Accountability Now

What Accountability Now does

Accountability Now is a privately held business coaching and consulting firm founded in August 2018 by Don Markland, headquartered in the United States (Jacksonville, Florida area based on area code 904) and operating across six countries. The firm targets small businesses scaling from under $1M to $10M in annual revenue, plus specialized medical practices (optical, dental, dermatology, mental health, med spa, orthodontic) served through its EyeCare+ division. Core deliverables are delivered via a Player-Coach model in which coaches work alongside clients on sales, leadership, strategy, marketing, and operations rather than acting as sideline advisors.

The firm's product surface spans subscription-based business coaching, executive and individual coaching, fractional COO and CRO services, SEO services structured around the proprietary R.A.P.I.D. framework, motivational keynote speaking, and event facilitation. Underlying technology includes the 4Cs of Accountability framework (Critique Success, Correct Failure, Celebrate Growth, Crush Mediocrity), the S.C.O.R.E. Assessment Model for medical practices, the R.A.P.I.D. SEO methodology, and the HIPAA-compliant Engage360 CRM used for automated patient acquisition in the medical practice vertical. The firm also operates the Coaching Sales Academy in conjunction with the Noomii coaching platform, which it acquired in August 2025.

Accountability Now generates revenue primarily through recurring monthly subscriptions, with medical practice coaching priced between $1,400 and $5,000 per month and other coaching services priced flexibly based on client needs. The go-to-market is sales-led and inside-sales-driven, anchored on a website booking system, no long-term contracts, and a first-month-complimentary trial. Distribution relies on direct website bookings, podcast appearances (Forbes, Morning Jolt, Pearl Collective), Instagram and YouTube content, SEO, and keynote engagements. The company is bootstrapped with 14 listed team members, operates globally through virtual delivery, and shows no disclosed external funding or institutional investors.

Name

Accountability Now

Legal name

Accountability Now, LLC

Website

https://accountabilitynow.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Accountability Now is a privately held U.S. business coaching firm that helps small businesses scale from under $1M to $10M in revenue and serves medical practices through its EyeCare+ division, using a Player-Coach model and proprietary frameworks delivered via monthly subscriptions.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Performance & Accountability Coaching (EDABANAD)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Sales Leadership & Revenue Executive Coaching (EDABANAL), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business coaching services
• Executive coaching
• Medical practice coaching
• Fractional executive services
• SEO consulting

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching Services: Monthly subscription-based coaching services for small business owners with personalized approach combining consulting, coaching, advising, and mentoring. Includes unlimited leadership development training and sales training for entire team.
2. Medical Practice Coaching: Specialized coaching for medical practices including optical, dental, dermatology, mental health, med spas, and orthodontic practices. Pricing ranges from $1,400 to $5,000 per month based on service level.
3. Motivational Keynote Speaking: One-time speaking engagement fees for events, conferences, and corporate gatherings
4. SEO Services: R.A.P.I.D. framework-based SEO services with daily content, technical optimization, and cross-platform authority building
5. Fractional Executive Services: Part-time COO and CRO services providing operational and revenue leadership without full-time executive expense

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Accountability Now provides subscription-based business coaching, executive coaching, and fractional executive services (Fractional COO, Fractional CRO) for small businesses targeting growth from under $1M to $10M in annual revenue. Its Player-Coach model combines consulting, coaching, advising, and mentoring with unlimited leadership development and sales training included for the entire client team. The firm also delivers specialized medical practice coaching through its EyeCare+ division, SEO services via the R.A.P.I.D. framework, and motivational keynote speaking — all delivered on a month-to-month basis with the first month complimentary.

Product overview

Accountability Now is a business coaching and strategy firm offering a portfolio of services built around its proprietary Player-Coach model and the 4Cs of Accountability framework. The core offering centers on Business Coaching and Executive Coaching, supplemented by specialized Medical Practice Business Coaching through its EyeCare+ Division. Additional services include Fractional COO and CRO executive placements, SEO services using the R.A.P.I.D.™ Framework, Motivational Keynote Speaking, and Event Facilitation & Strategic Planning. Proprietary tools include the HIPAA-compliant Engage360 CRM and the S.C.O.R.E. Assessment Model for medical practices, and the R.A.P.I.D.™ SEO Framework for digital marketing. The company targets small businesses seeking to scale from under $1M to $10M in annual revenue.

Differentiator

Problem solved

Functional benefit

Brands

• EyeCare+: Medical practice coaching division led by Katie Steed, specializing in supporting optical, dental, dermatology, mental health, med spa, and orthodontic practices.
• Engage360 CRM
• Coaching Sales Academy
• 4Cs of Accountability

Products and services

• Business Coaching Player-Coach model combining consulting, coaching, advising, and mentoring for small business owners. Focuses on sales, leadership development, and strategy with unlimited support and no long-term contracts.
• Executive and Individual Coaching Personalized coaching for individuals and executives combining executive strategy with personal insights for holistic success, covering leadership development, strategic planning, and work-life integration.
• Medical Practice Business Coaching (EyeCare+ Division) Specialized coaching for medical practices including optical, mental health, dental, orthodontic, dermatology, and med spa. Uses S.C.O.R.E. assessment model focusing on AI, automations, efficiency, and growth. Pricing ranges from $1,400 to $5,000 per month.
• Search Engine Optimization (SEO) with R.A.P.I.D. Framework Proprietary SEO strategy combining daily content publishing, Reddit/Quora authority building, podcast distribution, and ongoing technical optimization for Google and AI search engines.
• Fractional Chief Operating Officer (COO) Part-time operational leadership for businesses needing strategic operations guidance without full-time executive overhead. Includes process optimization and team performance improvement.
• Fractional Chief Revenue Officer (CRO) Part-time revenue leadership focusing on sales strategy, marketing innovation, and business development to accelerate growth and improve lead generation and conversion rates.
• Motivational Keynote Speaking Engagements Motivational speaking for events covering sales, marketing, and leadership lessons with practical insights for immediate real-world application. One-time engagement fees for events, conferences, and corporate gatherings.
• Event Facilitation & Strategic Planning Services Strategic planning sessions using the Nail It Than Scale It Framework, including annual and quarterly planning sessions with detailed execution plans and tracked outcomes.
• The 4Cs of Accountability Framework (Book) Don Markland's bestselling book documenting the proprietary accountability framework consisting of Critique Success, Correct Failure, Celebrate Growth, and CRUSH Mediocrity, used as the foundation for all coaching services.
• Engage360 CRM HIPAA-compliant customer relationship management system for patient acquisition and outreach automation through SMS, email, and follow-ups. Used within medical practice coaching services.
• S.C.O.R.E. Assessment Model Diagnostic tool for medical practices analyzing patient acquisition, operations, and team structure to identify growth opportunities and create tailored action plans.

Quantifiable outcome

• Rocky Mountain Fence grew from $1.2M to $3.2M in under two years
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NoomiicoreStrategic or Co-development Partner · 1 August 2025Accountability Now acquired Noomii.com, the world's #1 coaching platform, on August 1st, 2025. This strategic acquisition positions Accountability Now as the leading global coaching platform.
• Noomii.comcoreStrategic or Co-development Partner · 1 April 2020Strategic partnership with Noomii.com (April 2020) to train coaches worldwide through the Coaching Sales Academy. The partnership involved training coaches globally on how to grow and scale their coaching practice.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Strategic Coach: Dan Sullivan's Strategic Coach offers subscription-based business coaching for entrepreneurs and is one of the largest and best-known small business coaching firms globally. Direct peer in the high-end entrepreneur coaching subscription model with comparable pricing and a similar focus on growth-stage business owners.
• EOS Worldwide: EOS Worldwide delivers the Entrepreneurial Operating System to small and mid-sized businesses via a global network of certified implementers. Direct peer in the SMB operating-system coaching space, with similar target customer (sub-$10M scaling businesses) and a comparable proprietary framework/IP approach.
• ActionCOACH: ActionCOACH is a global franchise business coaching firm serving SMBs with sales, marketing, and operations coaching. Direct peer in the SMB coaching subscription model with a comparable target market and multi-country footprint, though delivered via franchisees rather than direct employees.
• Gazelles International (Scaling Up): Gazelles / Scaling Up is Verne Harnish's coaching and methodology firm implementing the Scaling Up framework with growth-stage companies. Direct peer delivering proprietary business growth frameworks to scaling SMBs, with comparable methodologies and target audience.
• EMyth: EMyth coaches small business owners on operational systems and entrepreneurship, founded by Michael Gerber (author of The E-Myth). Direct peer in the SMB coaching subscription model with a comparable proprietary methodology and focus on owner-operator pain points.

Broad incumbents

• Vistage: Vistage is the largest US peer-advisory and executive coaching organization, serving CEOs and business owners through facilitated peer groups and one-on-one coaching. Comparable target customer (CEOs of growth-stage businesses) but operates at much larger scale and via a peer-group rather than player-coach model.
• Tony Robbins Business Coaching: Tony Robbins' Business Coaching division delivers high-end business and performance coaching to entrepreneurs, leveraging personal brand and large media reach. Comparable in coaching subscription model and target audience, but operates at significantly larger scale driven by celebrity-founder brand.

Emerging players

• Predictable Revenue (Aaron Ross): Predictable Revenue is a sales coaching and consulting firm specializing in B2B sales team scaling, founded by Aaron Ross (author of Predictable Revenue). Comparable in its sales-focused coaching for SMBs and use of proprietary methodologies, though narrower in scope than Accountability Now's full-stack business coaching offering.

Others

• B2B Coaching & Consulting (B2BCoCo): B2BCoCo is a coaching and consulting platform serving business coaches themselves with training and practice management tools. Comparable in the coaching-services-for-coaches ecosystem (overlapping with Noomii and Coaching Sales Academy) and a potential ecosystem partner post-Noomii acquisition.
• Noomii: Noomii.com is the world's #1 coaching directory and platform, now a wholly-owned subsidiary of Accountability Now following the August 2025 acquisition. Listed as a peer/ecosystem adjacency rather than direct competitor given its directory model vs. Accountability Now's player-coach delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqH-XmKDcNYZGCIN5CU56Pg
• Instagraminstagram.com/accountabilitynow
• LinkedInlinkedin.com/company/accountability-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accountability Now