Mahi Pono
Mahi Pono is a Hawaii-based diversified agriculture company that grows citrus, row crops, coffee, and beef on 41,000 acres of former sugarcane land in Central Maui, selling wholesale produce and beef to Hawaii grocery retailers, food service companies, distributors, and institutional buyers under the Maui Harvest brand.
- Company typePrivate
- Founded2018
- HeadquartersHawaii National Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mahi Pono does
Mahi Pono is a diversified agriculture company that operates on approximately 41,000 acres of former sugarcane land in Central Maui, Hawaii, growing citrus (limes, lemons, oranges, tangerines, mandarins), coffee, avocado, macadamia nuts, 'ulu (breadfruit), bananas, coconut, lilikoi, and row crops (sweet onions, kale, lettuce, watermelon, pumpkins) under the Maui Harvest consumer brand. The company was established in December 2018 as a joint venture between California-based Pomona Farming LLC and Canada's Public Sector Pension Investment Board (PSP Investments), acquiring the land from Alexander & Baldwin. Core infrastructure includes the East Maui Irrigation (EMI) 70-mile gravity-fed irrigation system, which Mahi Pono has now fully owned since June 2025, and a 117,000 square-foot M.P. Packing Co. facility with cold storage that opened in late 2023 to grade, clean, size, and pack produce.
The business operates a B2B go-to-market selling wholesale produce and beef to major Hawaii grocery retailers (Costco, Safeway, Foodland, Whole Foods, Walmart, Target, KTA, Times, Sam's Club, Don Quijote, Longs Drugs, ABC Stores), food service companies, restaurants, food hubs (Local Harvest, Farm Link Hawaii, Adaptations, Kahumana, Island Fresh Delivery), and distributors (Armstrong Produce, Kula Produce, Sun Fresh Hawaii). Secondary channels include a Hawaii State DOE partnership for school meals, the Maui Food Bank 'Ai Holo Program, and branded consumer products such as Lion Maui Strong coffee co-developed with Hawaii Coffee Company. Beef is produced through the majority-owned Maui Cattle Company subsidiary, which combines grass-fed and supplemental-feed practices. As of June 2026, Mahi Pono had planted more than 3 million trees on over 14,000 acres, prepared over 9,000 acres of grass pasture, and employed over 400 people, with a stated goal of more than 800 Maui County jobs at full harvest potential. The company does not publicly disclose pricing or revenue.
Mahi Pono firmographics
Firmographics- Name
- Mahi Pono
- Legal name
- Mahi Pono LLC
- Website
- https://mahipono.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mahi Pono is a Hawaii-based diversified agriculture company that grows citrus, row crops, coffee, and beef on 41,000 acres of former sugarcane land in Central Maui, selling wholesale produce and beef to Hawaii grocery retailers, food service companies, distributors, and institutional buyers under the Maui Harvest brand.
- Ownership category
- akta.pro rank
Mahi Pono industry classification
Industry- Product category
- Diversified Agriculture
- NAICS
- Vegetable and Melon Farming (1112), Orange Groves (11131), Citrus (except Orange) Groves (11132), Animal Production and Aquaculture (112), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Water Rights, Permitting & Compliance Services (Allocations, Reporting) (AFACAFAM)
- akta.pro secondary industry
- On-Farm Water Storage & Reservoir/Lagoon Services (Design, Lining, Maintenance) (AFACAFAN)
Keywords
Where Mahi Pono is headquartered
LocationHeadquarters
- HQ city
- Hawaii National Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mahi Pono business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Produce Sales: Sale of fruits, vegetables, and agricultural products under the Maui Harvest brand to retail grocery stores, restaurants, and food service companies across Hawaii
- Cattle Operations: Maui Cattle Company grass-fed beef operations, including cattle ranching and meat production through majority partnership and slaughterhouse acquisition
- Water Delivery Services: Delivery of water to County of Maui for Upcountry residents and farmers through East Maui Irrigation (EMI) system at subsidized rate
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B produce sales to retailers and food service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mahi Pono product offering
Product offeringCore offering
Mahi Pono operates a large-scale diversified farm on approximately 41,000 acres of former sugarcane land in Central Maui, producing non-GMO fresh fruits, vegetables, and grass-fed beef for the Hawaii market. Its consumer-facing Maui Harvest brand delivers citrus (limes, lemons, mandarins, tangerines), onions, watermelon, coffee, avocado, macadamia nuts, bananas, and other crops to major retail grocery chains, food service operators, distributors, and food hubs across the state. Beef is produced and sold through its majority-owned Maui Cattle Company subsidiary, while water is delivered to the County of Maui and Upcountry farmers through the 70-mile East Maui Irrigation system.
Product overview
Mahi Pono is a diversified agriculture company that operates a large-scale farming operation on approximately 41,000 acres of former sugarcane land in Central Maui. The company's product portfolio consists of: (1) the Maui Harvest consumer brand for fresh produce including citrus (limes, lemons, mandarins, tangerines), onions, watermelon, and seasonal crops sold through retail chains statewide; (2) Maui Cattle Company subsidiary for hybrid grass-fed beef production; (3) the M.P. Packing Co. 117,000-square-foot processing facility; (4) Community Farming Program offering land parcels to local farmers; and (5) East Maui Irrigation infrastructure. The company distributes to major retailers (Costco, Safeway, Foodland, Whole Foods, Walmart, Target, KTA, Times, Island Grocery Depot, Don Quijote, Sam's Club, Longs Drugs, ABC Stores) and food hubs, with seasonal produce availability and new product launches throughout the year.
Differentiator
Problem solved
Functional benefit
Brands
- Maui Harvest: Consumer-facing brand for Mahi Pono's produce including lemons, limes, sweet onions, watermelon, and other food crops sold at retailers across Hawaii
- Maui Cattle Company
Products and services
- Maui Harvest Fresh Produce Consumer brand under which Mahi Pono sells non-GMO fresh produce including limes, lemons, mandarins, tangerines, oranges, sweet onions, watermelon, kale, lettuce, coffee, avocado, macadamia nuts, bananas, coconut, lilikoi, and 'ulu to grocery retailers, food service companies, and food hubs across the State of Hawaii.
- Maui Cattle Company Grass-Fed Beef Grass-fed and hybrid grass-fed beef produced by Maui Cattle Company, a Mahi Pono majority-owned subsidiary that combines traditional pasture grazing with supplemental feed for higher-quality, nutrient-rich beef products sold in Hawaii.
- East Maui Irrigation Water Delivery Services Water delivery services through the 70-mile gravity-fed East Maui Irrigation system, providing irrigation water to Mahi Pono's Central Maui farm and delivering water to the County of Maui's Department of Water Supply for more than 35,000 Upcountry residents and farmers at subsidized rates.
Quantifiable outcome
- 50% reduction in water use compared to sugarcane monocrop
- +3 more outcomes
Companies that use Mahi Pono
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Mahi Pono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mahi Pono partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and strategic.
- Hawaii State Department of EducationcorePartnership to provide Maui-grown mandarins to Hawaii public schools, offering keiki statewide fresh, locally grown produce while supporting the local agricultural economy.
- Hawaii Food & Wine FestivalcoreThe Hawai'i Food & Wine Festival sources all of its lemons and limes from Mahi Pono. This partnership supports local agriculture and promotes food sustainability across Hawaii's food and beverage industry.
- Hawaii Coffee CompanycoreMahi Pono and Hawaii Coffee Company partnered to introduce Lion Maui Strong 100% Maui Coffee, using 100% Arabica beans grown by Mahi Pono. A portion of every purchase is donated to Hawaii Community Foundation's Maui Strong Fund supporting Maui fire recovery efforts.
- Maui Food BankminorPartnership with Maui Food Bank's 'Ai Holo Program to provide food boxes to 600 keiki across Maui and Lana'i, including produce from Mahi Pono and beef from Maui Cattle Company.
- GoFarm Hawai'istrategicMahi Pono leased 15 acres of West Maui agricultural land to GoFarm Hawai'i for its statewide farmer-development training program aimed at increasing Hawaii's agricultural workforce.
- STEMworks Hawai'iminorPartnership to present STEMworks Solutions Challenge for Hawaii students to address real-world agricultural challenges. Winners receive paid internship with Mahi Pono.
- Maui Cattle CompanycoreMahi Pono became majority partner of Maui Cattle Company and acquired slaughterhouse. Maui Cattle Company pioneers hybrid beef production blending traditional grass-fed practices with supplemental feed, using support from Mahi Pono's farming operations.
- Hawaii Agricultural FoundationstrategicPartnership with Hawaii Agricultural Foundation for 'In the Fields' paid summer internship program for high school students, introducing students to farming techniques as Mahi Pono transforms Maui's agricultural model.
- Armstrong ProducecorePartnership to distribute Maui Harvest sweet onions to local retailers
- Kula ProducecoreDistributor partnership for Maui Harvest sweet onions
- Sun Fresh HawaiicoreDistributor partnership for Maui Harvest sweet onions
- Alexander & BaldwinstrategicSold 41,000 acres of former sugarcane land (HC&S lands) to Mahi Pono in 2018
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Mahi Pono competitors and assessment
Company assessmentRegional players
- Alexander & Baldwin: Hawaii-based land owner and agricultural operator that sold the 41,000-acre HC&S sugarcane lands to Mahi Pono and continues to operate adjacent ag and real estate assets. Most directly comparable in geography, scale, and crop mix.
- Maui Land & Pineapple Company: Hawaii-based diversified agriculture and real estate company with pineapple and other crop operations on Maui. Comparable as a long-standing diversified ag operator in the same island geography with similar exposure to local markets and climate.
- Hali'imaile Pineapple Company: Maui-based pineapple grower operating on former Maui Pineapple Company lands. Comparable as a Hawaii-based specialty crop operator revitalizing former plantation-scale agriculture with local retail and foodservice distribution.
- Kula Country Farms: Maui-based diversified farm producing row crops and value-added products for Hawaii markets. Comparable as a smaller-scale Upcountry Maui operator in the same local retail and agritourism channels.
Direct peers
- Limoneira Company: California citrus grower and packer with integrated farming, packinghouse, and water assets including the Santa Paula water system. Comparable in citrus focus, water-rights complexity, and vertically integrated packing operations.
- Alico, Inc. Florida-based agribusiness combining citrus and cattle ranching on tens of thousands of acres. Comparable as a publicly-traded diversified operator with citrus + cattle integration and long-duration land holdings.
Broad incumbents
- Wonderful Citrus: Largest U.S. citrus grower (part of the Wonderful Company) operating massive orchards, packinghouses, and branded retail programs. Comparable in vertically integrated citrus production, packaging, and national retail distribution at scale.
- Cutrale: Brazilian global leader in orange juice production with integrated groves and processing. Comparable as a large-scale citrus producer integrating farming, processing, and global distribution.
- Dole Food Company: Global fresh produce company with deep Hawaiian agricultural heritage (Dole Plantation) and tropical fruit operations. Comparable as a diversified tropical-produce grower with branded consumer products and integrated supply chain.
- Driscoll's: Largest berry producer globally, operating through a network of independent growers with branded retail presence. Comparable as a large-scale, branded fresh-produce operator with strong retailer relationships and grower-program model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mahi Pono social profiles
Digital presenceMahi Pono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mahi Pono leadership team
Management profileNumber of profiles
Profiles10 records
Mahi Pono subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mahi Pono funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mahi Pono M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mahi Pono
What does Mahi Pono do?
Mahi Pono operates a large-scale diversified farm on approximately 41,000 acres of former sugarcane land in Central Maui, producing non-GMO fresh fruits, vegetables, and grass-fed beef for the Hawaii market. Its consumer-facing Maui Harvest brand delivers citrus (limes, lemons, mandarins, tangerines), onions, watermelon, coffee, avocado, macadamia nuts, bananas, and other crops to major retail grocery chains, food service operators, distributors, and food hubs across the state. Beef is produced and sold through its majority-owned Maui Cattle Company subsidiary, while water is delivered to the County of Maui and Upcountry farmers through the 70-mile East Maui Irrigation system.
Is Mahi Pono a public or private company?
Mahi Pono is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mahi Pono founded?
Mahi Pono was founded in 2018. It employs 11 to 50 people.
Where is Mahi Pono based?
Mahi Pono is headquartered in Hawaii National Park, United States, in the North America region.
How does Mahi Pono make money?
Three revenue lines are on record. Produce Sales are the primary driver. The others are cattle Operations and water Delivery Services.
Who are Mahi Pono's main competitors?
Regional players on record are Alexander & Baldwin, Maui Land & Pineapple Company, Hali'imaile Pineapple Company and Kula Country Farms. Direct peers are Limoneira Company and Alico, Inc.. Broad incumbents are Wonderful Citrus, Cutrale, Dole Food Company and Driscoll's.
Does Mahi Pono have an API?
No public API is recorded for Mahi Pono.
What industry is Mahi Pono in?
Mahi Pono's product category is Diversified Agriculture. Its primary akta.pro industry code is AFACAFAM, Water Rights, Permitting & Compliance Services (Allocations, Reporting), with a secondary code of AFACAFAN, On-Farm Water Storage & Reservoir/Lagoon Services (Design, Lining, Maintenance). Its NAICS code is 1112 and its SIC code is 100.