What Anytime Fitness UK does

Anytime Fitness UK is the United Kingdom and Ireland operating arm of Anytime Fitness, a US-headquartered 24/7 fitness franchise founded in 2002 in Minnesota and held within Purpose Brands, a multi-brand wellness group that also includes Orangetheory Fitness, The Bar Method, and Waxing the City. In the UK the business runs a franchise model of approximately 185 clubs, with headquarters in Watford and 101-250 employees, indicating a franchise-management, marketing, and technology-support role rather than direct operation of all locations.

The technology stack centers on a digital membership platform with the AF App on iOS and Android, QR-code-based gym entry, SSO authentication through an authorize.anytimefitness.com endpoint, and a franchise login portal at db.anytimefitness.co.uk. Member-facing products include 24-hour gym access, personalized coaching plans, group training classes, and access to the broader 5,800-club global network. Trainer-side capability is delivered through PT Hub software integrated into the YPT (Your Personal Training) partnership, supporting self-employed trainers with business management, client tracking, and a development program.

The business model is primarily recurring subscription revenue from individual gym memberships, augmented by "Try Us Free" trial conversion, a Refer-a-Friend program, app-store-optimized digital acquisition, and organic social and content marketing. The April-May 2026 YPT partnership rollout across the full 185-club UK/Ireland estate extends the offering into trainer recruitment and infrastructure for the self-employed PT segment, with trainers retaining 100% of earnings in exchange for structured support and per-site license scarcity.

Name

Anytime Fitness UK

Legal name

Anytime Fitness

Website

https://anytimefitness.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Anytime Fitness UK operates a franchise network of 185 24/7 fitness clubs across the UK and Ireland under the global Anytime Fitness brand, serving individual members through subscriptions, group training, and personalized coaching, and supporting self-employed personal trainers via the YPT partnership and PT Hub software.

Ownership category

akta.pro rank

Product category

Fitness Centers & Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• 24-hour gym access
• Fitness club memberships
• Personal training services
• Group fitness classes
• Fitness franchise network

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees from individual gym members accessing Anytime Fitness clubs. Memberships provide 24/7 access to gym facilities, group training classes, and coaching support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Anytime Fitness UK sells recurring gym memberships granting 24-hour access to its network of 185 franchised clubs across the UK and Ireland, within the global Anytime Fitness network of 5,800+ gyms. Memberships include personalized coaching plans, group training classes, private changing facilities, and access to the AF App for digital workout support. The company also operates a self-employed personal trainer licensing model via its YPT partnership, enabled by PT Hub software.

Product overview

Anytime Fitness UK operates a franchise-based gym network of 185 clubs across the UK and Ireland, offering 24-hour access to fitness facilities. The core offering includes the AF App (iOS/Android) for member authentication and workout tracking, personalized and group training services, and PT Hub software enabling self-employed trainers to operate within clubs via the YPT partnership. The company is part of Purpose Brands alongside Orangetheory Fitness, The Bar Method, and Waxing the City.

Differentiator

Problem solved

Functional benefit

Brands

• Orangetheory Fitness: A purpose-driven wellness brand in the Purpose Brands portfolio alongside Anytime Fitness.
• The Bar Method
• Waxing the City

Products and services

• AF App Mobile fitness application for iOS and Android that provides Anytime Fitness members with gym access (QR code entry), workout tracking, training resources, and member authentication via single sign-on.
• 24-Hour Gym Access Round-the-clock access to Anytime Fitness clubs in the UK and Ireland (185 locations) and reciprocal access to 5,800+ gyms worldwide, with private changing facilities included.
• Personalized Training Plans Individualized fitness plans developed with Anytime Fitness coaches to address members' specific goals, available as part of standard membership with access to personal training sessions.
• Group Training Classes Scheduled group fitness classes led by Anytime Fitness coaches, designed for members at all fitness levels and intended to complement individual workout plans.
• PT Hub Software Software platform integrated with the YPT partnership that provides self-employed personal trainers operating in Anytime Fitness clubs with business management tools, client tracking, and access to development programs.

Quantifiable outcome

• Personal training searches up 108% year over year in 2025, indicating growing demand for PT services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• YPT (Your Personal Training)coreStrategic or Co-development Partner · 1 May 2026YPT has announced a partnership with Anytime Fitness under which YPT will recruit self-employed personal trainers across Anytime Fitness's estate of 185 clubs in the UK and Ireland. The PTs will retain 100 per cent of their earnings while receiving structured business support from YPT, with a limited number of PT licenses available per site. James Lorey, director at YPT, said the partnership aims to give self-employed trainers access to high-quality clubs, strong member bases, and the commercial support needed to build sustainable businesses.
• YPT (Your Personal Training)coreStrategic or Co-development Partner · 24 April 2026A group of Anytime Fitness clubs in London, operated by franchise partner Zest Leisure, has partnered with YPT to implement a self-employed trainer model across six locations, replacing the traditional in-house model. YPT will recruit and support trainers who retain 100% of their earnings and gain access to the company's development program and PT Hub software, with newly qualified trainers receiving an initial rent-free period.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• PureGym: UK's largest low-cost gym operator with 600+ locations offering 24/7 access and unlimited memberships. Most direct competitor to Anytime Fitness UK on price-driven, no-frills 24/7 fitness club value proposition targeting mainstream consumers.
• The Gym Group: UK AIM-listed low-cost gym operator with 240+ sites nationally, offering 24/7 access and digital membership tiers. Direct head-to-head competitor in the budget 24/7 segment with highly overlapping UK geographic footprint.
• Planet Fitness: Global low-cost fitness franchise with thousands of locations and a near-identical franchise-driven, no-judgment, value-priced positioning. Closest structural analogue to Anytime Fitness globally—same segment, same franchise model, same 24/7 access strategy.
• Snap Fitness: Global 24/7 compact-format fitness franchise with thousands of locations. Direct franchise-model peer with similar club size, brand positioning, and global access story to Anytime Fitness.
• Basic-Fit: Europe's largest low-cost gym operator (1,300+ clubs, mainly in Netherlands, Belgium, France, Spain, Germany). Direct competitor to Anytime Fitness UK on the European 24/7 budget gym segment and a leading benchmark for European expansion roadmap.

Broad incumbents

• David Lloyd Leisure: UK premium family health club operator with 100+ sites combining gym, racquet sports, swimming, and spa. Overlaps with Anytime Fitness on club-based fitness serving UK consumers, but at a premium family-tier rather than convenience/24-7 price point.
• Nuffield Health: UK's largest healthcare charity operating 100+ fitness clubs combined with clinical services (physiotherapy, health assessments). Comparable to Anytime Fitness UK as a multi-site UK gym operator but differentiated by integrated healthcare offering.
• Better (GLL): UK's largest public leisure operator (operating on behalf of local authorities) running 200+ fitness, swim, and sport facilities. Overlaps with Anytime Fitness UK on multi-site UK fitness facilities serving local communities, though typically a public-sector trust model rather than commercial.

Emerging players

• F45 Training: Global franchise-based functional training brand with 1,500+ studios focused on group HIIT sessions. Comparable to Anytime Fitness UK via franchise-driven global model and overlapping PT/coaching-led value proposition, but operating boutique-format group classes rather than 24/7 access clubs.

Others

• Orangetheory Fitness: Heart-rate-based group training franchise and sister brand within Purpose Brands alongside Anytime Fitness. Same parent conglomerate and overlapping membership base, but a boutique interval-training format rather than a 24/7 club model—useful for cross-portfolio member capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AnytimeFitUK
• Facebookfacebook.com/AnytimeFitnessUK
• LinkedInlinkedin.com/company/anytime-fitness-uk
• Instagraminstagram.com/anytimefitnessukie
• TikToktiktok.com/@anytimefitnessukie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anytime Fitness UK