What Bless this Stuff does

Bless This Stuff is a privately held web magazine founded in 2010 and headquartered in Darlinghurst, Australia, that publishes curated editorial content targeting men interested in lifestyle products. The site organizes coverage into six primary categories — Technology, Wear, Living, Culture, Sports, and Vehicles — with sub-category hubs such as TV & Video, Tools, Bags & Luggage, and Accessories. Recurring editorial features include monthly Editor's Picks, Huckberry Finds, Amazon Finds, Gear Crave, EDC roundups, and themed gift guides. Each product review embeds direct buy buttons linking to third-party retailers.

The underlying platform is a content management and affiliate-link publishing site with no disclosed proprietary technology, APIs, SDKs, mobile applications, or AI/ML components. Demand generation runs primarily through SEO-optimized category and review pages, a daily email newsletter, and ancillary social media distribution. Product discovery flows through curated editorial rankings rather than algorithmic recommendation.

The business model is single-channel affiliate referral: Bless This Stuff earns a commission on purchases made when readers click embedded Amazon Associates and Huckberry affiliate links, along with links to retailers such as Apple, Best Buy, Newegg, Bellroy, Yeti, On, and Vallon. The company holds no patents, no certifications, and no outside funding; it operates with 1-10 employees under founder and editor-in-chief Miguel Silva.

Name

Bless this Stuff

Legal name

Bless This Stuff

Website

https://blessthisstuff.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bless This Stuff is an Australian-based editorial web magazine founded in 2010 that curates men's lifestyle products across Technology, Wear, Living, Culture, Sports, and Vehicles categories, monetizing via affiliate commissions through Amazon Associates, Huckberry, and other retailer partnerships.

Ownership category

akta.pro rank

Product category

Men's Lifestyle Editorial and Affiliate Content

SIC

Services-Advertising (7310)

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Men's lifestyle blog
• Product review content
• Affiliate marketing site
• Everyday carry guides
• Gift guide publisher

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing: Bless This Stuff earns commissions when users click on affiliate links (primarily Amazon Associates) and purchase products from linked retailers. The site embeds buy buttons and text links that redirect to Amazon and other reputable online retailers. When users make purchases through these links, the company earns a small commission on each sale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bless This Stuff is an editorial web magazine (buyer's guide) that publishes curated product reviews, monthly editor's picks, themed gift guides, and category-specific content for men across six lifestyle verticals: Technology, Wear, Living, Culture, Sports, and Vehicles. The site embeds affiliate links (primarily Amazon Associates) inside each product feature so that when readers click through and purchase, Bless This Stuff earns a referral commission. It does not sell or ship products directly.

Product overview

Bless This Stuff is a curated web magazine for men that publishes product reviews and recommendations across six main lifestyle categories: Technology (TVs, projectors, tools, audio), Wear (bags, accessories, footwear, eyewear), Living (home goods, appliances), Culture (entertainment, travel), Sports (fitness, outdoor), and Vehicles (cars, cycles). The platform features sub-category hubs for specific product types like TV & Video, Tools, Bags & Luggage, and Accessories. Editorial content includes monthly curated picks (Editor's Picks, Amazon Finds, Huckberry Finds), gift guides, and individual product spotlights. The site operates affiliate partnerships with major retailers including Amazon, Huckberry, Apple, Best Buy, and Newegg. Products reviewed span premium consumer goods including electronics, outdoor gear, travel accessories, and everyday carry items.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Content Hub Editorial coverage of technology products including TVs, projectors, sound systems, tools, gaming, headphones, computers, cameras, and mobile phones, with affiliate links to retailers.
• Wear Content Hub Editorial coverage of apparel and accessories including bags, luggage, eyewear, footwear, watches, wallets, and clothing for men, with affiliate links to retailers.
• Living Content Hub Editorial coverage of home and living products including appliances, furniture, kitchen items, bed & bath, lighting, and outdoor gear, with affiliate links to retailers.
• Culture Content Hub Editorial coverage of cultural items including drinks, food, movies, music, books, and travel experiences, with affiliate links to retailers where applicable.
• Sports Content Hub Editorial coverage of sports and fitness products including field sports, health & fitness equipment, motorsports, and water sports, with affiliate links to retailers.
• Vehicles Content Hub Editorial coverage of vehicles including cars, motorcycles, boats, planes, and cycles, with affiliate links to retailers where applicable.
• TV & Video Reviews Product reviews and recommendations for TVs, projectors, soundbars, home theater systems, and streaming devices, with affiliate buy links.
• Tools Reviews Product reviews for EDC tools, multitools, flashlights, screwdrivers, measuring tools, and camping equipment, with affiliate buy links.
• Bags & Luggage Reviews Product reviews for backpacks, travel bags, luggage, duffels, and carry-on solutions from various brands, with affiliate buy links.
• Accessories Reviews Product reviews for everyday carry items, wallets, belts, knives, sunglasses, watches, and travel accessories, with affiliate buy links.
• Editor's Picks Curated monthly product selections by editors, including best Amazon deals, Huckberry finds, and essential gear recommendations across lifestyle categories, with affiliate buy links.
• Gift Guides Seasonal and themed gift guides for occasions such as holidays, Father's Day, and special interest categories, with affiliate buy links to retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered primary, major and featured.

• Amazon AssociatesprimaryGTM or Marketing PartnerAmazon is Bless This Stuff's main affiliate partner. Between Amazon's strong pricing, inventory, and Prime membership benefits, it is often the first choice for online shopping links. If users click on Amazon affiliate links and make purchases, Bless This Stuff earns a commission.
• HuckberrymajorGTM or Marketing PartnerHuckberry is a featured retailer on Bless This Stuff, appearing prominently in monthly Finds collections and editor's picks. The partnership drives referral traffic to Huckberry's e-commerce platform for lifestyle and outdoor gear.
• Osprey, Helinox, Hydro Flask, OXO (Campcore Collection)featuredStrategic or Co-development PartnerThe Osprey Campcore Collection brings together Osprey, Helinox, Hydro Flask, and OXO into a single, cohesive system. Bless This Stuff features this collaborative collection as part of their camping and outdoor gear coverage.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Uncrate: Uncrate is one of the original men's gear curation websites, publishing daily editorial content featuring products across categories like gear, home, and style with embedded purchase links. It is the closest direct peer to Bless This Stuff in terms of audience (men interested in quality gear), editorial format, and affiliate-driven monetization.
• Cool Material: Cool Material is a men's lifestyle site curating products across gear, food, drinks, and style categories, similar to Bless This Stuff's content mix. Both monetize through affiliate links and target a similar male demographic seeking quality lifestyle product recommendations.
• Gear Patrol: Gear Patrol is a men's gear and lifestyle publication that publishes editorial reviews and buying guides across categories like tech, outdoors, and home. Like Bless This Stuff, it monetizes through affiliate commerce and targets male consumers shopping for higher-quality lifestyle products.
• The Manual: The Manual is a men's lifestyle editorial site covering gear, food, travel, and style with affiliate-linked product recommendations. It shares the same male lifestyle focus, editorial format, and affiliate-driven revenue model as Bless This Stuff.
• Cool Hunting: Cool Hunting publishes editorial content covering design, gear, style, and culture for a primarily male audience. It is comparable to Bless This Stuff in editorial format and audience demographic, though it leans more toward design and culture than pure product curation.
• Primer Magazine: Primer is a men's lifestyle and gear editorial site that publishes product recommendations across style, tech, fitness, and home categories. It targets the same male consumer demographic as Bless This Stuff and uses a similar affiliate-linked editorial format.

Broad incumbents

• Huckberry: Huckberry is both a major affiliate partner of Bless This Stuff and a men's lifestyle retailer with its own substantial editorial content (the Huckberry Journal). It is a broader incumbent because it operates owned commerce, brand partnerships, and inventory — overlapping with Bless This Stuff's editorial curation but with a much larger scale and product assortment.
• Highsnobiety: Highsnobiety is a much larger men's streetwear and lifestyle editorial platform covering fashion, sneakers, music, and culture. It is a broader incumbent with significantly greater scale, owned commerce, and brand partnerships but overlaps with Bless This Stuff on the men's lifestyle editorial and product discovery category.
• WIRECUTTER (The New York Times): Wirecutter is the New York Times' product review and recommendation property, monetized heavily through affiliate links. It covers the same product categories as Bless This Stuff (tech, home, outdoor, lifestyle) but at vastly greater scale and with full-time editorial staff, making it a broad incumbent rather than a direct peer.

Emerging players

• Bespoke Post: Bespoke Post curates and sells men's lifestyle products through subscription boxes and direct e-commerce. While it operates a different business model (subscription/retail vs. affiliate editorial), it competes for the same target consumer (men shopping for curated lifestyle goods) and overlaps in product categories and brand partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blessthisstuff
• Facebookfacebook.com/119982684702306

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bless this Stuff