Verified Global
Verified Global is a London-based sports betting media and technology company that runs a subscription platform delivering expert picks and data-driven analysis to sports bettors, monetizing audience reach via B2C subscriptions and partnerships with major US sportsbooks and prediction markets.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Verified Global does
Verified Global (operating as Verified Digital Ltd, a UK private limited company registered in London at Companies House no. 14229230) is a sports betting media and technology business that delivers expert analysis and picks to sports bettors. Founded in 2022 with a team of 11–50, the company operates across three stated pillars: content (a roster of industry personalities producing sports betting media across Facebook, Instagram, and X, claiming "#1 in social reach" with 2B+ cumulative impressions), data (proprietary curation of statistics and analysis supporting published picks), and technology (a direct-to-consumer subscription platform offering on-demand expert picks and insights across major US sports and soccer). The platform is positioned as purpose-built for its audience rather than built on third-party infrastructure.
The company's revenue model is two-stream. On the B2C side, it sells recurring subscriptions to individual sports bettors seeking expert picks and data-driven analysis to inform wagering decisions on NFL, NBA, MLB, NHL, college football, college basketball, and soccer. On the B2B side, it monetizes audience reach through partnerships with leading US sportsbooks and prediction markets — FanDuel, DraftKings, BetMGM, Fanatics, and Polymarket — likely through affiliate, referral, or content-syndication arrangements that drive customer acquisition for the operators. The GTM motion combines product-led subscription distribution with community-led conversion driven by the social reach of in-house talent.
The company is founder-led by Tom Yeulet (Founder & COO) and Harry Rawsthorne (Founder & CMO). No funding rounds, M&A activity, app presence, API/SDK offerings, or AI/ML capabilities are disclosed in the available source material. Customer logos are limited to the five named sportsbook/prediction-market partners; no B2B customer concentration figures, subscriber counts, or revenue figures are publicly disclosed. Pricing is not published on the company's website.
Verified Global firmographics
Firmographics- Name
- Verified Global
- Legal name
- Verified Digital Ltd
- Website
- https://verified-global.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verified Global is a London-based sports betting media and technology company that runs a subscription platform delivering expert picks and data-driven analysis to sports bettors, monetizing audience reach via B2C subscriptions and partnerships with major US sportsbooks and prediction markets.
- Ownership category
- akta.pro rank
Verified Global industry classification
Industry- Product category
- Sports Betting Media & Analytics Platform
- NAICS
- Gambling Industries (7132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Where Verified Global is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Verified Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription Platform: A subscription platform that delivers expert analysis and data directly to paying subscribers. Built for the audience with on-demand access to expert picks and insights.
- Sportsbook Partnerships: Partnerships with leading sportsbooks (FanDuel, DraftKings, BetMGM, Fanatics, Polymarket) bringing fans closer to the action — likely includes affiliate or referral arrangements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Verified Global product offering
Product offeringCore offering
Verified Global runs a subscription-based sports betting content and technology platform that delivers expert analysis, real-time data, and on-demand picks across all major US sports (NFL, NBA, MLB, NHL, College Football, College Basketball) and soccer. The offering combines owned media (industry-leading personalities with #1 social reach), proprietary data and analytics, and a purpose-built subscription delivery platform, complemented by affiliate partnerships with leading US sportsbooks and prediction markets.
Product overview
Verified Global offers a unified sports betting media and technology platform centered on its Subscription Platform. The company operates across three pillars — Content (social media presence reaching millions), Data (real-time sports analysis and data), and Technology (the subscription delivery platform) — combining expert insight with data-driven analysis to serve sports bettors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2B+ impressions across platforms
- +1 more outcomes
Companies that use Verified Global
Customer profileSegments2 records
Ideal customer profiles2 records
Verified Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Verified Global partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- FanDuelcorePartnership with one of the leading US sportsbooks. FanDuel is part of Verified Global's network of sportsbook partners that brings fans closer to sports betting action.
- DraftKingscorePartnership with major US sportsbook DraftKings. Verified Global works with leading sportsbooks to bring fans closer to the action through real data, expertise, and trusted voices.
- BetMGMcorePartnership with BetMGM, part of Verified Global's portfolio of sportsbook partners. BetMGM is a leading sports betting operator in the US market.
- FanaticscorePartnership with Fanatics, the emerging sportsbook and sports media company. Fanatics is included among Verified Global's key sportsbook partners.
- PolymarketcorePartnership with Polymarket, a leading prediction market platform. Polymarket represents Verified Global's expansion into prediction markets alongside traditional sportsbooks.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Verified Global competitors and assessment
Company assessmentDirect peers
- VSiN (Vegas Stats & Information Network): Sports betting media network delivering expert analysis, picks, and data across TV, streaming, and digital channels. Comparable to Verified Global as a sports betting content brand with broad distribution and expert personalities.
- BettingPros: Sports betting picks, data, and community platform with subscription products. Comparable to Verified Global in combining data-driven analysis, subscription picks, and a community-led audience.
- Action Network: Sports betting content, picks, and data platform serving US sports bettors with subscription products and sportsbook affiliate partnerships. The closest direct comparable to Verified Global's subscription + affiliate model in US sports betting media.
- Odds Shark: Sports betting odds, picks, and content site covering major US sports. Comparable to Verified Global as a destination for sports betting analysis and pick content, primarily monetized via affiliate partnerships with sportsbooks.
- FantasyLabs: Sports betting and DFS analytics and picks platform with subscription products. Comparable to Verified Global in combining data-driven analysis with subscription distribution aimed at serious sports bettors.
Broad incumbents
- Bleacher Report (Warner Bros. Discovery): Large digital sports media platform with broad social reach across multiple sports. Comparable to Verified Global in digital sports media and audience scale, though broader than betting-specific.
- FanDuel (Flutter Entertainment): Operates a leading US sportsbook alongside owned-and-operated content and media (FanDuel TV). Comparable as an incumbent building content/media in sports betting, though vertical-integrated rather than purely a media business.
- The Athletic (New York Times): Subscription-based digital sports media company covering major US and international sports. Comparable to Verified Global as a subscription sports media business, though broader scope and not betting-specific.
- Barstool Sports (Penn Entertainment): Sports and pop-culture digital media brand with significant sports betting content, integrated with Penn Entertainment's sportsbook. Comparable to Verified Global's sports betting media focus at larger scale.
- Sports Illustrated (Minute Media / The Arena Group): Long-established sports media brand with subscription products and content covering major US sports. Comparable as a subscription sports media business, though not betting-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Verified Global social profiles
Digital presenceVerified Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verified Global leadership team
Management profileNumber of profiles
Profiles2 records
Verified Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verified Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verified Global
What does Verified Global do?
Verified Global runs a subscription-based sports betting content and technology platform that delivers expert analysis, real-time data, and on-demand picks across all major US sports (NFL, NBA, MLB, NHL, College Football, College Basketball) and soccer. The offering combines owned media (industry-leading personalities with #1 social reach), proprietary data and analytics, and a purpose-built subscription delivery platform, complemented by affiliate partnerships with leading US sportsbooks and prediction markets.
Is Verified Global a public or private company?
Verified Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verified Global founded?
Verified Global was founded in 2022. It employs 11 to 50 people.
Where is Verified Global based?
Verified Global is headquartered in London, United Kingdom, in the Europe region.
How does Verified Global make money?
Two revenue lines are on record. Subscription Platform is the primary driver. The others are sportsbook Partnerships.
Who are Verified Global's main competitors?
Direct peers on record are VSiN (Vegas Stats & Information Network), BettingPros, Action Network, Odds Shark and FantasyLabs. Broad incumbents are Bleacher Report (Warner Bros. Discovery), FanDuel (Flutter Entertainment), The Athletic (New York Times), Barstool Sports (Penn Entertainment) and Sports Illustrated (Minute Media / The Arena Group).
Does Verified Global have an API?
No public API is recorded for Verified Global.
What industry is Verified Global in?
Verified Global's product category is Sports Betting Media & Analytics Platform. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 7132 and its SIC code is 7900.