What CERTUS Premier Memory Care Living does

CERTUS Premier Memory Care Living is a privately-held, for-profit senior living company headquartered in Lake Mary, Florida, that operates exclusively as a memory care provider for individuals with Alzheimer's disease, dementia, and related cognitive impairments. The company runs four purpose-built memory care communities across Central Florida — Dr. Phillips (Orlando), Mount Dora, Vero Beach, and Waterford Lakes (Orlando) — offering residential suites, chef-prepared dining, medication management, and structured daily programming under a sales-led, family-driven go-to-market model that begins with complimentary assessments and community tours.

The company's core technology is a portfolio of proprietary, trademarked care frameworks rather than a digital platform: MAPS® (Meaning and Purpose = Success) personalizes engagement around each resident's life story; SPIN® (Social, Physical, Intellectual, Nutritional Wellness) is a habilitation-focused wellness compass co-developed with Lynchburg College's Beard Center on Aging; Fit Moments® delivers short-burst habilitative exercise; the Musical Breath program applies music therapy to reduce sundowning; and a research-based environmental design system uses color contrast, navigation cues, and a destination Town Center to support resident independence. All team members complete dementia certification through the in-house Certus Institute, which is partnered with the National Institute for Dementia Education (NIDE) where company leadership holds officer and board positions.

CERTUS generates revenue through subscription-style monthly residential fees that vary by suite type and care level; pricing is quote-based and not publicly disclosed, with residents typically paying from personal resources, long-term care insurance, or veterans benefits. Distribution is entirely direct — families engage with community staff for tours, assessments, and move-in coordination, with referrals from physicians, hospitals, the Alzheimer's & Dementia Resource Center, and existing families serving as the primary acquisition channels. The company has no disclosed funding rounds, no public listing, and operates without third-party distribution or digital channels; all revenue is derived from occupancy at the four physical communities, with a recently surfaced CERTUS at Home service line signaling an intent to extend the model into in-home delivery.

Name

CERTUS Premier Memory Care Living

Legal name

Certus Senior Living

Website

https://certusseniorliving.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

CERTUS Premier Memory Care Living is a privately-held Florida operator of four Central Florida memory care communities serving seniors with Alzheimer's disease and dementia through proprietary MAPS, SPIN, and Fit Moments programs, certified staff, and research-based environmental design.

Ownership category

akta.pro rank

Product category

Memory Care Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Memory care services
• Alzheimer's care
• Dementia assisted living
• Senior residential care
• Habilitation therapy programming

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Memory Care Residential Services: Monthly residential fees for memory care services including personalized suites, dining, programming, and care. Pricing varies by suite type and level of care required. Additional fees may apply for specialized services. Residents typically pay from personal resources, long-term care insurance, or through veterans benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CERTUS Premier Memory Care Living operates specialized residential memory care communities exclusively for seniors with Alzheimer's disease, dementia, and other cognitive impairments. The company delivers around-the-clock personalized care, chef-prepared brain-healthy dining, medication management, and engagement programming through proprietary systems (MAPS®, SPIN®, Fit Moments®) at four Central Florida locations. Pricing is quote-based monthly residential fees that vary by suite type and level of care.

Differentiator

Problem solved

Functional benefit

Brands

• MAPS® (Meaning and Purpose = Success): Signature memory care programming focused on providing opportunities for daily moments of success through mindful environment and engagement.
• SPIN® (Social, Physical, Intellectual, Nutritional Wellness)
• Fit Moments®
• Certus Institute
• Musical Breath
• Certus Curriculum

Products and services

• Memory Care Residential Services
• MAPS® (Meaning and Purpose = Success)
• SPIN® (Social, Physical, Intellectual, Nutritional Wellness)
• Fit Moments®
• Certus Institute Dementia Training and Certification
• CERTUS Dementia-Friendly
• CERTUS at Home

Quantifiable outcome

• Improvements in quality of life and level of independence on a daily basis through research-based environmental design
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Institute for Dementia Education (NIDE)coreStrategic or Co-development PartnerCertus serves as Chief Educational Officer and Chair of the Board for NIDE. This partnership provides nationally approved dementia training and ensures Certus remains at the forefront of dementia care research and best practices. Dr. Joshua J. Freitas serves as Chief Educational Officer | Chair of the Board.
• Lynchburg College's Beard Center on AgingcoreStrategic or Co-development PartnerCollaborative partnership for fitness and physical wellness program development. SPIN® physical wellness component and Fit Moments® exercise program were developed in collaboration with the Beard Center on Aging. Ongoing research collaboration in habilitation and aging.
• Alzheimer's & Dementia Resource CenterminorStrategic or Co-development PartnerCollaboration keeps Certus at the forefront of the latest research and best practices in dementia care. Resource and education sharing partnership.
• The Byrd Alzheimer's InstituteminorStrategic or Co-development PartnerResearch collaboration keeping Certus at the forefront of the latest Alzheimer's research and best practices in dementia care.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Silverado Senior Living: Specialized memory care provider with clinically focused programs, staff training, and engagement models that closely mirror Certus's research-driven, dementia-only positioning.
• Belmont Village Senior Living: Private memory care and assisted living operator with purpose-built communities and proprietary engagement programs; competes directly with Certus in the premium memory care niche with a similar research-and-programming-led brand.

Broad incumbents

• Five Star Senior Living: Established senior living provider offering memory care within a diversified community portfolio; competes on memory care programming and Florida footprint overlap.
• Atria Senior Living: National senior living provider with dedicated memory care neighborhoods and engagement programs; comparable to Certus on programming philosophy but operates at much larger scale across multiple states.
• The Arbor Company: Multi-state senior living operator with assisted living and memory care communities; competes with Certus for residents seeking dementia care as part of a broader senior living portfolio.
• Sunrise Senior Living: Large national senior living operator offering memory care within a broader assisted living and independent living portfolio; overlaps with Certus on memory care service lines but is far more diversified.
• Brookdale Senior Living: Largest U.S. senior living operator with memory care communities across many states; competes with Certus for memory care residents but as a generalist platform rather than a memory-care-only specialist.

Others

• National Institute for Dementia Education (NIDE): Industry education and credentialing body for dementia care where Certus leadership chairs the board; comparable as an ecosystem participant influencing training standards and referral pipelines rather than a direct operator.

Regional players

• Pegasus Senior Living: Regional senior living and memory care operator with a comparable mid-market, relationship-driven model; competes for similar family-driven referrals in adjacent geographies.
• Sonata Senior Living: Florida-focused senior living operator with memory care communities in the same state as Certus; comparable service model and regional overlap, particularly in Central Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CERTUSseniorliving
• LinkedInlinkedin.com/company/certus-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERTUS Premier Memory Care Living