Rise Bar
Rise Bar is a direct-to-consumer clean-label protein nutrition company selling whey and plant-based protein bars plus whey protein powder to fitness-oriented and health-conscious consumers via its e-commerce store, subscriptions, and wholesale channels.
- Company typePrivate
- Founded2011
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rise Bar does
Rise Bar is a privately held, direct-to-consumer packaged nutrition company founded in 2011 and headquartered in Salt Lake City, Utah. The company sells whey and plant-based protein bars plus whey protein powder, formulated around a strict clean-label philosophy of five ingredients or fewer, zero preservatives, and 100% real food, with whey protein sourced from New Zealand. Its three-component formulation platform (protein source, nuts or seeds, natural sweetener) underpins a focused SKU portfolio spanning multiple flavor variants and pack sizes (4-pack, 12-pack, 24-pack, and 30-serving powder containers).
The business operates a multi-channel go-to-market centered on its own e-commerce storefront at risebar.com with free shipping and a Subscribe & Save subscription model, complemented by a wholesale program, a 'Find Rise Near You' retail store locator, and active social presence on Instagram and Facebook. Marketing relies heavily on an ambassador/influencer program featuring fitness and wellness creators and an official partnership with US Speedskating to anchor the brand in elite athletic performance.
Rise Bar targets health-conscious, fitness-oriented, and clean-eating consumers, with secondary segments including vegans/plant-based consumers and athletes. Customer testimonials and dietitian endorsements emphasize the short ingredient list, absence of sugar alcohols, and clean protein profile as the primary reasons to purchase, positioning the brand against more highly processed mass-market protein bars.
Rise Bar firmographics
Firmographics- Name
- Rise Bar
- Legal name
- Rise Bar
- Website
- https://risebar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rise Bar is a direct-to-consumer clean-label protein nutrition company selling whey and plant-based protein bars plus whey protein powder to fitness-oriented and health-conscious consumers via its e-commerce store, subscriptions, and wholesale channels.
- Ownership category
- akta.pro rank
Rise Bar industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Other Snack Food Manufacturing (311919), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Health/Protein Snack Bars Manufacturing (AFAKAIAN)
- akta.pro secondary industries
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)
Keywords
Where Rise Bar is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rise Bar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Rise Bar generates revenue through direct sales of protein bars and protein powder products to consumers via their e-commerce website. They offer both one-time purchases and subscription options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whey Protein Powder 30-serving |
| Unit Pricing | Pay-as-you-go | Protein Powder Sample 4-Pack |
| Unit Pricing | Pay-as-you-go | Whey Protein Bars 12-Pack |
| Unit Pricing | Pay-as-you-go | Protein Bar Trial/Sample 4-Pack |
| Unit Pricing | Pay-as-you-go | Almond Honey Mini Protein Bars |
| Unit Pricing | Pay-as-you-go | Vegan Protein Bars 12-Pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rise Bar product offering
Product offeringCore offering
Rise Bar manufactures and sells clean-label protein nutrition products — whey protein bars, plant-based (vegan) protein bars, and whey protein powder — formulated with 5 or fewer real food ingredients, no preservatives, and no sugar alcohols. The product line includes multiple flavor variants across bars and powder, available in various pack sizes (4-pack, 12-pack, 24-pack mini, and 30-serving powder containers).
Product overview
Rise Bar is a direct-to-consumer protein bar and supplement company offering a unified portfolio of two product lines: Whey Protein Bars and Plant Protein (Vegan) Bars, along with Whey Protein Powder. The product range spans multiple flavor variants (Almond Honey, Mocha Almond, Honey Cinnamon, Chocolatey Almond, Chocolatey Coconut, Lemon Cashew, Vanilla, Chocolate Almond, Mint Chocolate) and pack sizes (4-pack, 12-pack, 24-pack, 30-serving powder containers). All products are marketed as clean-label, high-protein snacks made with 5 ingredients or less, 100% real food, and no preservatives. The company positions itself around three core value propositions: High Protein (15-18g per bar), Sustained Energy, and 100% Real Food.
Differentiator
Problem solved
Functional benefit
Products and services
- Whey Protein Bars
Quantifiable outcome
- Products contain 15-18g of protein per bar
- +2 more outcomes
Companies that use Rise Bar
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Rise Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rise Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- US SpeedskatingcoreRise Bar is the Official Bar Of US Speedskating in a winning collaboration to propel athletes to new heights of performance. This flagship partnership provides official endorsement from the national governing body for speed skating and positions Rise Bar as a trusted protein nutrition provider for elite athletes.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Rise Bar competitors and assessment
Company assessmentDirect peers
- RXBAR: RXBAR is a clean-label protein bar brand built around a short-ingredient, real-food formulation — directly comparable to Rise Bar's '5 ingredients or less' positioning. It is the closest direct analogue in the DTC protein bar category.
- Quest Nutrition: Quest Nutrition is a high-protein nutrition bar and powder brand serving the same fitness-oriented, health-conscious consumer. Overlap with Rise Bar spans both bar and protein powder categories, plus the same performance-nutrition positioning.
- ONE Protein Bars: ONE Protein Bars is a direct competitor in the high-protein, clean-ingredient bar category, with similar price-per-bar positioning and DTC plus retail distribution. It competes for the same gym-goer and active-lifestyle consumer.
- GoMacro: GoMacro is a clean-ingredient, plant-based nutrition bar brand that directly overlaps with Rise Bar's vegan product line and 'real food' positioning. Both target health-conscious consumers seeking minimal-ingredient bars.
- Aloha: Aloha is a plant-based protein bar brand focused on clean, organic ingredients and direct-to-consumer sales. It competes in the same 'better-for-you' protein bar niche as Rise Bar's vegan line.
- Perfect Bar: Perfect Bar is a refrigerated protein bar brand with a clean-ingredient profile, sold through DTC and wholesale. The whole-food positioning and protein-forward formulation place it in direct competition with Rise Bar's real-food narrative.
- OWYN (Only What You Need): OWYN is a plant-based protein bar and RTD shake brand targeting fitness and health-conscious consumers. It overlaps with Rise Bar on clean-label vegan bars and protein-forward nutrition.
- No Cow: No Cow is a plant-based, high-protein bar brand that competes directly with Rise Bar's vegan range. Both target consumers seeking dairy-free, high-protein snacking with a clean ingredient profile.
Broad incumbents
- Clif Bar: Clif Bar is a large-scale energy/nutrition bar brand owned by Mondelez, sitting in the same shelf set as Rise Bar. As a CPG incumbent it competes broadly on retail distribution and brand awareness, even though Rise Bar's positioning is more protein-centric and clean-label.
- LÄRABAR: LÄRABAR, owned by General Mills, is a minimal-ingredient fruit-and-nut bar brand with a long-standing clean-label story. As a CPG incumbent with similar real-food positioning, it competes for the same clean-ingredient consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rise Bar social profiles
Digital presenceRise Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rise Bar leadership team
Management profileNumber of profiles
Profiles1 record
Rise Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rise Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rise Bar
What does Rise Bar do?
Rise Bar manufactures and sells clean-label protein nutrition products — whey protein bars, plant-based (vegan) protein bars, and whey protein powder — formulated with 5 or fewer real food ingredients, no preservatives, and no sugar alcohols. The product line includes multiple flavor variants across bars and powder, available in various pack sizes (4-pack, 12-pack, 24-pack mini, and 30-serving powder containers).
Is Rise Bar a public or private company?
Rise Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rise Bar founded?
Rise Bar was founded in 2011. It employs 11 to 50 people.
Where is Rise Bar based?
Rise Bar is headquartered in Irvine, United States, in the North America region.
How does Rise Bar make money?
One revenue line is on record: direct Product Sales.
Who are Rise Bar's main competitors?
Direct peers on record are RXBAR, Quest Nutrition, ONE Protein Bars, GoMacro, Aloha, Perfect Bar, OWYN (Only What You Need) and No Cow. Broad incumbents are Clif Bar and LÄRABAR.
Does Rise Bar have an API?
No public API is recorded for Rise Bar.
What industry is Rise Bar in?
Rise Bar's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAKAIAN, Health/Protein Snack Bars Manufacturing, with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311919 and its SIC code is 2000.