Black Cab

What Black Cab does

Black Cab (legally 'Black Cab Agency Network') is a privately held, Mumbai-headquartered integrated creative agency network founded in 2017 by four co-founders — Aayush Bansal, Aayushman Sinha, Siddhartha Singh, and Rishikesh Bhanushali. The company delivers brand strategy, digital marketing, social media, branding and design, MarTech, and immersive AR/MR campaign work for enterprise clients, with a primary focus on luxury brands and the hospitality sector in India. Notable clients include Four Seasons Hotel Mumbai, JW Marriott Mumbai Juhu, Sofitel Mumbai BKC, Hyatt Centric Juhu Mumbai, Indri Single Malt, Adidas, Meta, Mondelez, and CoinDCX, spanning hospitality, F&B/liquor, luxury goods, fintech, and technology.

Since 2021, the business has been organized as a multi-agency network comprising four independently operated sub-agencies: Black Cab (social media and digital marketing), Ottoman (branding and design), Radar (AR/MR immersive solutions), and Secret Sauce Studios (photography and videography). The network operates from Mumbai (Andheri West headquarters), with additional offices in London and New York, and claims to have worked with 250+ brands and an organization of 100+ people. Revenue is generated through project-based engagements and retainer contracts on a quote-based pricing model; revenue, funding, and financial details are not publicly disclosed, and the company appears to be bootstrapped with no external institutional investors recorded.

Name

Black Cab

Legal name

Black Cab Agency Network

Website

https://blackcab.co.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Black Cab is a Mumbai-headquartered integrated creative agency network operating four sub-agencies (social, branding/design, AR/MR, production) that deliver brand strategy, digital marketing, and immersive campaigns to luxury, hospitality, and F&B enterprise clients in India.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services including brand strategy, digital marketing campaigns, social media management, and creative production. Revenue generated through retainer contracts and individual project engagements with brands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Black Cab operates an integrated creative agency network delivering brand strategy, digital marketing, social media management, omni-channel campaign design, web development, MarTech, immersive AR/MR solutions, and visual production (photography and videography) for luxury brands and hospitality businesses. The network comprises four specialized sub-agencies: Black Cab (social media), Ottoman (branding and design), Radar (AR/MR), and Secret Sauce Studios (photography/videography). Services are delivered through retainer contracts and project-based engagements.

Product overview

Black Cab Agency Network is a multi-agency network consisting of 5 independently operated agencies working under a unified culture. The network includes: (1) Black Cab - the core social media and digital marketing agency; (2) Ottoman - a branding and design agency; (3) Radar - an AR/MR immersive solutions studio; (4) Secret Sauce Studios - a photography and videography studio; and (5) another agency mentioned in the network. Together they provide integrated services spanning brand strategy, creative design, digital marketing, web development, omni-channel campaigns, MarTech, and immersive technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Ottoman: Branding and design agency that brings strategy and creativity together to shape brand identities.
• Radar
• Secret Sauce Studios

Products and services

• Black Cab Agency Network The parent integrated agency network that specializes in brand strategy, digital marketing, web development, omni-channel campaign design, MarTech, and immersive technology for luxury brands. The network integrates specialized acumen across brand strategy & design, digital marketing, web, omni-channel campaign design, MarTech, and immersive technology.
• Black Cab (Social Media Agency) A social media agency that drives brands forward through strategy, creativity, and execution, delivering end-to-end solutions for the digital world. Focuses on building connections, shaping conversations, and creating lasting impressions for brands.
• Ottoman (Branding & Design Agency) A branding and design agency that shapes identities with strategy and creativity, helping brands find clarity, create meaning, and express themselves with confidence. Brings strategy and creativity together to shape brand identities.
• Radar (AR/MR Studio) An immersive solutions agency helping brands and businesses harness the power of Augmented Reality and Mixed Reality for immersive brand experiences.
• Secret Sauce Studios A visual mastery studio specializing in meticulous styling, evocative photography, and cinematic videography for brands.

Quantifiable outcome

• 99% project success rate across 50+ projects
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Indri Single MaltcoreStrategic or Co-development PartnerBlackCab holds a 360-degree brand mandate for Indri Single Malt whisky, providing comprehensive brand strategy, creative campaigns, and digital marketing services. The agency has produced multiple campaigns including collectible expression visuals and advertising for the brand.
• Hyatt Centric Juhu MumbaicoreStrategic or Co-development PartnerBlackCab secured the digital mandate for Hyatt Centric Juhu Mumbai, providing creative and digital marketing services. Coverage in multiple media outlets confirms this partnership.
• Yi Jing (ITC Maratha)coreStrategic or Co-development PartnerBlackCab created a brand film for Yi Jing, the Chinese restaurant at ITC Maratha in Mumbai, showcasing expertise in product videography and food photography.
• Avartana (ITC Maratha)coreStrategic or Co-development PartnerBlackCab collaborated with ITC Maratha for the launch of Avartana restaurant, handling campaign creative, production, and social media strategy.
• Meetha by RadissoncoreStrategic or Co-development PartnerBlackCab launched the 'Badhai Ho, Mithai Lo' campaign for Meetha by Radisson, celebrating the store launch in Mumbai with the busy citizens of Mumbai.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WATConsult: Mumbai-headquartered digital and social media agency with a similar hospitality and FMCG client base. Operates at a comparable scale and competes for the same brand mandates.
• Schbang: Mumbai-headquartered full-service digital and creative agency with comparable scale, hospitality and consumer brand clients, and a similar integrated digital/brand strategy proposition. Direct competitor in the Indian premium creative market.
• Gozoop: Mumbai-based independent digital marketing agency serving enterprise clients across hospitality, F&B, and consumer brands. Comparable mid-sized independent competitor in the Indian market.
• Socialize: Mumbai-based digital-first creative agency serving premium consumer, hospitality, and lifestyle brands. Comparable positioning in the integrated social + brand strategy niche.
• Tilt Brand Solutions: Mumbai-based independent creative and brand strategy agency serving Indian enterprise and consumer clients across hospitality, F&B, and luxury. Closely comparable in size, services mix, and founder-led model.

Broad incumbents

• Leo Burnett India: Large Publicis-owned creative network in India with strong hospitality and FMCG client wins. Direct incumbent competitor for premium brand mandates.
• Ogilvy India: One of India's largest creative networks and a dominant player in hospitality, luxury, and consumer brand advertising. Represents the incumbent competition that Black Cab must displace in pitches for marquee clients like Marriott and Cadbury.
• Dentsu Creative India: Global network's Indian creative arm with deep relationships in hospitality (including Marriott) and luxury. Represents large-scale competition for premium integrated mandates.
• VMLY&R India: WPP-owned creative agency with strong Indian presence in brand experience, digital, and commerce. Comparable services across brand strategy, digital, and immersive execution.

Emerging players

• Radar (the agency's own AR sub-brand) competes with global immersive studios like Within Unlimited and Tool of North America: Listed for completeness as a sub-brand of the subject company rather than an external peer; external AR/MR studios in India are sparse, but global names like Tool of North America and Within Unlimited represent the peer set for Radar's AR/MR capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blackcabofficial
• LinkedInlinkedin.com/company/blackcabofficial1
• Instagraminstagram.com/blackcabofficial
• Xx.com/BlackCabOff

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Cab