Your Personal Trainer

What Your Personal Trainer does

Your Personal Trainer (YP Trainer srl) is an Italian fitness platform, founded in 2021 and headquartered in Rome, that operates a phygital ecosystem combining a network of automated private fitness coworking studios with a digital marketplace accessible through its iOS/Android application. The YP Trainer app enables consumers to discover and book private studios by the hour across functional training, yoga, pilates reformer, and hybrid configurations, and to be matched with self-employed personal trainers; trainers in turn can book studios on-demand, with keyless access via domotics integrated into the app. Studios are priced at 10-40 EUR/hour depending on size and location, and the platform uses a proprietary virtual currency (COIN, approximately 1 EUR per coin) as the in-app payment instrument.

The company monetizes through several complementary streams: pay-per-use studio rental by both trainers and end consumers, recurring PRO subscription fees from trainers (with free tier available) that unlock CRM, workout planning, calendar integration, priority booking and a verified profile, ongoing royalties and a one-time franchise fee from entrepreneurs opening YP Studios under the Chiavi in Mano package (minimum 15,000 EUR investment, 6-year renewable contract), and managed-services revenue from a partnership with Anytime Fitness UK to recruit and support self-employed PTs across 185 clubs in the UK and Ireland. Additional revenue vectors include the Fitness POD, a prefabricated modular fitness structure sold to sports clubs, corporations, and public administrations. The company reports a footprint of 35+ operational studios in Italy plus a Geneva location, 3,000+ fitness professionals on the platform, 25,000+ clients served, and institutional investment from CDP (Cassa Depositi e Prestiti) and Lazioinnova. Senior leadership comprises Valentina Righetti (CEO & Founder), Marco Campagnano (Co-founder & Advisor) and Davide Maggiorelli (CTO); the firm is privately held and operates with a lean staff of 1-10 employees.

Customer segmentation is hybrid: primary personas are fitness enthusiasts seeking private, pay-per-use training environments and self-employed personal trainers seeking affordable studio access without fixed overhead; secondary segments include franchise entrepreneurs (turnkey operators), corporate and institutional clients (wellness programs and Fitness POD deployments), and gym chains partnering for PT management services. Marketing is anchored on the mobile app as product-led acquisition channel, supplemented by tier-one Italian media coverage (Corriere della Sera, Forbes, Vanity Fair, Il Messaggero, Il Sole 24 Ore, Marie Claire), trainer testimonials, community referral, and the franchise network itself. Compliance posture includes GDPR and PCI DSS-aligned payment data handling.

Name

Your Personal Trainer

Legal name

YP Trainer srl

Website

https://yptrainer.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Personal Trainer operates a phygital fitness ecosystem combining automated private coworking studios with a digital app, connecting 3,000+ fitness professionals and 25,000+ clients across 35+ locations in Italy and Geneva, expanding via franchising and partnerships including Anytime Fitness UK.

Ownership category

akta.pro rank

Product category

Fitness Coworking and Personal Training Marketplace

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Fitness coworking
• Personal training marketplace
• Studio booking platform
• Pay-per-use gym
• Fitness franchise

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Studio Rental (Fitness Coworking): YPT rents out private fitness studios by the hour through its app. Studios are booked on-demand (pay-per-use model) with prices ranging from 10-40€/h depending on studio size and location. This is the primary revenue stream from both PTs and end consumers.
2. Franchise Fees: YPT charges franchise fees to entrepreneurs who open YP Studios. The package requires minimum investment of 15,000€ plus costs for premises (30-200 sqm). Monthly royalties are paid covering marketing, software, support, and domotics services. The franchise agreement runs for 6 years with renewal option.
3. PRO Subscription for Trainers: Trainers can upgrade to a PRO version with additional tools including verified profile badge, CRM system, workout planning features, course creation, calendar integration, and priority booking. YPT takes no commission on PT lesson sales in Free version but generates revenue through PRO subscription fees.
4. Partnership Licensing: YPT generates revenue by providing trainer recruitment and management services to gym chains like Anytime Fitness UK, licensing their platform to manage self-employed PTs across the partner's club network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Your Personal Trainer operates a phygital fitness ecosystem combining a network of automated private fitness studios with a mobile app (iOS/Android) for on-demand booking, keyless smart access, and trainer-client matching. Personal trainers rent studio space by the hour on a pay-per-use basis while fitness consumers book private sessions, group courses, or solo workouts across 35+ locations in Italy and Switzerland. The platform is monetized through studio rental fees, an in-app COIN virtual currency, a PRO subscription tier for trainers, and a turnkey franchise program.

Product overview

Your Personal Trainer (YPT) operates a phygital fitness ecosystem combining physical coworking fitness studios with a digital booking platform. The core offering includes the YP Trainer mobile app (iOS/Android) for space reservation and trainer matching, paired with a network of automated private studios offering functional training, yoga, pilates reformer, and hybrid configurations. The platform serves both fitness professionals (offering Free and PRO subscription tiers with calendar sync, CRM, workout plan builder, and course management) and end consumers (seeking trainers and bookable spaces). Additional products include Fitness POD prefab structures for clubs/corporate wellness, a turnkey franchise package (requiring 30-200 sqm, 15,000+ EUR), and COIN virtual currency for transactions. The ecosystem is differentiated by domotics-enabled keyless access, privacy-first training environments, and a pay-per-use model without fixed costs or commission on trainer earnings.

Differentiator

Problem solved

Functional benefit

Products and services

• YP Trainer App Mobile application (iOS and Android) for booking YP fitness studios, browsing and booking personal trainers, purchasing COIN virtual currency, accessing studios via keyless domotics, and managing training sessions with real-time calendar synchronization. For end consumers, self-employed personal trainers, and fitness instructors.
• YP Studio / Fitness Coworking Studios Network of fully automated, bookable private fitness studios across Italy and Switzerland (35+ locations) featuring domotics for keyless 24/7 access. Studios are rented on a pay-per-use basis to personal trainers for client sessions and to fitness consumers for solo workouts or small group classes.
• Fitness POD Prefabricated, technologically advanced modular fitness structure designed for sports clubs, corporate wellness programs, and public administration. Ready for installation in any location to provide automated, space-efficient on-site fitness.
• YP Studio Franchise Package (Chiavi in Mano) Turnkey franchise solution for entrepreneurs and property owners to open a YP Studio. Includes architecture, interior design, furniture, equipment, marketing, app and IOT management software, bureaucratic support, and training. Requires premises of 30-200 sqm, minimum €15,000 investment, with a 6-year renewable agreement and monthly royalties covering marketing, software, support, and domotics.
• YP Trainer PRO (Pro Plan for Personal Trainers) Paid professional subscription tier for self-employed personal trainers offering a verified profile with blue checkmark, priority visibility, calendar integration, workout plan builder for clients, course creation and management, CRM system, tutoring, and a 20% discount on COIN purchases.
• Personal Trainer Match Marketplace matching service that connects fitness consumers with personal trainers. Trainers set their own rates (minimum €25/h), modes (gym, park, online, home, YP Studio), and disciplines. Includes profile visibility, review system, and booking request management for end consumers.
• COIN Virtual Currency
• Studio Funzionale
• Studio Yoga
• Studio Pilates Reformer
• Studio Ibrido
• Anytime Fitness UK PT Recruitment & Management Service Managed service licensing YPT's platform to Anytime Fitness UK to recruit, onboard, and provide structured business support to self-employed personal trainers across 185 clubs in the UK and Ireland. Personal trainers retain 100% of their earnings.

Quantifiable outcome

• 3,000+ fitness professionals have chosen the platform
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Anytime Fitness UKcoreChannel Partner/ Reseller/ Distributor · 1 May 2026YPT has partnered with Anytime Fitness UK to recruit self-employed personal trainers across Anytime Fitness's estate of 185 clubs in the UK and Ireland. The PTs will retain 100% of their earnings while receiving structured business support from YPT, with a limited number of PT licenses available per site. YPT essentially becomes the PT management platform for Anytime Fitness UK, providing recruitment, platform access, and business support services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ClassPass: ClassPass is a multi-studio fitness marketplace where users buy credits to access classes and sessions at partner studios and with personal trainers. Like YPT, it connects end consumers to a curated network of fitness providers through a digital platform with automated booking, but operates at vastly larger scale and with a subscription/credit model rather than YPT's pay-per-use studio rental.
• MoveGB: MoveGB is a UK-based flexible fitness membership aggregator that gives users access to a network of gyms, studios, and personal trainers through a single subscription. It competes with YPT's matching/booking concept, particularly in the UK market where YPT is now expanding via the Anytime Fitness partnership, but uses subscription rather than pay-per-use pricing.
• Hussle: Hussle is a UK flexible-gym-access platform that lets users buy day passes or monthly credits to use partner gyms and fitness facilities. Like YPT, it is built around flexible, non-committal access to physical fitness spaces, with a discovery/booking layer for consumers — making it a comparable pay-as-you-go marketplace model in a different geography.
• F45 Training: F45 Training is a global franchised functional-training boutique fitness concept delivering standardized group workouts in branded studios. It shares YPT's franchise-led growth model and studio-based fitness positioning, though F45 is centered on proprietary group classes while YPT focuses on private pay-per-use studio rental and PT matching.

Broad incumbents

• Wellhub (formerly Gympass): Wellhub/Gympass is a corporate wellness platform that gives employees access to a network of gyms, studios, and personal trainers. It overlaps with YPT's B2B partnership licensing model (e.g., Anytime Fitness UK) and its trainer-discovery marketplace, but operates at enterprise scale across multiple geographies with employer-sponsored subscriptions rather than YPT's consumer-pay-per-use studio rental.
• Mindbody: Mindbody is a leading business management software platform for fitness studios, spas, and personal trainers, offering booking, payments, and marketing tools. It is comparable to YPT's PRO tier CRM/scheduling functionality and serves the same SMB trainer market, but as a broad horizontal SaaS rather than YPT's integrated phygital marketplace with proprietary studios.

Emerging players

• Trainin': Trainin' is an Italian digital marketplace that connects fitness enthusiasts with personal trainers and studios for booking sessions. It is the most direct Italian-headquartered competitor to YPT's trainer-matching and studio-discovery functionality, though it does not operate proprietary automated coworking studios.
• PT Distinction: PT Distinction is a software platform that gives personal trainers tools for client management, workout programming, and online coaching. It overlaps with YPT's PRO subscription tier (CRM, workout planning, course creation) and targets the same self-employed PT segment, though it is software-only and does not operate physical studios.

Others

• Technogym: Technogym is an Italian-headquartered global leader in fitness equipment and connected training technology (Mywellness ecosystem). It is comparable to YPT as a fellow Italian fitness-tech company targeting both operators and end users with digital/connected solutions, and as a potential ecosystem partner or competitor in smart-studio hardware and software.

Regional players

• Anytime Fitness: Anytime Fitness is a global 24/7 franchised gym chain with thousands of locations worldwide, including the 185 UK/Ireland clubs now partnered with YPT. It is comparable as a franchise-based fitness access model and is a direct channel partner for YPT's PT-recruitment and management services, though its core offering (open-floor gym access) differs from YPT's private-studio rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YPTrainer.com.ita
• LinkedInlinkedin.com/company/yp-trainer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Personal Trainer