Clube Turismo

What Clube Turismo does

Clube Turismo (legal entity UVL VIAGENS E TURISMO LTDA) is a Brazilian travel agency franchise network headquartered in João Pessoa, Paraíba, founded in 2002. It self-describes as the largest multi-brand travel agency franchise in Brazil according to the ABF (Associação Brasileira de Franchising), operating 500+ franchise locations across all Brazilian states plus the Federal District. The company is led by CEO and co-founder Ana Virgínia Falcão, who has guided the network for over 22 years.

The company's core products are flight tickets (Passagens), hotel reservations (Hotéis), travel packages (Pacotes — national, international, and circuit), cruises (Cruzeiros), and travel insurance (Seguro Viagem). These are delivered through a distributed franchise model in which each operator runs an independent storefront with access to brand systems, supplier agreements, and the Clube Turismo technology platform. The platform integrates with travel suppliers for booking and reservation; a 2024 exclusive partnership with startup S4 Travel added a budgeting tool that lets franchisees generate quotes against approved suppliers in a few clicks. Complementary offerings include the Clube Cash loyalty/cashback program and the Indique e Ganhe referral scheme.

Clube Turismo earns revenue through transaction fees on travel package and individual service sales distributed via its franchise network, plus recurring franchise fees from new unit sign-ups. End customers are individual travelers and families (B2C) who purchase via franchise storefronts, franchisee websites, or the corporate site; the secondary customer base is entrepreneurs who buy into the franchise format. The company has received the Selo Melhores Franquias do Brasil from Revista Pequenas Empresas Grandes Negócios for 13 consecutive years (2012-2025) and multiple Selos de Excelência em Franchising from ABF, and in 2025 participated in Hong Kong's HTE2025 industry event.

Name

Clube Turismo

Legal name

UVL VIAGENS E TURISMO LTDA

Website

https://clubeturismo.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clube Turismo is Brazil's largest multi-brand travel agency franchise network, operating 500+ franchisees across all Brazilian states to sell flights, hotels, vacation packages, cruises, and travel insurance to individual consumers and families, supported by the Clube Cash loyalty program.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Wholesale Groups, Series & Allotments (Group Blocks/Charters/Allotment Contracting) (THAKAJAH)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Travel agency services
• Franchise network
• Vacation packages
• Hotel reservations
• Cruise bookings

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Package Sales: Revenue generated from selling comprehensive travel packages including flights, hotels, ground transportation, tours, and experiences to end consumers through franchise network.
2. Individual Service Sales: Revenue from individual bookings including flight tickets, hotel reservations, cruise bookings, and travel insurance sold separately.
3. Franchise Fees: Revenue from franchise licensing model where entrepreneurs pay to join the Clube Turismo network and operate under the brand with standardized processes and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Clube Turismo is a multi-brand travel agency franchise network that sells flight tickets, hotel reservations, national and international vacation packages, cruises, and travel insurance to individual travelers and families. Services are delivered through a network of more than 500 franchisees across all Brazilian states, supported by a centralized online platform, the Clube Cash cashback and benefits program, and 24-hour emergency travel assistance. The company also licenses its brand and operating model to entrepreneurs through a franchise offering.

Product overview

Clube Turismo is a multi-brand travel agency franchise network operating as a platform-plus-services model. The core offering consists of travel booking services including airline tickets (Passagens), hotel reservations (Hotéis), travel packages (Pacotes - national, international, and circuit packages), cruises (Cruzeiros), and travel insurance (Seguro Viagem). These are distributed through a network of over 500 franchisees across all Brazilian states. The company supplements its core booking services with a benefits program called Clube Cash (offering cashback and discount coupons) and a customer referral program (Indique e Ganhe). The franchise network provides business tools and technology support to its franchisees, with a stated mission to offer the best physical, human, and technological infrastructure for franchisees to sell travel and fulfill dreams.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Cash: Benefits and rewards program offering cashback, discount coupons, and loyalty rewards for customers.

Products and services

• Passagens (Airline Tickets) Flight booking service allowing customers to purchase airline tickets through the Clube Turismo network of travel agencies and online platform.
• Hotéis (Hotel Reservations)
• Pacotes (Travel Packages)

Quantifiable outcome

• 500+ franchisees operating in all Brazilian states
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• S4 TravelcoreTechnology or Integration · 1 October 2025Exclusive partnership with startup S4 Travel to provide franchisees with a technological tool for rapid travel service budgeting. The platform enables agents to generate quotes through a few clicks, with access exclusively to approved suppliers in a personalized environment. This innovation optimizes agent time for budget creation and improves sales capacity.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA leader with massive accommodation and flight inventory, dominant in Brazil for hotel bookings. Overlaps with Clube Turismo on hotel and air booking but operates as a self-service platform rather than human-assisted franchise model.
• Expedia Group: Global OTA with broad portfolio including Expedia, Hotels.com, and Vrbo. Competes for Brazilian leisure travel demand, especially online, with significant technology and marketing budgets that dwarf any single market travel agency.

Direct peers

• Submarino Viagens: Brazilian online travel agency focused on flights, hotels, and packages, operating under the broader Submarino/Grupo B2W ecosystem. Direct Brazilian OTA competition for Clube Turismo's package and accommodation offerings.
• Decolar (Despegar): Latin American OTA with strong Brazil presence (Decolar.com.br) selling flights, hotels, and packages online. Competes with Clube Turismo for Brazilian leisure travelers, especially on price-sensitive and self-service digital bookings.
• Travel Leaders Network: US-based travel agency franchise and consortia network serving leisure and corporate clients. Closely comparable business model to Clube Turismo: independent franchisees operating under a unified travel agency brand with shared supplier agreements and tools.
• CVC Viagens e Turismo: Brazil's largest traditional travel agency chain by retail footprint and revenue. Sells flights, hotels, packages, and cruises directly to Brazilian consumers through both physical stores and digital channels, competing head-on with Clube Turismo's 500+ franchise network.
• Flight Centre Travel Group: Global retail travel agency franchise model with corporate storefronts and franchise locations. Most directly comparable business model to Clube Turismo: combination of physical retail footprint, leisure travel focus, and franchise-style distribution for travel products.

Others

• AAA (American Automobile Association): US membership-based organization that provides travel planning, booking, and benefits (including discounts and roadside assistance). Closely parallels Clube Turismo's Clube Cash membership/benefits plus travel agency service model, illustrating a potential strategic roadmap for Clube Cash expansion.
• Hotelbeds: Global B2B travel distribution platform (bedbank) connecting travel agents and tour operators to hotel inventory. Comparable to the supplier-negotiation and aggregation side of Clube Turismo's franchise model, though B2B-focused rather than retail.

Regional players

• Latam Travel: Travel agency brand tied to LATAM Airlines Group serving Latin American travelers with packages, hotels, and flights. Comparable on multi-country LatAm travel agency footprint and bundled air-plus-ground packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClubeTurismo
• Instagraminstagram.com/clubeturismo
• Xx.com/clubeturismopoa
• LinkedInlinkedin.com/company/clubeturismo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube Turismo