What Bindo does

Bindo (legally Bindo Labs Limited) is a Hong Kong-headquartered, cloud-based omnichannel POS and payment platform serving F&B, retail, and hospitality businesses. The platform consists of three core POS products (POS for F&B, POS for Hospitality, POS for Retail), an integrated payment terminal and payment gateway, and over 300 features covering CRM and loyalty, inventory and cost control with ingredient-level tracking, supply chain management, multi-store management, omnichannel order management, analytics and reporting, API integration, cash management, employee time clock, hotel PMS integration, table management, and a promotion engine. Modular add-ons include self-service kiosks, mobile ordering, gift cards, a web builder, bespoke branded apps, and various display systems (customer, queue, pickup, kitchen). The company states 10,000+ points of sale across 12 countries, $340M+ in processed sales, and 250,000+ daily users, with multi-language support in English, Traditional Chinese, Simplified Chinese, and Thai.

The revenue model combines subscription-based POS software, transaction-based payment processing fees, hardware sales (proprietary wireless terminal and peripherals), and modular add-on subscriptions. Pricing is not publicly disclosed; the site uses "Request a Demo" and "Contact Us" CTAs for a consultative enterprise motion, while dashboard.bindo.com offers self-serve signup for SMBs, and a partner program ("Become a Partner" / "Refer a Partner") extends reach through resellers and referrals. Featured enterprise logos on the homepage include Coca-Cola, 7-Eleven, Tai Kwun, Mentholatum, Rosewood Hotel Group, PCCW, HKT, and CSL.

Bindo was founded in 2010 by co-founders Jason Ngan and JoMing Au, with Dan Merns as VP of Sales. Disclosed funding totals approximately $1.8M, comprising a 2014 early-stage round led by East Ventures and Compound (with Vayner/RSE) and a 2011 MassChallenge participation. The company has 11-50 employees and operates as Bindo Labs Limited from Kwun Tong, Kowloon. Its primary disclosed data-driven capability is the Smart Register recommendation engine for point-of-sale upselling.

Name

Bindo

Legal name

Bindo Labs Limited

Website

https://bindopos.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bindo is a Hong Kong-based cloud POS and payment platform serving F&B, retail, and hospitality businesses across 12 countries. It offers 300+ integrated features — including inventory, CRM, loyalty, omnichannel OMS, and payments — for 10,000+ businesses and $340M+ in processed sales.

Ownership category

akta.pro rank

Product category

Point of Sale Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Cloud POS platform
• Omnichannel retail software
• Payment processing solutions
• Hospitality point of sale
• Restaurant POS systems

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. POS Software Subscription: Bindo provides POS solutions as a recurring subscription service, likely with tiered plans based on features, number of registers, or store locations. This is the primary revenue driver supporting their cloud-based platform.
2. Payment Processing / Transaction Fees: Payment terminal hardware and integrated payment processing for debit, credit, and digital wallet transactions, likely generating transaction-based revenue per payment processed.
3. Hardware Sales: Bindo offers a wide range of hardware including payment terminals, barcode scanners, printers, and other POS peripherals, generating one-time hardware revenue.
4. Additional Modules and Add-ons: Modular features such as self-service kiosks, kitchen display systems, mobile ordering, web builder, and bespoke apps are offered as part of the platform, potentially as add-on revenue streams within the subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bindo provides a cloud-based omnichannel POS and payment platform for F&B, retail, and hospitality businesses. The platform unifies point-of-sale, payment processing, real-time inventory management, multi-store operations, CRM, loyalty programs, and analytics under a single system with 300+ features. It also offers integrated payment terminals, payment gateway services, and modular add-ons such as self-service kiosks, mobile ordering, kitchen display systems, and web builder tools.

Product overview

Bindo is an omnichannel POS and payment solution platform providing a unified system for F&B, retail, and hospitality industries. The platform consists of three core POS products (POS for F&B, POS for Hospitality, POS for Retail) supported by payment hardware (Payment Terminal, Payment Gateway) and various add-on modules including Mobile Ordering, Gift Cards, Web Builder, Bespoke App, Self-service Kiosk, and Display Systems (Customer Display, Queue Management System, Pick Up Display, Kitchen Display System). The system offers 300+ built-in features including Smart Register for product recommendations, CRM & Loyalty, Inventory & Cost Control with Ingredient Tracking Module, Supply Chain Management, Multi-store Management, Omnichannel OMS, Analytics & Reporting, API Integration, Cash Management, Employee Time Clock, Hotel PMS Integration, Table Management, and Promotion Engine. The platform operates across 12 countries with over 10,000 points of sale.

Differentiator

Problem solved

Functional benefit

Products and services

• POS for F&B Point-of-sale solution tailored for food and beverage establishments, including full-service and quick-service restaurants, supporting table management, kitchen display systems, inventory and cost control, and CRM and loyalty for food service workflows.
• POS for Hospitality Point-of-sale solution designed for hospitality venues such as hotels and resorts, with hotel PMS integration, customer display, CRM and loyalty, multi-store management, and analytics and reporting for guest operations.
• POS for Retail Point-of-sale solution for retail businesses supporting inventory tracking, multi-store operations, omnichannel OMS, CRM and loyalty, and supply chain management for general and specialty retail formats.
• Payment Terminal Wireless, lightweight, compact payment terminal with tap, insert, swipe, and scan capabilities, seamlessly integrated with the Bindo POS system for fast multi-method transactions at the point of sale.
• Payment Gateway Online payment processing solution supporting multiple payment methods for e-commerce transactions, integrated with the Bindo platform for unified online and in-store payments.
• Mobile Ordering Solution enabling customers to scan, order, and pay from their mobile devices, supporting contactless and remote ordering flows for F&B and retail businesses.
• Gift Cards Digital and physical gift card solution used as a promotional tool and alternative payment method for businesses on the Bindo platform.
• Web Builder Website creation tool that allows businesses to establish their online presence and tie into Bindo's e-commerce and payment capabilities.
• Bespoke App Custom-branded mobile application built for individual business needs, delivered by Bindo for customer-facing commerce and engagement.
• Self-service Kiosk Self-service ordering and payment terminal for customer use in quick-service restaurants, food courts, and retail environments.
• Customer Display Display screen showing customers their order details and payment information during checkout, integrated with the Bindo POS.
• Queue Management System System for managing customer queues and wait times in service environments such as quick-service restaurants and theme parks.
• Pick Up Display Display system for managing customer order pickups in click-and-collect and quick-service food environments.
• Kitchen Display System Digital display for kitchen staff showing incoming orders and preparation status to coordinate front-of-house and back-of-house operations.

Quantifiable outcome

• 10,000+ businesses operated with Bindo POS
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lightspeed Commerce: Public POS and payments platform serving restaurants, retail, and hospitality with both software subscriptions and integrated payments — the most direct comparable in product scope, vertical mix, and revenue model to Bindo.
• Toast: Vertically-focused restaurant POS with integrated payments, KDS, online ordering, and loyalty — directly comparable to Bindo's POS for F&B and POS for Hospitality offerings and bundled payment-processing model.
• TouchBistro: Restaurant-first POS with table management, ordering, payments, and loyalty — overlaps directly with Bindo's POS for F&B and POS for Hospitality products in features and target customer.
• Revel Systems: iPad-based POS platform for restaurants and retail with inventory, CRM, and integrated payments — closely comparable feature set and SMB/mid-market go-to-market to Bindo.

Broad incumbents

• Square (Block): Market-leading SMB POS and payments ecosystem spanning register, hardware, software, and banking; a broad incumbent whose integrated payments-plus-POS model directly competes with Bindo across SMB segments.
• Clover (Fiserv): Large-scale POS app marketplace plus hardware from Fiserv, serving restaurants and retail with integrated payments — comparable breadth and merchant-segment focus to Bindo.
• Shopify POS: Retail-focused POS from Shopify bundling hardware, payments, and omnichannel inventory — directly comparable to Bindo's POS for Retail and Omnichannel OMS capabilities, particularly for omnichannel merchants.
• SumUp: Global SMB payments and POS provider with strong European and emerging-market presence; comparable in integrated payments-plus-register model and SMB target, though lighter on full F&B/retail feature suite.

Regional players

• iCHEF: Asia-focused restaurant POS and payment platform headquartered in Taiwan, serving F&B merchants across Greater China and Southeast Asia — directly comparable regional competitor to Bindo's F&B offering.

Emerging players

• Stripe Terminal: Developer-first in-person payments product from Stripe that increasingly bundles POS software via partners; comparable on the integrated payments and developer/API layer of Bindo's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shopBindo
• Facebookfacebook.com/shopbindo
• LinkedInlinkedin.com/company/bindo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bindo