting multiple layout formats (Classic, T-Chart, Grid, Frayer Model, Spider Map, Timeline, 16x9 Movie Layout) with up to 100 cells per storyboard. The platform claims more than 40 million storyboards have been created since launch and supports real-time multi-user collaboration, exports to PowerPoint/Keynote/Google Slides/PDF/GIF, and integrates with major LMS and SSO platforms (Canvas, Google Classroom, Clever, ClassLink, Schoology, NYCPS, Google, Microsoft, Facebook).

The company serves three segments: K-12 educators (primary), business/corporate teams, and individual personal users. K-12 use cases are anchored by 3,000+ Common Core-aligned lesson plans, FERPA/COPPA/CCPA/GDPR compliance, an ESSA Level IV evidence rating, and full LMS rostering support. Corporate Edition customers receive 200+ business templates, enterprise-class encryption, and team collaboration features.

Revenue is generated through a tiered subscription model: a Free tier (limited to two storyboards per week with 3-cell stories), Personal ($9.99/month), Teacher/Classroom ($13.99/month), and Corporate ($24.99/month), each gated by a $1 promotional first-month trial. The company maintains SOC-2 Type 2 certification across all five Trust Services Criteria and is a Student Privacy Pledge signatory. There are no disclosed institutional investors, funding rounds, or M&A activity; the company appears entirely founder-financed and operates with 1–10 employees, positioning it as a lean, niche-focused SaaS rather than a venture-backed growth business.

Name

Storyboard That

Legal name

Clever Prototypes, LLC

Website

https://storyboardthat.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Storyboard That is a bootstrapped, web-based digital storytelling platform founded in 2012 that offers drag-and-drop storyboard creation with extensive template and art libraries, primarily serving K-12 teachers, business teams, and individuals through freemium subscription tiers.

Ownership category

akta.pro rank

Product category

Educational Technology / Digital Storytelling Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Instructional Design & Storyboarding Platforms (EDAFAHAB)

akta.pro secondary industries

Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD), Teacher Editions, Lesson Plans & Classroom Resources (EDAGAAAI), Whiteboarding & Visual Collaboration (BPAMAMAI)

Keywords

• Digital storytelling platform
• Online storyboard creator
• Educational technology software
• Visual communication tools
• Classroom lesson planning

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Tiered subscription model with four pricing tiers: Free (basic), Personal ($9.99/month), Teachers ($13.99/month), and Business ($24.99/month). All paid tiers offer promotional first-month pricing at $1.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Storyboard That operates a web-based digital storytelling and storyboard creation platform with a drag-and-drop interface, an extensive library of pre-made art assets (characters, scenes, items, Smart Scenes), and multiple layout options including storyboards, posters, comics, graphic novels, worksheets, and timelines. The platform is offered through tiered subscriptions—Free, Personal ($9.99/mo), Teacher/Classroom ($13.99/mo), and Corporate ($24.99/mo)—with 3,000+ Common Core-aligned lesson plans, LMS integrations (Canvas, Google Classroom, Clever, ClassLink, Schoology), and real-time collaboration features targeting K-12 educators, business teams, and individual creators.

Product overview

Storyboard That is a web-based digital storytelling platform that offers multiple subscription tiers: a free version with basic features (2 storyboards/week), Personal Edition for individual creative projects, Teacher Edition for K-12 education with 3,000+ Common Core-aligned lesson plans and LMS integrations, and Corporate Edition for business teams with 200+ templates and secure collaboration. The platform centers on the Storyboard Creator tool as its core product, supplemented by extensive template libraries (worksheets, posters, storyboards, timelines, graphic novels, comics), content libraries (lesson plans, literature guides, business resources, film resources), and collaborative features (Real-Time Collaboration). The platform integrates with major LMS systems (Canvas, Google Classroom, Schoology) and SSO providers (Clever, ClassLink, Google, Microsoft) for educational and enterprise deployment.

Differentiator

Problem solved

Functional benefit

Brands

• SoLoMoFoo: A fictitious startup example used in Storyboard That's business resources to illustrate product development concepts, elevator pitches, and business validation strategies.

Products and services

• Storyboard Creator The primary online storyboarding tool enabling users to create storyboards using a drag-and-drop interface with characters, scenes, text, and pre-built templates.
• Personal Edition (Private Edition)

Quantifiable outcome

• Over 3,000 Common Core aligned lesson plans and activities available for educators
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• CanvascoreTechnology or IntegrationLMS integration allowing seamless roster syncing, assignment distribution, and student progress tracking within the Canvas platform
• Google ClassroomcoreTechnology or IntegrationIntegration with Google Classroom enabling teachers to create classes, assign storyboard activities, and manage student work directly
• ClevercoreTechnology or IntegrationSingle sign-on integration through Clever Instant Login allowing educational institutions to provision accounts automatically
• ClassLinkcoreTechnology or IntegrationSSO integration via ClassLink for streamlined teacher and student access in school districts
• SchoologycoreTechnology or IntegrationLMS integration with Schoology enabling assignment creation, distribution, and grading workflows

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canva: Canva is a visual design platform offering drag-and-drop creation of posters, presentations, comics, and worksheets with a free education tier (Canva for Education). It directly overlaps Storyboard That's core drag-and-drop storyboarding experience and competes for the same K-12 and SMB segments.
• Book Creator: Book Creator is a web-based tool for creating digital books, comics, and visual storytelling projects, sold primarily to K-12 schools with LMS integrations. It targets the same teacher-and-student workflow as Storyboard That's Book Creator and graphic novel modules.
• Pixton: Pixton is a comic and storyboard creation platform purpose-built for schools, with a drag-and-drop avatar system and lesson plans. It directly overlaps Storyboard That's core classroom use case of visual storytelling without artistic skill.
• Powtoon: Powtoon is a visual storytelling and animation platform used by educators and business teams for presentations, training, and explainer videos. Its template-driven, no-design-skills-required approach mirrors Storyboard That's tiered model across education and corporate segments.
• Milanote: Milanote is a visual collaboration tool for creatives and teams to organize projects, mood boards, and storyboards on a free-form canvas. It targets the same wireframing and product-planning use cases supported by Storyboard That's Business Edition.
• Storyboarder (by Wonder Unit): Storyboarder is a free, open-source storyboarding application used by filmmakers and animators to plan shots and sequences. It overlaps the original "storyboards for video planning" founding use case articulated in Storyboard That's company history.
• Buncee: Buncee is a creation and presentation platform for educators and students with drag-and-drop visuals, lesson tools, and LMS integrations. It competes for the same K-12 visual-creation and assignment-distribution use cases that Storyboard That's Teacher Edition serves.

Broad incumbents

• Adobe Express: Adobe Express (formerly Adobe Spark) is a broad creative suite for social graphics, web stories, and short videos with deep education and enterprise distribution via Adobe Creative Cloud. It is a much larger incumbent that overlaps with the Corporate Edition's presentation and visual storytelling use cases.
• Toon Boom Storyboard Pro: Toon Boom Storyboard Pro is a professional-grade storyboarding tool used in animation, film, and advertising production. It serves a much higher-end segment of the same visual-planning workflow that Storyboard That's business tier addresses.

Emerging players

• Plottr: Plottr is a visual outlining and storyboarding tool for writers and content creators, focused on plot and timeline planning. It is an emerging niche player overlapping with Storyboard That's individual and timeline-template use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StoryboardThat
• Facebookfacebook.com/storyboardthat

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyboard That