Armstrong Produce
Armstrong Produce is Hawaii's largest wholesale fresh-produce distributor, sourcing from over 100 local farmers and international partners to deliver daily to restaurants, retailers, and foodservice operators across Oahu, Big Island, and Maui.
- Company typePrivate
- Founded1979
- HeadquartersHonolulu, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Armstrong Produce does
Armstrong Produce (legal entity Armstrong Produce Ltd., also operating as FreshPoint Hawaii alongside subsidiary brand Kula Produce) is Hawaii's largest wholesale produce distributor, supplying fresh fruits and vegetables to restaurants, retailers, and foodservice operators across the Hawaiian islands. Founded in 1979 and tracing its operational lineage to a family farm established in the 1920s, the company operates three distribution facilities — Honolulu (Oahu), Kailua-Kona (Big Island), and Kahului (Maui) — providing daily fresh-produce delivery to a customer base that spans local chefs, restaurant chains (including a 50-year relationship with Zippy's), and big box retailers. The company maintains its procurement through a hybrid sourcing model combining over 100 local Hawaiian farmers with international partners, supported by what it describes as rigorous food safety standards enforced across its facilities.
Armstrong Produce firmographics
Firmographics- Name
- Armstrong Produce
- Legal name
- Armstrong Produce Ltd.
- Website
- https://armstrongproduce.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Armstrong Produce is Hawaii's largest wholesale fresh-produce distributor, sourcing from over 100 local farmers and international partners to deliver daily to restaurants, retailers, and foodservice operators across Oahu, Big Island, and Maui.
- Ownership category
- akta.pro rank
Where Armstrong Produce is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Armstrong Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Wholesale Produce Distribution: Armstrong Produce operates as a wholesale produce distributor supplying fresh fruits and vegetables to restaurants, retailers, and foodservice operators across Hawaii. Revenue is generated through product sales at wholesale pricing, with established supply chain networks domestically and internationally.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Armstrong Produce product offering
Product offeringCore offering
Armstrong Produce is a wholesale produce distributor that supplies fresh fruits and vegetables to restaurants, retailers, and foodservice operators across Hawaii from facilities in Honolulu, Kona, and Kahului. The company sources produce from over 100 local Hawaiian farmers and an international procurement network, distributing under the Armstrong Produce, Kula Produce, and FreshPoint Hawaii brands as part of the Sysco/FreshPoint family.
Product overview
Armstrong Produce operates as Hawaii's leading produce wholesaler and distributor, offering fresh produce through multiple sub-brands across the Hawaiian islands. The company is part of the Sysco/FreshPoint family of companies and consists of Armstrong Produce (serving Honolulu and Kona locations) and Kula Produce (serving Maui). Each brand maintains its own dedicated online ordering portal for B2B customers, enabling restaurants, retailers, and other businesses to order fresh fruits and vegetables. The company sources from a network of over 100 local Hawaiian farmers as well as international partners, delivering produce daily to customers ranging from local chefs to big box retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Wholesale Distribution (Hawaii) Core wholesale produce distribution service supplying fresh fruits and vegetables sourced from 100+ local Hawaiian farmers and international partners to restaurants, retailers, and foodservice operators across Hawaii. Daily delivery with rigorous food safety standards from intake to delivery.
- Armstrong Produce Honolulu Operations Honolulu-based produce wholesale operations serving Oahu customers with daily fresh produce supply, dedicated sales office, and B2B online ordering access.
- Armstrong Produce Kona Operations Big Island (Kona) produce wholesale operations with state-of-the-art facility serving Hawaii Island customers with daily fresh produce distribution and dedicated sales office.
- Kula Produce (Maui Operations) Maui-based produce wholesale operation serving the Kahului area with fresh produce distribution, dedicated sales office, and B2B online ordering portal at orders.kulaproduce.com.
- Armstrong Produce Online Ordering Portal B2B customer portal accessible at orders.armstrongproduce.com for Armstrong Produce account customers to place produce orders online, requiring customer ID and password authentication.
- Kula Produce Online Ordering Portal B2B customer portal accessible at orders.kulaproduce.com for Kula Produce account customers to place produce orders online, with separate authentication from the Armstrong Produce system.
Quantifiable outcome
- Sourcing from over 100 local farmers across Hawaii
- +2 more outcomes
Companies that use Armstrong Produce
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Armstrong Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Armstrong Produce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sysco CorporationcoreArmstrong Produce and Kula Produce joined the Sysco and FreshPoint families in November 2019 after 40 years in business. This acquisition provided access to Sysco's national distribution network and resources while maintaining local operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Armstrong Produce competitors and assessment
Company assessmentDirect peers
- FreshPoint: FreshPoint is Sysco's specialty produce distribution division and the direct parent/operating brand for Armstrong Produce, operating identical fresh produce distribution businesses to Armstrong across the continental U.S. Both run dedicated foodservice produce distribution with strong cold-chain capabilities.
- Albert's Organics (UNFI): Albert's Organics is UNFI's organic and fresh produce distribution arm, distributing fresh fruits and vegetables to retailers, restaurants, and foodservice operators across North America. It shares Armstrong's core fresh-produce wholesale model and food-safety/cold-chain focus, even though it primarily operates on the U.S. mainland.
Emerging players
- KeHE Distributors: KeHE Distributors is a specialty food and produce distributor serving natural, organic, and fresh categories to retailers and foodservice customers across North America. Its specialty produce and fresh distribution focus overlaps with Armstrong's produce-only wholesale model and foodservice customer base.
Regional players
- Charlie's Produce: Charlie's Produce is one of the largest independent produce distributors on the U.S. West Coast, serving restaurants, retailers, and foodservice operators across the Pacific Northwest and broader Western U.S. It mirrors Armstrong's fresh-produce-only model and customer mix, but operates in a different geography (mainland vs. Hawaii).
- Shamrock Foods Company: Shamrock Foods is an Arizona-based broadline foodservice distributor with dairy, produce, and grocery capabilities serving restaurants and institutions across the Southwest. It is comparable to Armstrong through its B2B foodservice model and produce distribution focus, operating in a different geographic market.
- Hardie's Fresh Foods: Hardie's Fresh Foods is a Texas-based broadline foodservice distributor with a strong fresh-produce offering, serving restaurants, schools, healthcare, and hospitality operators. It shares Armstrong's B2B distribution focus on fresh produce and foodservice customers but covers a different regional market.
- Ben E. Keith Foods: Ben E. Keith is a broadline foodservice distributor headquartered in Texas serving restaurant and institutional customers across the South-Central U.S. Its foodservice distribution model and produce-handling capabilities make it a relevant regional comparable even though it does not operate in Hawaii.
Broad incumbents
- US Foods: US Foods is the second-largest broadline foodservice distributor in the U.S. and a direct competitor to Sysco/FreshPoint at foodservice accounts. While it covers a broader product set than Armstrong, its specialty produce arm overlaps with Armstrong in serving chain restaurants and large foodservice operators that may have Hawaii operations.
- Performance Food Group: Performance Food Group is a major U.S. broadline foodservice distributor with Vistar and other specialty units, providing broad B2B food distribution to restaurants, retailers, and institutional buyers. Comparable to Armstrong through its foodservice distribution model and customer overlap in restaurant and institutional segments.
- Sysco Corporation: Sysco is Armstrong's ultimate parent and the largest broadline foodservice distributor in the U.S. While Sysco operates at much broader scale across many food categories beyond produce, it owns/operates the same parent family Armstrong belongs to and competes in adjacent B2B foodservice distribution channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Armstrong Produce social profiles
Digital presenceArmstrong Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armstrong Produce leadership team
Management profileNumber of profiles
Armstrong Produce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Armstrong Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armstrong Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armstrong Produce
What does Armstrong Produce do?
Armstrong Produce is a wholesale produce distributor that supplies fresh fruits and vegetables to restaurants, retailers, and foodservice operators across Hawaii from facilities in Honolulu, Kona, and Kahului. The company sources produce from over 100 local Hawaiian farmers and an international procurement network, distributing under the Armstrong Produce, Kula Produce, and FreshPoint Hawaii brands as part of the Sysco/FreshPoint family.
Is Armstrong Produce a public or private company?
Armstrong Produce is a private company. It is classified as corporate owned and is currently operating.
When was Armstrong Produce founded?
Armstrong Produce was founded in 1979. It employs 251 to 500 people.
Where is Armstrong Produce based?
Armstrong Produce is headquartered in Honolulu, United States, in the North America region.
How does Armstrong Produce make money?
One revenue line is on record: wholesale Produce Distribution.
Who are Armstrong Produce's main competitors?
Direct peers on record are FreshPoint and Albert's Organics (UNFI). KeHE Distributors is listed as an emerging player. Regional players are Charlie's Produce, Shamrock Foods Company, Hardie's Fresh Foods and Ben E. Keith Foods. Broad incumbents are US Foods, Performance Food Group and Sysco Corporation.
Does Armstrong Produce have an API?
No public API is recorded for Armstrong Produce.