What Milanote does

Milanote is a privately held software company founded in 2016 and headquartered in Melbourne, Australia, that operates a visual workspace platform for creative professionals and teams. The core product is a free-form drag-and-drop canvas where users create boards to collect and arrange multimedia content — images, videos, links, documents, color swatches, and text notes — without the rigid structural constraints of typical project management tools. The platform spans web, iOS, Android, iPad, and desktop applications, plus a browser extension (Web Clipper) for capturing content from external sites, and supports real-time multi-user collaboration with comments and mentions. Notable technical integrations include a built-in image library of 3+ million photos powered by Pexels and direct embedding from YouTube, Vimeo, and SoundCloud.

The company operates a freemium product-led growth model with a free tier and paid annual subscriptions (pricing cited between $9.99 and $120 per year across sources, with some discrepancy). Revenue grew 67% year-over-year, from $1.7M in 2023 to $2.8M in 2024, with ARR estimated at approximately $3.5M and the user base reaching 35,000+ customers across North America, Europe, and APAC. The customer base spans individual creative professionals (writers, designers, marketers, filmmakers, interior and game designers), creative teams and agencies, and product teams. The company's go-to-market is entirely self-serve and content-led, relying on an extensive SEO-optimized guide and template library, social media presence, and organic discovery through the App Store (it was featured as Apple's App of the Day in 2025). Milanote is bootstrapped except for a single disclosed $780K seed round in April 2017 and operates with 1–10 employees.

Name

Milanote

Website

https://milanote.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Milanote is a Melbourne-based SaaS company that provides a visual drag-and-drop workspace platform for creative professionals and teams to organize multimedia boards for moodboarding, planning, and collaboration, serving 35,000+ customers globally on a freemium model.

Ownership category

akta.pro rank

Product category

Creative Collaboration Software

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD)

Keywords

• Visual workspace software
• Creative collaboration tools
• Moodboard creation platform
• Project planning canvas
• Digital note-taking tool

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Milanote generates revenue through subscription-based SaaS pricing. The company offers a free tier with limited functionality and paid tiers providing additional features, storage, and capabilities. Revenue grew 67% year-over-year between 2023 and 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Milanote is a visual workspace platform that enables creative professionals and teams to organize projects on a free-form digital canvas. Users create boards where they can drag and drop notes, images, videos, links, documents, and color swatches, with real-time collaboration features. The platform also offers a library of pre-built templates for workflows such as moodboards, novel planning, website design, marketing campaigns, and character development, plus a Web Clipper browser extension for capturing content from the web.

Product overview

Milanote is a visual workspace platform designed for creative teams and professionals to organize projects using drag-and-drop interfaces and multimedia boards. The core product consists of an infinite canvas workspace where users create boards to collect and arrange notes, images, links, documents, videos, and other content. The platform offers specialized sub-products including moodboard tools (for logo, website, interior design, photography, and general moodboarding), website planning tools (including Website Plan, Site Map, and Website Design Brief templates), marketing campaign tools (Social Media Calendar and Campaign Plan), creative writing tools (Novel Plan, Character Profile, and Character Relationship Map), customer persona templates, and mind mapping capabilities. Additional offerings include a Web Clipper browser extension. The platform supports real-time collaboration, built-in image search powered by Pexels, and content embedding from YouTube, Vimeo, and SoundCloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Workspace Platform
• Milanote Web Clipper
• Milanote Mobile App

Quantifiable outcome

• Revenue doubled from $1.7M (2023) to $2.8M (2024)
• +4 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• PexelscoreTechnology or IntegrationPexels provides the integrated image library powering Milanote's built-in image search functionality. Users can search over 3 million free photos directly within the Milanote platform and drag images onto their boards. This integration eliminates the need for users to leave the platform to find visual references.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Miro: Miro is the leading visual collaboration whiteboard platform, directly competing with Milanote in moodboarding, brainstorming, and creative planning workflows. Both offer free-form canvases with multimedia support and real-time collaboration, though Miro focuses more on enterprise whiteboarding while Milanote targets individual creatives.
• Mural: Mural is a digital whiteboard and visual collaboration platform positioned for enterprise teams and facilitators. It competes head-on with Milanote in visual ideation, sticky-note brainstorming, and team collaboration on shared canvases, with similar templates for design thinking and creative workflows.
• FigJam: FigJam is Figma's freeform visual collaboration whiteboard, offering an infinite canvas with sticky notes, shapes, and real-time multiplayer editing. It directly overlaps with Milanote's design moodboarding and creative collaboration use cases, especially among UX/UI designers who form a core Milanote segment.
• Padlet: Padlet is a visual collaboration tool that lets users create digital boards with images, videos, and links arranged freely on a canvas. It directly overlaps with Milanote's moodboarding and visual organization use cases, particularly in education and creative planning contexts.

Broad incumbents

• Notion: Notion is a broad all-in-one workspace platform that competes with Milanote in note-taking, planning, and team documentation. While Notion offers a more database/structured approach versus Milanote's free-form canvas, it increasingly overlaps in marketing campaign planning, creative briefs, and project organization use cases.
• Trello: Trello is a visual project management tool using Kanban boards that competes with Milanote's team collaboration and project planning capabilities. While Trello uses a more rigid card-based structure, it serves overlapping creative team and marketing campaign planning use cases.
• ClickUp: ClickUp is a broad work management platform offering docs, whiteboards, project management, and collaboration features. Its whiteboard and docs capabilities compete with Milanote in creative planning, brainstorming, and team collaboration workflows, though with a much wider feature scope.
• Pinterest: Pinterest is a visual discovery and bookmarking platform widely used by designers, marketers, and creatives for moodboarding and inspiration gathering — a core Milanote use case. While Pinterest serves inspiration/discovery rather than project planning, it overlaps significantly in visual reference organization.
• Adobe Express: Adobe Express is Adobe's template-based design tool for creating visual content, competing with Milanote in marketing asset planning and brand moodboarding. It overlaps in design templates, brand asset organization, and visual content creation workflows.

Others

• WeTransfer: WeTransfer is a creative file transfer platform with adjacent tools like Paper and Paste for visual storytelling and creative collaboration. While primarily a file-sharing service, it overlaps thematically with Milanote's creative professional user base and visual content workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/milanoteapp
• Facebookfacebook.com/milanoteapp
• Instagraminstagram.com/milanoteapp
• LinkedInlinkedin.com/company/milanote

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milanote