Diamond Integrated Marketing

Name

Diamond Integrated Marketing

Legal name

Diamond Integrated Marketing

Website

https://experiencediamond.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Full-service creative agency
• Agency of record services
• Integrated marketing campaigns
• Experiential brand marketing
• Influencer social marketing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency of Record Retainers: Diamond generates revenue through sustained AOR relationships where the firm is embedded as the strategic and creative lead for clients across financial services, healthcare, energy, sports, hospitality, CPG, and cause categories. These retainer relationships provide recurring revenue and deep institutional knowledge that compounds over time.
2. Project and Campaign Work: Revenue is also generated through discrete campaign and project engagements for both AOR clients and new brand challenges, including integrated campaigns, experiential activations, social and influencer programs, and brand strategy engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Diamond Integrated Marketing is an independent, full-service creative agency that provides integrated marketing services through long-term Agency of Record (AOR) relationships with enterprise brands. Its core capabilities span brand strategy, experiential marketing, social/influencer programs, partnerships and sponsorship, sports marketing, healthcare marketing, and CPG campaigns, all delivered under one roof without holding-company structure. The firm holds AOR mandates with ten of Canada's most respected institutions across financial services, healthcare, energy, sports, hospitality, CPG, and cause categories, generating revenue through recurring retainers and project-based engagements.

Product overview

Diamond Integrated Marketing is an independent creative agency organized around fully integrated capabilities — Brand, Experiential, Social/Influencer, Partnerships, Sports Marketing, and Healthcare Marketing — delivered through sustained Agency of Record (AOR) relationships rather than one-off projects. The agency's core offering is strategic and creative leadership across these six disciplines, all delivered under one roof without holding-company structures or competing priorities. Diamond's AOR model embeds the agency as the strategic and creative lead for ten of Canada's most respected institutions across financial services, healthcare, energy, sports, hospitality, CPG, and cause marketing. The agency also operates Bold AI as a sister company focused on proprietary AI tools for influencer identification and reporting. The portfolio is organized by capability area (Brand Building, Experiential, Social/Influencer, Partnerships, Sports Marketing, Healthcare, CPG) and client type, not by modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building Brand strategy, positioning, and the central campaign idea that makes brands impossible to ignore on shelf, on screen, and in culture. Helps brands find their conviction, express it boldly, and stay committed across every channel, campaign, and touchpoint. For enterprise clients across financial services, CPG, healthcare, sports, hospitality, energy, and cause categories.
• Experiential / Brand Experience Full-spectrum experiential marketing that builds measurable brand affinity — from large-scale activations and live events to targeted pop-ups. Includes in-house creative technology (AI integrations, interactive installations, digital-physical experiences), industrial and environmental design, and a national brand ambassador network. For enterprise brands seeking brand experience and experiential campaigns.
• Influencer & Social Influencer strategy, organic social, and community management — integrated under one roof, anchored in ideas that perform. Includes AI-powered identification and reporting tools built with Bold AI, platform-native content, and bespoke influencer programs for regulated environments. For enterprise clients including Pizza Hut Canada, TD Bank, and others.
• Partnerships / Sponsorship Sponsorship strategy, evaluation, activation, and management; brand-to-brand partnerships; public figure partnerships; and entertainment integration. Manages 300+ activations per year for major clients, connecting brands with properties, people, and platforms. For enterprise clients including TD Bank and Canada Soccer.
• Sports Marketing Builds sports brands from the inside and creates sport entry strategies for consumer brands. Covers property evaluation, rights negotiation, sponsorship strategy, creative development, activation, and measurement across NHL, PWHL, Toronto Blue Jays, Vancouver Canucks, Toronto Raptors, Toronto FC, and grassroots cricket in Canada.
• Healthcare Marketing Healthcare brand building across academic health sciences, community hospitals, private healthcare, and public health behaviour change. AOR relationships with Canadian Blood Services, Sinai Health, and Pollin Fertility. Award-winning campaigns that shift culture, change behaviour, and drive real results.
• CPG Marketing Full-spectrum CPG capability including category insight, brand positioning, integrated campaign development (TV, digital, OOH, social, experiential), always-on content and influencer strategy, and experiential/retail activations. Agency of Record for Post Consumer Brands' full Canadian portfolio including Shreddies, Honey Bunches of Oats, Honeycomb, and pet food.
• Agency of Record (AOR) Sustained Agency of Record relationships where Diamond serves as embedded strategic and creative lead for enterprise clients. Holds AOR relationships across financial services (TD), healthcare (Canadian Blood Services, Sinai Health, Pollin Fertility, Humber River Health), energy (Ontario Power Generation), sports (Hockey Canada, Canada Soccer), hospitality (Fairmont Hotels & Resorts), CPG (Post Consumer Brands, PepsiCo/Pure Leaf, Molson Coors), sports betting (theScore Bet), and cause (Terry Fox Foundation).

Quantifiable outcome

• 41 international and domestic awards in 2025
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

16 partnerships are on record, tiered core, strategic and secondary.

• TD BankcoreStrategic or Co-development PartnerDiamond serves as TD's Brand, Experiential, Sponsorship and Influencer AOR, leading integrated brand work across TD's Canadian consumer business. The relationship spans brand experience, sponsorship, and influencer marketing with 300+ activations per year.
• Canadian Blood ServicescoreStrategic or Co-development PartnerDiamond drives awareness and donation campaigns that reach Canadians at the moments that matter most. AOR relationship focused on behaviour change at national scale.
• Sinai HealthcoreStrategic or Co-development PartnerDiamond partners on brand strategy, campaigns, and donor communications. Breaking the silence on conditions affecting millions with creative courage.
• Pollin FertilitycoreStrategic or Co-development PartnerBrand and campaign work that rewrote the cultural perception of fertility treatment from stigma to something natural.
• Ontario Power GenerationcoreStrategic or Co-development PartnerDiamond serves as Ontario Power Generation's Brand Experience AOR, leading brand and engagement strategy for OPG's public-facing mandate.
• Hockey CanadacoreStrategic or Co-development PartnerDiamond is the Digital Agency of Record, building Hockey Canada's digital presence and audience engagement.
• Canada SoccercoreStrategic or Co-development PartnerDiamond's work includes the celebrated Jersey Swap campaign - one of the most shared moments in Canadian sports marketing.
• Post Consumer BrandscoreStrategic or Co-development PartnerDiamond is the Agency of Record across Post Consumer Brands' full Canadian portfolio including Shreddies, Honey Bunches of Oats, Honeycomb, and pet food business.
• Fairmont Hotels & ResortscoreStrategic or Co-development PartnerDiamond serves as Fairmont's Global Brand Experience AOR, leading brand strategy and experience campaigns across Fairmont's international portfolio.
• theScore BetcoreStrategic or Co-development PartnerDiamond is theScore Bet's Brand & Activation AOR, driving brand building and fan engagement across a competitive and fast-moving category.
• Bold AIstrategicTechnology or IntegrationDiamond has built sector-leading AI tools in partnership with Bold AI to improve both influencer identification and reporting, setting the standard for modern influencer programs.
• PepsiCo (Pure Leaf)secondaryStrategic or Co-development PartnerDiamond is an agency partner to PepsiCo with focus on Pure Leaf in Canada. The Find Releaf campaign was built around a hidden brand truth in the bottle design.
• Molson CoorssecondaryStrategic or Co-development PartnerAgency partner for Molson Coors brands including Hip Hop Valley IPA. The award-winning campaign partnered with Kardinal Offishall to build a collaborative track.
• Pizza Hut CanadasecondaryStrategic or Co-development PartnerFive-year partnership where Diamond manages owned social channels as a strategic extension of the brand, from strategy and content to community management.
• Samsung CanadasecondaryStrategic or Co-development PartnerPartnership for the No Bad Seats campaign demonstrating Galaxy smartphone zoom capabilities at top concerts across Canada.
• Terry Fox FoundationcoreStrategic or Co-development PartnerDiamond's 'Finish It' campaign - built on Terry Fox's original marathon against cancer - is a masterclass in purpose-driven brand stewardship. Earned AToMiC Grand Prix 2026.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• No Fixed Address: Toronto-based independent agency with integrated brand, advertising, and design capabilities. Comparable peer for Diamond given similar independent structure, Toronto HQ, and full-service creative offering.
• john st. Toronto-based independent creative agency historically comparable to Diamond in independent positioning and Canadian AOR-style client work. Provides a peer benchmark for independent Canadian agency scale and operating model.
• Rethink: Canadian independent creative agency with offices in Toronto, Vancouver, and Montreal. Comparable to Diamond in independent ownership, integrated creative services, and mid-to-large Canadian brand client base.
• Zulu Alpha Kilo: Toronto-based independent creative agency known for award-winning work and integrated brand campaigns. Directly comparable to Diamond on independent positioning, Canadian market focus, and AOR-style client relationships.
• TAXI: Toronto-based independent creative agency, now part of the Dentsu network. Direct competitor to Diamond in the Canadian integrated AOR space with similar blue-chip client roster and full-service creative model.

Broad incumbents

• BBDO Canada: Canadian operations of Omnicom-owned BBDO. Direct competitor for major Canadian brand AOR work with the advantage of global network access and integrated data/technology platforms that Diamond lacks as an independent.
• The&Partnership: Global integrated agency network with significant Canadian presence. Comparable to Diamond on integrated AOR-style client relationships and full-service offering, though operating within a broader international network structure.
• Leo Burnett Canada: Canadian arm of Publicis-owned Leo Burnett global network. Competes with Diamond for large Canadian brand AOR relationships but operates within a holdco structure with broader global reach and procurement scale.

Emerging players

• Anomaly: Independent creative agency with Toronto presence. Comparable to Diamond as an independent integrated agency competing for major brand AOR work, though Anomaly has stronger US/international footprint.
• Droga5: Award-winning creative agency now part of Accenture Song. Comparable to Diamond on creative excellence and integrated brand work, though at larger scale with US/global operations and deeper technology integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diamond-marketing-group
• Instagraminstagram.com/diamondmktg
• Xx.com/diamondmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Integrated Marketing