Smart Storage

What Smart Storage does

Smart Storage is a UK private limited company (legal name recorded as Kangaroo Self Storage LTD) that operates a multi-site self-storage business under the Kangaroo Self Storage brand. Per the input data it runs 15 physical storage facilities distributed across Scotland (Haddington HQ, Dundee, Edinburgh, Glasgow), North England (Altrincham, Wirral, Carlisle, Liverpool, Preston, Sunderland, Warrington, Widnes, Stoke-Tunstall, Stoke-Hanley, Grimsby) and the Midlands (Nottingham). Firmographics list the company as privately held, founded in 2005 (detailed data does not confirm a founding date), with 11–50 employees and Bootle as the registered city.

The product portfolio is a self-storage platform with three primary verticals: Household/Personal Storage (moving house, decluttering, furniture and vehicle storage including cars and caravans), Student Storage (term-time and holiday options), and Business Storage (office space, archive, warehouse, pallet, drive-up, equipment and stock storage, plus a dedicated offering for online shops). Ancillary revenue lines include a Box Shop for packing materials and a document Shredding service. More than 20 unit sizes are offered, ranging from 25 sq ft to over 100 sq ft, with drive-up access at most sites. Security infrastructure is standard for the category — 24/7 CCTV, burglar alarms and smoke detectors — and there is no proprietary or differentiated technology stack documented.

The business model is a recurring monthly unit-rental subscription paid by consumers and SMBs via direct walk-in, phone (0800 012 1528 helpline) or a self-serve online quote portal. Pricing is quote-based rather than publicly listed, and the company advertises a "Lowest Price Guarantee" (matching comparable competitors within 5 miles and beating them by 10%) along with introductory promotional offers of up to 6 weeks free storage at select sites. Marketing is asset-light: local SEO landing pages per city, a blog/FAQ content engine, Feefo customer reviews and the 2025 Feefo Platinum Trusted Service Award. No external funding, M&A, partnerships, or major leadership changes are documented in the input.

Name

Smart Storage

Legal name

Kangaroo Self Storage LTD

Website

https://smart-storage.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Storage (operating as Kangaroo Self Storage) is a UK private operator of 15 self-storage facilities across Scotland, North England and the Midlands, serving households, students and businesses with unit rentals and ancillary packing and shredding services.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)

akta.pro secondary industry

Student & Seasonal Self-Storage (HSAKAGAE)

Keywords

• Self storage services
• Household storage
• Business storage
• Vehicle storage
• Storage unit rental

Headquarters

HQ city

Bootle

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Storage Unit Rentals: Recurring monthly rental income from storage units. Customers pay for the storage space they need with flexible terms and no penalties for moving between units. No complex contracts required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smart Storage rents self-storage units to households, students, and businesses through 15 physical locations across Scotland, North England, and the Midlands. The company offers more than 20 unit sizes (25 sq ft to 100+ sq ft) on flexible monthly terms, supported by 24/7 CCTV security, alarms, and smoke detectors. Ancillary paid services include a Box Shop for packing materials and Shredding for secure document disposal.

Product overview

Kangaroo Self Storage operates as a unified self-storage platform offering personal, student, and business storage services across 15 locations in Scotland, North England, and the Midlands. The core product portfolio includes Household Storage (with sub-services for moving, decluttering, furniture, and vehicle storage), Student Storage (term-time and holiday options), and Business Storage (covering office space, archive, warehouse, pallet, drive-up, equipment, and stock storage). The offering is complemented by ancillary services including a Box Shop for packing materials and Shredding services for secure document disposal. The company provides over 20 different storage unit sizes, ranging from 25 sq ft to 100+ sq ft, with flexible pricing and up to 6 weeks free storage introductory offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Household Storage Personal storage services for individual customers storing household belongings, furniture, vehicles, or items during moves, relocations, or decluttering.
• Student Storage Storage services tailored to university students needing temporary space during term breaks and holidays.
• Business Storage Commercial storage solutions for businesses requiring space for stock, equipment, archives, office furniture, pallets, or e-commerce fulfillment operations.
• Box Shop Retail sale of packing supplies including boxes and moving materials for customers preparing items for storage.
• Shredding Service Secure document shredding service for safe disposal of sensitive business and personal paperwork.

Quantifiable outcome

• Up to 6 weeks free storage available on select units

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Access Self Storage: UK self-storage chain with sites across England and Wales offering household, business, and student storage. Closely comparable to Kangaroo on customer segmentation, unit size range, and flexible monthly pricing model.
• Safestore Holdings: Largest self-storage company in the UK and Paris with 200+ stores. Comparable to Kangaroo on product (household/business storage, drive-up units), customer segments, and subscription rental model, but operates at national/international scale with institutional capital backing.
• Big Yellow Group: The UK's largest dedicated self-storage REIT operating 100+ stores across the country. Big Yellow is the most direct comparable to Kangaroo given the same core product (self-storage units, business storage) and overlapping UK customer base, though at materially larger scale.
• Lok'nStore Group: AIM-listed UK self-storage operator with sites primarily in the South East. Comparable to Kangaroo on product offering (units, business storage) but with a different geographic footprint, providing a useful benchmark on regional revenue per square foot dynamics.
• Storebox Self Storage: Regional UK self-storage operator serving households, students, and businesses with flexible monthly contracts. Comparable to Kangaroo as a similarly sized regional player with overlapping segments and a similar no-long-term-contract model.
• Space Station (Self Storage): Mid-sized UK self-storage chain with household and business units. Comparable to Kangaroo on product breadth, customer segments, and flexible terms, though focused more on southern UK catchments.
• Shurgard Self Storage: European self-storage operator with UK sites offering household and business storage units on flexible monthly terms. Shurgard is a direct competitor to Kangaroo on product offering, pricing model, and UK customer segments, though with stronger pan-European scale.
• Storage King: UK self-storage operator with household, business, and student offerings on monthly terms. Closely comparable to Kangaroo on customer segments, product breadth, and go-to-market motion, though typically focused on different regional catchments.
• Ready Steady Store: Independent UK self-storage operator with multiple sites in the South East. Comparable to Kangaroo on unit sizes, household/business customer mix, and subscription rental model, providing a peer benchmark for non-reit regional operators.

Broad incumbents

• Extra Space Storage: US-listed self-storage REIT with international operations including the UK. Provides a useful benchmark for institutional-quality UK self-storage operations and multi-site unit economics, even though Kangaroo is materially smaller and not REIT-structured.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmartStorageNW
• Xx.com/smartstoragenw
• LinkedInlinkedin.com/company/1020374

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Storage