Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a US real estate brokerage franchise network, operated by BHH Affiliates, LLC, that licenses the Berkshire Hathaway brand and delivers residential, luxury, commercial, and senior real estate services through independently owned franchise offices and a multi-language consumer platform.
- Company typePrivate
- Founded2012
- HeadquartersHouston, United States
- Headcount10,001+
- GTM typeB2C
- OfferingServices
What Berkshire Hathaway HomeServices does
Berkshire Hathaway HomeServices is a US residential and commercial real estate brokerage franchise network operated by BHH Affiliates, LLC, a Delaware limited liability company headquartered at 18500 Von Karman Ave, Suite 400, Irvine, California. The company licenses the Berkshire Hathaway HomeServices brand from Columbia Insurance Company, a Berkshire Hathaway affiliate, and distributes real estate brokerage services through a national network of independently owned and operated franchise offices and agents. Its core platform (bhhs.com) provides property search, agent and office lookup, saved searches, and account management, with support for 10+ languages and 40+ currencies targeting international interest in US real estate.
The product portfolio spans residential home buying and selling platforms, the Luxury Collection for high-net-worth clients, BHHS Commercial for commercial real estate, Senior Real Estate Specialists for senior homeowners, and content properties including Prestige Magazine and recurring market intelligence reports (The Snap monthly report, the annual Real Estate Report, and the Global Luxury Landscape Report). The proprietary ProValue Estimate provides automated home valuations using predictive analytics technology that the company states is also used by lenders, supplemented by comparable sales data, price history, and local market snapshots.
The business model is commission-based real estate brokerage delivered through franchisees; pricing is not publicly disclosed and varies by transaction, property type, and market. Revenue accrues to the franchisor through franchise fees, royalties, and brand licensing rather than directly from property transactions, which are executed by the independently operated franchisee offices.
Berkshire Hathaway HomeServices firmographics
Firmographics- Name
- Berkshire Hathaway HomeServices
- Legal name
- BHH Affiliates, LLC
- Website
- https://berkshirehathawayhs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- Berkshire Hathaway HomeServices is a US real estate brokerage franchise network, operated by BHH Affiliates, LLC, that licenses the Berkshire Hathaway brand and delivers residential, luxury, commercial, and senior real estate services through independently owned franchise offices and a multi-language consumer platform.
- Ownership category
- akta.pro rank
Berkshire Hathaway HomeServices industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Berkshire Hathaway HomeServices is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berkshire Hathaway HomeServices business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Brokerage Services: Commission-based real estate brokerage services offered through a franchise network. The company operates as BHH Affiliates, LLC providing brokerage services through network member franchisees who are independently owned and operated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Real estate transaction commissions are not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Berkshire Hathaway HomeServices product offering
Product offeringCore offering
Berkshire Hathaway HomeServices is a real estate brokerage franchise network providing residential, luxury, and commercial property buying and selling services through independently owned and operated franchise offices and agents across the United States. The network is supported by a consumer-facing digital platform with property search, agent and office lookup, and proprietary home valuation tools such as the ProValue Estimate.
Product overview
Berkshire Hathaway HomeServices operates as a real estate brokerage network offering a platform with multiple integrated services. The core offerings include a home buying platform with property search functionality and a home selling platform with valuation tools. The portfolio encompasses sub-brands such as Luxury Collection for premium properties, Commercial Services for business real estate, and Senior Real Estate Specialists for demographic-specific needs. Supporting content products include Prestige Magazine and market intelligence reports (The Snap, Global Luxury Landscape Report). Users can create accounts to save properties and searches, with support for social login via Facebook, Google, and Apple.
Differentiator
Problem solved
Functional benefit
Brands
- Prestige: Luxury magazine publication featuring upscale living, trending lifestyle experiences, and stunning properties
- Luxury Collection
- BHHS Commercial
- Senior Real Estate Specialists
Products and services
- Home Buying Platform
Companies that use Berkshire Hathaway HomeServices
Customer profileSegments4 records
Ideal customer profiles4 records
Berkshire Hathaway HomeServices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Berkshire Hathaway HomeServices partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Columbia Insurance Company (Berkshire Hathaway affiliate)coreColumbia Insurance Company, a Berkshire Hathaway affiliate, owns the registered marks for Berkshire Hathaway HomeServices. The brand identity is central to the company's market positioning and brand value proposition.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Berkshire Hathaway HomeServices competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled national residential real estate brokerage that competes directly with Berkshire Hathaway HomeServices for agents, listings, and consumer mindshare across US metros. Both organizations market themselves as agent-empowered, brand-led alternatives to traditional brokerages.
- RE/MAX: One of the largest global real estate franchise networks, operating under a similar independent-franchisee model with a comparable product portfolio spanning residential, luxury, and commercial. Direct competitor for franchisees and consumers.
- Keller Williams Realty: Large US-based real estate franchise organization with a comparable agent-centric network model and scale. Competes directly for franchisees in the same markets and offers overlapping residential and luxury services.
- Coldwell Banker: Legacy real estate franchise brand with national US footprint, owned by Realogy (now Anywhere). Closely comparable in operating model, target consumer segments, and brand-led franchise structure.
- Sotheby's International Realty: Luxury-focused franchise network that competes most directly with the Berkshire Hathaway HomeServices Luxury Collection for high-net-worth residential representation and global luxury listings.
- Century 21: Global real estate franchise system with comparable residential brokerage focus and similar independent-franchisee distribution. Direct competitor for agent recruitment and consumer listings in the US.
- Better Homes and Gardens Real Estate: Real estate franchise network leveraging a recognizable consumer brand (Better Homes and Gardens) under a similar independent-franchisee model. Comparable in scale strategy and target segments.
- Redfin: Tech-enabled residential brokerage that competes with Berkshire Hathaway HomeServices for online-savvy consumers, leveraging proprietary technology and direct-to-consumer search infrastructure.
- eXp Realty: Cloud-based real estate brokerage with a franchise-style agent network model. Competes with Berkshire Hathaway HomeServices for agent recruitment and listings under a more digitally native operating model.
- Howard Hanna Real Estate: Large privately held US residential brokerage with comparable agent-network operating model. Comparable in service mix (residential, luxury, commercial) and competitor for franchisee talent in regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Berkshire Hathaway HomeServices social profiles
Digital presenceBerkshire Hathaway HomeServices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berkshire Hathaway HomeServices leadership team
Management profileNumber of profiles
Berkshire Hathaway HomeServices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berkshire Hathaway HomeServices M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berkshire Hathaway HomeServices
What does Berkshire Hathaway HomeServices do?
Berkshire Hathaway HomeServices is a real estate brokerage franchise network providing residential, luxury, and commercial property buying and selling services through independently owned and operated franchise offices and agents across the United States. The network is supported by a consumer-facing digital platform with property search, agent and office lookup, and proprietary home valuation tools such as the ProValue Estimate.
Is Berkshire Hathaway HomeServices a public or private company?
Berkshire Hathaway HomeServices is a private company. It is classified as corporate owned and is currently operating.
When was Berkshire Hathaway HomeServices founded?
Berkshire Hathaway HomeServices was founded in 2012. It employs 10,001+ people.
Where is Berkshire Hathaway HomeServices based?
Berkshire Hathaway HomeServices is headquartered in Houston, United States, in the North America region.
How does Berkshire Hathaway HomeServices make money?
One revenue line is on record: real Estate Brokerage Services.
Who are Berkshire Hathaway HomeServices's main competitors?
Direct peers on record are Compass, RE/MAX, Keller Williams Realty, Coldwell Banker, Sotheby's International Realty, Century 21, Better Homes and Gardens Real Estate, Redfin, eXp Realty and Howard Hanna Real Estate.
Does Berkshire Hathaway HomeServices have an API?
No public API is recorded for Berkshire Hathaway HomeServices.
What industry is Berkshire Hathaway HomeServices in?
Berkshire Hathaway HomeServices's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.