Music Choice
Music Choice is a US-based, privately-held music service founded in 1987 that delivers human-curated, ad-free audio and video channels to cable TV subscribers, direct-to-consumer app subscribers, and commercial businesses across mobile, Smart TV, web, and set-top box platforms.
- Company typePrivate
- Founded1987
- HeadquartersHorsham, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Music Choice firmographics
Firmographics- Name
- Music Choice
- Legal name
- Music Choice
- Website
- https://musicchoice.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Music Choice is a US-based, privately-held music service founded in 1987 that delivers human-curated, ad-free audio and video channels to cable TV subscribers, direct-to-consumer app subscribers, and commercial businesses across mobile, Smart TV, web, and set-top box platforms.
- Ownership category
- akta.pro rank
Music Choice industry classification
Industry- Product category
- Music Streaming Services
- NAICS
- Record Production and Distribution (51225)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
- akta.pro secondary industries
- Music & Audio Streaming Platforms (BPAMAJAC), Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where Music Choice is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Music Choice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Cable Provider Revenue Share: Music Choice receives licensing fees and revenue sharing from cable and satellite TV providers (Comcast Xfinity, Cox Contour, Charter Spectrum, Verizon FiOS, etc.) who bundle the service with their TV packages at no additional cost to subscribers
- Direct-to-Consumer Standalone Subscription: Monthly ($3.99) or annual ($29.99) subscription for consumers without cable TV access, providing full access to music channels and features
- On-Demand Add-on Subscriptions (Cable): Premium add-on services (Relax $6.99/mo, Karaoke $7.99/mo, Holiday $3.99/mo, Lo-Fi $5.99/mo) sold through cable set-top box On Demand menus for Comcast Xfinity, Cox Contour, and Charter Spectrum customers
- Commercial/Business Licensing: Licensed commercial music service for businesses (retail, restaurants, healthcare, etc.) with Base plan (bring-your-own-device) and Premium plan (managed streaming player + advanced features). Ensures businesses stay compliant with music copyright laws.
- Enterprise Streaming Hardware Sales: Sale of enterprise-grade streaming player devices ($240 each) to business customers for commercial music playback, managed via web or app on-premises or remotely
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Others | Cable Bundled - Free with TV subscription |
| Subscription | Monthly | Standalone Direct-to-Consumer |
| Subscription | Annual | Annual Subscription |
| Subscription | Monthly | Music Choice Relax Add-on |
| Subscription | Monthly | Music Choice Karaoke Add-on |
| Subscription | Monthly | Music Choice Holiday Add-on |
| Subscription | Monthly | Music Choice Lo-Fi Add-on |
| Subscription | Monthly | Music Choice For Business - Base Plan |
| Subscription | Monthly | Music Choice For Business - Premium Plan |
| Unit Pricing | Others | Enterprise Streaming Player Device |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Music Choice product offering
Product offeringCore offering
Music Choice is a multi-platform music and video streaming service delivering over 50 human-curated, commercial-free audio channels and on-demand content to consumers across cable set-top boxes, mobile apps (iOS/Android), Smart TVs, web player, and in-vehicle systems (CarPlay/Android Auto). It also offers a commercial music licensing service (Music Choice For Business) that delivers fully licensed, professionally programmed audio to retail, hospitality, and healthcare establishments, including a managed streaming player device with dayparting and in-store messaging.
Product overview
Music Choice is a multi-platform music streaming service offering a curated, ad-free music experience across mobile apps, web player, Smart TVs, and cable set-top boxes. The core Music Choice service (free with cable or $3.99/month standalone) provides hundreds of hand-curated music channels programmed by real people. Premium add-on modules—Relax ($6.99/mo), Lo-Fi ($5.99/mo), Karaoke ($7.99/mo), and Holiday ($3.99/mo)—are available exclusively through cable provider set-top boxes. Music Choice For Business serves commercial establishments with licensed music. The company operates on a multi-platform model supporting VIZIO, Samsung, LG, Google TV, Android TV, Amazon Fire TV, Apple CarPlay, Android Auto, and major cable providers including Comcast Xfinity, Cox Contour, and Charter Spectrum.
Differentiator
Problem solved
Functional benefit
Brands
- Music Choice Relax: Subscription service offering ambient video content including nature scenes and meditation for relaxation.
- Music Choice Karaoke
- Music Choice Holiday
- Music Choice Lo-Fi
- Music Choice PLUS
- Music Choice For Business
Products and services
- Music Choice (Core Streaming Service) Ad-free, human-curated music streaming service offering hundreds of hand-curated music channels and access across cable set-top boxes, mobile apps, web player, and Smart TVs. Free with most cable TV subscriptions or available as a standalone $3.99/month (or $29.99/year) subscription.
- Music Choice Mobile App iOS and Android mobile application providing access to Music Choice's curated music channels, playlists, and On Demand subscriptions for consumers, with free access via cable authentication or standalone subscription.
- Music Choice TV App (Enhanced Television Application) Enhanced Smart TV application providing access to Music Choice channels and bonus commercial-free music channels and playlists on VIZIO, Samsung, LG, Google TV, Android TV, and Amazon Fire TV.
- Music Choice Web Player Browser-based music streaming player accessible at listen.musicchoice.com supporting Chrome, Firefox, Safari, and Internet Explorer 9+; not available on phones or tablets.
- Music Choice Set-Top Box App Music Choice channels and enhanced app experience delivered via cable provider set-top boxes (Comcast Xfinity, Cox Contour, Charter Spectrum, Verizon FiOS, etc.) with voice remote integration.
- Music Choice For Business Commercial music licensing service providing fully licensed, professionally curated, ad-free music for retail, hospitality, healthcare, and other commercial settings, with dayparting and in-store messaging features and an optional managed streaming player device.
- Enterprise Streaming Player Device Enterprise-grade streaming player hardware device sold to business customers for $240 one-time purchase for commercial music playback, manageable on-premises or remotely via web or app, compatible with any audio system.
- Music Choice Relax Subscription service offering a large selection of ambient videos in HD, including nature scenes and meditation leads for relaxation, at $6.99/month via cable set-top box for Comcast Xfinity, Cox Contour, and Charter Spectrum customers.
- Music Choice Lo-Fi Subscription service providing chill, instrumental Lo-Fi beats for studying and relaxation, featuring multiple sub-genres including Hip-Hop, Country, Latin, and more, at $5.99/month via cable set-top box for Comcast Xfinity and Cox Contour customers.
- Music Choice Karaoke Karaoke subscription service with thousands of songs featuring on-screen lyrics, including family-friendly options like nursery rhymes and popular kids songs, at $7.99/month via cable set-top box for Comcast Xfinity, Cox Contour, and Charter Spectrum customers.
- Music Choice Holiday Seasonal subscription service featuring ad-free holiday programming including Yule logs, enchanting landscapes, and ambient scenes, at $3.99/month via cable set-top box for Comcast Xfinity and Cox Contour customers.
Quantifiable outcome
- Over 50 curated music channels available
- +4 more outcomes
Companies that use Music Choice
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Music Choice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
Music Choice partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Comcast XfinitycoreComcast Xfinity is a primary distribution partner, bundling Music Choice channels free with cable TV subscriptions. Xfinity customers can also access premium add-ons (Relax, Karaoke, Holiday, Lo-Fi) through the set-top box On Demand menu. Voice remote integration allows hands-free 'Music Choice' commands.
- Cox ContourcoreCox Contour distributes Music Choice as part of cable TV packages. Customers can subscribe to On Demand add-ons (Relax, Karaoke, Holiday, Lo-Fi) via the set-top box. Voice remote 'Music Choice' command integration provides easy access.
- Charter SpectrumcoreCharter Spectrum provides Music Choice bundled with TV subscriptions. Customers can access On Demand add-ons (Relax, Karaoke) through the set-top box. Subscription cancellations handled via 833-267-6094.
- Verizon FiOScoreVerizon FiOS TV+ customers can access Music Choice channels. Android set-top box users may need to download the free Music Choice App to continue enjoying channels. Voice remote 'Launch Music Choice' command available.
- Universal Music GroupcoreUniversal Music Group is identified as a content provider that supplies Music Choice with audio and video content for distribution to consumers. Music Choice shares viewing data with UMG as part of license fee payment and reporting requirements.
- Warner MusiccoreWarner Music is identified as a content provider supplying Music Choice with audio and video content. Viewing data is shared with Warner Music as required by license agreements.
- Samsung ElectronicscoreSamsung Smart TVs (most 2019+ models) support the Music Choice app. Samsung is a Smart TV manufacturer partner providing app distribution platform for Music Choice.
- ViziocoreVizio Smart TVs (most 2016+ models) support the Music Choice app. Vizio Smart TV customers can subscribe directly or through their Vizio account. Billing and subscription management integrated with Vizio platform.
- LG ElectronicscoreLG Smart TVs (most 2020+ models) support the Music Choice app, providing another Smart TV distribution platform for Music Choice subscribers.
- Hisense (Powered by VIDAA)minorHisense Smart TVs powered by VIDAA operating system support the Music Choice app, expanding Smart TV distribution reach.
- Amazon (Fire TV)minorAmazon Fire TV devices (Fire TV Stick 4K Max, Fire TV Cube, Fire TV Stick 4K Plus, Fire TV Stick HD, and Smart TVs with Fire TV built-in) support Music Choice app for existing subscribers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Music Choice competitors and assessment
Company assessmentDirect peers
- AccuRadio: AccuRadio is a multi-platform, human-curated music streaming service offering hundreds of genre channels similar to Music Choice's 50+ channels, focused on ad-free lean-back listening without major-label bundling pressure.
- LiveOne (Slacker Radio): LiveOne operates Slacker Radio-style curated music experiences alongside live audio and video, sharing Music Choice's lean-back, programmer-led curation model and multi-surface distribution.
- Cloud Cover Music: Cloud Cover Music is a fully licensed commercial music streaming service for businesses, offering curated playlists and scheduling tools that overlap with Music Choice For Business's dayparting and managed-streaming-player value proposition.
- SiriusXM: SiriusXM is a subscription audio service that mirrors Music Choice's lean-back, curated-channel model and is also distributed through automotive OEM integrations and bundled with pay-TV/cellular providers in the US market.
- Pandora: Pandora operates lean-back streaming stations with curated and personalized music experiences across web, mobile, and connected devices, competing for the same ad-free listening use cases that Music Choice serves.
- iHeartRadio: iHeartRadio offers live radio stations, curated music streams, and on-demand playlists distributed across mobile, web, and smart TV platforms, overlapping Music Choice's lean-back music position with additional broadcast-radio synergies.
- Mood Media: Mood Media is a leading provider of in-store commercial music, digital signage, and audio solutions for retail and hospitality, directly competing with Music Choice For Business in B2B commercial music licensing.
Regional players
- Stingray Music: Stingray operates curated music channels primarily for cable and satellite operators (notably in Canada) and commercial settings, making it a comparable lean-back, cable-distributed music service outside Music Choice's US-only footprint.
Broad incumbents
- Apple Music: Apple Music is a major subscription streaming service with on-demand and live radio stations (Beats 1/Apple Music Radio), competing with Music Choice especially in the iOS/CarPlay ecosystem and on Apple TV set-top boxes.
- Spotify: Spotify is the global streaming incumbent with hundreds of millions of subscribers; it competes with Music Choice for music-listening time across mobile, web, and connected devices, but its core product is on-demand rather than lean-back.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Music Choice social profiles
Digital presenceMusic Choice compliance and trust
Trust signalCompliance5 records
Music Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Choice leadership team
Management profileNumber of profiles
Profiles1 record
Music Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Choice
What does Music Choice do?
Music Choice is a multi-platform music and video streaming service delivering over 50 human-curated, commercial-free audio channels and on-demand content to consumers across cable set-top boxes, mobile apps (iOS/Android), Smart TVs, web player, and in-vehicle systems (CarPlay/Android Auto). It also offers a commercial music licensing service (Music Choice For Business) that delivers fully licensed, professionally programmed audio to retail, hospitality, and healthcare establishments, including a managed streaming player device with dayparting and in-store messaging.
Is Music Choice a public or private company?
Music Choice is a private company. It is classified as unknown and is currently operating.
When was Music Choice founded?
Music Choice was founded in 1987. It employs 51 to 100 people.
Where is Music Choice based?
Music Choice is headquartered in Horsham, United States, in the North America region.
How does Music Choice make money?
Five revenue lines are on record. Cable Provider Revenue Share is the primary driver. The others are direct-to-Consumer Standalone Subscription, on-Demand Add-on Subscriptions (Cable), commercial/Business Licensing and enterprise Streaming Hardware Sales.
Who are Music Choice's main competitors?
Direct peers on record are AccuRadio, LiveOne (Slacker Radio), Cloud Cover Music, SiriusXM, Pandora, iHeartRadio and Mood Media. Stingray Music is listed as a regional player. Broad incumbents are Apple Music and Spotify.
Does Music Choice have an API?
No public API is recorded for Music Choice.
What industry is Music Choice in?
Music Choice's product category is Music Streaming Services. Its primary akta.pro industry code is MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming), with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 51225 and its SIC code is 7822.