SportzVillage

What SportzVillage does

SportzVillage, operating under the legal entity SV EduSports Private Limited, is India's largest school sports organization, founded in 2003 and headquartered in Bangalore with the registered office at Koramangala. The group operates through six core business units: EduSports (B2B2C in-school PE programs delivered across 2,800+ schools in 22 states and 250+ locations, with proprietary curriculum aligned to NEP 2020 and NASPE standards), Sportz Village Xp (B2B experiential sports marketing serving 100+ brands including NBA, Reliance Foundation, Coca-Cola, Adidas, and Tata), PathwayZ (talent identification and athlete development, now extending into India's 2036 Olympic pipeline via PathwayZ36), Sportz Village Foundation (#SportForChange CSR programs funded by Microsoft, KPMG, HCL, and others), ArenaZ (sports facility management and venue operations), and Infinite Sports UAE (specialist coaching in football, cricket, gymnastics, and swimming in the Middle East, with planned Saudi Arabia expansion).

The company's underlying technology stack centers on proprietary curriculum delivery and assessment tooling, including the HealthyMindz fitness assessment system, the EduSports Monitoring Platform (EMP, winner of the 7th India Digital Awards 2017 for mobile-based social development), the EduSports Digital self-serve platform, the School Sports Index free audit tool, and a 14th Annual Health Survey database covering 1.4 lakh+ children across 112 cities, forming one of India's largest longitudinal schoolchildren fitness datasets. Revenue is generated through a diversified mix of recurring annual school subscriptions (EduSports), project-based corporate marketing and CSR engagements (Xp, Foundation), franchise licensing fees, talent development program fees (PathwayZ), venue rentals and coaching fees (ArenaZ, Infinite Sports), and standalone advisory consulting. The franchise model offers exclusive territorial rights for low-investment third-party operators to replicate the EduSports school PE delivery.

Go-to-market is predominantly direct B2B field sales targeting school principals and management committees for EduSports, corporate marketing/HR/CSR decision-makers for Xp, and government stakeholders (NSDC, NITI Aayog, CII, state education departments) for policy advisory and CSR-funded programs. Distribution is supplemented by thought leadership content (annual survey reports, the 'Get Kids To Play' book), industry events (Get Kids To Play Summit, Eldrok India K-12 Summit), and a multi-vertical brand presence. The company has received cumulative institutional capital from Gaja Capital (Rs 65 crore in EduSports in 2015, plus a follow-on in KOOH Sports in 2017) and operates with 1,100+ employees delivering across India and the UAE.

Name

SportzVillage

Legal name

SV EduSports Private Limited

Website

https://sportzvillage.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SportzVillage is India's largest school sports organization, delivering structured in-school PE programs (EduSports) across 2,800+ schools in 22 states, while also running B2B experiential sports marketing for 100+ brands (Sportz Village Xp), talent development (PathwayZ), CSR programs, and specialist coaching in the UAE.

Ownership category

akta.pro rank

Product category

School Sports Education Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth Development & Sports Outreach Programs (EDAIAGAG), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• School sports programs
• Physical education services
• Youth talent development
• Experiential sports marketing
• CSR sports education

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. EduSports In-School Programs: B2B2C model providing structured sports and physical education programs to schools. Schools pay for comprehensive PE program delivery including trained trainers, curriculum, assessments, and equipment. Revenue is recurring based on school partnerships and academic years.
2. Experiential Sports Marketing (Sportz Village Xp): Corporate brands engage Sportz Village Xp to design and execute sports-based marketing campaigns, brand activations, employee engagement programs, and sports events. Revenue is project-based or retainer arrangements with 100+ brand clients including NBA, Reliance Foundation, Adidas, Coca-Cola, and others.
3. EduSports Franchise: Low-investment franchise model offering exclusive territorial rights for in-school sports and PE programs. Franchisees pay licensing/ franchising fees to use the EduSports brand, curriculum, and operational framework.
4. Sport for Change / CSR Programs: Sportz Village Foundation works with corporates and governments to incorporate structured sports curriculum in public schools through CSR funding. Revenue comes from CSR grants, donations, and government project funding for disadvantaged communities.
5. Talent Identification and Development (PathwayZ): Identifies and develops sporting talent from partner schools through structured pathways to elite athletics. Revenue includes talent development fees and pathway program charges.
6. Sports Infrastructure Management (ArenaZ): State-of-the-art multi-sport venues for everyday play, structured coaching, and curated experiences for individuals, schools, and organizations. Revenue from venue rentals, coaching fees, and facility management contracts.
7. School Sports Advisory: Standalone consulting service offering customized solutions and strategies to help schools optimize their sports programs. Fee-based advisory engagements.
8. Infinite Sports (UAE): Specialist coaching services in football, cricket, gymnastics, and swimming as well as school sports facilities in UAE. Revenue from coaching fees, academy programs, and school partnerships.

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels11 records

Core offering

Sportz Village delivers structured in-school physical education and sports programs to schools across India through its EduSports subsidiary, providing trained coaches, age-appropriate curriculum (Nursery to Grade 12), proprietary fitness assessments, and sports equipment. Beyond schools, it offers experiential sports marketing for corporate brands, talent identification/development for young athletes, CSR-funded sports programs for public schools, sports facility management, and specialist coaching services in the UAE.

Product overview

Sportz Village is India's largest school sports organization offering a comprehensive portfolio of sports education and engagement products. The portfolio includes EduSports (in-school PE programs aligned with NEP 2020), Sportz Village Xp (experiential sports marketing for brands), PathwayZ (talent identification and athlete development), Sportz Village Foundation (#SportForChange CSR programs), ArenaZ (sports facility management), Infinite Sports (UAE coaching services), School Sports Advisory (consulting), EduSports Digital (digital curriculum), Staffing Solutions (PE trainers), and Franchise opportunities. The ecosystem spans over 500 schools across 22 states in India, reaching 300,000+ children.

Differentiator

Problem solved

Functional benefit

Products and services

• EduSports Turnkey in-school sports and physical education program delivered to private and public schools across India. Includes trained PE coaches, age-appropriate curriculum aligned with NEP 2020/NCF, proprietary fitness assessments, sports equipment (70+ props, 1:4 prop-student ratio), and outcome reporting. Aligned with CBSE, ICSE, IB PYP, and state boards.
• Sportz Village Xp Experiential sports marketing and integrated brand solutions for corporate clients. Designs and executes sports-based marketing campaigns, brand activations, sports events, leagues, intellectual properties, and employee engagement programs. Served 100+ brands including NBA, Reliance Foundation, Adidas, Coca-Cola, and HCL.
• PathwayZ Talent identification and structured athlete development program building a pathway from grassroots to elite levels. Identifies sporting talent from partner schools and develops them toward elite competition, including PathwayZ36 initiative for India's 2036 Olympics preparation.
• Sportz Village Foundation CSR and philanthropic initiative using sport to drive educational and developmental outcomes in disadvantaged children through the #SportForChange platform. Partners with corporates (Microsoft, KPMG, HCL, ASK Foundation, Chambal Fertilizers, Ferrero) and state governments to implement structured sports programs in public schools.
• ArenaZ Sports facility management and venue utilization service offering state-of-the-art multi-sport venues for everyday play, structured coaching, and curated experiences. Targets individuals, schools, and organizations in India and UAE.
• Infinite Sports Specialist coaching services in the UAE offering football, cricket, gymnastics, and swimming coaching along with wrap-around school week care, holiday camps, and school sports facilities. Operating across Dubai and expanding to Saudi Arabia.
• School Sports Advisory Standalone consulting service offering customized solutions and strategies to help schools optimize their sports programs through assessment, analysis, and recommendations. Targeted at school leaders seeking optimization without full program adoption.
• EduSports Digital

Quantifiable outcome

• Attendance increased from 78% to 84% on sports days; sharper gains in Mumbai (58% to 72%) and Kerala (99% on sports days)
• +8 more outcomes

Named customers24 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core and minor.

• NSDC (National Skill Development Corporation)coreStrategic or Co-development PartnerSportz Village is on the panel of NSDC as a strategic partner and advisor for sports education. Contributed to developing National Occupational Standards for various Sports and Fitness job roles.
• CII (Confederation of Indian Industry)coreStrategic or Co-development PartnerStrategic partner and advisor for sports education with CII. Co-founded CII's 'Make India Play' Initiative. Co-founders serve on CII National Committee on Sports.
• NITI AayogcoreStrategic or Co-development PartnerStrategic partner and advisor for sports education on NITI Aayog panel. Contributing to national sports education policy development.
• State GovernmentscoreStrategic or Co-development PartnerVarious state governments partner with Sportz Village for sports education implementation. Tamil Nadu government made PE compulsory for Classes 6-12 with Sportz Village support. Multiple state curriculum committees involve Sportz Village experts.
• Reliance FoundationcoreGTM or Marketing PartnerExecuting Jr NBA basketball program - India's largest grassroots basketball development program. Engaged more than 3.4 million children, 3,174 coaches, and 4,167 schools.
• NBAcoreGTM or Marketing PartnerNBA's Jr NBA program executed by Sportz Village Xp across multiple cities in India, scaling from 2 cities to nationwide coverage.
• 100+ Brands (Coca-Cola, Adidas, Star Sports, Tata Tea, etc.)coreGTM or Marketing PartnerSportz Village Xp delivers experiential sports marketing programs for 100+ brands including NBA, Reliance Foundation, Adidas, Coca-Cola, Perfetti, Boost, Milo, Star Sports, Tata Tea creating playing opportunities for millions of kids annually.
• MicrosoftminorGTM or Marketing PartnerCSR partner designing structured CSR fundraising programs for Sportz Village Foundation's Sport for Change initiatives.
• KPMGminorGTM or Marketing PartnerCSR partner supporting social-emotional development programs for disadvantaged children through Sportz Village Foundation.
• ASK FoundationminorGTM or Marketing PartnerCSR donor partner for Sport for Change programs benefiting underprivileged children through sports.
• Chambal FertilizersminorGTM or Marketing PartnerCSR partner supporting sports programs for children in rural and underserved communities.
• CampusminorGTM or Marketing PartnerCSR partner supporting sports education initiatives for children through Sportz Village Foundation.
• Ferrero (Kinder Joy of Moving)coreGTM or Marketing PartnerSuccessfully launched and expanded Kinder Joy of Moving program in India, promoting physical activity among children.
• HCLcoreGTM or Marketing PartnerEngaged average of 1 lakh+ kids and 268 teachers from 142 schools for 4 years through Sport for Change program for disadvantaged communities.
• HerominorGTM or Marketing PartnerHero Grameen Khel program promoted scalable and replicable sporting events in rural India.
• BoostminorGTM or Marketing PartnerDeveloped Digital Talent Identification Program to nurture young cricket talent through Boost-supported initiative.
• VodafoneminorGTM or Marketing PartnerVenue management operations for Vodafone Premier Badminton League (PBL).
• NCERTcoreStrategic or Co-development PartnerReviewing training content and study materials developed by NCERT for sports education curriculum.
• PSS Central Institute of Vocational EducationcoreStrategic or Co-development PartnerReviewing training content and study materials developed by PSS Central Institute of Vocational Education under Ministry of Skill Development & Entrepreneurship.
• Real Madrid FoundationminorStrategic or Co-development PartnerDr. Ashok Kumar served as coordinator for Real Madrid Foundation in India, bringing global football training methodologies.
• IIT Madras (NPTEL)coreStrategic or Co-development PartnerCo-created 'Toolkit for PE Teachers' course with IIT Madras (NPTEL) to empower educators with practical, high-impact strategies for physical education.
• Red BullminorGTM or Marketing PartnerHosted Red Bull Shuttle Up 2021 badminton event across five cities as part of brand sports activation.
• Tata RealtyminorGTM or Marketing PartnerThird season of Intellion Futsal League engaging 72 teams with 700+ participants for corporate employee engagement.
• Axis BankminorGTM or Marketing PartnerCorporate sports engagement programs to increase employee engagement and team building.

Scale indicators22 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SPARK Programs (Sports, Play, Active, Recreation for Kids): US-based organization providing research-based PE curriculum, staff development and program resources for schools. Directly comparable as a structured, curriculum-aligned school PE program provider with assessment and training components, similar to EduSports.
• Premier Education Group: UK-based provider of school sport, PE and physical activity programs including wrap-around care, holiday camps and coaching. Closely comparable in model — outsourced PE delivery to schools, instructor-led, with multi-product portfolio spanning curriculum, coaching and active recreation.
• Little Kickers: Global franchised pre-school and primary-school football coaching program operating in multiple countries. Comparable as a structured, curriculum-based coaching program delivered through schools and academies, with a similar franchise and instructor-led model.

Emerging players

• PLT4M: US digital PE platform delivering standards-aligned PE curriculum, video-based lessons and assessment tools to K-12 schools. Comparable as a technology-enabled PE instruction platform competing for the same school customers, though with a digital-first vs. field-trainer delivery model.

Others

• OpenActive: UK-based non-profit that builds open data infrastructure for the sport and physical activity sector. Adjacent as an ecosystem enabler that promotes participation measurement — comparable in its data-centric approach to driving physical activity engagement.
• Youth Sport Trust (YST): UK charity that works with schools to deliver PE, sport and play programs with strong government and policy ties. Comparable as a school-sport intermediary that influences national PE policy and curriculum, mirroring SportzVillage's government advisor positioning.

Broad incumbents

• Gopher Sport: US-based retailer and curriculum provider of PE equipment, games and resources for K-12 schools. Comparable as a school PE supply-and-curriculum business at much larger scale, but focused on equipment rather than full-service program delivery.
• School Specialty: US-based broad K-12 education supplies and curriculum distributor with a sizable PE, sports and recreation category. Comparable as a one-stop supplier to schools for sports and PE needs, though not focused on outsourced program delivery.
• Decathlon (school partnerships): Global sporting-goods retailer that increasingly partners with schools and communities on sport-for-development programs. Comparable as a large-scale ecosystem player with brand-marketing, equipment and community-program reach overlapping with Sportz Village Xp and Foundation businesses.

Regional players

• Move United: US-based adaptive sports and PE organization expanding access to sports for children with disabilities. Comparable in mission and school-channel focus, though oriented toward adaptive/inclusive sports rather than mainstream PE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportzVillage
• YouTubeyoutube.com/c/SportzVillageSchools
• Facebookfacebook.com/SportzVillage
• LinkedInlinkedin.com/company/sportzvillage
• Instagraminstagram.com/edusports_sportzvillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportzVillage