Ready Steady Store
Ready Steady Store is a UK self-storage operator running 20-25 facilities across England, Scotland, and Wales, serving households (moving, decluttering, students) and small businesses (stock, equipment, documents) with variable-sized units and ancillary services including packing supplies, van hire, insurance, and warehousing.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Ready Steady Store does
Ready Steady Store is a UK-based self-storage operator founded in 2005/2006, headquartered in London (registered office at 37 Duke Street) with operational origins in Leeds. The company runs a network of 20-25 self-storage facilities across England, Scotland, and Wales (excluding Scottish Highlands postcodes, Scottish Isles, Northern Ireland, Republic of Ireland, and Channel Islands). It serves two primary customer segments: individual consumers needing temporary or transitional storage (moving house, decluttering, students, redecorating, travel) and small-to-medium businesses requiring stock, equipment, document, or warehousing space. The group structure comprises the parent Ready Steady Store Services Limited and the operating entity Ready Steady Store Limited, alongside wholly-owned subsidiaries representing acquired brands (Lords Storage Co. Limited, Jumbo Self Storage Limited, Bogoria Holdings Inc, GY Storage Limited, Peterborough Self Storage Centre Limited, and RSS Air Limited).
The core product is variable-sized storage units (from 9-15 sq ft up to 2,000 sq ft warehousing units at Leeds and Manchester), supported by an ecosystem of ancillary services including a Box Shop for packing materials, exclusive Enterprise van hire referral, Flexi Saver Pack premium access subscriptions, Contents Protection Plan insurance via Gallagher and Hiscox, vehicle parking, drive-up and budget units, complimentary WiFi, racking and shelving, and van-and-man services. Technology infrastructure includes a cloud-based access control system with app-controlled entry through Bearbox and KISS smart locks, 24/7 CCTV monitoring via DSOC, Onfido digital identity verification for online check-in, and a mobile application enabling codeless facility access. The technology stack is anchored on Microsoft Azure hosting, HubSpot CRM, Equifax KYC validation, and Google Analytics for digital marketing.
The business model combines recurring monthly storage rental revenue (from £0.50/day entry pricing, 4-week minimum stays, with promotional 50% off for up to 12 weeks) with multiple add-on revenue streams: one-time Box Shop sales, affiliate van hire commissions through Enterprise, Flexi Saver Pack subscriptions, insurance plans, and vehicle parking subscriptions. Distribution is direct-to-consumer via the website, mobile app, phone reservations (0800 321 3211), and 20-25 physical storefronts. The company holds 51-100 employees, has maintained carbon neutral status since August 2021, and has accumulated multiple industry awards including Feefo Platinum Trusted Service Awards and Self Storage Association UK Supplier Collaboration and Best Manager awards.
Ready Steady Store firmographics
Firmographics- Name
- Ready Steady Store
- Legal name
- Ready Steady Store Limited
- Website
- https://readysteadystore.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ready Steady Store is a UK self-storage operator running 20-25 facilities across England, Scotland, and Wales, serving households (moving, decluttering, students) and small businesses (stock, equipment, documents) with variable-sized units and ancillary services including packing supplies, van hire, insurance, and warehousing.
- Ownership category
- akta.pro rank
Ready Steady Store industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
Keywords
Where Ready Steady Store is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices18 records
Markets served
Ready Steady Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Storage Unit Rental: Core revenue stream from renting self-storage units to customers on short-term and long-term basis. Customers can rent storage units of various sizes, with flexibility to upsize or downsize as needed at no additional cost.
- Box Shop (Packing Materials): Sale of cardboard boxes, packing materials, packing accessories, and padlocks. Products available for online purchase with delivery or in-store collection.
- Van Hire Services: Partnership with Enterprise for exclusive van hire deals for customers. 5% discount on live Enterprise hire prices for Ready Steady Store customers.
- Flexi Saver Pack: Optional add-on pack offering extended access hours (6am-10pm), deposit waiver, 50% discount on padlock, and 20% discount on packaging materials. Includes eligibility for 24/7 access upon request.
- Self Storage Contents Protection Plan: Insurance coverage option for items stored in units, required as part of promotional offers (Content Protection Plan and padlock required for 50% off offer).
- Vehicle Parking: Long-term parking spaces available at some stores within secured gated areas, accessible via app-controlled entry with 24-hour CCTV monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Storage units from 50p per day |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Ready Steady Store product offering
Product offeringCore offering
Ready Steady Store rents self-storage units of various sizes to residential and commercial customers through 20+ physical store locations across the UK, with 24/7 access at most sites, app-controlled entry, CCTV monitoring, and free upsize/downsize flexibility. It complements the core rental with packing materials retail, contents insurance, vehicle parking, larger warehousing units (400-2,000 sq ft in Leeds and Manchester), and an Enterprise van hire referral discount.
Product overview
Ready Steady Store is a self storage provider operating 20+ stores across the UK, offering a unified storage platform with multiple service modules. The core product is self storage unit rentals available in various sizes (from 9-15 sq ft to 100 sq ft). The ecosystem includes the Box Shop for packing materials, Enterprise Van Hire for transportation, the Ready Steady Store App for mobile access control, and the Self Storage Contents Protection Plan for insurance. Additional premium services include the Flexi Saver Pack (extended access hours with deposit waiver), Warehousing & Bulk Storage (400-2,000 sq ft in Leeds/Manchester), Vehicle Parking, Drive-up Units, Budget Units, WiFi Access, Racking & Shelving, Van & Man services, and a Size Estimator tool. The company also runs a Refer a Friend loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units Core self-storage unit rentals available in various sizes (from 9-15 sq ft up to 100 sq ft standard units, plus larger warehousing units) at 20+ UK locations, with 24/7 access at most stores, CCTV monitoring, and app-controlled entry for residential and commercial customers.
- Box Shop (Packing Materials Retail)
Quantifiable outcome
- 50% off for up to 12 weeks for new customers
- +2 more outcomes
Companies that use Ready Steady Store
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Ready Steady Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ready Steady Store partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Enterprise (Van Rental)coreExclusive partnership providing Ready Steady Store customers with 5% discount on live Enterprise van hire prices. Deal includes flexible 24-hour hire periods and convenient pick-up and drop-off from nearest Enterprise branch to facilitate customer moves.
- OnfidocoreIdentity verification and Know Your Customer provider used in the online check-in process to verify and check ID documents. Acts as deterrent for fraudulent activity and supports compliance with due diligence obligations.
- DSOCcoreSite CCTV monitoring and security provider. DSOC provides remote security monitoring services for the storage facilities.
- Bearbox and KISScoreSite pin and app access/entry control providers. Systems allow app-controlled entry and smart lock functionality for secure unit access.
- more:treesminorSustainability partner for tree planting initiatives. For every Google Review posted, Ready Steady Store plants a tree through this partnership as part of their carbon footprint reduction strategy.
- FeefocoreCustomer review platform used to collect and display customer testimonials and ratings. Feefo provides the Trusted Service Awards and customer feedback mechanism.
- Microsoft AzurecoreCloud and data storage provider for hosting services and data storage infrastructure.
- HubSpotcoreCRM provider for managing customer relationships, sales pipeline, and marketing automation.
- EquifaxcoreValidation provider used as part of the Know Your Customer verification process.
- Gallagher & HiscoxcoreInsurance provider including customer insurance provision. Hiscox is the customer insurance provider referenced in the Privacy Notice.
- Stripe, GoCardless, PayPal, PaySafe, Accountis Europe Ltd, Integra Global Solutions UK LtdcorePayment systems operators and processors including Stripe (online payments), GoCardless (direct debit), PayPal, PaySafe, Accountis Europe Ltd, and Integra Global Solutions UK Ltd for payment processing.
- IDHLminorPaid search and online advertising optimisation partner for digital marketing campaigns.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Ready Steady Store competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ready Steady Store social profiles
Digital presenceReady Steady Store compliance and trust
Trust signalCompliance19 records
Ready Steady Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready Steady Store leadership team
Management profileNumber of profiles
Profiles1 record
Ready Steady Store subsidiaries and ownership
Company hierarchySubsidiaries6 records
Ready Steady Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready Steady Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready Steady Store
What does Ready Steady Store do?
Ready Steady Store rents self-storage units of various sizes to residential and commercial customers through 20+ physical store locations across the UK, with 24/7 access at most sites, app-controlled entry, CCTV monitoring, and free upsize/downsize flexibility. It complements the core rental with packing materials retail, contents insurance, vehicle parking, larger warehousing units (400-2,000 sq ft in Leeds and Manchester), and an Enterprise van hire referral discount.
Is Ready Steady Store a public or private company?
Ready Steady Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ready Steady Store founded?
Ready Steady Store was founded in 2006. It employs 51 to 100 people.
Where is Ready Steady Store based?
Ready Steady Store is headquartered in London, United Kingdom, in the Europe region.
How does Ready Steady Store make money?
Six revenue lines are on record. Storage Unit Rental is the primary driver. The others are box Shop (Packing Materials), van Hire Services, flexi Saver Pack, self Storage Contents Protection Plan and vehicle Parking.
Does Ready Steady Store have an API?
No public API is recorded for Ready Steady Store.
What industry is Ready Steady Store in?
Ready Steady Store's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.