PeakMade Real Estate

What PeakMade Real Estate does

PeakMade Real Estate is a privately held, Atlanta-headquartered third-party real estate services company specializing in property management, development, and consulting across student housing, conventional multifamily, and — most recently — build-to-rent (BTR) communities. Founded in 2011 as Peak Campus, the company rebranded to PeakMade Real Estate in October 2020 and merged its legacy sub-brands into a single entity in March 2022. As of mid-2026, PeakMade employs 950+ associates and operates across 35+ U.S. states and Canada, with a portfolio of 290+ properties encompassing 140k+ beds and 30k+ cumulative units across 159 university markets. The company has delivered 34+ development projects (17k+ beds and 5k+ units developed) and expanded internationally into Canada in December 2023 and into BTR with the Olathe Commons groundbreak in July 2025.

The company runs three core revenue streams: third-party property management (managed services covering operations, marketing, leasing, accounting, and technology), development (managed services co-developed with capital partners such as Blue Vista Capital Management, W5 Group, and Open House Group), and consulting (professional services, often provided free as a client acquisition funnel). Its technology backbone is the Entrata property management platform — one of the largest systems implementations in company history, rolled out across 86 properties — augmented by proprietary tools including PeakInsights™ (BI/analytics), MarketEye (market intelligence newsletter), Peak Leasing Experience (enterprise sales training), Growspace (microlearning powered by Blue Ocean Brain), and Cultivate (leadership mentorship). Pricing is quote-based and not publicly disclosed; client contracts are negotiated directly with institutional investors, developers, and property owners.

PeakMade's go-to-market is enterprise field sales driven by client services teams, with a relationship-led motion targeting institutional capital partners, developers, and property owners. Customer concentration is anchored by named institutional clients including Harrison Street Real Estate Capital, Toll Brothers Campus Living, Phoenix Property Company, Southern Building Group, and The Jacobson Company, distributed across 159 university markets. The company is founder-led (CEO Bob Clark, 22-year tenure) with deep leadership bench strength (CFO Wendy Walker 18 years; President of Development Jeff Githens 19 years; multiple SVPs 12–19 years). Notable awards include 10 consecutive AJC Top Workplaces (2015–2025), Inc. 5000 Fastest Growing Company, J. Turner ORA Top 10 Student Housing rankings, and 3 consecutive NAA Innovation in Diversity & Inclusion Grants (2021–2023). Revenue is not publicly disclosed but is triangulated to the $50M–$100M band based on portfolio scale and property management fee economics.

Name

PeakMade Real Estate

Legal name

PeakMade Real Estate

Website

https://peakmade.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PeakMade Real Estate is a privately held, Atlanta-headquartered third-party real estate services firm managing 290+ student housing, multifamily, and build-to-rent properties across 35+ U.S. states and Canada for institutional investors, developers, and property owners.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Real Estate Property Managers (53131), Residential Building Construction (23611), New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Third-party property management
• Student housing management
• Multifamily property management
• Build-to-rent development
• Real estate consulting services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management: Third-party property management services for student housing, multifamily, and build-to-rent communities. Includes personalized property operations, marketing and leasing efforts, accounting, IT, and operational support across the portfolio.
2. Development: Award-winning development of student apartments, multifamily, and build-to-rent communities. The development team delivers properties on budget, on time, and on pro-forma across 34+ properties developed with 17k+ beds and 5k+ units.
3. Consulting: Custom guidance including due diligence, market research, design consulting, underwriting, IT consulting, and investment strategies. Many consulting services are provided free as a people-first approach to client acquisition and relationship building.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

PeakMade Real Estate is a third-party property management, development, and consulting services provider that manages student housing, conventional multifamily, and build-to-rent communities on behalf of institutional investors, developers, and property owners. The company delivers full-service operations including marketing, leasing, accounting, IT, and operational support across 290+ properties in 35+ U.S. states and Canada. It also develops new communities from garden-style to high-rise and provides custom consulting services including due diligence, market research, design consulting, and underwriting.

Product overview

PeakMade Real Estate is a diversified real estate services company offering a platform of property management, development, and consulting services. The company manages student housing, conventional multifamily, and build-to-rent communities across the United States and Canada. Core service lines include: Property Management Services (covering operations, sales, marketing, accounting, and technology), Development Services (building student, multifamily, and BTR communities), and Consulting (due diligence, market research, design consulting, underwriting). Key product sub-brands include the Theory student housing development brand and the PeakInsights™ BI data solution. Supporting programs include Growspace (microlearning platform), Peak Link (DEI Council), Project Belong (inclusion initiatives), Cultivate (leadership development), and LiveWell (wellness program). The company operates under unified PeakMade Real Estate branding following the 2022 merger of Peak Campus and PeakMade Communities.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Cares: National philanthropy arm of PeakMade focused on community engagement and charitable initiatives
• Peak Link
• LiveWell
• Project Belong
• Cultivate
• Growspace
• Diamond Club
• MarketEye
• PeakInsights

Products and services

• Student Housing Property Management Full-service third-party property management of student housing communities near colleges and universities, covering high-rises, garden-style, cottages, and mixed-use student living. Includes operations, marketing and leasing, accounting, IT, and operational support.
• Multifamily Property Management Third-party property management for conventional multifamily apartment communities, including value-add assets and Class A properties, with award-winning sales strategies and highly personalized management solutions.
• Build-to-Rent Property Management Third-party management of purpose-built single-family rental (BTR) communities that combine the privacy of single-family living with professionally managed community amenities.
• Development Services Co-development of student apartments, multifamily, and build-to-rent communities from garden-style to high-rise to historic redevelopment to mixed-use destinations. Delivers properties on budget, on time, and on pro-forma, often via joint ventures with capital partners.
• Consulting Services Custom advisory services including due diligence, market research, design consulting, underwriting, IT consulting, and investment strategies for property owners, developers, and investors. Many consulting services are provided free as a people-first approach to client acquisition.

Quantifiable outcome

• 290+ properties managed, 140k+ cumulative beds, 30k+ cumulative units, 34+ properties developed
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• W5 GroupcoreStrategic or Co-development Partner · 1 March 2025Co-development partner with PeakMade and Blue Vista Capital on Theory Ithaca, an apartment community near Cornell University. Groundbreaking occurred in March 2025.
• Susan G. Komen FoundationminorOthers · 1 October 2019PeakMade launched 'Peak Goes Pink' campaign in October 2019, partnering with Susan G. Komen Foundation to raise awareness for women's breast cancer. Over $40k was raised in the first year of the campaign.
• Ronald McDonald House CharitiesminorOthers · 1 March 2018PeakMade established national philanthropy Peak Cares in partnership with Ronald McDonald House Charities in March 2018. The company shares annual impact reports on their community contributions.
• Blue Vista Capital ManagementflagshipStrategic or Co-development PartnerLong-standing development partner for student housing and build-to-rent communities. PeakMade and Blue Vista have co-developed multiple properties including Theory Ithaca (Cornell), Theory Gainesville (University of Florida), Theory Interlock (Georgia Tech), Theory U District (University of Washington), Theory Madison (UW-Madison), and Olathe Commons (BTR, Kansas City). Blue Vista provides capital and investment management while PeakMade handles development and property management.

Scale indicators18 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Capstone Management Partners: Student housing-focused property management and consulting firm. Direct peer to PeakMade's student housing segment with similar asset-class focus and target clients (institutional owners and developers).
• Asset Living: One of the largest third-party property managers in the U.S., with strong student housing and multifamily exposure. Closely comparable to PeakMade in focus on student housing operators, national footprint, and similar vertically integrated service offerings.
• CA Ventures (Campus Apartments / CA Student Living): Student housing-focused development, investment, and management platform. Direct competitor to PeakMade in student housing management and development, with similar student-centric operating model and university market footprint.
• RPM Living: National multifamily and student housing third-party management firm serving institutional owners. Comparable to PeakMade in client base (institutional investors and developers), service offering (management plus consulting), and growth profile.
• BH Management Services: National multifamily property management firm serving institutional investors. Comparable to PeakMade's multifamily segment with similar client base, value-add execution capabilities, and enterprise scale.
• Cardinal Group Companies: Student housing and multifamily management, development, and investment firm. Comparable to PeakMade in the integrated student housing platform - combining property management, development, and consulting - and a similar institutional client base.

Broad incumbents

• Greystar Real Estate Partners: World's largest student housing and multifamily property manager with over 300,000 units under management. Directly comparable to PeakMade as a third-party manager across student, multifamily, and build-to-rent, but at substantially greater scale including international operations.
• Lincoln Property Company: Large, diversified national real estate services firm with substantial multifamily and student housing management operations. Comparable to PeakMade in core service lines but spans a broader portfolio including commercial and corporate housing.
• Cushman & Wakefield (Multifamily/Student Housing): Global real estate services platform with a dedicated student housing and multifamily management practice. Comparable services to PeakMade but operates at much larger scale and broader service depth including capital markets and agency leasing.
• American Campus Communities (now part of Blackstone): One of the largest publicly-traded student housing owners and managers in the U.S. (now owned by Blackstone). Comparable to PeakMade in core student housing operator role but operates with owned assets rather than pure third-party management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProudlyPeakMade
• LinkedInlinkedin.com/company/proudlypeakmade

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeakMade Real Estate