PIQ

What PIQ does

PIQ was a Paris-based sports technology company founded in 2009 that developed a multi-sport wearable sensor platform capable of capturing proprietary performance metrics across multiple athletic disciplines. The company positioned its hardware as a flexible wearable ecosystem delivering motion and biometric analytics to athletes, coaches, and sports organizations. Headcount was reported at 101-250 employees, and the company had Paris-headquartered operations serving European and international markets in the consumer sports wearables segment.

The business raised $5,500,000 in a Series A funding round in May 2015 led by Foxconn Technology Group, Ginko Ventures, Robolution Capital, and Swisscom Ventures — an investor mix reflecting a hardware-manufacturing, robotics, and telecom-distribution thesis. A follow-on financing event with Swisscom Ventures was recorded in July 2017. The most recent verifiable commercial signal is the listing of the company's corporate domain piq.com for sale on the BrandBucket marketplace at $895,000 (or $39,157/month lease-to-own), which is inconsistent with active scaling and suggests brand-asset monetization rather than operational expansion. No recurring revenue, customer count, or unit-shipment data is publicly disclosed in the available sources.

Name

PIQ

Website

https://piq.com

Company type

Private

Founded year

2009

Headcount range

101–250 employees

Short description

PIQ is a Paris-based sports technology company, founded in 2009, that developed a multi-sport wearable sensor platform delivering proprietary performance metrics for athletes, coaches, and sports organizations.

Ownership category

akta.pro rank

Product category

Sports Wearables

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Fitness Trackers (CRACAIAB), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Sports wearables
• Athlete performance tracking
• Wearable sensors
• Sports analytics
• Fitness technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Domain Name Sale: One-time outright purchase of the premium domain piq.com for $895,000, with full ownership transfer to the buyer's preferred domain registrar.
2. Lease-to-Own Domain: Monthly lease payments of $39,157 with full DNS access granted immediately. Buyer can cancel lease at any time or pay off the remaining balance early to own the domain outright. Escrow team holds domain during lease period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PIQ develops and sells a multi-sport wearable device equipped with innovative performance metrics for athletes and sports participants. The wearable captures sensor data across multiple sports disciplines and delivers actionable analytics to improve athletic performance. The company is based in Paris, France, and was founded in 2009.

Product overview

PIQ (piq.com) is offered as a premium domain name for sale on the BrandBucket marketplace. The domain represents a single product offering — the .com domain itself, which is positioned as suitable for various business applications including a stock market app, e-commerce platform, supply chain management service, or artificial intelligence company. The offering includes full domain ownership transfer, professional logo design, and purchase protection.

Differentiator

Problem solved

Functional benefit

Products and services

• PIQ Wearable Device

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Vert (formerly Catapult Vector): Emerging player in athlete monitoring wearables with a consumer-leaning team subscription model. Comparable technology stack (wearable inertial sensors + cloud analytics) and adjacent GTM.
• Playermaker: Emerging player in foot-mounted sports wearables for soccer and other field sports. Comparable in clip-on wearable form factor and multi-sport extension path, though currently narrower in sport coverage than PIQ's positioning.

Direct peers

• Zepp (Amazfit): Direct peer in the consumer sports-sensor category (golf, tennis, baseball swing/shot analysis). Highly comparable product category of clip-on multi-sport sensors with app-based metrics — overlapping with PIQ's described value proposition.
• Catapult Sports: Direct competitor in the athlete-wearable / GPS and inertial-sensor space, serving professional and elite teams across multiple sports. Most directly comparable to PIQ on product (wearable multi-sport sensors) and target market (coaches and performance staff).
• STATSports: Direct peer offering GPS-tracking vests and multi-sport wearable sensors to elite and amateur teams worldwide. Closely comparable on hardware form factor, multi-sport positioning, and team-oriented GTM.
• Kinexon: Direct competitor providing real-time player and ball tracking sensors for team sports. Comparable in offering wearable/positioning hardware plus analytics software to professional sports organizations.

Broad incumbents

• Garmin: Broad incumbent across wearables and GPS sport watches; competes with PIQ for athlete-side purchase decisions and offers multi-sport metrics at scale. Overlaps in product (wearable sport sensors) but serves a much wider portfolio.
• Whoop: Established player in the wearable recovery/strain monitoring category with subscription business model. Comparable as a sensor-led wearable monetized via recurring analytics, but with broader consumer reach and stronger brand.
• Polar Electro: Broad incumbent in heart-rate and sports wearables with multi-sport sensors and team-tracking solutions. Comparable technology (HR + motion sensors) and similar multi-sport positioning, though much larger and more established.
• Apple (Apple Watch): Broader incumbent whose Apple Watch encroaches on multi-sport metrics for amateur and prosumer users. Indirectly competes for the same end-user wallet with general-purpose fitness/wellness tracking.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/piqlive
• Facebookfacebook.com/PIQLive
• LinkedInlinkedin.com/company/piq-raise-your-game-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIQ